Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Opportunistic retail'

Are your One Direction 2015 calendars out?

November 28th, 2014 · No Comments

With One Direction in Australia and on local TV here it’s a good time to get their 2015 calendar out for people who will purchase it for loved-ones at Christmas. Many of our calendar purchases are not destination purchases – tactical placement pays! 3 likes

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Tags: Calendars · Opportunistic retail · Tactical display

Calendars with magazines

October 28th, 2014 · No Comments

Here’s another simple placement that drives calendar sales – this time puzzle themed calendars with crossword and puzzle magazines. I’ve seen shoppers come in to spend Under $10 and walk out spending $30. Tactical placement drives a deeper basket. 1 likes

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Tags: crosswords · magazines · Opportunistic retail · Tactical display

Since drones are in the news

February 17th, 2014 · No Comments

We are promoting How It Works to leverage recent news reports about drone use overseas and possible use in Australia. Growing magazine sales of these special interest / fringe titles is achieved by being obsessively opportunistic. It works – drives incremental purchases – more often than it doesn’t 1 likes

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Tags: magazines · Opportunistic retail

Why not beat Officeworks at their own game?

February 12th, 2014 · 23 Comments

At an Officeworks in Sydney’s CBD Monday I noticed this Check our prices noticeboard near the entrance. This is another strategy they use for pitching their prices and their price guarantee.  If I was a newsagent nearby with lower prices in, say, ink, and if my lease permitted I promote in my window a comparison […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Opportunistic retail

Excellent AFL Grand Final promotion

September 28th, 2013 · No Comments

I was in a newsagency yesterday and saw terrific AFL Grand Final engagement. They had several displays in-store, covering two entrances, with different balloon displays available for purchase. I like that they had these packages ready to go and that they had them placed near their AFL licenced greeting cards, plush and calendars. Excellent opportunistic […]

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Tags: Opportunistic retail · Tactical display

This is a bank?!

February 22nd, 2013 · 13 Comments

I was drawn to this window by the Lego helicopter on the shop floor – I like a good Lego construction. I did not immediately notice it’s a bank. Yes, it’s a Westpac Bank branch. Amazing. Innovative. There is a kids play area, a cafe down the back, bright colours and a totally inviting and […]

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Tags: Newsagency management · newsagency marketing · Opportunistic retail · retail · visual merchandising

Selling for the heat

February 17th, 2013 · 1 Comment

It was hot in Melbourne yesterday – we placed a water canon product we acquired at the front of the store facing into the mall. We sold six.  The canons drew passers-by to the shop. These are six transactions we would not have achieved had we not seized the opportunity of the heat. Some bought the […]

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Tags: Opportunistic retail

Will the AFL season 2013 preview be a collector’s item?

February 8th, 2013 · No Comments

It’s hard to know where the AFL doping scandal enveloping Essendon Football Club and the AFL more generally will lead. Some say the season can’t proceed as drawn.  If that’s the case, anything covering the current 2013 will be a collector’s item. Hmm… 2 likes

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Tags: Newsagency opportunities · Opportunistic retail

Promoting National Geographic

December 24th, 2011 · No Comments

Thanks to a comment here by h, I moved copies of the latest National Geographic magazine from its usual location to our newspaper stand. I appreciate the tip and agree that the cover story about the King James Bible is sure to drive some impulse purchases. I am excited to see what happens … it’s […]

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Tags: magazines · Opportunistic retail

Flashing badges a great counter line

September 1st, 2011 · No Comments

These simple flashing badges have been selling like hot cakes at one of my newsagencies. We’ve had them for a month now and I am surprised at how well they have gone in such a short time. It is terrific seeing a shopper add a badge to a greeting card purchase. The $6.99 addition to […]

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Tags: Opportunistic retail

The obligatory street directory promotion for Father’s Day

August 31st, 2011 · 5 Comments

While satellite navigation devices are ubiquitous, there is still a marketplace for street directories, especially at this time of the year as Father’s Day gifts. The team at one of my stores has put together this excellent display promoting the Melways Street Directory. While sales of printed street directories are not what they were a […]

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Tags: Gifts · Opportunistic retail

Tapping into the Kung Fu Panda interest

July 17th, 2011 · No Comments

We have been enjoying good success with these Kung Fu panda books as part of our school holidays book sale. Licenced product is especially successful at school holiday time.  It’s a safe purchase for parents.  Kids  shopping with their parents drag them to the display. We configure our stores for school holidays to make the […]

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Tags: Book retailing · Opportunistic retail

frankie selling very well

June 27th, 2011 · No Comments

We have a simple display of the latest issue of frankie magazine at the counter as well as three pockets of the title in its usual location.  Sales have been excellent.  We are on the way to selling out with around a quarter of the initial allocation left. We have ordered more stock so that […]

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Tags: magazines · Newsagency opportunities · Opportunistic retail · Wrapping paper

Great deals at Borders

June 10th, 2011 · No Comments

As the manager of one of my newsagencies discovered yesterday, there are some excellent deals available at soon to close Borders stores.  He picked up several as-new retail fixtures for a fraction of what they would usually cost.  If you are near a Borders store, check it out. 0 likes

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Tags: Opportunistic retail

Timely warning from GNS on outposts

May 10th, 2011 · 3 Comments

Ted Rogan, GNS Chairman, writing in a recent GNS newsletter warned newsagents in shopping centres about the need to outpost – to take casual leasing space outside their newsagency at key seasonal times. Ted’s timely warning was specifically about Back to School.  He shared the news that GNS had been approached to supply outpost only […]

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Tags: Newsagency opportunities · Opportunistic retail

Trading off Matthew Newton’s misery

August 27th, 2010 · 8 Comments

Scandal, joy and misery connected with famous people sell magazines. While I am happy for the sales, it is not an appealing part of being a newsagent.  We have put such thoughts aside today and placed the special edition of New Idea next to our main newspaper stand as well as at the counter and […]

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Tags: magazines · Opportunistic retail

Promoting issue #2 of Master Chef magazine

June 8th, 2010 · 8 Comments

We are promoting the latest issue of Master Chef magazine with a terrific aisle end display as well as a tall display unit next to our main newspaper stand plus two locations in our regular magazine aisles – with weeklies as well as food titles. We have been able to get the stock we needed […]

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Tags: magazines · Opportunistic retail · visual merchandising

Opportunistic promotion of Quarterly Essay

June 8th, 2010 · 2 Comments

We are promoting the latest issue of Quarterly Essay at the counter thanks to the considerable coverage of the David Marr essay on Kevin Rudd in the Fairfax newspapers on the weekend and on radio and TV yesterday. Within a few minutes of making the move, we sold a copy to a customer who came […]

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Tags: magazines · Opportunistic retail

Pitching Weight Watcher’s Cook Fast

April 27th, 2010 · No Comments

With nothing in the magazines which went on sale yesterday worthy, in my view, of our prime counter impulse position, I decided to give Weight Watchers Cook Fast a go.  It has three days.  If we get results then it can stay the week.  Last week, we sold more copies of Real Living magazine from […]

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Tags: magazines · Opportunistic retail

Chasing Who sales

April 23rd, 2010 · No Comments

We have opportunistically placed Who next to newspapers because of the Carl Williams cover story. This story is BIG in Melbourne so I’d expect Who to pick up some extra sales – based on the cover alone.  In addition to stock in a pocket above the Herald Sun, we’re using posters to draw attention to […]

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Tags: magazines · Opportunistic retail