Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

Fairfax prefers 7-Eleven over newsagents

September 1st, 2014 · 2 Comments

Further to my post about not being able to get The Age Good Food Guide to sell in my newsagency, Fairfax has been promoting that it’s in 7-Eleven outlets and newsagents. Thanks Fairfax. They go negotiate to get it into 7-Eleven but don’t even try and get it into better service focussed retail newsagents. This […]

[Read more →]

Tags: Ethics · Newspapers · Ugh!

Pay wall strategy change from News Corp?

September 1st, 2014 · No Comments

With the pay wall for News Corp’s Perth Now online news removed last week I wonder if other News sites will follow or is this a WA specific move responding to two strong local and free sites. If it is the latter other competitors will see the move as News blinking. 3 likes

[Read more →]

Tags: Media disruption · Newspapers

Promoting newspapers at the front of the newsagency

August 31st, 2014 · No Comments

We are leveraging another provocative poster and front page for The Saturday Paper with this placement at the front of the newsagency today – facing into the mall. We are also using the opportunity to promote the Herald Sun, Better Homes and Gardens, Feast and part 1 of How Your Body Works – all popular […]

[Read more →]

Tags: Newspapers

Fairfax misses opportunity to connect with retail newsagents

August 30th, 2014 · 17 Comments

If Fairfax wants to increase over the counter sales of newspapers they need to develop a better relationship with retail newsagents. Yesterday, they published a list of newsagents offering a deal for the Good Food Guide and The Age bundled together. From what I can tell these are newsagents who also deliver the newspaper. I […]

[Read more →]

Tags: Newspapers · Ugh!

Fairfax mistake costs newsagents

August 28th, 2014 · No Comments

Newsagents have received advice from Fairfax owned IPS that they have been incorrectly billing for Trader Tag magazine since August 2012, giving newsagents considerable more commission than should have been the case. Without consultation or consideration Fairfax clawed back the commission. The Fairfax handling of the matter has frustrated many newsagents and created difficulties for some. […]

[Read more →]

Tags: Ethics · Newsagency management · Newspapers

I like this newspaper stand

August 27th, 2014 · No Comments

I like this newspaper stand being used at the Virgin terminal at Melbourne airport. It’s small footprint and strength are ideas for tactical placement in a newsagency – in different locations every few days chasing impulse purchases. While designed to make The Australian the hero, it supports more titles in a three local paper town like […]

[Read more →]

Tags: Newspapers

Some newsagency customers frustrated with bonus DVD coupon

August 25th, 2014 · 3 Comments

While I understand the purpose of the bonus DVD coupon in the Sunday Herald Sun yesterday, the coupons is only of value if there are stocks of the DVDs in circulation. I felt for the customer who said they have been to ten newsagencies that morning, four were closed, looking for the one DBD they […]

[Read more →]

Tags: Newspapers

Promoting The Saturday Paper and other circ. products to drive traffic

August 23rd, 2014 · 1 Comment

Today we are promoting The Saturday Paper on the lease line, facing into the mall along with the Herald Sun, the new Doctor Who partworks and the latest Better Homes and Gardens. I setup the display to leverage interest in the Robin Williams story in The Saturday Paper. It’s a different take on a major […]

[Read more →]

Tags: newsagency marketing · Newspapers

People want newspapers to focus on news and not on character assassination

August 22nd, 2014 · 8 Comments

I am sure plenty of customers in NSW will complain about the front cover of The Daily Telegraph today and question whether it’s news to trash Jodhi Meares as this story does. People want news.  They want stories that matter, stories about their state and town about life as it affects them. People do not want […]

[Read more →]

Tags: Newspapers

Yes, we can sell more newspapers

August 21st, 2014 · 2 Comments

The Future Forum in Sydney today has the wrong people talking about the future of print. Newsagents could present this forum with excellent ideas on how to grow over the counter sales of the print product. Too many newsagents sell out prior to midday and publishers no longer respond to sell puts and looming sell […]

[Read more →]

Tags: Newspapers

Another deep discount for The Age by Fairfax

August 21st, 2014 · No Comments

I received another email from Fairfax offering a six month subscription at a discount of 50% off the usual digital access price. The biggest discount is for digital only access – that’s 50%. If you select the seven-day print and digital offer for six months the discount is only 20%. Fairfax is pushing digital first. Is this […]

[Read more →]

Tags: Media disruption · Newspapers

Crikey publishes News Corp Aussie newspaper financial info

August 20th, 2014 · 1 Comment

Crikey has today published hitherto unknown information about the performance of the News Corp. Australian newspaper business. The numbers are sobering for a publishing business that invests considerably in criticising rival Fairfax for poor performance: Crikey can reveal that, amid a forest of negative brackets, revenue from News Corp’s Australian newspapers fell 14% to $1.9 billion in […]

[Read more →]

Tags: Newspapers

Newsagents concerned about another News Corp. supermarket deal offering free newspapers

August 15th, 2014 · No Comments

News Corp. has announced a 30 day campaign at Ritchies supermarkets offering a free newspapers to customers who reach a minimum spend. News ran a similar promotion recently that resulted in one supermarket I heard of giving the Herald Sun away to any who wanted – without requiring a minimum spend. I can’t see how such customers […]

[Read more →]

Tags: Newsagency challenges · Newspaper distribution · Newspapers

Customers expressing concern at ripping Robin Williams photo

August 13th, 2014 · 2 Comments

Several newsagents have told me customers are sad at ripping the Robin Williams photo on the from page of the newspaper to get the coupon the Attenborough DVD. It’s unfortunate placement of the coupon. Here is WA today it’s not an issue for The West Australian with no promotion running. 6 likes

[Read more →]

Tags: Newspapers

Terrific collateral for Attenborough DVD promotion

August 12th, 2014 · 6 Comments

In Adelaide yesterday I saw plenty of collateral in newsagencies promoting the Attenborough DVDs. We got none of this – reflecting the disconnect between News Corp. and retail only newsagencies in Victoria. 3 likes

[Read more →]

Tags: newsagency marketing · Newspapers

News Corp. data screw up for Attenborough DVD

August 11th, 2014 · 4 Comments

There is a problem with some data sent by News Corp to some newsagents for the Attenborough DVD promotion. Here it is the end of Monday and the company is yet to make a statement. In the meantime newsagency software companies and others have spent too much time today dealing with the problem created by […]

[Read more →]

Tags: Newspapers

Entertainment for Rupertphiles

August 11th, 2014 · No Comments

If you’re Sydney based and a follower of Rupert Murdoch’s businesses and career you may want to see the David Williamson play Rupert. It’s on at the Theatre Royal in the city from late November. Rupert received good reviews when it first opened last year. Maybe we could rustle up a newsagent theatre night? 2 likes

[Read more →]

Tags: Newspapers

News Corp. apologises for Daily Telegraph photoshopped news image

August 8th, 2014 · No Comments

A rare apology from News Corp. for reprehensible behaviour in the Daily Telegraph where the newspaper used an image of a Boston booming victim a to accompany a juvenile attack on Mike Carlton and Fairfax and in doing so disrespecting all sides of the Middle East crisis. I am surprised that anyone buys the Daily Telegraph […]

[Read more →]

Tags: Newspapers

Oversupply of The Australian at Sydney Airport

August 8th, 2014 · No Comments

I had a some spare time at the T3 terminal of Sydney Airport yesterday mid morning and counted almost twice as many copies of The Australian newspaper available for free than total copies of the Australian Financial Review, the Daily Telegraph and the Sydney Morning Herald. While the photo shows one of of several locations of papers […]

[Read more →]

Tags: Newspapers

Gold Coast Bulletin souvenir edition not in newsagencies

August 5th, 2014 · No Comments

News Corp’s Gold Coast Bulletin published a special edition yesterday commemorating the handover of the Commonwealth Games. As their own report indicates, this special edition was not available in newsagencies. News Corp has passed up another opportunity to demonstrate its commitment to the newsagency channel. The company for years has said newsagents are important to […]

[Read more →]

Tags: newspaper home delivery · Newspapers · Ugh!

Cool promotion of a newspaper at the counter

July 28th, 2014 · 4 Comments

I like this placement of The New Zealand Herald at the counter that I saw this morning. The placement of a copy in an acrylic unit showing off the front page is very smart – if the front page can’t sell a newspaper what can? If Australian newspaper publishers moved to a fair margin (25% or […]

[Read more →]

Tags: Newspapers

Smiles with newspapers

July 27th, 2014 · No Comments

We have been testing these cute small yellow happy plush items with newspapers. Customers smile and occasionally they purchase from here. The main stock of the range is on then other side of the aisle so newspaper shoppers with their eyes open will see them twice. We are constantly trying different items with newspapers – […]

[Read more →]

Tags: Newspapers · Tactical display

Terrific poster for The Saturday Paper

July 14th, 2014 · No Comments

The poster provided for promoting The Saturday Paper this past weekend was attention-grabbing and current. It reminded me of like newspaper posters we used to see years ago from Fairfax and News. We used it. It caused comment – like a good promotional poster does. Good stuff. Footnote: I tweeted about this poster yesterday and it was […]

[Read more →]

Tags: Newspapers · Social Media

Well done East Maitland Mercury!

July 12th, 2014 · No Comments

The East Maitland Mercury is running a series: meet your local newsagents. Check out the first instalment here. This is terrific support from a newspaper publisher for our channel and the specific businesses they profile. 9 likes

[Read more →]

Tags: marketing · Newspapers

How is your Fairfax customer service?

July 12th, 2014 · 5 Comments

I have heard from several newsagents this week of poor to non existent customer service from Fairfax regarding supply issues. If newsagents are not getting responses and assistance from fairfax to queries regarding selling their product then how bas is it for customers calling about a single copy? What’s been your fairfax customer service experience? […]

[Read more →]

Tags: Customer Service · Newsagent suppliers · Newspaper distribution · Newspapers