Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'newspaper masthead desecration'

Newspaper covers up page one story

December 22nd, 2014 · 2 Comments

What’s the point of the story on page one of the Herald Sun? Looking at the cover it’s hard to tell since News Corp. covered the report with an ad for streaming service Quickflix. This from the same company that complains about how their product is displayed in newsagencies. Nuts. 6 likes

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Tags: newspaper masthead desecration · Newspapers

Disappointing newspaper cover-up

December 7th, 2014 · No Comments

On the front page of the Sunday Herald Sun today News Corp left the its spin piece from the Prime Minister’s office un touched while it covered up part of the heartbreaking story about a child hit by a fork lift. This house ad for cheap home delivery of the newspaper disrespects the news and the […]

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Tags: newspaper masthead desecration

Disappointing Daily Telegraph cover-up

November 29th, 2014 · No Comments

A terrific cover tribute to Phillip Hughes on the front page of The Daily Telegraph today is partially obscured by an ad for Hello Fresh. Given the interest in this story it would have been good to see the front page not obscured in this way. 7 likes

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Tags: newspaper masthead desecration

Another Herald Sun cover-up

September 14th, 2014 · 1 Comment

The Herald Sun yesterday took money from Mazda to obscure the photo of page one of the newspaper lauding the North Melbourne victory. !@*&ers is one North Melbourne fan said ripping the sticker off before buying it. I get that News wants the advertising bucks but getting between an AFL fan and their victory is dangerous, […]

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Tags: newspaper masthead desecration

News Corp expects retail newsagents to give away customers

September 6th, 2014 · 7 Comments

The front page of the Herald Sun in retail newsagencies today has a stuck on ad covering news telling my customers to get the paper home delivered and thereby avoid coming to my shop. Not any more. News says it wants a better relationship with retail newsagents. Here’s where to start. 8 likes

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Tags: newspaper masthead desecration

Men’s Fitness cover-up

August 11th, 2014 · No Comments

I was disappointed to see the masthead of the latest Men’s Fitness magazine covered with a stuck-on ad for Anytime Fitness. With the Men’s Health and Men’s Fitness mastheads looking similar – red on white – I’d have avoided covering up a key differentiator – the word Fitness. The offer itself is not worth trashing […]

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Tags: magazines · newspaper masthead desecration

Herald Sun puts itself ahead of the news

August 8th, 2014 · No Comments

The big story of the day in Victoria is the tragic death of three people killed in an accident involving a BP fuel delivery truck.  The photo accompanying this front page store in today’s herald Sun newspaper has been obscured by a stuck on ad promoting the BBC earth series which starts with the Herald […]

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Tags: newspaper masthead desecration

Covering up The Australian

August 4th, 2014 · No Comments

It’s sad that at the time of celebrating 50 years, News Corp. is covering up the masthead of The Australian newspaper with a stuck on ad for home delivery subscriptions. Covering the masthead trashes the brand in my view. 1 likes

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Tags: newspaper masthead desecration

Newspaper cover-up on page one

June 28th, 2014 · No Comments

The Herald Sun today has an ad stuck on the photo of a page one story. Newsagents: never let a newspaper publisher representative tell you where to put your papers or where to place the posters given their own disregard for their own product. Shame on them treating editorial content in this way. 3 likes

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Tags: newspaper masthead desecration

Herald Sun covers up front page drug lab story photo

June 21st, 2014 · 1 Comment

News Corp. is showing today how little photos on the front page of a newspaper matter to driving newspaper sales. They have suck a post-it note type ad for their unlimited digital and weekend home delivery subscription over the photo for the lead story of the day – and they did not cover up a […]

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Tags: newspaper masthead desecration · Newspapers

The Age newspaper covers up lead asylum seeker story

June 21st, 2014 · No Comments

Shame on Fairfax for their cover-up today of a story about asylum seekers on the front page of The Age newspaper. The placement of a post-it note type ad stuck over part of the lead story on the front page of the newspaper demonstrates a disregard by Fairfax for news. I don’t want my customers to […]

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Tags: newspaper masthead desecration · Newspapers

Courier Mail cover-up

June 2nd, 2014 · No Comments

The front page photo on The Courier Mail today is partly obscured by a house ad promoting a subscription offer. So much for the front page of the newspaper driving over the counter sales. To me, the ad gets in the way of the front page news story. It disappoints me to see editorial content treated […]

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Tags: newspaper masthead desecration

New York Times stuck on ad more respectful

April 8th, 2014 · 1 Comment

The New York Times uses post-it notes to promote home delivery – but in a more respectful way of editorial and brand than in Australia. This note was in a back section and placed in the top left corner – covering editorial but not as much or important as in Australia. 2 likes

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Tags: newspaper masthead desecration

The Los Angeles what?

April 5th, 2014 · 2 Comments

The stuck on ad for Kohl’s posted on the front page of the Los Angeles Times yesterday covered the masthead of the newspaper. I love newspapers and disheartened to see such a respected masthead covered up in this way. Sure publishers need the money but why not carve out page one space in a way […]

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Tags: newspaper masthead desecration

Herald Sun coverup again

March 21st, 2014 · No Comments

Part of the MH370 headline on the front page of the Herald Sun newspaper today is obscured with a post-it type ad for Bakers Delight. This junks the product and disrespects the news in my view. 0 likes

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Tags: newspaper masthead desecration

Herald Sun MH370 cover-up

March 20th, 2014 · No Comments

It’s disappointing to see News Corp. stick a discount home delivery subscription ad over the top of the photo for the lead story – on the disappearance of MH370 on yesterday’s newspaper. This sticker and the offer it promotes disrespects news and trashes the brand by making the purchase about price. 1 likes

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Tags: newspaper masthead desecration

Herald Sun Moomba cover-up

March 12th, 2014 · 2 Comments

News Corp. placed a house ad promoting discounted newspaper subscriptions on the front page of the Herald Sun yesterday. Taking customers from proactive retailers is frustrating. Blocking the main headline and photo of the day is disappointing. 3 likes

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Tags: newspaper masthead desecration

Newspaper subscription junk

March 8th, 2014 · No Comments

Here’s how one retail newsagent handled the subscription ads on the front of The Saturday Age today. I can understand this action given that customers complain about the stuck on ads and like their removal without damaging the editorial content. 3 likes

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Tags: newspaper masthead desecration

Newspaper cover-up

March 8th, 2014 · No Comments

For the record, here’s the front page of The Saturday Age newspaper today. There is a house ad promoting subscriptions for 50% off covering editorial content. I’ll keep posting about this when I see it as a record for the future. Click here to see other newspaper mastheads trashed by advertising covering editorial. 4 likes

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Tags: newspaper masthead desecration

Covering the newspaper headline

January 30th, 2014 · 4 Comments

The front page headline on the Herald Sun newspaper today is promoting a 23% discount for seven-day home delivery. So much for headlines selling newspapers. Retail only newsagents might want to remove this as a courtesy for the many customer who remove these stickers themselves. 3 likes

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Tags: newspaper masthead desecration · Newspapers

The Age and SMH hidden

December 20th, 2013 · No Comments

Both The Age and The Sydney Morning Herald had their front and back pages covered yesterday with a four-page house ad promoting digital and print subscriptions – with print being pitched as the add-on loss-leader. So much for news selling news. The SMH hours ad itself was partially obscured by another ad for Notre Dame […]

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Tags: newspaper masthead desecration

Is The Daily Telegraph serious about SIDS?

December 17th, 2013 · No Comments

If News Corp. was serious in covering SIDS they would not have sold an ad to insurer GIO that covered editorial  on page one of The Daily Telegraph yesterday. The stuck on ad covered promotion of an important story. 5 likes

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Tags: newspaper masthead desecration · Social responsibility

AFR front page cover-up

December 17th, 2013 · No Comments

Editorial content on the front cover of The Australian Financial Review today was partially covered with a house ad for their digital product.  Recent sales declines push the AFR closer to being a digital only product. Ads like this ‘help’. 3 likes

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Tags: newspaper masthead desecration

So headlines no longer sell newspapers?

December 5th, 2013 · 1 Comment

Covering-up the headline with a stuck on not ad for Kogan on the front page of the Herald Sun today shows that News Corp. does not think headlines sells newspapers. It’s this disrespectful treatment of editorial content that maybe causes some newsagents to not regard newspapers as they one might have. Covering an AFL store […]

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Tags: newspaper masthead desecration

No, Jamie Oliver is not the lead news story

December 2nd, 2013 · 1 Comment

Customers commented yesterday on the front page story about Jamie Oliver in The Sunday Age yesterday. It was not a story, it was a paid four-page ad by Woolworths featuring Jamie Oliver. Newspaper lovers don’t like these wrap-around ads. 1 likes

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Tags: newspaper masthead desecration · Newspapers