Australian Newsagency Blog

The ad for Dick Smith stuck to the front cover of the Sunday Herald Sun yesterday was too heavy, causing covers to tear. The photo shows the tear on one copy of the newspaper, the top of the bundle. the tear starts at where the stuck-on ad is stuck. This ad is different as it [...]

[Read more →]

I was interested to hear that Advertiser Newspapers (News Limited) has asked South Australian newsagents to comment on a stuck on ad being run on the newspaper last week for SA Lotteries. Their survey was about placement and the quality of the ad. I wish they had asked about customer feedback and the opinion of [...]

[Read more →]

The Saturday Age with a Witchery ad covering part of the masthead. They appear to be using a different adhesive which does not tear the newspaper when to remove the ad. The trouble is that the ads don;t stick as well and more fall onto the shop floor as a result. Yeah, I don;t like [...]

[Read more →]

While the police were raiding the offices of The Age newspaper in Melbourne yesterday, the paper was on sale with masthead part covered by a stuck on ad, like what delayed the Adelaide Advertiser on Monday. Tweet

[Read more →]

News Limited company Advertiser Newspapers sent this note out to newsagents yesterday apologising for the two hour delay in distribution of The Advertiser as a result of problems with the placement of an ‘AD Note’ on the front page of the newspaper. This is the first example of a stuck on ad bringing newspaper production [...]

[Read more →]

The editorial content inside The Age newspaper was so compelling that they decided to cover it with a post-it note type of stuck on ad.  Who cares about their cricket or Christmas gift buying coverage.  This trashes what the newspaper stands for. Tweet

[Read more →]

Shame on News Limited for allowing the news photo on the front page of The Advertiser newspaper on Saturday of the new South Australian Premier to be covered by a stuck-on ad for X-Lotto.  As the newsagent who shared the photo with me noted, this is disgraceful. If the ad is more important than the [...]

[Read more →]

The Australian newspaper yesterday preferred to take money from an advertiser than promote the top stories of the day.  The wrap around advertisement was further evidence for newsagents that publishers do not think the front cover is all that important in selling the newspaper.  I remember battles in years gone by about obstruction of the [...]

[Read more →]

The ad I noticed on yesterday’s copy of The Asian Wall Street Journal was done in a way which is okay.  While it did cover editorial, it was not stuck on.  On the side it was stuck but no adhesive on editorial content.  The ad was easily flipped across. Also, there was a perforation at [...]

[Read more →]

Picked up The Sydney Morning Herald on Friday and was disappointed to see the masthead of this once great newspaper partially obscured by another post-it type stuck on ad.  I feel for the editorial professionals when their advertising colleagues treat them in this way. Bucks over content … it’s a commentary on the challenges of [...]

[Read more →]

The Sunday Herald Sun yesterday had a post-it note type ad for tourism in NSW and Qantas Holidays stuck over a headline for their report on the Carlton / West Coast Eagles match.  The placement of the ad says a lot to the AFL and AFL fans in Victoria.  There were plenty of comments yesterday [...]

[Read more →]

Just like the Courier Mail, the Herald Sun has an ad stuck on the front page, covering part of the main news story of the day. This ad placement, covering news, shows how News Limited treats news when there is a buck to be made from advertising. Some customers were angry yesterday, directing it at [...]

[Read more →]

Insensitive.  Appalling.  Disgraceful.  Greedy.  Shocking.  These are just some of the words one could use to describe the ad for Woolworths stuck over a page one story about Daniel Morcombe in today’s Courier Mail newspaper. What does it say about News Limited that it would rather take the money of a giant supermarket chain than [...]

[Read more →]

The Sunday Mail in Adelaide yesterday had a post-it type ad stuck over a photo for the front page news story of the newspaper. While this this placement avoids covering up the newspaper masthead (and brand), covering the news photo is a slap in the face for the editorial team. Tweet

[Read more →]

I wonder how the publisher of the Business Standard of India feels when their masthead and some content, including the lead headline, is covered up by an ad for HR services.  On a Jet Airways flight out of Delhi, all the newspapers I saw yesterday had their masthead covered in this way.  This is far [...]

[Read more →]

The New Zealand Herald today placed a post-it note type ad over the word Herald.  The ad also covered up their above the line pitch: newspaper of the year. The publisher can do what they like.  I don’t think this is a good move for the brand is all. Tweet

[Read more →]

The masthead of The Age newspaper today has another post-it type ad stuck over editorial content promoting a good story about phone bills.  I feel sorry for those who worked on the phone bill story – that promotion of their report is covered up in this way. Tweet

[Read more →]

The masthead of The Age newspaper is partially obscured today with a post-it type ad covering not only the crest of the newspaper as well as editorial promotion of a story of Bernard Tomic’s win at Wimbledon.  My frustration was further piqued by the fact that this trash generating ad is for Officeworks, the expensive [...]

[Read more →]

The Age has again taken money from an advertiser to cover up the promotion of an AFL story on the front page of today’s newspaper.  The ad also covers a bit of the newspaper crest.  Talk about damaging your brand. Tweet

[Read more →]

The masthead of The Age newspaper today is again, unfortunately, partially covered by a post-it note type ad.  This advertisement for Skinny Cow and Woolworths is more important to Fairfax than promoting their exclusive investigation about Patriots & Traitors. The newspaper has invested in fresh and original content and then takes money to cover the [...]

[Read more →]

So much for the story selling the newspaper.  Today’s Australian Financial Review covers the face of the new chief executive for Fortescue Metals and part of the lead story about the economy with a post-it note type ad from the Bank of Cyprus. I feel for the editorial people who worked on both news items.  [...]

[Read more →]

Obscuring part of the story about Gina Rinehart topping the BRW Rich List on the front page of today’s Australian Financial Review is a stuck on ad for the Bank of Cypress. I noticed the stuck on ad because I watched as a person behind the counter at a convenience store in Sydney removed the [...]

[Read more →]

Frustrated with your bank?  That’s the heading on The Australian newspaper here at Sydney airport this morning.  Actually, it is not the headline.  It is an ad. A four page wrap around ad which one has to remove and discard to get to the newspaper.  So much for the front page of the newspaper selling [...]

[Read more →]

The Age newspaper, on its front page yesterday, was promoting a story about privacy and the media.  They thought the story so worthy that they accepted money from Australia Post for an ad stuck over the top of the editorial promotion.  Just nuts. Tweet

[Read more →]

Groan. An ad covered the word AGE on the masthead for The AGE newspaper today. The  newspaper brand is: for sale, not important, expendable … dead? I like newspapers and I like good brands.  The AGE is a good newspaper and it had a good brand. Tweet

[Read more →]