Australian Newsagency Blog

Melbourne Trader, the first Trading Post replacement, distributed with the Melbourne Observer, hit the streets a week ago.  Former Managing Director of The Age, Stuart Simson is talking up his plans to launch Trading Mart into the classifieds space.
Outside of a common cover price, the two offers are quite different.  The Observer offer is made […]

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The CEO of carsales.com.au was on ABC TV on the weekend saying that newspapers have been slow to compete with them.
People who have been reading this blog for more than a couple of years will know that I developed Find It as a newsagent connected online classifieds place.  I closed Find It due to lack […]

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GOOGLE is facing the greatest challenge yet to its might in Australia as two of its largest media customers threaten to pull their business over the internet company’s decision to enter the real estate listings market.
This is the opening paragraph of a story from the Sydney Morning Herald yesterday.  The opening paragraph could easily have […]

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The Pew Center in the US released a report overnight which shows how the free online classified advertising opportunities such as Craigslist, are impacting paid claissified advertising in newspapers.
The number of online adults who have used online classified ads has more than doubled in the past four years. Almost half (49%) of internet users say […]

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Scott Karp blogs that the New York Times website has an offer - advertise online and they will throw in a free print version of the ad. Talk about role reversal!

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Wal-Mart has launched a free classified ad service at its website, walmart.com.  We tried a similar service with newsagents (FindIt) but could not gain sufficient traction.  This is a good move by Wal-Mart.

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I have announced this morning the sale of the Find It free online classifieds website for an undisclosed sum. While Find It attracted more than 20,000 advertisements, less than half of 1% of these were placed newsagents – even though such ads (including business listings) were free. Without newsagent support, the Find It model could […]

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