Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

News Corp. responds on unauthorised sales of coins

April 19th, 2016 · 16 Comments

News Corp. in Victoria sent this letter to Victorian newsagents yesterday: 2016 Official ANZAC Coin Collection – ANZAC to Afghanistan Dear Newsagents/Distributors, We would like to thank distributors & newsagents for the great job that they have done with the launch of the ANZAC Coin promotion. Early feedback indicates that it should be another great […]

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Tags: Ethics · Newspapers

State based marketing collateral for a national campaign

April 13th, 2016 · 5 Comments

The different collateral being used by News Corp around the country for the coin promotion is interesting. The photo is from a newsagency in South Australia. I like this free standing unit. It would work well in a shopping centre. The challenge for this display unit, however, is the cost of the floor space for […]

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Tags: marketing · Newspapers

The Saturday Paper supports newsagents, we should support it

April 12th, 2016 · 6 Comments

At a film festival on the weekend, I saw ads on the screen for The Saturday Paper. The only retail outlet for the newspaper notes was newsagents. This continuing support for our channel as the sole retail channel for The Saturday Paper deserves support from us for the most valuable action a supplier can take […]

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Tags: Newspapers

News Corp. coin promotion drives sell out

April 9th, 2016 · 24 Comments

We were out of the Herald Sun by noon. The distribution newsagent was out too and unable to get more. The coin promotion is the reason. Thankfully, we have some first coins still. 1 likes

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Tags: Newspapers

Fairfax announces regional newspaper closures

March 31st, 2016 · 7 Comments

Fairfax today announced the closure of two regional newspapers and changes for others. Under the plan, print editions and websites of the Cooma-Monaro Express and the Summit Sun at Jindabyne will be discontinued, The Queanbeyan Age will be relaunched as a free weekly newspaper and the content and distribution of the Braidwood Times will be extended to serve the growing community of Bungendore. […]

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Tags: Media disruption · Newspapers

Terrific News Corp. coin promotion coming in April

March 29th, 2016 · 3 Comments

I like the ANZAC to Afghanistan Medallions – Commemorative Coins promotion announced to Victorian newsagents by News Corp. last week. All News Corp. metro dailies are engaged in the promotion from what I understand. I expect the promotion will be a hit because of the demographic of newspaper readers, the theme, each coin being legal tender and […]

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Tags: Newspapers

This tweet shows why people don’t want to pay for digital news subscriptions

March 23rd, 2016 · 5 Comments

While revenue for digital access to news sites is only a fraction of what publishers for viable business models, a tweet a few hours ago explains the heart of their challenge. 6 likes

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Tags: Newspapers · Social Media

The House of Wellness is not a gift with purchase

March 21st, 2016 · No Comments

Newsagents were paid by News Corp. to hand out the 100 page The House of Wellness magazine with newspapers last week. The compensation did not cover the cost of the service. The product itself was pitched as a “gift with purchase”. I looked through the magazine on the weekend. This is no gift. It’s an advertising catalogue with […]

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Tags: Newspapers · Ugh!

What is your take on the Fairfax strike?

March 18th, 2016 · 6 Comments

Fairfax journalists working for The Age, The Sydney Morning Herald and The Australian Financial Review are on strike until Monday. What do newsagents think about this? My view is businesses need the freedom to make staffing decisions regardless of whether the decisions are right or wrong. So I support Fairfax management doing what they think is […]

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Tags: Newspapers

News Corp. backs Newspower with exclusive promotion

March 16th, 2016 · 7 Comments

News Corp’s South Australian outpost is supporting Newspower stores with an AFL promotion. This is unfortunate as Newspower outlets in SA are limited – 63 in the suburban area from what I can tell. Locals tell me the Advertiser is available in four or five times more retailers than this. When you unpack the information, […]

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Tags: Newspapers

The unknown Shopkins promotion fails to help the newsagency

March 14th, 2016 · No Comments

Most people purchasing the herald Sun in the newsagency on Saturday did not know about the free Shopkins cards as part of the News Corp. Top Trumps promotion. We asked and most times the response was what? or huh?. We had a few people come in to collect the cards but not many. There was […]

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Tags: Newspaper marketing · Newspapers

How newspaper publishers compensate newsagents needs to change

March 11th, 2016 · No Comments

News overnight from Retail Newsagent in the UK: Trinity Mirror announces retailer margin for 25p The New Day will be cut from 11.6p to 5.8p per copy. While the new margin rate is reasonable as a percentage, it is unreasonable in monetary terms. With real margins falling for small business retailers of newspapers here in […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newspapers

News Corp. undervalues newsagents with House of Wellness freebie

March 11th, 2016 · 12 Comments

News Corp. is paying small business newsagents twenty cents per copy of The House of Wellness freebie handed out. News Corp’s expectation is rooted in decades of history with our channel, history that is not so relevant today. While some newsagents will like this type of campaign, most will not, they will see it as […]

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Tags: Ethics · Newspapers · Social responsibility · Ugh!

News Corp. newsagent remuneration review for Victoria

March 3rd, 2016 · 9 Comments

News Corp. today announced the results of its remuneration review for distribution newsagents. An increase in the home delivery fee newsagents are permitted to charge home delivery customers they bill for each News publication Metro agents: increasing from $0.205 per copy to $0.2081 per copy incl GST Country agents: increasing from $0.2563 per copy to […]

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Tags: Newspaper distribution · Newspapers · Social responsibility

News Corp. change is another data challenge for newsagents to handle

March 1st, 2016 · 4 Comments

Next month, News Corp. introduces changes in the handling of newspaper subscription payments by distribution newsagents. this is the next step in a project started years ago in South Australia. On April 11 they are moving all subscriptions for News Corp product from a mixture of Pay at Publisher (Office Pay) and Pay at Newsagent […]

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Tags: newsagent software · Newspapers

I like this newspaper poster

February 26th, 2016 · No Comments

In Esperance Western Australia earlier this week I found a newspaper I like, one that uses news of the day to promote the newspaper. Kudos to the folks at The Esperance Express. 6 likes

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Tags: Newspapers

Paranoia, selfishness and ignorance deny newsagents achieving a better return on newspaper publisher promotions

February 22nd, 2016 · 5 Comments

The Dr Seuss promotion run nationally by News Corp. over the last two weeks has been a terrific success, driving traffic and purchases in response to TV advertising and house ads in the papers. Aside from the issue in some states of senseless cutting of newspapers supply by News and the appalling margin in most […]

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Tags: Newsagency opportunities · Newspaper marketing · Newspapers

Geraldton Guardian newspaper drops Monday and Wednesday editions

February 18th, 2016 · No Comments

The Monday and Wednesday editions of the Geraldton Guardian are ceasing with a larger Tuesday edition to take their place. West Australian Newspapers has made the announcement to newsagents. handling the attendant data changes will be straightforward for retail newsagents and a bit time consuming for distribution newsagents. I expect we see more changes like this soon […]

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Tags: Newspapers

London vs. New York for newspapers

February 17th, 2016 · No Comments

London is a newspaper town. Many daily newspapers are readily available in shops from newsagents to supermarkets. You can’t miss them. Newspapers are readily available for free in the afternoon on street corners. Newspapers are everywhere in London – not only in shops but you can see plenty being read on trains, in the streets and elsewhere. […]

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Tags: Newspapers

Wolff: Print is dead but so is digital

February 17th, 2016 · No Comments

Michael Wolff is as insightful ever in his Print’s dead — but so is digital piece published by USA Today. I highly recommend it. 7 likes

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Tags: Newspapers

Never take the top paper

February 16th, 2016 · 8 Comments

It is frustrating seeing people not take the top newspaper on display – and usually make the display more untidy as a result. Internally you scream it’s the same paper but you smile and let it pass. I wonder what happened to them that they do not trust the top paper. Is it they missed a […]

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Tags: Newspapers

The Independent newspaper to close

February 12th, 2016 · No Comments

UK newspaper The Independent is to close. While I am not in the UK often, The Independent is one of the newspapers I like to read is its reporting is reporting rather than the silliness and sermons from News International titles and the nonsense in some other UK newspapers. Without sales, a print newspaper cannot […]

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Tags: Newspapers

The clarity of good headline

February 10th, 2016 · No Comments

I read The Huffington Post every day. i appreciate the diverse opinions published. I trust their reporting. I also like the clarity of its headlines – not obscured by advertising. I especially like this headline from today: Note: I tend to read the US edition. There in also an Australian edition. 7 likes

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Tags: Media disruption · Newspapers

I feel for British newsagents and cost of newspaper competition

February 9th, 2016 · 2 Comments

How are you supposed to make money from a newspaper with a cover price of 50p? making retailers carry a cost for a fight between two publishers is appalling. I suspect I would not carry this title. Based on Australian commission for a 50p cover price I’d make $0.125 a copy. Nuts! Also, Check out […]

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Tags: Newspapers

Fail by News Corp and distribution newsagent on Herald Sun price rise

February 8th, 2016 · 3 Comments

A retail newsagent in Melbourne let me know they were told of the Herald Sun price rise today by a customer. Their distribution newsagent did not advice them nor did News Corp. Ridiculous. 11 likes

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Tags: Newspapers