Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

Crazy New York tabloids

February 22nd, 2015 · No Comments

If ever you needed to feel good about Australian newspapers, check out the front covers of two New York tabloid newspapers from Saturday. No news here. I couldn’t sell these with a straight face. 1 likes

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Tags: Newspapers

When you sell out of a newspaper in the newsagency

February 22nd, 2015 · 1 Comment

If we sell out of one of our two capital city daily newspapers and cannot get more stock, we move another titles into that prime location rather than leaving it empty with a sign saying we have sold out. This approach can encourage destination newspaper customers to consider another title. I’d rather not lose a […]

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Tags: Newspapers

Thinning newspapers not unwrapping as well as newspapers from years ago

February 19th, 2015 · 16 Comments

With page counts in newspapers down from years ago when plastic wrap for home delivered newspapers was introduced, the product experience for readers today, on particularly thin newspaper days, is not ideal. On Tuesday I saw this first-hand in a customer location. There on an unrelated matter, when they found out I owned a newsagency […]

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Tags: Newspaper distribution · newspaper home delivery · Newspapers

News Corp. Adelaide Advertiser out of touch with newsagents

February 17th, 2015 · 14 Comments

I am told there is a radio ad playing in Adelaide at the moment promoting the terrific Disney Storybooks on offer with the Adelaide Advertiser. It encourages people to shop at Coles, Woolworths and Newspower. With the majority of SA newsagents not in Newspower it makes no sense that News Corp. calls out that brand. On […]

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Tags: Newspapers

Newspaper circulation drops across the board in latest results

February 13th, 2015 · 9 Comments

There is no good news in the capital city daily newspaper circulation numbers just released. The decline is such that there must be a live discussion as when one or more of the titles ceases to be printed daily. Circulation of The Age declined 18.3% down to 106,838 copies. This is around 30,000 copies lower than […]

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Tags: Newspapers

Print readership continues to decline

February 12th, 2015 · No Comments

The Australian reports newspaper print readership contracted in December: PRINT readership of Fairfax Media news mastheads continued to contract apace, with an analysis of December figures showing Fairfax’s major national, metropolitan and regional Sunday titles lost one in 10 readers collectively. News Corp’s major Sunday titles slipped 3.2 per cent in the Enhanced Media Metrics Australia […]

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Tags: Media disruption · Newspapers

Is News Corp. treating supermarkets differently to newsagents with the Disney promotion?

February 11th, 2015 · 17 Comments

I was sent this photo yesterday of terrific floor display unit promoting the Disney Bring Home Some Magic promotion being run by News Corp. supporting The Daily Telegraph. This is an excellent display unit. I wonder why Coles gets this and not newsagents. Most newsagents I have spoken with were given posters, floor decals and […]

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Tags: Competition · Newspapers

APN disrespects newsagents with Daily Mercury promotion

February 11th, 2015 · 3 Comments

The marketing and promotions department from the APN owned The Daily Mercury newspaper in Mackay has launched a promotion offering a $5,000 classroom makeover as the prize. Readers collect tokens for their school over the duration of the promotion (Feb. 14 – Mar. 16) and the school with the most tokens at the end wins. A $500 […]

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Tags: Ethics · Newspapers · Social responsibility

Understanding The Saturday Paper shoppers

February 10th, 2015 · 3 Comments

The press release I received yesterday about the first year of The Saturday Paper is interesting not only because of the success of the title but also because of the insight it provides to the reader. Insights like these from suppliers can help us make more from products people come to our shops to seek […]

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Tags: Newsagency opportunities · Newspapers

News Corp. screws up newspaper price change

February 9th, 2015 · 2 Comments

Some of The Daily Telegraph today have $1.30 printed on the cover as the price while later editions have $1.40. Someone stuffed up. 3 likes

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Tags: Newspapers

Supermarket access slows newsagent traffic for Disney promotion

February 9th, 2015 · 32 Comments

Traffic in newsagencies for the first part of the Disney book promotion supporting News Corp. newspapers was down on previous promotions according to newsagents who have contacted me. They say the availability of the books in supermarkets slowed newsagent traffic. While it is too early for an assessment, my own experience is that for part […]

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Tags: Newspapers

The Liberal leadership spill shows how much newspaper reading habits have changed

February 7th, 2015 · No Comments

One customer commented to me today that they are not buying the paper for the news as they’d read that already. They wanted one of the lift-out sections. They said they were more up to date on the Abbott leadership woes than they paper could be – holding up their phone to illustrate the point. […]

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Tags: Newsagency management · newsagency of the future · Newspapers

Set to go with Disney promotion

February 7th, 2015 · 3 Comments

We have the first part of the Disney book set News Corp. promotion ready for tomorrow. The stock is unpacked, ready for what we expect will be a rush from when we open. We are used to leakage from supermarket newspaper sales so it will be interesting to see how it plays out this time. […]

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Tags: Newspapers

To newspaper publishers who want to know how to sell more newspapers

February 7th, 2015 · 9 Comments

To newspaper publishers who ask how can we help retail newsagents sell more newspapers I say stop using us to switch our customers away from our businesses. The deal stuck on the front page of The Age today is a good and frustrating example. While I understand the role of discount home deliveries in the […]

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Tags: Newspaper distribution · newspaper home delivery · newspaper masthead desecration · Newspapers

Coles and News Corp. agree on newspaper returns processing changes

February 6th, 2015 · 4 Comments

Distribution newsagents in Queensland have been advised by News Corp. of changes to the processing and handling of News Corp. newspaper returns. An outside party has been contracted to handle returns processing from the physical to the data aspects. The change is significant as it contracts out work previously done by owls and newsagents to […]

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Tags: Newsagency management · Newspaper distribution · Newspapers

Some newsagents concerned about lack of Disney story book collateral

February 5th, 2015 · 41 Comments

I’m opening this thread for a newsagent concerned about the collateral received from News Corp. for promoting the Disney story books. They say the one blow up character and two posters are not enough for what appears to be a big promotion. My advice if you’re concerned about the collateral received is to contact News. If you comment […]

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Tags: Newspaper marketing · Newspapers

Good days for newspapers

February 1st, 2015 · 4 Comments

The win by the Asian Cup Socceroos last night, the Queensland election result and the situation of Tony Abbott’s leadership status are all good newspaper stories. Each presents us with opportunities to drive impulse purchases – opportunities to not be shopkeepers waiting for people to come to you but to be retailers pitching papers to […]

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Tags: Newspapers

Welcome price rise for the Herald Sun

February 1st, 2015 · 3 Comments

It’s good to see the Herald Sun price increasing from next Monday by 10 cents to $1.40. I doubt there will be push back. 3 likes

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Tags: Newspapers

Good collateral for Disney promotion

February 1st, 2015 · No Comments

News Corp. has good collateral supporting the launch of the Bring Home Some Magic Disney campaign. We are promoting this with Disney product already in-store and, hopefully, achieve sales of non newspaper lines as a result of the newspaper campaign. Of the collateral provided, I especially like the floor decals – they’re more use in my view […]

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Tags: Newspapers

Interesting comments on today’s newspapers

January 31st, 2015 · 2 Comments

A couple of customers commented on front page newspaper coverage of the news today – that the two major dailies did not cover the situation re the Prime Minister’s grip on power.  One commented The Saturday Paper looked like the better paper for this story – and they purchased it. When the papers are stacked up as […]

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Tags: Newspapers

Sneaky with newspapers

January 21st, 2015 · No Comments

A newsagent called me today to ask how I was placing Sneaky magazine with newspapers following my post earlier today. I said I’d post a photo. Here it is. Click on the image. 0 likes

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Tags: magazines · Newspapers

How can distribution newsagents create a more viable future?

January 14th, 2015 · 3 Comments

Years ago there was discussion about distribution newsagents using their infrastructure to deliver other ietms and thereby get more value from their capital investment. Not many have gone down that road. Some have consolidated and I regularly hear that camp is not happy. The challenge facing distribution newsagents of what to do to drive business […]

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Tags: Newsagency challenges · Newsagency management · Newspaper distribution · Newspapers

Terrific newspaper stand for newsagents who want control

January 14th, 2015 · No Comments

I love this newspaper stand I saw at a Duane Reade drug store in New York yesterday. It’s strong, has a small foot-print, makes the product the hero and can be used any way we choose. This is the type of stand I will go for rather than a newspaper publisher specific stand that is […]

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Tags: Newspapers

News Corp. offers free magazines with newspaper App subscription

January 13th, 2015 · 2 Comments

This image is an ad from The Advertiser from News Corp. in Adelaide – Friday 9, page 36. The ad is promoting a subscription to the newspaper App and a bunch of magazines. It’s a compelling offer that appears set on cannibalising the print product. I wonder how retail and distribution newsagents feel about this? While the […]

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Tags: magazines · Media disruption · Newspapers

Newspaper barcodes

January 13th, 2015 · No Comments

And while on newspapers and harking back to my post about magazine barcodes, newspapers in the US tend to all place barcodes in the same place. Maybe Australian newspapers could boost retailer productivity with the same considerate placement. Such consistent placement would help retailers and, I suspect, distribution agents. It’s all about driving efficiency of […]

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Tags: Newsagency management · Newspapers