Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspaper marketing'

The unknown Shopkins promotion fails to help the newsagency

March 14th, 2016 · No Comments

Most people purchasing the herald Sun in the newsagency on Saturday did not know about the free Shopkins cards as part of the News Corp. Top Trumps promotion. We asked and most times the response was what? or huh?. We had a few people come in to collect the cards but not many. There was […]

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Tags: Newspaper marketing · Newspapers

Paranoia, selfishness and ignorance deny newsagents achieving a better return on newspaper publisher promotions

February 22nd, 2016 · 5 Comments

The Dr Seuss promotion run nationally by News Corp. over the last two weeks has been a terrific success, driving traffic and purchases in response to TV advertising and house ads in the papers. Aside from the issue in some states of senseless cutting of newspapers supply by News and the appalling margin in most […]

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Tags: Newsagency opportunities · Newspaper marketing · Newspapers

Here is how we are promoting the Dr Seuss News Corp. newspaper promotion

February 8th, 2016 · No Comments

At the main newspaper stand. On the floor. We have two of these. 6 likes

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Tags: Newspaper marketing · Newspapers

News Corp. promotion favours supermarkets over newsagents

February 2nd, 2016 · 2 Comments

The TV commercial from News Corp’s Herald Sun promoting the Dr Seuss book series lists three supermarkets by brand yet lists newsagents as, well, newsagents. The folks at News ought to respect brands newsagents trade under more than this. Their failure to list the brands demonstrates a preference for the supermarket brands in my view. […]

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Tags: Newspaper marketing · Newspapers

Another poorly managed newspaper promotion from APN

January 31st, 2016 · 2 Comments

Newsagents were given three days notice about a promotion by APN’s. The email promoting promotion of a complex Scratch and Win competition was sent at the close of business Wednesday. Sending an email late on Wednesday results in a lower readership. When will they learn that promotions need to be simple. The process they are imposing […]

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Tags: Newspaper marketing · Newspapers

Adelaide Advertiser thanks newsagents

January 30th, 2016 · 6 Comments

Newsagents in South Australia were sent this letter by from News Corp’s Adelaide Advertiser yesterday. It is a thank you for support for promotional activity. While the letter is good and, I am sure, appreciated by newsagents, there is more to consider here beyond the commission made from selling promotional products. remember, these promotions are […]

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Tags: Newspaper marketing · Newspapers

The shift in newspaper marketing newsagents need to see and confront

December 9th, 2015 · No Comments

For decades the focus of newspaper marketing has been home delivery as it sat at the heart of the economic model pursued by newspaper publishers. Long-term home delivery customers were gold when it came to setting advertising rates. Advertising revenue has been the most important revenue stream to publishers. That was then. This is now. The ad […]

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Tags: newspaper home delivery · Newspaper marketing · Newspapers

Newspaper oversupply in Brisbane?

November 22nd, 2015 · No Comments

Further to my post about a promotion offering free copies of the Courier Mail and other newspapers at a Night Owl Convenience store in Brisbane, check out the stack of newspapers I saw at this store just now – at 8pm Sunday night. That’s a lot of unsold newspapers. 12 likes

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Tags: Newspaper distribution · Newspaper marketing · Newspapers

News Corp. Christmas show bag in SA frustrates some newsagents

November 17th, 2015 · 1 Comment

South Australian newsagents are being asked to run another Christmas promotion by News Corp. in addition to the promotion I mentioned yesterday. Customers are required to purchase four newspapers, cut out tokens, hand these in with $8.00 in return for the bag. Inside the Christmas bag is a Santa sack, actually this is the bag […]

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Tags: Newsagent suppliers · Newspaper marketing · Newspapers

Why is News Corp requiring newsagents to promote Woolworths, a big competitor?

October 27th, 2015 · 12 Comments

In a galling extension of the News Corp support of supermarkets over small business newsagents, News in NSW has emailed requiring they engage in a Woolworths marketing campaign: On Thursday 29 October, 2015 The Daily Telegraph will give readers the chance to collect a Free Woolworths Tote bag. The Tote bag is free with purchase […]

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Tags: Newspaper marketing · Newspapers · Social responsibility

More on the APN / News Corp. tie-up

October 20th, 2015 · No Comments

Here is an ad promoting The Morning Bulletin digital pitch to the Rockhampton region. Like with the Daily Mercury pitch I wrote about yesterday, if you take the deal at the 50% off price you get free access to News Corp. content. The folks at The Morning Bulletin must have realised that there would be […]

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Tags: Newspaper marketing · Newspapers

News Corp. DVD promotion popular

October 20th, 2015 · 4 Comments

News Corp’s DVD promotion is proving to be popular, driving terrific sales. The only downside is the inconsistency between retail channels and between newsagents in applying rules regarding purchase of the DVD. 1 likes

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Tags: Newspaper distribution · Newspaper marketing · Newspapers

Why newsagents should not resist providing News Corp. sales data through XchangeIT

June 10th, 2015 · 3 Comments

I am aware of some newsagents refusing to provide News Corp. with sales data through XchangeIT. The provision of this data is one reason for News now using XchangeIT to send supply files to newsagents. Unlike some magazine publishers, News wants to reduce the paper wastage of returns – saving them money as well as newsagents […]

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Tags: Ethics · Newsagency management · Newspaper distribution · newspaper home delivery · Newspaper marketing · Newspapers · Social responsibility

Some newsagents concerned about lack of Disney story book collateral

February 5th, 2015 · 41 Comments

I’m opening this thread for a newsagent concerned about the collateral received from News Corp. for promoting the Disney story books. They say the one blow up character and two posters are not enough for what appears to be a big promotion. My advice if you’re concerned about the collateral received is to contact News. If you comment […]

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Tags: Newspaper marketing · Newspapers

News Corp. David Attenborough DVD promotion to soften impact of newspaper price rise

August 6th, 2014 · 5 Comments

The same day the the cover price of the Herald Sun and other News Corp. newspapers increases the company is launching the David Attenborough DVD series in a marketing campaign that is expected to be successful in driving sales as people collect the coupon that is necessary for getting a DVD. Shopper interest in the […]

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Tags: Newsagency opportunities · Newspaper marketing

News Corp. pushes newspaper shoppers to supermarkets while ignoring newsagents

July 9th, 2014 · 5 Comments

News Corp. yesterday advised newsagents in Victoria of a deal with Ritchies supermarkets where Ritchies get a free Herald Sun if they spend more than $30 in Ritchies. It frustrates me that News Corp. does deals like this and others with supermarkets yet they ignore retail newsagents. Two years ago the company made considerable noise […]

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Tags: Ethics · Media disruption · Newsagency challenges · Newspaper distribution · Newspaper marketing · Newspapers · Social responsibility

Another newspaper stand

April 8th, 2014 · 3 Comments

Further to my recent posts here and here about newspaper stands, check out what I saw Sunday at New York’s La Guardia airport. While it does not hold a lot of stock, you could place your top selling daily at the bottom and the others in the pockets above. The stand is sturdy so there […]

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Tags: Newsagency opportunities · newsagent software · Newspaper marketing · Newspapers

Mr Men challenges for newsagents in SA

February 12th, 2014 · 30 Comments

South Australian newsagents are not being supplied enough volume of the Mr Men books to satisfy demand generated by promotion in The Advertiser  and through TV and other advertising. The circulation manager at News in Adelaide wrote to newsagents saying that they, newsagents, should direct customers to News and the company will endeavour to assist. […]

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Tags: Newspaper marketing · Newspapers

Sunday newsagency marketing tip: email campaigns work

February 2nd, 2014 · No Comments

Regular emails with promotions can reconnect past shoppers with your business and attract them back based on what you;re promoting. Pacific Magazines through their free Nexus program provides newsagents with a free email marketing platform. If you are a in Nexus you should be sending an email out every fortnight. Plus you should be seizing […]

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Tags: marketing · marketing tip · Newspaper marketing

News Corp. changes to newspaper distribution remuneration should help drive value of newsagency businesses

September 9th, 2013 · 23 Comments

News Corp. Australia has this morning released the long-awaited results of the national newsagent remuneration review.  I see the changes announced as a reinforcement of commitment to newsagents from News.  The headlines as I see them are: Three year contract. This gives newsagents certainty, something they can sell. It will help newsagency sellers and buyers. […]

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Tags: Newsagency management · Newsagency opportunities · Newsagent representation · Newspaper distribution · newspaper home delivery · Newspaper marketing · Newspapers

Sunday newsagency marketing tip: show off your experience

July 14th, 2013 · No Comments

Newsagencies don’t have any exclusive products. Magazines, newspapers, stationery, lotto, toys, gifts – what we sell is available anywhere. What is exclusive to us is our experience and the customer service through which we provide access to that experience. My newsagency marketing tip today is in the form of a question I think we each […]

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Tags: marketing · marketing tip · Newspaper marketing

Newspaper masthead cover-up promoting digital edition

May 28th, 2013 · 7 Comments

The masthead of The Australian was partially covered yesterday with a sticker promoting a $10 28-day home delivery / digital subscription offer. While the masthead and editorial content coverup is disappointing, the offer itself got my attention. For 35 cents a day subscribers get the paper (six out of seven days) and digital access. The […]

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Tags: Newsagency challenges · newsagency of the future · newspaper home delivery · Newspaper marketing · newspaper masthead desecration · Newspapers

Retail newsagency marketing tip: make shopper traffic work for you

November 11th, 2012 · 6 Comments

Most newsagencies have excellent foot traffic. Challenges we read about in the comments on this blog and at newsagent meetings are not related to traffic. Margin is what many complain about. Slim margin on lottery, circulation, mobile phone and some other products is what I hear complained about often. The question we have to ask […]

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Tags: marketing tip · Newsagency management · newsagency marketing · Newspaper marketing

Thanks for Taylor Square Newsagency a lesson on Word of Mouth in the era of Twitter

April 21st, 2012 · 8 Comments

Kudos to John and Mark Piggott and the team at Taylor Square Newsagency on Oxford Street in Sydney for being open at 10am. Check out the tweet from a happy crepe paper shopper. Good stuff.  The tweet is an excellent example of word of mouth today – it reaches more people faster. All of Kitya’s […]

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Tags: Newspaper marketing

The changing model of free newspapers

July 21st, 2011 · 2 Comments

My local Fitness First gym has just installed a display unit offering free copies of the Herald Sun newspaper.  It has replaced a unit which offered free copies of The Age which had been in place in the same location for the last four months. It seems to me that there has been a significant […]

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Tags: newspaper home delivery · Newspaper marketing · Newspapers