Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

News Corp. needs to treat all retail newsagents the same

June 30th, 2015 · 4 Comments

The bundle offer pitched by News Corp. is good in that is offers newsagents something fresh to pitch. Unfortunately, News is not pitching it consistently in the channel as it does not have direct relationships with all retail newsagents through which to track engagement and manage the accounting side. As I expect to see more […]

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Tags: Newspapers

Sunday newsagency management tip: manage yesterday’s news

June 14th, 2015 · 4 Comments

Yesterday’s news sells, especially if your customers know they can buy yesterday’s newspapers today from your newsagency. My advice is don’t rush to top or return newspapers, hold off for a couple of days. While this is not practical at weekly returns cut off time, it is practical through the week up to then. Promote […]

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Tags: Management tip · Newsagency management · Newspapers

Why newsagents should not resist providing News Corp. sales data through XchangeIT

June 10th, 2015 · 3 Comments

I am aware of some newsagents refusing to provide News Corp. with sales data through XchangeIT. The provision of this data is one reason for News now using XchangeIT to send supply files to newsagents. Unlike some magazine publishers, News wants to reduce the paper wastage of returns – saving them money as well as newsagents […]

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Tags: Ethics · Newsagency management · Newspaper distribution · newspaper home delivery · Newspaper marketing · Newspapers · Social responsibility

No newspapers!

June 6th, 2015 · No Comments

I saw this sign on the door to a local professional service business in main street of a small town in the middle of the United States this week. Please, NO NEWSPAPERS. 1 likes

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Tags: Newspapers

The growth in newspaper subscriptions

June 5th, 2015 · 6 Comments

Newspaper subscriptions in the US are important as shown in the tweet about what Arthur Sulzberger, Publisher of the New York Times said at the World News Congress this week. That growth in subscriptions from 5% – 10% 20 years ago to over 50% now is extraordinary. Subscriptions are vital to newspapers. They provide the best opportunity […]

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Tags: Newspapers

Is the Adelaide Advertiser soon to cease printing some days of the week?

June 4th, 2015 · 5 Comments

Newsagents and others involved in newspaper distribution in South Australia are hearing reports that the Adelaide Advertiser will cease its print edition on one or more days of the week in response the financial return on those days. One source is reportedly a representative Advertiser Newspapers who has spoken with newsagents. While I expect such a move to […]

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Tags: Media disruption · Newspapers

Free offer from New York Times

June 4th, 2015 · No Comments

I am seeing more newspaper publishers offering more aggressive offers for digital access. The latest in this push from The New York Times being promoted through Twitter. I signed up and sure enough I have free digital access for eight weeks. I declined the 99c offer to extend out to 12 weeks as I want to […]

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Tags: Media disruption · Newspapers

Fairfax and News go at each other

June 2nd, 2015 · 2 Comments

Things are publicly nasty between Fairfax and News if this piece in The Australian is anything to go by. That this report is not behind a paywall speaks to the intensity of the rivalry. 3 likes

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Tags: Newspapers

News shuts mX free daily newspaper

May 28th, 2015 · 1 Comment

News Corp. has announced it is shutting mX, its free daily newspaper in Melbourne, Sydney and Brisbane in two weeks. This move is a recognition by the company of evolving news and information consumption habits, particularly in the commuter space in which mX operated. While newsagents are not directly affected, there could be an opportunity […]

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Tags: Media disruption · Newspapers

Qantas unlocks 4,000 newspapers and magazines for customers

May 28th, 2015 · No Comments

Qantas has announced the availability of easy access to 4,000 newspapers and magazines for up to 24 hours before a flight through a relationship with PressReader. Once you download a title you have access for 12 hours on your device. This is a disruptive action by Qantas that could ultimate impact the number of free newspapers […]

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Tags: Media disruption · Newspapers

Why newsagents need to start scanning newspaper sales

May 27th, 2015 · 9 Comments

With News Corp. using newsagent sales data to set newspaper supplies newsagents need to be careful about tacking newspaper sales. I urge all newsagents to review how they sell newspapers. Scanning each newspaper will provide the most accurate result. Using a hot key to record a newspaper sale will be okay as long as you have the […]

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Tags: Newspapers

Making newspapers work for the newsagency

May 25th, 2015 · No Comments

While the margin we make from newspapers is too small, the traffic is good. In addition to placing newspapers further into the business, I encourage newsagents to think carefully about what they place next to newspapers, to make the most of the traffic. This photo shows the placement in one of my newsagencies as at yesterday. On the […]

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Tags: Newspapers

News Corp pitching easy digital access in Adelaide #3

May 19th, 2015 · No Comments

And here is a photo I took late last year of the downtown Adelaide office of News Corp. Not a promoting of print in sight. I don’t begrudge what News is doing here – digital delivery is vital to their future. My only concern is what they say to newsagents. 2 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #2

May 19th, 2015 · No Comments

Also in the Adelaide Advertiser newspaper yesterday was this ad promoting a free Samsung tablet computer with a $295 subscription to digital access. This is a smart offer as it creates the efficient distribution channel vital to any publisher. 0 likes

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Tags: Media disruption · Newspapers

News Corp pitching easy digital access in Adelaide #1

May 19th, 2015 · 1 Comment

Here’s an ad in the Adelaide Advertiser yesterday promoting digital delivery first and home delivery as the plus in the offer. This is the approach by News not just in Adelaide but everywhere I see. It makes sense. If I ran news I’d pitch the lowest cost delivery channel. 3 likes

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Tags: Media disruption · Newspapers

Daily newspaper circulation declines

May 15th, 2015 · 2 Comments

The latest newspaper circulation results reveal all dailies experiencing declines for print. The Fairfax numbers leave me wondering how long they can continue printing a product seven days a week. Newspapers present a bigger challenge right now for newsagents than magazines. These latest declines are not unexpected given the trends we have seen over recent […]

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Tags: Newspapers

Fairfax just staff in regional NSW

May 14th, 2015 · No Comments

Fairfax is cutting 34 journalist jobs from regional newspapers. Click here to see the report from The Guardian. 2 likes

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Tags: Newspapers

Print newspapers fading from hotels

May 2nd, 2015 · No Comments

I am noticing fewer newspapers available in hotels now than at any time I can recall. More hotels are offering free online access through services like Press Reader which was available in a hotel I was in this week. Press reader provides access to the full content of more than 2,000 newspapers from around the world. No […]

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Tags: Media disruption · Newspapers

The newspaper as the loss leader

April 30th, 2015 · 4 Comments

In The West Australian earlier this week I saw this advertisement offering a free copy of the newspaper with a coffee from Muzz Buzz outlets. While this is not the first time I have seen a newspaper offered with coffee or a meal, the ad is reminder of the place of newspapers in the value […]

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Tags: Newspapers

This terrific convenience stand could work for some newsagents

April 23rd, 2015 · No Comments

This stand in use in a news and convenience outlet at Adelaide airport is terrific. It uses four sides and four strips between each side. It carries plenty of product ideal for this location: newspapers, drinks, snack food and some magazines. It also has a digital screen promoting products available in store. Newsagents in the convenience space might like […]

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Tags: Newsagency management · Newspapers

Beautiful old Linotype press

April 18th, 2015 · 1 Comment

It was a thrill to see a Linotype Comet press on show at a museum in Kansas City last week. The Comet was first introduced in the 1950s according to Metal Type. It is a beautiful piece of engineering and an piece of newspaper history around the world and in Australia. In researching this I found a […]

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Tags: Newspapers

Saturday Paper coming to Perth

April 16th, 2015 · 1 Comment

From May 16, The Saturday Paper is to be available from Perth newsagents. 2 likes

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Tags: Newspapers

The Australian promoting a free tablet

April 15th, 2015 · 1 Comment

Like many major News Corp. dailies, The Australian is promoting a free tablet computer as a gift with a 12-onth digital subscription. The ad pops up when you go to the website for The Australian – you can’t miss it. 3 likes

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Tags: Media disruption · Newspapers

Using newspapers to sell fashion

April 14th, 2015 · No Comments

A retro-style designer fashion outlet in Greenwich Village New York is using stacks of newspapers in their window to draw attention to their business. While the window display worked and got me to stop and take notice, the irony of their use of newspapers to promote fashion was not lost on me. 4 likes

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Tags: Newspapers

Must read: Fairfax report on News Corp tax affairs

April 6th, 2015 · 1 Comment

Fairfax newspapers this morning have published a report claiming News Corp. has sent $4.5 billion to the US virtually tax free. Rupert Murdoch’s media empire in the US has siphoned off $4.5 billion of cash and shares from his Australian media businesses in the past two years, virtually tax free. According to calculations by University of NSW accounting academic, Jeffrey Knapp, […]

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Tags: Ethics · Newspapers · Social responsibility