Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

Sneaky with newspapers

January 21st, 2015 · No Comments

A newsagent called me today to ask how I was placing Sneaky magazine with newspapers following my post earlier today. I said I’d post a photo. Here it is. Click on the image. 0 likes

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Tags: magazines · Newspapers

How can distribution newsagents create a more viable future?

January 14th, 2015 · 3 Comments

Years ago there was discussion about distribution newsagents using their infrastructure to deliver other ietms and thereby get more value from their capital investment. Not many have gone down that road. Some have consolidated and I regularly hear that camp is not happy. The challenge facing distribution newsagents of what to do to drive business […]

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Tags: Newsagency challenges · Newsagency management · Newspaper distribution · Newspapers

Terrific newspaper stand for newsagents who want control

January 14th, 2015 · No Comments

I love this newspaper stand I saw at a Duane Reade drug store in New York yesterday. It’s strong, has a small foot-print, makes the product the hero and can be used any way we choose. This is the type of stand I will go for rather than a newspaper publisher specific stand that is […]

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Tags: Newspapers

News Corp. offers free magazines with newspaper App subscription

January 13th, 2015 · 2 Comments

This image is an ad from The Advertiser from News Corp. in Adelaide – Friday 9, page 36. The ad is promoting a subscription to the newspaper App and a bunch of magazines. It’s a compelling offer that appears set on cannibalising the print product. I wonder how retail and distribution newsagents feel about this? While the […]

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Tags: magazines · Media disruption · Newspapers

Newspaper barcodes

January 13th, 2015 · No Comments

And while on newspapers and harking back to my post about magazine barcodes, newspapers in the US tend to all place barcodes in the same place. Maybe Australian newspapers could boost retailer productivity with the same considerate placement. Such consistent placement would help retailers and, I suspect, distribution agents. It’s all about driving efficiency of […]

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Tags: Newsagency management · Newspapers

Odd sized newspaper

January 13th, 2015 · No Comments

Check out the size of The Atlanta Journal-Consitiution newspaper. I placed my pen next to it to provide perspective. Click on the image for a bigger version. To me, this newspaper is too narrow. I found it awkward to handle when I opened it out as I would a broadsheet. But maybe it’s what I […]

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Tags: Newspapers

Cheap news

January 13th, 2015 · No Comments

While the cover price of newspapers in Australia has increased considerably, I was surprised to realise that the New York Post is promoted at just a buck as it says next to the masthead. While the New York Post is not much of a newspaper in my view, the low price is a surprise given the strategy adopted by […]

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Tags: Newspapers

The case for newsagents newsagents receiving more margin from magazines

January 12th, 2015 · 14 Comments

Australian retail newsagents is a direct account with magazine distributors make 25% of the cover price of a magazine. Distribution newsagents make 25% and have to share that with retailers they supply. The share they make can range from 12.5% to as high as 5% depending on terms negotiated. Newsagents want more than 25%. While some […]

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Tags: Ethics · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management · Newsagency opportunities · Newsagent representation · Newsagent suppliers · Newspaper distribution · Newspapers · Social responsibility

Just read: Hack Attack

January 7th, 2015 · No Comments

I have just finished reading Hack Attack: How the truth caught up with Rupert Murdoch by Nick Davies. While I knew the story and had followed it for years, this book shed new light on the awful crimes committed and the subsequent cover up.  It should be compulsory reading for any who earn income from newspapers and […]

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Tags: Ethics · Newspapers

AFR pushing digital

January 5th, 2015 · 3 Comments

The front page of today’s Australian Financial Review newspaper is a reminder of the importance Fairfax places on digital as a distribution channel for their content. The sticker offering 50% off a six months digital sub is stuck over news on the print edition. While I am not privy to the financials, I expect the […]

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Tags: Media disruption · newspaper masthead desecration · Newspapers

The future of newspapers as viewed in 1995

December 27th, 2014 · 2 Comments

Wow! Check out this ABC Science program from 1995 on the future of newspapers: Fascinating given that the device predictions came true and sooner than expected. 5 likes

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Tags: Newspapers

News turns a profit in the UK

December 27th, 2014 · No Comments

Balancing my posts today about the future of print is news reported by International Business Times earlier this month out of the UK that Times Newspapers has made a modest profit of £1.7m. The whole article is well worth reading as it offers a British take on the health of print newspapers. 0 likes

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Tags: Media disruption · Newspapers

The future of the print newspaper

December 27th, 2014 · 3 Comments

Harvard Political Review earlier this month published The Future of Print: Newspapers Struggle to Survive in the Age of Technology, an article well worth reading. It takes us through the newspaper financial model and looks at the impact of technology. Technology provides publishers the best option for efficiency, it dramatically cuts the distribution cost. Distribution newsagents […]

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Tags: Media disruption · Newspapers

News Corp delivery adjustments leave newsagents without stock

December 24th, 2014 · 29 Comments

I have heard from plenty of newsagents this week about supply changes forced on them by News. One holiday destination shop was cut back without discussion. In my own case today we have enough of the Herald Sun to last until 9am. These are frustrations we don’t need. 10 likes

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Tags: Newspapers

News Corp promoting to Qantas passengers

December 24th, 2014 · No Comments

When you check in for a Qantas flight using the self service terminals at the moment, an ad for a News Corp. digital product is on the screen while your details are searched out. In Sydney yesterday it was The Daily Telegraph app being promoted. it’s a smart move by News, targeting the right market for a […]

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Tags: Media disruption · Newspapers

Newspaper covers up page one story

December 22nd, 2014 · 2 Comments

What’s the point of the story on page one of the Herald Sun? Looking at the cover it’s hard to tell since News Corp. covered the report with an ad for streaming service Quickflix. This from the same company that complains about how their product is displayed in newsagencies. Nuts. 6 likes

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Tags: newspaper masthead desecration · Newspapers

Get The Australian for $1 for a month with PayPal

December 19th, 2014 · 11 Comments

News Corp. is promoting a 28 day digital subscription to The Australian through PayPal in an email campaign that hit this morning. At the end of $28 days the subscription flips to $6 a week – a big jump. What’s interesting about this campaign is that it has been promoted by PayPal via email as a last […]

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Tags: Newspapers

Daily Telegraph response to Sydney siege

December 15th, 2014 · No Comments

The Press Council says they already have one complaint about the coverage from The Daily Telegraph in a special edition published in response to the siege in Sydney today. The image is from Alex Hayes, editor of Mumbrella. 8 likes

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Tags: Ethics · Newspapers

Throwing away the newspaper

December 15th, 2014 · 6 Comments

I noticed a customer rifling through our stand of the Sunday Herald Sun yesterday. I offered to help. They said they wanted one with a TV guide. Sure enough the copy on the top had the TV guide – as they all do. They paid for the newspaper, walked out of the shop and over to […]

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Tags: Newspapers

Managing Saturday newspapers

December 14th, 2014 · No Comments

Here’s how we have our newspapers placed right now. I took the photo yesterday. It’s not a display newspaper publishers will like. However, our sales are up so it’s working. I wanted to post the photo to also call out re The Saturday Paper. It’s outselling The Weekend Australian and the Weekend AFR for us […]

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Tags: Newspapers

Promoting The Saturday Paper

November 29th, 2014 · 1 Comment

This photo shows how the newsagency at Sydney International Airport has The Saturday Paper positioned today. Seeing it stacked high between The Sydney Morning Herald and AFR Weekend would warm the hearts of the folks who launched it this year. 7 likes

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Tags: Newspapers

Terrific ads from Fairfax promoting newspapers

November 29th, 2014 · No Comments

I like the ad campaign from Fairfax promoting their newspapers and featuring some of their best journalists and writers. This photo shows a digital ad at a Sydney airport newsagency. I have also seen the cinema, billboard and their TV ads in this series. I like the campaign as it promotes a key point of difference […]

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Tags: Newspapers

Terrific promotion by The Courier Mail

November 27th, 2014 · No Comments

The large electronic billboard out the front of the Brisbane News Corp. offices yesterday was proudly promoting The Courier Mail in a series of digital ads. While I’d like to have seen more promotion of print and newsagents, promoting the masthead on a corner with tons of traffic is good to see. 2 likes

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Tags: Newspapers

News the loss leader to music?

November 26th, 2014 · No Comments

I received this offer by email from Fairfax yesterday for The Age: $3.50 a week for digital access for six months. The bulk of the email was about the music offer: a free album to download every week of the six months. The value proposition is pitched in therms of music and not news. I […]

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Tags: Media disruption · Newspapers

The Morning Bulletin: a good local newspaper

November 26th, 2014 · No Comments

I was on Rockhampton yesterday and got to sample The Morning Bulletin, the local daily newspaper. If yesterday’s issue reflects their usual approach, The Morning Bulletin is a good local paper offering better coverage of local stories than we see in capital city suburbs. it had  a cover news story rather than political agenda setting. I’m glad I got to […]

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Tags: Newspapers