Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

Another deep discount for The Age by Fairfax

August 21st, 2014 · No Comments

I received another email from Fairfax offering a six month subscription at a discount of 50% off the usual digital access price. The biggest discount is for digital only access – that’s 50%. If you select the seven-day print and digital offer for six months the discount is only 20%. Fairfax is pushing digital first. Is this […]

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Tags: Media disruption · Newspapers

Crikey publishes News Corp Aussie newspaper financial info

August 20th, 2014 · No Comments

Crikey has today published hitherto unknown information about the performance of the News Corp. Australian newspaper business. The numbers are sobering for a publishing business that invests considerably in criticising rival Fairfax for poor performance: Crikey can reveal that, amid a forest of negative brackets, revenue from News Corp’s Australian newspapers fell 14% to $1.9 billion in […]

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Tags: Newspapers

Newsagents concerned about another News Corp. supermarket deal offering free newspapers

August 15th, 2014 · No Comments

News Corp. has announced a 30 day campaign at Ritchies supermarkets offering a free newspapers to customers who reach a minimum spend. News ran a similar promotion recently that resulted in one supermarket I heard of giving the Herald Sun away to any who wanted – without requiring a minimum spend. I can’t see how such customers […]

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Tags: Newsagency challenges · Newspaper distribution · Newspapers

Customers expressing concern at ripping Robin Williams photo

August 13th, 2014 · 2 Comments

Several newsagents have told me customers are sad at ripping the Robin Williams photo on the from page of the newspaper to get the coupon the Attenborough DVD. It’s unfortunate placement of the coupon. Here is WA today it’s not an issue for The West Australian with no promotion running. 6 likes

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Tags: Newspapers

Terrific collateral for Attenborough DVD promotion

August 12th, 2014 · 6 Comments

In Adelaide yesterday I saw plenty of collateral in newsagencies promoting the Attenborough DVDs. We got none of this – reflecting the disconnect between News Corp. and retail only newsagencies in Victoria. 3 likes

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Tags: newsagency marketing · Newspapers

News Corp. data screw up for Attenborough DVD

August 11th, 2014 · 4 Comments

There is a problem with some data sent by News Corp to some newsagents for the Attenborough DVD promotion. Here it is the end of Monday and the company is yet to make a statement. In the meantime newsagency software companies and others have spent too much time today dealing with the problem created by […]

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Tags: Newspapers

Entertainment for Rupertphiles

August 11th, 2014 · No Comments

If you’re Sydney based and a follower of Rupert Murdoch’s businesses and career you may want to see the David Williamson play Rupert. It’s on at the Theatre Royal in the city from late November. Rupert received good reviews when it first opened last year. Maybe we could rustle up a newsagent theatre night? 2 likes

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Tags: Newspapers

News Corp. apologises for Daily Telegraph photoshopped news image

August 8th, 2014 · No Comments

A rare apology from News Corp. for reprehensible behaviour in the Daily Telegraph where the newspaper used an image of a Boston booming victim a to accompany a juvenile attack on Mike Carlton and Fairfax and in doing so disrespecting all sides of the Middle East crisis. I am surprised that anyone buys the Daily Telegraph […]

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Tags: Newspapers

Oversupply of The Australian at Sydney Airport

August 8th, 2014 · No Comments

I had a some spare time at the T3 terminal of Sydney Airport yesterday mid morning and counted almost twice as many copies of The Australian newspaper available for free than total copies of the Australian Financial Review, the Daily Telegraph and the Sydney Morning Herald. While the photo shows one of of several locations of papers […]

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Tags: Newspapers

Gold Coast Bulletin souvenir edition not in newsagencies

August 5th, 2014 · No Comments

News Corp’s Gold Coast Bulletin published a special edition yesterday commemorating the handover of the Commonwealth Games. As their own report indicates, this special edition was not available in newsagencies. News Corp has passed up another opportunity to demonstrate its commitment to the newsagency channel. The company for years has said newsagents are important to […]

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Tags: newspaper home delivery · Newspapers · Ugh!

Cool promotion of a newspaper at the counter

July 28th, 2014 · 4 Comments

I like this placement of The New Zealand Herald at the counter that I saw this morning. The placement of a copy in an acrylic unit showing off the front page is very smart – if the front page can’t sell a newspaper what can? If Australian newspaper publishers moved to a fair margin (25% or […]

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Tags: Newspapers

Smiles with newspapers

July 27th, 2014 · No Comments

We have been testing these cute small yellow happy plush items with newspapers. Customers smile and occasionally they purchase from here. The main stock of the range is on then other side of the aisle so newspaper shoppers with their eyes open will see them twice. We are constantly trying different items with newspapers – […]

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Tags: Newspapers · Tactical display

Terrific poster for The Saturday Paper

July 14th, 2014 · No Comments

The poster provided for promoting The Saturday Paper this past weekend was attention-grabbing and current. It reminded me of like newspaper posters we used to see years ago from Fairfax and News. We used it. It caused comment – like a good promotional poster does. Good stuff. Footnote: I tweeted about this poster yesterday and it was […]

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Tags: Newspapers · Social Media

Well done East Maitland Mercury!

July 12th, 2014 · No Comments

The East Maitland Mercury is running a series: meet your local newsagents. Check out the first instalment here. This is terrific support from a newspaper publisher for our channel and the specific businesses they profile. 9 likes

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Tags: marketing · Newspapers

How is your Fairfax customer service?

July 12th, 2014 · 5 Comments

I have heard from several newsagents this week of poor to non existent customer service from Fairfax regarding supply issues. If newsagents are not getting responses and assistance from fairfax to queries regarding selling their product then how bas is it for customers calling about a single copy? What’s been your fairfax customer service experience? […]

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Tags: Customer Service · Newsagent suppliers · Newspaper distribution · Newspapers

UK newspaper offering free loom bands

July 11th, 2014 · No Comments

The Sun newspaper is offering free loom bands with its newspaper Friday (UK time). If loom bands are still hot in the UK this is a terrific offer and is certain to drive sales. Deals like this leveraging kid-friendly fashion trends work. 3 likes

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Tags: Newspapers

News Corp. pushes newspaper shoppers to supermarkets while ignoring newsagents

July 9th, 2014 · 5 Comments

News Corp. yesterday advised newsagents in Victoria of a deal with Ritchies supermarkets where Ritchies get a free Herald Sun if they spend more than $30 in Ritchies. It frustrates me that News Corp. does deals like this and others with supermarkets yet they ignore retail newsagents. Two years ago the company made considerable noise […]

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Tags: Ethics · Media disruption · Newsagency challenges · Newspaper distribution · Newspaper marketing · Newspapers · Social responsibility

Are you selling out of newspapers earlier?

July 5th, 2014 · 8 Comments

One of the challenges in this world of declining newspaper sales is tighter than ever allocations by newspaper publishers keen to keep returns to an absolute minimum. I am finding Fairfax tighter than News Corp. Most Saturdays we sell out of The Saturday Age come time between 12 noon and 2pm and only rarely can […]

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Tags: Newsagency challenges · Newspapers

STOP THE PRESSES! a must read book for newsagents

July 1st, 2014 · No Comments

Filled with sad and frustrating stories and chronicling extraordinary mismanagement of a once-great company, STOP THE PRESSES! How greed, incompetence (and the internet) wrecked Fairfax by Ben Hill is an excellent book. It takes us through the history of the company, the impact of the internet and extraordinary mismanagement from the top down. STOP THE […]

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Tags: Newsagency management · Newspapers

Relegating The Age to a lower shelf

June 27th, 2014 · 3 Comments

We have moved The Age down from our main newspaper shelf on weekdays given the low sales volume. Sales are not paying for the space. We have filled the space with popular magazine titles that we think will interest newspaper shoppers. The magazine mix will change over time based on what we think will work […]

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Tags: Newspapers

Publishers ought to price newspapers based on the shelf life of the product

June 21st, 2014 · 19 Comments

The shelf life of a daily newspaper is less now than at any other time in its history. Indeed, news stories are often out of date by the time the press machines start rolling. While the price of other products with a limited shelf life, such as fresh food, is reduced as it nears expiry, newspapers […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Newspapers

Herald Sun covers up front page drug lab story photo

June 21st, 2014 · 1 Comment

News Corp. is showing today how little photos on the front page of a newspaper matter to driving newspaper sales. They have suck a post-it note type ad for their unlimited digital and weekend home delivery subscription over the photo for the lead story of the day – and they did not cover up a […]

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Tags: newspaper masthead desecration · Newspapers

The Age newspaper covers up lead asylum seeker story

June 21st, 2014 · No Comments

Shame on Fairfax for their cover-up today of a story about asylum seekers on the front page of The Age newspaper. The placement of a post-it note type ad stuck over part of the lead story on the front page of the newspaper demonstrates a disregard by Fairfax for news. I don’t want my customers to […]

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Tags: newspaper masthead desecration · Newspapers

Just read: Stop Press – The Last Days of Newspapers

June 18th, 2014 · No Comments

Stop Press – The Last Days of Newspapers byRachel Buchannan is a compelling read by a respected journalist and historian. It’s a homage to Australian and New Zealand print newspapers and a call out for for future of journalism. Newsagents come in for a mention as a business channel affected by the declining sales of […]

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Tags: Media disruption · Newspapers

Groundhog Day at the Courier Mail

June 17th, 2014 · 3 Comments

I’m told that the ABC is running a report that some copies of today’s Courier Mail has a printing error with some pages – page 2, page 10 and some others –  publishing yesterday’s news. Some people are going to have a tough day today. 5 likes

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Tags: Newspapers