Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspaper marketing'

News Corp. David Attenborough DVD promotion to soften impact of newspaper price rise

August 6th, 2014 · 5 Comments

The same day the the cover price of the Herald Sun and other News Corp. newspapers increases the company is launching the David Attenborough DVD series in a marketing campaign that is expected to be successful in driving sales as people collect the coupon that is necessary for getting a DVD. Shopper interest in the […]

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Tags: Newsagency opportunities · Newspaper marketing

News Corp. pushes newspaper shoppers to supermarkets while ignoring newsagents

July 9th, 2014 · 5 Comments

News Corp. yesterday advised newsagents in Victoria of a deal with Ritchies supermarkets where Ritchies get a free Herald Sun if they spend more than $30 in Ritchies. It frustrates me that News Corp. does deals like this and others with supermarkets yet they ignore retail newsagents. Two years ago the company made considerable noise […]

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Tags: Ethics · Media disruption · Newsagency challenges · Newspaper distribution · Newspaper marketing · Newspapers · Social responsibility

Another newspaper stand

April 8th, 2014 · 3 Comments

Further to my recent posts here and here about newspaper stands, check out what I saw Sunday at New York’s La Guardia airport. While it does not hold a lot of stock, you could place your top selling daily at the bottom and the others in the pockets above. The stand is sturdy so there […]

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Tags: Newsagency opportunities · newsagent software · Newspaper marketing · Newspapers

Mr Men challenges for newsagents in SA

February 12th, 2014 · 30 Comments

South Australian newsagents are not being supplied enough volume of the Mr Men books to satisfy demand generated by promotion in The Advertiser  and through TV and other advertising. The circulation manager at News in Adelaide wrote to newsagents saying that they, newsagents, should direct customers to News and the company will endeavour to assist. […]

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Tags: Newspaper marketing · Newspapers

Sunday newsagency marketing tip: email campaigns work

February 2nd, 2014 · No Comments

Regular emails with promotions can reconnect past shoppers with your business and attract them back based on what you;re promoting. Pacific Magazines through their free Nexus program provides newsagents with a free email marketing platform. If you are a in Nexus you should be sending an email out every fortnight. Plus you should be seizing […]

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Tags: marketing · marketing tip · Newspaper marketing

News Corp. changes to newspaper distribution remuneration should help drive value of newsagency businesses

September 9th, 2013 · 23 Comments

News Corp. Australia has this morning released the long-awaited results of the national newsagent remuneration review.  I see the changes announced as a reinforcement of commitment to newsagents from News.  The headlines as I see them are: Three year contract. This gives newsagents certainty, something they can sell. It will help newsagency sellers and buyers. […]

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Tags: Newsagency management · Newsagency opportunities · Newsagent representation · Newspaper distribution · newspaper home delivery · Newspaper marketing · Newspapers

Sunday newsagency marketing tip: show off your experience

July 14th, 2013 · No Comments

Newsagencies don’t have any exclusive products. Magazines, newspapers, stationery, lotto, toys, gifts – what we sell is available anywhere. What is exclusive to us is our experience and the customer service through which we provide access to that experience. My newsagency marketing tip today is in the form of a question I think we each […]

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Tags: marketing · marketing tip · Newspaper marketing

Newspaper masthead cover-up promoting digital edition

May 28th, 2013 · 7 Comments

The masthead of The Australian was partially covered yesterday with a sticker promoting a $10 28-day home delivery / digital subscription offer. While the masthead and editorial content coverup is disappointing, the offer itself got my attention. For 35 cents a day subscribers get the paper (six out of seven days) and digital access. The […]

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Tags: Newsagency challenges · newsagency of the future · newspaper home delivery · Newspaper marketing · newspaper masthead desecration · Newspapers

Retail newsagency marketing tip: make shopper traffic work for you

November 11th, 2012 · 6 Comments

Most newsagencies have excellent foot traffic. Challenges we read about in the comments on this blog and at newsagent meetings are not related to traffic. Margin is what many complain about. Slim margin on lottery, circulation, mobile phone and some other products is what I hear complained about often. The question we have to ask […]

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Tags: marketing tip · Newsagency management · newsagency marketing · Newspaper marketing

Thanks for Taylor Square Newsagency a lesson on Word of Mouth in the era of Twitter

April 21st, 2012 · 7 Comments

Kudos to John and Mark Piggott and the team at Taylor Square Newsagency on Oxford Street in Sydney for being open at 10am. Check out the tweet from a happy crepe paper shopper. Good stuff.  The tweet is an excellent example of word of mouth today – it reaches more people faster. All of Kitya’s […]

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Tags: Newspaper marketing

The changing model of free newspapers

July 21st, 2011 · 2 Comments

My local Fitness First gym has just installed a display unit offering free copies of the Herald Sun newspaper.  It has replaced a unit which offered free copies of The Age which had been in place in the same location for the last four months. It seems to me that there has been a significant […]

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Tags: newspaper home delivery · Newspaper marketing · Newspapers

Attention Australian newspaper publishers – this is how to run a consumer promotion

June 14th, 2011 · 3 Comments

UK shoppers who purchase The Mail today (Sunday) and The Daily Mail next Saturday are to be rewarded with a free £5 Tesco (supermarket) shopping voucher. The promotion is all about driving sales of the newspaper, including retail sales.  All retailers of newspapers benefit.  There is no long term commitment, no subscription offer shifting the […]

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Tags: Newspaper marketing · Newspapers

Fairfax election day newspaper offer

September 3rd, 2010 · No Comments

Click on the image to see a copy of a fax sent to a school by Fairfax inviting them to sell The Sydney Morning Herald on election day last month as a fundraiser. While I am not sure, I expect that other schools which were polling places received similar faxes. The local newsagent was not […]

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Tags: Newspaper marketing · Newspapers

The travelling newsagent conference

August 28th, 2010 · 4 Comments

newsXpress has announced a one day travelling newsagent conference to be held in Melbourne, Sydney, Brisbane and Perth next month.  The conference is open to all newsagents regardless of marketing group affiliation. Six expert speakers will present on topics of vital importance to newsagents.  Each session will share practical ideas which can be taken and […]

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Tags: Newsagency opportunities · Newspaper marketing

Frustrating McDonalds promotion

August 23rd, 2010 · 2 Comments

The Herald Sun McDonalds promotion is frustrating.  While I am aware of it, a distribution agent handling one of my stores had not made arrangements so our Sunday team were left scrambling to sort out what to do.  My understanding that that there is to be a settling up of collection coupons at the end […]

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Tags: Newspaper marketing · Newspapers

How much do newsagents spend on marketing?

March 20th, 2010 · 7 Comments

I am curious about how much newsagents spend marketing their retail businesses outside their four walls on: advertising (newspaper, TV, outdoor), direct mail (catalogues), sponsorships (sporting and community groups) and in other promotions designed to promote the business outside the business. I have always used 2% of revenue as a guide to marketing spend. By […]

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Tags: Newspaper marketing

Update on the Herald Sun Australia Day newspaper hat giveaway

January 23rd, 2010 · 32 Comments

I thought I’d update how the Herald Sun Australia Day hat promotion panned out for us in our four shopping centre based newsagencies – two I own and two in which I have a 50% share. In one newsagency we received around 30% more hats than Herald Sun newspapers.  This worked well for us.  We […]

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Tags: Newsagency challenges · Newspaper marketing · Newspapers · Ugh!

Herald Sun DVD promotion a winner

November 11th, 2009 · 10 Comments

The Discovery Channel DVD promotion with the Herald Sun is popular and driving sales.  It is the kind of newspaper promotion which works well for newspapers.  It also works for newsagents because we are setup to manage fulfillment.  Even though margin is not what we would like we are happy for the guaranteed trafffic commitment. […]

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Tags: Newspaper marketing · Newspapers

Newspaper freebie fails

October 26th, 2009 · 11 Comments

The gifts offered with newsapapers on Saturday (Herald Sun – free Intralot lottery scratch ticket and The Age – free Ferrero chocolate) didn’t work as intended in our newsagencies.  No measurable kick in sales and no strong interest by customers in the freebies.  I am surprised by this – for the lottery ticket especially. 0 […]

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Tags: Newspaper marketing · Newspapers

Newspaper publishers need to engage retail only newsagents

October 12th, 2009 · 12 Comments

Newspaper publishers are missing opportunities to grow their businesses by not directly engaging with retail newsagents.  They will engage directly with supermarkets on promotions as well as convenience stores, petrol outlets and coffee shops.  But not retail only newsagents. While I understand the challenge they face navigating the distribution newsagent relationship, by standing behind this […]

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Tags: Newspaper marketing · Newspapers · retail

Memo to newspaper publishers: Help us sell more newspapers

October 6th, 2009 · 19 Comments

While newspaper publishers continue to focus attention on driving home delivery subscription sales and chasing retail sales outside the newsagency channel, I have been thinking about tactics which could be used to help drive single copy newspaper sales in Australian newsagencies. Sure, CDs, DVDs and promotions like the Simpsons stickers drive sales, the incremental sales […]

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Tags: Newsagency opportunities · Newspaper marketing · Newspapers

Managing the Simpsons Sticker campaign

September 6th, 2009 · 18 Comments

We approached the management of the Herald Sun Simpsons Sticker campaign the same way we manage other newspapeer part series.  Customers can preorder the whole series.  We record their details on a sheet.  While we could use our point of sale software, it is faster and easier to use a single sheet to take track […]

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Tags: Newsagency management · Newspaper marketing · Newspapers

Discount newspaper offer repeated

June 2nd, 2009 · No Comments

The discount offer for the Herald Sun last Saturday is running again this week with coupons in the free daily mX newspaper each day this week. 0 likes

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Tags: Newspaper marketing · Newspapers

Gold Coast Bulletin sets newsagents up

May 16th, 2009 · 17 Comments

Across the top of the masthead of today’s Gold Coast Bulletin is their offer of a free Roary the Racing Car DVD.  Take this token to your newsagent they advise.  The problem is that newsagents appear to have been provided insufficient stock.  With enough for their own customers, newsagents do not have enough stock to […]

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Tags: Newsagency challenges · Newspaper marketing · Newspapers

News Ltd pitching online newspaper subscriptions

May 1st, 2009 · 1 Comment

I was surprised to see the Adelaide Advertiser make noise the other day about their online subscription offer. Smart Edition, as it is called, costs $2 for a single copy – less per copy for a longer commitment.  News Ltd has offered this for some time for titles like the Herald Sun and The Australian. […]

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Tags: Media disruption · Newspaper marketing · Newspapers