Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

How is BBC Earth going for you?

August 3rd, 2015 · 5 Comments

A couple of newsagents I saw on the weekend asked me to open a post here where newsagents can comment on how the BBC earth promotion from News Corp. is performing. 0 likes

[Read more →]

Tags: Newspapers

Have you heard about the National Geographic Kids Special offer with the Sunday Age?

August 1st, 2015 · 10 Comments

The Age emailed me about this National Geographic Kids discount offer last night as a consumer and not ad a newsagent. It’s the first I have heard of it unless I have missed something. 4 likes

[Read more →]

Tags: Newspapers

Good collateral promoting the BBC Earth offer

July 29th, 2015 · No Comments

I like the collateral from the folks at The Mercury provided to Tasmanian newsagents for promoting the BBC earth DVD set offered with the newspaper. In Hobart yesterday I saw this floor promotional unit. I like that it can be easily moved, enabling newsagents to combat store blindness. This is especially important for newspaper promotions. 1 […]

[Read more →]

Tags: Newspapers

Here’s how they pitch free water with a newspaper in the UK

July 22nd, 2015 · 1 Comment

Here is a photo of the floor display unit promoting the free bottle of water with The Telegraph at WH Smith outlets that I mentioned in my previous blog post. I have loaded a larger version so you can click on the image to see it in detail. While I am not a fan of the stand […]

[Read more →]

Tags: Newspapers

Books, water and candy used to drive newspaper sales in the UK

July 22nd, 2015 · No Comments

WH Smith outlets at transport locations I have seen in the UK over the last week all had offers to drive newspaper sales. The most substantial was this boo discounted by 50% when purchased with The Telegraph paper. Given the pricing being used by many bookshops it’s not much of a deal. The most common […]

[Read more →]

Tags: Newspapers

Discount newspaper bundles in the UK

July 19th, 2015 · No Comments

Check out the discount newspaper bundle I saw at a WH Smith outlet in Manchester this morning: the Daily Express and the Daily Star newspapers bagged together for £1, a 49p discount. We are seeing a version of this with the News Corp bundling trials in Australia at the moment. Bagged bundles may make selling easier. […]

[Read more →]

Tags: Newspapers

The free / pay mix for the Manchester Evening News

July 18th, 2015 · No Comments

This photo shows a newspaper stand out the front of a newsagent I visited in Manchester late Friday afternoon. The Manchester Evening News is free on Thursday and Friday and paid for Monday, Tuesday, Wednesday and Saturday. All through downtown Manchester there were bundles and bundles of the paper for people to take from as well […]

[Read more →]

Tags: Newspapers

Family Feud survey result ranks newspapers ahead of magazines

July 15th, 2015 · 4 Comments

A survey result revealed on the Family Feud TV show on Network Ten last night that people think of newsagencies more for newspapers than magazines In answer to the question: name something you buy at a newsagency, 39% of people said a newspaper and 9% said a magazine. 4 likes

[Read more →]

Tags: magazines · Newspapers

Time to remove the newspaper stand

July 13th, 2015 · No Comments

More and more newsagents are removing the large newspaper stands there were forced to install years ago by newspaper publishers. Some replace the stand with a new slim upright unit from a newspaper publisher while others find space in existing fixtures elsewhere in the business for newspapers. The photo shows how one newsagent located papers on […]

[Read more →]

Tags: Newspapers

Media section in The Australian not what it used to be

July 13th, 2015 · 1 Comment

The media section in The Australian on Mondays used to be the reason to seek out the newspaper. Not any more. Like so many other News Corp. outlets, it is being used to wage battles that serve the commercial purpose of the publisher rather than report news relevant to the section. Their current anti-ABC reporting […]

[Read more →]

Tags: Newspapers

News Corp. needs to treat all retail newsagents the same

June 30th, 2015 · 4 Comments

The bundle offer pitched by News Corp. is good in that is offers newsagents something fresh to pitch. Unfortunately, News is not pitching it consistently in the channel as it does not have direct relationships with all retail newsagents through which to track engagement and manage the accounting side. As I expect to see more […]

[Read more →]

Tags: Newspapers

Sunday newsagency management tip: manage yesterday’s news

June 14th, 2015 · 4 Comments

Yesterday’s news sells, especially if your customers know they can buy yesterday’s newspapers today from your newsagency. My advice is don’t rush to top or return newspapers, hold off for a couple of days. While this is not practical at weekly returns cut off time, it is practical through the week up to then. Promote […]

[Read more →]

Tags: Management tip · Newsagency management · Newspapers

Why newsagents should not resist providing News Corp. sales data through XchangeIT

June 10th, 2015 · 3 Comments

I am aware of some newsagents refusing to provide News Corp. with sales data through XchangeIT. The provision of this data is one reason for News now using XchangeIT to send supply files to newsagents. Unlike some magazine publishers, News wants to reduce the paper wastage of returns – saving them money as well as newsagents […]

[Read more →]

Tags: Ethics · Newsagency management · Newspaper distribution · newspaper home delivery · Newspaper marketing · Newspapers · Social responsibility

No newspapers!

June 6th, 2015 · No Comments

I saw this sign on the door to a local professional service business in main street of a small town in the middle of the United States this week. Please, NO NEWSPAPERS. 1 likes

[Read more →]

Tags: Newspapers

The growth in newspaper subscriptions

June 5th, 2015 · 6 Comments

Newspaper subscriptions in the US are important as shown in the tweet about what Arthur Sulzberger, Publisher of the New York Times said at the World News Congress this week. That growth in subscriptions from 5% – 10% 20 years ago to over 50% now is extraordinary. Subscriptions are vital to newspapers. They provide the best opportunity […]

[Read more →]

Tags: Newspapers

Is the Adelaide Advertiser soon to cease printing some days of the week?

June 4th, 2015 · 5 Comments

Newsagents and others involved in newspaper distribution in South Australia are hearing reports that the Adelaide Advertiser will cease its print edition on one or more days of the week in response the financial return on those days. One source is reportedly a representative Advertiser Newspapers who has spoken with newsagents. While I expect such a move to […]

[Read more →]

Tags: Media disruption · Newspapers

Free offer from New York Times

June 4th, 2015 · No Comments

I am seeing more newspaper publishers offering more aggressive offers for digital access. The latest in this push from The New York Times being promoted through Twitter. I signed up and sure enough I have free digital access for eight weeks. I declined the 99c offer to extend out to 12 weeks as I want to […]

[Read more →]

Tags: Media disruption · Newspapers

Fairfax and News go at each other

June 2nd, 2015 · 2 Comments

Things are publicly nasty between Fairfax and News if this piece in The Australian is anything to go by. That this report is not behind a paywall speaks to the intensity of the rivalry. 3 likes

[Read more →]

Tags: Newspapers

News shuts mX free daily newspaper

May 28th, 2015 · 1 Comment

News Corp. has announced it is shutting mX, its free daily newspaper in Melbourne, Sydney and Brisbane in two weeks. This move is a recognition by the company of evolving news and information consumption habits, particularly in the commuter space in which mX operated. While newsagents are not directly affected, there could be an opportunity […]

[Read more →]

Tags: Media disruption · Newspapers

Qantas unlocks 4,000 newspapers and magazines for customers

May 28th, 2015 · No Comments

Qantas has announced the availability of easy access to 4,000 newspapers and magazines for up to 24 hours before a flight through a relationship with PressReader. Once you download a title you have access for 12 hours on your device. This is a disruptive action by Qantas that could ultimate impact the number of free newspapers […]

[Read more →]

Tags: Media disruption · Newspapers

Why newsagents need to start scanning newspaper sales

May 27th, 2015 · 9 Comments

With News Corp. using newsagent sales data to set newspaper supplies newsagents need to be careful about tacking newspaper sales. I urge all newsagents to review how they sell newspapers. Scanning each newspaper will provide the most accurate result. Using a hot key to record a newspaper sale will be okay as long as you have the […]

[Read more →]

Tags: Newspapers

Making newspapers work for the newsagency

May 25th, 2015 · No Comments

While the margin we make from newspapers is too small, the traffic is good. In addition to placing newspapers further into the business, I encourage newsagents to think carefully about what they place next to newspapers, to make the most of the traffic. This photo shows the placement in one of my newsagencies as at yesterday. On the […]

[Read more →]

Tags: Newspapers

News Corp pitching easy digital access in Adelaide #3

May 19th, 2015 · No Comments

And here is a photo I took late last year of the downtown Adelaide office of News Corp. Not a promoting of print in sight. I don’t begrudge what News is doing here – digital delivery is vital to their future. My only concern is what they say to newsagents. 2 likes

[Read more →]

Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #2

May 19th, 2015 · No Comments

Also in the Adelaide Advertiser newspaper yesterday was this ad promoting a free Samsung tablet computer with a $295 subscription to digital access. This is a smart offer as it creates the efficient distribution channel vital to any publisher. 0 likes

[Read more →]

Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #1

May 19th, 2015 · 1 Comment

Here’s an ad in the Adelaide Advertiser yesterday promoting digital delivery first and home delivery as the plus in the offer. This is the approach by News not just in Adelaide but everywhere I see. It makes sense. If I ran news I’d pitch the lowest cost delivery channel. 3 likes

[Read more →]

Tags: Media disruption · Newspapers