Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

The clarity of good headline

February 10th, 2016 · No Comments

I read The Huffington Post every day. i appreciate the diverse opinions published. I trust their reporting. I also like the clarity of its headlines – not obscured by advertising. I especially like this headline from today: Note: I tend to read the US edition. There in also an Australian edition. 2 likes

[Read more →]

Tags: Media disruption · Newspapers

I feel for British newsagents and cost of newspaper competition

February 9th, 2016 · 2 Comments

How are you supposed to make money from a newspaper with a cover price of 50p? making retailers carry a cost for a fight between two publishers is appalling. I suspect I would not carry this title. Based on Australian commission for a 50p cover price I’d make $0.125 a copy. Nuts! Also, Check out […]

[Read more →]

Tags: Newspapers

Fail by News Corp and distribution newsagent on Herald Sun price rise

February 8th, 2016 · 3 Comments

A retail newsagent in Melbourne let me know they were told of the Herald Sun price rise today by a customer. Their distribution newsagent did not advice them nor did News Corp. Ridiculous. 11 likes

[Read more →]

Tags: Newspapers

Why did News Corp. cut newspaper supply to small business newsagents?

February 8th, 2016 · No Comments

Why did News Corp. allocations experts cut the supply of newspapers on the launch day of the Dr Seuss national promotion being run by the company to increase the sale of newspapers? The cynic in me wonders if this is to do with shifting traffic from newsagents to supermarkets. I heard from several newsagents yesterday […]

[Read more →]

Tags: Newspapers · Ethics · Ugh!

Here is how we are promoting the Dr Seuss News Corp. newspaper promotion

February 8th, 2016 · No Comments

At the main newspaper stand. On the floor. We have two of these. 4 likes

[Read more →]

Tags: Newspapers · Newspaper marketing

Here is how Coles is promoting the Dr Seuss News Corp. newspaper promotion

February 8th, 2016 · No Comments

1 likes

[Read more →]

Tags: Newspapers

News Corp. promotion favours supermarkets over newsagents

February 2nd, 2016 · 2 Comments

The TV commercial from News Corp’s Herald Sun promoting the Dr Seuss book series lists three supermarkets by brand yet lists newsagents as, well, newsagents. The folks at News ought to respect brands newsagents trade under more than this. Their failure to list the brands demonstrates a preference for the supermarket brands in my view. […]

[Read more →]

Tags: Newspapers · Newspaper marketing

Another poorly managed newspaper promotion from APN

January 31st, 2016 · 2 Comments

Newsagents were given three days notice about a promotion by APN’s. The email promoting promotion of a complex Scratch and Win competition was sent at the close of business Wednesday. Sending an email late on Wednesday results in a lower readership. When will they learn that promotions need to be simple. The process they are imposing […]

[Read more →]

Tags: Newspapers · Newspaper marketing

Adelaide Advertiser thanks newsagents

January 30th, 2016 · 6 Comments

Newsagents in South Australia were sent this letter by from News Corp’s Adelaide Advertiser yesterday. It is a thank you for support for promotional activity. While the letter is good and, I am sure, appreciated by newsagents, there is more to consider here beyond the commission made from selling promotional products. remember, these promotions are […]

[Read more →]

Tags: Newspapers · Newspaper marketing

When you run out of The Age and can’t get more

January 23rd, 2016 · No Comments

4 likes

[Read more →]

Tags: Newspapers

Poorly timed email from APN to QLD newsagents

January 23rd, 2016 · 1 Comment

APN sent this email to affected newsagents in North Queensland at 5:28pm last night. While the email provides a week’s notice on a price rise, anyone working with newsagents would know that an email late on a Friday is not a smart move – if they want newsagents to be properly informed about the contents. […]

[Read more →]

Tags: Newspapers · Newspaper distribution

Excellent comms on Dr Seuss promotion

January 23rd, 2016 · 1 Comment

Click here to see the letter to newsagents from News Corp’s Herald and Weekly Times re the upcoming Dr Seuss promotion supporting the Herald Sun and the Geelong Advertiser. I am sharing it here for newsagents in other states to see another example of professional communication sent our early enough for proper preparation for what […]

[Read more →]

Tags: newsagency marketing · Newspapers

Cool newspaper placement and display

January 21st, 2016 · No Comments

This photo shows the placement of newspapers at the Hudson News outlet in Grand Central Station in New York. 1 likes

[Read more →]

Tags: Newspapers

News Corp’s Herald & Weekly Times shows how to run a good newspaper promotion

January 19th, 2016 · 4 Comments

Further to my post about the botched promotion from News Corp’s Adelaide Advertiser, click here to see how the folks at the Herald and Weekly Times have communicated with newsagents about their Australia Day promotion. It is clear and to the point. This is typical for Victorian run promotions. While newspaper promotions are important, they […]

[Read more →]

Tags: Newspapers

News Corp’s Adelaide Advertiser failed newsagents with promotion

January 16th, 2016 · 4 Comments

The list of newsagency outlets supporting the Adelaide Advertiser House of Wellness promotion was wrong. Look at these three businesses: MODBURY Newsxpress Tanunda 5092 SA MODBURY Newsxpress Beers Newsagency5092 SA MODBURY Newsxpress Birdwood 5092 SA None of the listed businesses is located in Modbury or anywhere near Modbury. South Australians would have looked at the list […]

[Read more →]

Tags: Newspapers

News UK pledges to help independents including newsagents

January 16th, 2016 · No Comments

Better Retailing has an article about News UK pending to help independents drive retail sales of its newspapers. “We want to help retailers make more money, sell more newspapers and give shoppers a better experience in-store,” said Greg Deacon, independents sales manager at News UK. “We plan to create solutions and an unrivalled service for retailers that […]

[Read more →]

Tags: Newspapers

The New York Times Aussie pitch

January 7th, 2016 · No Comments

This ad from The New York Times is appearing regularly on Facebook. $1 for a four week trial is a compelling offer. 0 likes

[Read more →]

Tags: Newspapers

Are newspaper prices set to fall?

December 28th, 2015 · 2 Comments

While the UK newspaper marketplace is very different to here in Australia, some trends are followed here. I am watching with interest the move by some UK newspaper publishers to cut cover prices. With many newspapers available, price as a differentiator is important to them. here, not so much. I feel for UK newsagents confronting these […]

[Read more →]

Tags: Newspapers

News Corp extends firm sale newspaper trial

December 22nd, 2015 · No Comments

News Corp. is working with selected newsagents on another firm sale trial for The Daily Telegraph. This new trial follows what News says is a successful firm sale trial earlier this year. The Daily Telegraph trial will run early next year over a 5-7 week. Newsagents receive a minimum of 20-25% (in some cases where numbers are low it […]

[Read more →]

Tags: Newspapers

The shift in newspaper marketing newsagents need to see and confront

December 9th, 2015 · No Comments

For decades the focus of newspaper marketing has been home delivery as it sat at the heart of the economic model pursued by newspaper publishers. Long-term home delivery customers were gold when it came to setting advertising rates. Advertising revenue has been the most important revenue stream to publishers. That was then. This is now. The ad […]

[Read more →]

Tags: Newspapers · Newspaper marketing · newspaper home delivery

News Corp. Christmas closure creates storage challenge for newsagents

December 8th, 2015 · 4 Comments

Newsagents is Tasmania have been advised News Corp. is closed for a week, requiring newsagents to store newspaper returns in their businesses. based on past experience that could result in a busy business storage thirty, even more, bundles of unsold newspapers. Have other newsagents been told of Christmas closures by newspaper publishers? 7 likes

[Read more →]

Tags: Newsagency challenges · Newspapers

News Corp. misses opportunity to promote newsagencies

December 7th, 2015 · 6 Comments

News Corp. in South Australia has a new promotion, giving away a adult colouring book. The giveaway is okay except that the free book promotes a range a colouring books saying they can be found where all good books are sold. This pitch neglects to note the range can be found at good newsagencies. Given […]

[Read more →]

Tags: newsagency marketing · Newspapers

Sunday Age page one newspaper cover up

December 6th, 2015 · No Comments

The Sunday Age today has a house ad stuck over animate for their page one story in the newspaper – pulling focus from the story that should be selling papers. Again, news takes a back seat. 4 likes

[Read more →]

Tags: Newspapers · newspaper masthead desecration

Herald Sun McDonalds cover-up

December 6th, 2015 · No Comments

The Sunday Herald Sun today is more interested in making money from a stock on McDonalds ad than the top story of the day. Another sad day for news coverage by newspapers in Australia. 5 likes

[Read more →]

Tags: Newspapers · newspaper masthead desecration

Can’t give away the newspaper giveaway

November 30th, 2015 · 1 Comment

We could not give away the gas leak detection giveaway free with the herald Sun on the weekend. We asked customers and most said no thanks with a quizzical look – like, what is this and why are you offering it to me. This promotion is not relevant to us, especially at such a busy […]

[Read more →]

Tags: Newspapers