Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

Confusing newspaper marketing message in the UK

September 3rd, 2015 · No Comments

Check out the marketing pitch confronting shoppers at the newspaper stand in a WH Smith outlet I visited yesterday. Two newspaper publishers are pitching discounted books offered when you purchase their newspaper. I say the offers are confusing because they get in the way of the newspaper shopper who has to consider the books and weigh up […]

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Tags: Newspapers

The different approach of two publishers to newspapers and what it means for newsagents

August 26th, 2015 · 1 Comment

This comment piece by Michael Woolf published by USA Today is fascinating reading. It explores the different strategies of The New York Times and News Corp. In some respects, it offers insights useful in comparing Fairfax and News Corp. At the heart of the Woolf piece is consideration of disruption on the publisher model of […]

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Tags: Media disruption · Newspapers

How one newsagent leveraged the local paper out of Woolworths

August 21st, 2015 · No Comments

A newsagent shared this story with me recently about how they won a local newspaper back to their business and out of Woolworths. In their own words, with identifying details edited out, here is their story: One of the local papers some time ago put their paper in the local Woolworths supermarket located very close […]

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Tags: Newsagency management · Newsagency opportunities · Newsagent representation · Newspapers · Social responsibility

Good to see a late breaking story newspaper edition

August 18th, 2015 · No Comments

There was a time when we would see more late breaking story editions of newspapers. Now with news being old by the time ink is put to paper it is rare. Kudos to the folks at the Herald Sun for their late edition coverage of the bombing in Bangkok overnight. Good to see. 8 likes

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Tags: Newspapers

New York Times promoting in Australia

August 18th, 2015 · No Comments

I am seeing this ad promoting subscription to the digital edition of The New York Times come up plenty of times on Facebook at the moment. I am surprised at the considerable marketing efforts in Australia from this US publisher. I think it speaks to the extent of disruption faced by newspaper publishers. 0 likes

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Tags: Media disruption · Newspapers

UK newsagent calls on publishers to support newsagents

August 18th, 2015 · No Comments

I love this week from UK newsagent of 35 years Eugene Diamond. His views will resonate with Australian newsagents who are unhappy with what they make from newspaper sales in Australia. 8 likes

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Tags: Newspapers

How is BBC Earth going for you?

August 3rd, 2015 · 18 Comments

A couple of newsagents I saw on the weekend asked me to open a post here where newsagents can comment on how the BBC earth promotion from News Corp. is performing. 5 likes

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Tags: Newspapers

Have you heard about the National Geographic Kids Special offer with the Sunday Age?

August 1st, 2015 · 16 Comments

The Age emailed me about this National Geographic Kids discount offer last night as a consumer and not ad a newsagent. It’s the first I have heard of it unless I have missed something. 6 likes

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Tags: Newspapers

Good collateral promoting the BBC Earth offer

July 29th, 2015 · No Comments

I like the collateral from the folks at The Mercury provided to Tasmanian newsagents for promoting the BBC earth DVD set offered with the newspaper. In Hobart yesterday I saw this floor promotional unit. I like that it can be easily moved, enabling newsagents to combat store blindness. This is especially important for newspaper promotions. 1 […]

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Tags: Newspapers

Here’s how they pitch free water with a newspaper in the UK

July 22nd, 2015 · 1 Comment

Here is a photo of the floor display unit promoting the free bottle of water with The Telegraph at WH Smith outlets that I mentioned in my previous blog post. I have loaded a larger version so you can click on the image to see it in detail. While I am not a fan of the stand […]

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Tags: Newspapers

Books, water and candy used to drive newspaper sales in the UK

July 22nd, 2015 · No Comments

WH Smith outlets at transport locations I have seen in the UK over the last week all had offers to drive newspaper sales. The most substantial was this boo discounted by 50% when purchased with The Telegraph paper. Given the pricing being used by many bookshops it’s not much of a deal. The most common […]

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Tags: Newspapers

Discount newspaper bundles in the UK

July 19th, 2015 · No Comments

Check out the discount newspaper bundle I saw at a WH Smith outlet in Manchester this morning: the Daily Express and the Daily Star newspapers bagged together for £1, a 49p discount. We are seeing a version of this with the News Corp bundling trials in Australia at the moment. Bagged bundles may make selling easier. […]

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Tags: Newspapers

The free / pay mix for the Manchester Evening News

July 18th, 2015 · No Comments

This photo shows a newspaper stand out the front of a newsagent I visited in Manchester late Friday afternoon. The Manchester Evening News is free on Thursday and Friday and paid for Monday, Tuesday, Wednesday and Saturday. All through downtown Manchester there were bundles and bundles of the paper for people to take from as well […]

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Tags: Newspapers

Family Feud survey result ranks newspapers ahead of magazines

July 15th, 2015 · 4 Comments

A survey result revealed on the Family Feud TV show on Network Ten last night that people think of newsagencies more for newspapers than magazines In answer to the question: name something you buy at a newsagency, 39% of people said a newspaper and 9% said a magazine. 4 likes

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Tags: magazines · Newspapers

Time to remove the newspaper stand

July 13th, 2015 · No Comments

More and more newsagents are removing the large newspaper stands there were forced to install years ago by newspaper publishers. Some replace the stand with a new slim upright unit from a newspaper publisher while others find space in existing fixtures elsewhere in the business for newspapers. The photo shows how one newsagent located papers on […]

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Tags: Newspapers

Media section in The Australian not what it used to be

July 13th, 2015 · 1 Comment

The media section in The Australian on Mondays used to be the reason to seek out the newspaper. Not any more. Like so many other News Corp. outlets, it is being used to wage battles that serve the commercial purpose of the publisher rather than report news relevant to the section. Their current anti-ABC reporting […]

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Tags: Newspapers

News Corp. needs to treat all retail newsagents the same

June 30th, 2015 · 4 Comments

The bundle offer pitched by News Corp. is good in that is offers newsagents something fresh to pitch. Unfortunately, News is not pitching it consistently in the channel as it does not have direct relationships with all retail newsagents through which to track engagement and manage the accounting side. As I expect to see more […]

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Tags: Newspapers

Sunday newsagency management tip: manage yesterday’s news

June 14th, 2015 · 4 Comments

Yesterday’s news sells, especially if your customers know they can buy yesterday’s newspapers today from your newsagency. My advice is don’t rush to top or return newspapers, hold off for a couple of days. While this is not practical at weekly returns cut off time, it is practical through the week up to then. Promote […]

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Tags: Management tip · Newsagency management · Newspapers

Why newsagents should not resist providing News Corp. sales data through XchangeIT

June 10th, 2015 · 3 Comments

I am aware of some newsagents refusing to provide News Corp. with sales data through XchangeIT. The provision of this data is one reason for News now using XchangeIT to send supply files to newsagents. Unlike some magazine publishers, News wants to reduce the paper wastage of returns – saving them money as well as newsagents […]

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Tags: Ethics · Newsagency management · Newspaper distribution · newspaper home delivery · Newspaper marketing · Newspapers · Social responsibility

No newspapers!

June 6th, 2015 · No Comments

I saw this sign on the door to a local professional service business in main street of a small town in the middle of the United States this week. Please, NO NEWSPAPERS. 1 likes

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Tags: Newspapers

The growth in newspaper subscriptions

June 5th, 2015 · 6 Comments

Newspaper subscriptions in the US are important as shown in the tweet about what Arthur Sulzberger, Publisher of the New York Times said at the World News Congress this week. That growth in subscriptions from 5% – 10% 20 years ago to over 50% now is extraordinary. Subscriptions are vital to newspapers. They provide the best opportunity […]

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Tags: Newspapers

Is the Adelaide Advertiser soon to cease printing some days of the week?

June 4th, 2015 · 5 Comments

Newsagents and others involved in newspaper distribution in South Australia are hearing reports that the Adelaide Advertiser will cease its print edition on one or more days of the week in response the financial return on those days. One source is reportedly a representative Advertiser Newspapers who has spoken with newsagents. While I expect such a move to […]

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Tags: Media disruption · Newspapers

Free offer from New York Times

June 4th, 2015 · No Comments

I am seeing more newspaper publishers offering more aggressive offers for digital access. The latest in this push from The New York Times being promoted through Twitter. I signed up and sure enough I have free digital access for eight weeks. I declined the 99c offer to extend out to 12 weeks as I want to […]

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Tags: Media disruption · Newspapers

Fairfax and News go at each other

June 2nd, 2015 · 2 Comments

Things are publicly nasty between Fairfax and News if this piece in The Australian is anything to go by. That this report is not behind a paywall speaks to the intensity of the rivalry. 3 likes

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Tags: Newspapers

News shuts mX free daily newspaper

May 28th, 2015 · 1 Comment

News Corp. has announced it is shutting mX, its free daily newspaper in Melbourne, Sydney and Brisbane in two weeks. This move is a recognition by the company of evolving news and information consumption habits, particularly in the commuter space in which mX operated. While newsagents are not directly affected, there could be an opportunity […]

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Tags: Media disruption · Newspapers