Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Newspapers'

Get The Australian for $1 for a month with PayPal

December 19th, 2014 · 8 Comments

News Corp. is promoting a 28 day digital subscription to The Australian through PayPal in an email campaign that hit this morning. At the end of $28 days the subscription flips to $6 a week – a big jump. What’s interesting about this campaign is that it has been promoted by PayPal via email as a last […]

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Tags: Newspapers

Daily Telegraph response to Sydney siege

December 15th, 2014 · No Comments

The Press Council says they already have one complaint about the coverage from The Daily Telegraph in a special edition published in response to the siege in Sydney today. The image is from Alex Hayes, editor of Mumbrella. 8 likes

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Tags: Ethics · Newspapers

Throwing away the newspaper

December 15th, 2014 · 6 Comments

I noticed a customer rifling through our stand of the Sunday Herald Sun yesterday. I offered to help. They said they wanted one with a TV guide. Sure enough the copy on the top had the TV guide – as they all do. They paid for the newspaper, walked out of the shop and over to […]

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Tags: Newspapers

Managing Saturday newspapers

December 14th, 2014 · No Comments

Here’s how we have our newspapers placed right now. I took the photo yesterday. It’s not a display newspaper publishers will like. However, our sales are up so it’s working. I wanted to post the photo to also call out re The Saturday Paper. It’s outselling The Weekend Australian and the Weekend AFR for us […]

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Tags: Newspapers

Promoting The Saturday Paper

November 29th, 2014 · 1 Comment

This photo shows how the newsagency at Sydney International Airport has The Saturday Paper positioned today. Seeing it stacked high between The Sydney Morning Herald and AFR Weekend would warm the hearts of the folks who launched it this year. 7 likes

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Tags: Newspapers

Terrific ads from Fairfax promoting newspapers

November 29th, 2014 · No Comments

I like the ad campaign from Fairfax promoting their newspapers and featuring some of their best journalists and writers. This photo shows a digital ad at a Sydney airport newsagency. I have also seen the cinema, billboard and their TV ads in this series. I like the campaign as it promotes a key point of difference […]

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Tags: Newspapers

Terrific promotion by The Courier Mail

November 27th, 2014 · No Comments

The large electronic billboard out the front of the Brisbane News Corp. offices yesterday was proudly promoting The Courier Mail in a series of digital ads. While I’d like to have seen more promotion of print and newsagents, promoting the masthead on a corner with tons of traffic is good to see. 2 likes

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Tags: Newspapers

News the loss leader to music?

November 26th, 2014 · No Comments

I received this offer by email from Fairfax yesterday for The Age: $3.50 a week for digital access for six months. The bulk of the email was about the music offer: a free album to download every week of the six months. The value proposition is pitched in therms of music and not news. I […]

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Tags: Media disruption · Newspapers

The Morning Bulletin: a good local newspaper

November 26th, 2014 · No Comments

I was on Rockhampton yesterday and got to sample The Morning Bulletin, the local daily newspaper. If yesterday’s issue reflects their usual approach, The Morning Bulletin is a good local paper offering better coverage of local stories than we see in capital city suburbs. it had  a cover news story rather than political agenda setting. I’m glad I got to […]

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Tags: Newspapers

Another good newspaper fixture

November 25th, 2014 · No Comments

I like this newspaper impulse unit I saw at a Woolworths in the heart of Brisbane late yesterday. It has a small footprint, can hold plenty of product and can be easily moved. I am more likely to use a unit like this than the bigger and more cumbersome units traditionally suggested to newsagents by […]

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Tags: Newspapers

Free newspaper trash in Sydney

November 18th, 2014 · No Comments

Walking around Sydney this afternoon I’ve seen several stacks of the free mX newspaper left on George Street unattended and blowing away. I hope the council is collecting an appropriate fee for the litter. I’ve only ever seen mX is display units or being handed out – until the mess I saw today. 4 likes

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Tags: Newspapers

Great to see a newspaper publisher promoting print

November 18th, 2014 · No Comments

Kudos to the folks at the print edition of the Cairns Post newspaper for so strongly promoting their print product on the front of their building in downtown Cairns. While many Australian newspaper publishers pitch their digital platform ahead of print, this bold support of print is welcome to see. Cairns newsagents should be happy […]

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Tags: Media disruption · Newspapers

Which publisher is telling the truth?

November 17th, 2014 · 2 Comments

Check out the report in The Courier Mail on Saturday saying it was the only newspaper to report an increase in the latest audit. The Gympie Times reported a similar feat. Is someone not telling the truth? Both of these reports cannot be right. We are supposed to be able to trust newspapers! Mumbrella reports […]

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Tags: Newspapers

Gympie Times heads the newspaper audit

November 17th, 2014 · 2 Comments

The Gympie Times has another good audit. As I noted a few months back they were the only daily to achieve growth. They have done it again with this latest audit and the editor took some space in the paper to record the result and thank readers. This is a good newspaper story worth sharing […]

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Tags: Newspapers

Sunday newsagency management advice: know the efficiency of your top traffic generator products

November 16th, 2014 · No Comments

The top selling item in your newsagency may be among your least efficient. In a recent study of newsagency shopper basket data where a daily newspaper was the top selling item, it was the item most often purchased alone. In a typical Australian newsagency, the main daily newspaper is purchased alone 79% of the time. […]

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Tags: Management tip · Newsagency management · Newsagency opportunities · Newspapers

Newspaper sales decline in Australia continues

November 15th, 2014 · 3 Comments

The decline in daily newspaper sales in Australia continues apace according to the latest audit. While all capital city dailies recorded significant declines, the Fairfax mastheads were hit hardest. While I am no newspaper publisher, I doubt Fairfax is making money from The Age at least several days a week. The year on year decline of […]

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Tags: Newspapers

Paywalls vanish when publishers go each other

November 11th, 2014 · No Comments

The Australian Financial Review had a report yesterday about a favourable tax ruling for News Corp. in Luxembourg in 2009. The report is accessible to all despite the vast majority of AFR content being bend a paywall. News Corp. tends to do the sale – leave reports negative to Fairfax outside the paywall. The more newspaper […]

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Tags: Ethics · Newspapers

Day of the taste cookbook collection

November 8th, 2014 · 1 Comment

Day one of the taste cookbook collection promotion from News Corp. is almost over in Victoria. We’re out of today’s free cookbook and have been for a couple of hours. We were given plenty for our stock of papers and the extra papers we collected at lunch time but not enough for the Coles customers […]

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Tags: Newspapers

Are you ready for the Taste cookbook newspaper promotion?

November 8th, 2014 · No Comments

Newsagents should be ready in their newsagency software for the Taste cookbook promotion from News Corp. They have access to a stock file to make tracking the Taste stock items easier. If you don’t have it setup already contact your newsagency software company. Tracking it is important because with such a slim margin making a […]

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Tags: Newsagency management · Newspapers

Newspapers spending up

November 8th, 2014 · 7 Comments

The money (ink and paper) being spend by newspapers promoting their various subscription packages must be considerable – more than at any time I cal recall. While some ads promote the newspaper and digital products, more often they promote digital products only. Either way, digital is the focus over print yet print is the medium […]

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Tags: Newspapers

Another slim newspaper stand

November 7th, 2014 · No Comments

In what is becoming a series, here is another slim newspaper stand. This time at the news and gift outlet at Launceston airport. It has a small footprint and is strong – allowing it to hold the heavier Saturday newspapers. Flexible too – it could hold more titles with more shelves installed. You low the […]

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Tags: Newsagency management · Newspapers

Newspaper remote area publishing fee

November 6th, 2014 · 8 Comments

In Launceston yesterday I discovered from newsagents that Fairfax charges a Remote area publishing fee for The Age, the Melbourne newspaper, which is printed locally, in Launceston, for Tasmanian customers. This seems like an odd charge to me. Fair enough if freight was involved but it’s not. It’s a fee for using a local printing […]

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Tags: Media disruption · Newspapers

Terrific newspaper stand from News Corp. at Coles

November 6th, 2014 · 4 Comments

I love this newspaper stand from News Corp. which I saw at a Coles in suburban Melbourne a couple of days ago. It’s space efficient. strong, flexible and easily relocated. Very smart. I like this stand more than the stands I have seen on offer to newsagents in recent years from News and Fairfax. If […]

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Tags: Newspapers

News Corp. should check before it tweets

November 5th, 2014 · 3 Comments

I was pleased but concerned to see News Corp. promoting newsagents with its tweet this Sunday gone promoting the free tote bag in support of Shop Small, the American Express promotion: FREE tote bag with the paper at metro newsagents today. Support the locals. My first concern related to the Amex connection. Amex is not small […]

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Tags: Newspaper distribution · Newspapers

Is Coles engaged in predatory pricing for Newspapers in Port Lincoln?

October 29th, 2014 · 9 Comments

I’m told that Coles is not passing on freight costs imposed by News Corp. for flying its print products into Port Lincoln. In doing so, Coles is selling The Advertiser at a significant discount to newsagents who are passing on the freight cost. What Coles is doing sounds like it could be predatory pricing as defined […]

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Tags: Ethics · Newspapers · Social responsibility