Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

Making newspapers work for the newsagency

May 25th, 2015 · No Comments

While the margin we make from newspapers is too small, the traffic is good. In addition to placing newspapers further into the business, I encourage newsagents to think carefully about what they place next to newspapers, to make the most of the traffic. This photo shows the placement in one of my newsagencies as at yesterday. On the […]

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Tags: Newspapers

News Corp pitching easy digital access in Adelaide #3

May 19th, 2015 · No Comments

And here is a photo I took late last year of the downtown Adelaide office of News Corp. Not a promoting of print in sight. I don’t begrudge what News is doing here – digital delivery is vital to their future. My only concern is what they say to newsagents. 2 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #2

May 19th, 2015 · No Comments

Also in the Adelaide Advertiser newspaper yesterday was this ad promoting a free Samsung tablet computer with a $295 subscription to digital access. This is a smart offer as it creates the efficient distribution channel vital to any publisher. 0 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #1

May 19th, 2015 · 1 Comment

Here’s an ad in the Adelaide Advertiser yesterday promoting digital delivery first and home delivery as the plus in the offer. This is the approach by News not just in Adelaide but everywhere I see. It makes sense. If I ran news I’d pitch the lowest cost delivery channel. 3 likes

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Tags: Media disruption · Newspapers

Daily newspaper circulation declines

May 15th, 2015 · 2 Comments

The latest newspaper circulation results reveal all dailies experiencing declines for print. The Fairfax numbers leave me wondering how long they can continue printing a product seven days a week. Newspapers present a bigger challenge right now for newsagents than magazines. These latest declines are not unexpected given the trends we have seen over recent […]

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Tags: Newspapers

Fairfax just staff in regional NSW

May 14th, 2015 · No Comments

Fairfax is cutting 34 journalist jobs from regional newspapers. Click here to see the report from The Guardian. 2 likes

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Tags: Newspapers

Print newspapers fading from hotels

May 2nd, 2015 · No Comments

I am noticing fewer newspapers available in hotels now than at any time I can recall. More hotels are offering free online access through services like Press Reader which was available in a hotel I was in this week. Press reader provides access to the full content of more than 2,000 newspapers from around the world. No […]

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Tags: Media disruption · Newspapers

The newspaper as the loss leader

April 30th, 2015 · 4 Comments

In The West Australian earlier this week I saw this advertisement offering a free copy of the newspaper with a coffee from Muzz Buzz outlets. While this is not the first time I have seen a newspaper offered with coffee or a meal, the ad is reminder of the place of newspapers in the value […]

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Tags: Newspapers

This terrific convenience stand could work for some newsagents

April 23rd, 2015 · No Comments

This stand in use in a news and convenience outlet at Adelaide airport is terrific. It uses four sides and four strips between each side. It carries plenty of product ideal for this location: newspapers, drinks, snack food and some magazines. It also has a digital screen promoting products available in store. Newsagents in the convenience space might like […]

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Tags: Newsagency management · Newspapers

Beautiful old Linotype press

April 18th, 2015 · 1 Comment

It was a thrill to see a Linotype Comet press on show at a museum in Kansas City last week. The Comet was first introduced in the 1950s according to Metal Type. It is a beautiful piece of engineering and an piece of newspaper history around the world and in Australia. In researching this I found a […]

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Tags: Newspapers

Saturday Paper coming to Perth

April 16th, 2015 · 1 Comment

From May 16, The Saturday Paper is to be available from Perth newsagents. 1 likes

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Tags: Newspapers

The Australian promoting a free tablet

April 15th, 2015 · 1 Comment

Like many major News Corp. dailies, The Australian is promoting a free tablet computer as a gift with a 12-onth digital subscription. The ad pops up when you go to the website for The Australian – you can’t miss it. 3 likes

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Tags: Media disruption · Newspapers

Using newspapers to sell fashion

April 14th, 2015 · No Comments

A retro-style designer fashion outlet in Greenwich Village New York is using stacks of newspapers in their window to draw attention to their business. While the window display worked and got me to stop and take notice, the irony of their use of newspapers to promote fashion was not lost on me. 4 likes

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Tags: Newspapers

Must read: Fairfax report on News Corp tax affairs

April 6th, 2015 · 1 Comment

Fairfax newspapers this morning have published a report claiming News Corp. has sent $4.5 billion to the US virtually tax free. Rupert Murdoch’s media empire in the US has siphoned off $4.5 billion of cash and shares from his Australian media businesses in the past two years, virtually tax free. According to calculations by University of NSW accounting academic, Jeffrey Knapp, […]

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Tags: Ethics · Newspapers · Social responsibility

Will the Collingwood drug story drive newspaper sales?

March 30th, 2015 · No Comments

Melbourne is abuzz with reports two Collingwood players have tested positive to a performance-enhancing drug. While we’re hoping it will drive newspaper sales tomorrow, it’s providing plenty of opportunities for cheap fun across the counter today. 6 likes

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Tags: Newspapers

Good to see Cairns Post promoting its print newspaper

March 30th, 2015 · No Comments

In Cairns last night I was thrilled to see News Corp’s Cairns Post proudly promoting that they have sold 6 million copies of the newspaper in the last year. This promotion speaks to locals and tourists about the position of the title in the community. I see plenty of publishers use their offices to promote […]

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Tags: Newspapers

Fairfax duds newsagents with Financial Review price rise

March 28th, 2015 · 16 Comments

Fairfax has announced the cover price of the Australian Financial Review increases 8.5% from Tuesday April 7 yet the gross profit increase permitted by Fairfax to retail newsagents is only 2.5%. Fairfax is double dipping. They are increasing the cover price and reducing the margin permitted. This is an appalling move by Fairfax against small business newsagents. […]

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Tags: Ethics · Newspapers · Social responsibility

Adelaide Advertiser alienates SA newsagents

March 26th, 2015 · 18 Comments

Check out the ad in the Adelaide Advertiser promoting a Crows sticker. What the ad does not say is that it’s available in all newsagents. Promoting Newspower is disrespectful to other SA newsagents – branded and unbranded. Newspower location numbers are down in SA so why News Corp. would hitch this promotion to only that […]

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Tags: Newspapers · Ugh!

Smart tablet offer from News Corp.

March 25th, 2015 · 6 Comments

When I first wrote about digital subscriptions by newspaper publishers years ago I noted that if I was doing it I’d bundle the offer with a tablet. This explains why I like offer promoted in the Herald Sun today – and, I am guessing, other News Corp. products. This is a smart offer and essential to […]

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Tags: Media disruption · Newspapers

A free-standing paper stand ideal for newsagents

March 24th, 2015 · No Comments

Here’s a free-standing newspaper stand I saw in Auckland yesterday. I like that it is easily moved and easily reconfigured. Note the unit for magazines hung off the side – a bonus use of the space. Newsagents who put this type of stand in own the space for themselves. This is better than a newspaper […]

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Tags: Newspapers

Foreign newspapers thicker than home town newspapers

March 22nd, 2015 · No Comments

With the shrinking in size of some capital city newspapers we are seeing some days when foreign language newspapers are thicker. This is a reminder of the importance of these newspapers to our businesses. Some foreign language titles are stronger than ever, not suffering the same sales decline of the major dailies. Their success is […]

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Tags: Newsagency management · Newsagency opportunities · Newspapers · Optimism

Unhappy with news coverage

March 19th, 2015 · 12 Comments

Talking to a Sydney newsagent today, they expressed frustration at the commentary News Corp. is running during the state election campaign. Rather than sticking to news, News Corp is “meddling” and therefore giving newspapers a bad name. I tend to agree with this view considering the front page of The Daily Telegraph yesterday. I get […]

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Tags: Newspapers

Disappointed to see News Corp. make Woolworths look better

March 17th, 2015 · No Comments

I was disappointed to see this as in The Australian yesterday promoting an exclusive to Woolworths gift opportunity with Delicious, Australian Country Style, Taste and other News Corp. magazine titles. News Corp. should be investing in the newsagency channel instead of Woolworths. We do more for their magazines than this supermarket giant. 5 likes

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Tags: magazines · Newspapers · Ugh!

#2 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 17th, 2015 · 2 Comments

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #2: get rid of your newspaper stand. For decades newspaper publishers required newsagents to place […]

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Tags: Newsagency management · newsagency of the future · Newspapers

The New Zealander newspaper closes

March 11th, 2015 · 2 Comments

The current issue of The New Zealander newspaper is the last – as announced by the publisher in a notice next to the masthead. I’m sorry to see this as special interest, niche and foreign titles are important to us. 8 likes

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Tags: Newspapers