Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Optimism'

Justice League attracting male shoppers to the newsagency

May 5th, 2015 · 3 Comments

The terrific floor display unit in the newsagency supporting Justice league licenced product is attracting new traffic. While predominantly male, younger kids do drag in parents including mums and sisters. This new traffic is valuable to be business – the shoppers attracted are purchasing other items from us and this is helping drive sales of […]

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Tags: Gifts · magazines · Newsagency management · newsagency marketing · Opportunistic retail · Optimism

Foreign newspapers thicker than home town newspapers

March 22nd, 2015 · No Comments

With the shrinking in size of some capital city newspapers we are seeing some days when foreign language newspapers are thicker. This is a reminder of the importance of these newspapers to our businesses. Some foreign language titles are stronger than ever, not suffering the same sales decline of the major dailies. Their success is […]

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Tags: Newsagency management · Newsagency opportunities · Newspapers · Optimism

Optimism among newsagents

March 4th, 2015 · 7 Comments

I was thrilled to hear and see optimism among newsagents at the newsXpress newsagency marketing group national conference in Melbourne Sunday afternoon through to last night. The up-beat mood was joyful to see and hear as was the talk about growth categories, business changes to chase and competition to tackle head-on. There were 180 attendees at the conference, 125 […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Selling happiness in the retail newsagency

February 23rd, 2015 · No Comments

Selling happiness works best when the seller is happy. Imagine how a customer would feel brining a product promoting happiness to the counter and encountering a grumpy, or unhappy person serving them. If their frame of mind when selecting the item was happy they’d soon come thudding to the ground from the sales experience. Happiness […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Where is good news for newsagents? Here is good news for newsagents!

February 4th, 2015 · 2 Comments

Almost every day there is optimism reflected in one or more posts here. While one or two think the benchmark results published today are negative, the results are actually positive because of the good news being experienced by some newsagents. Optimism is in the eye of the beholder. One of several items of good news […]

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Tags: Greeting Cards · Optimism

Inspiring shoppers

January 27th, 2015 · No Comments

Check out the sign I saw outside a shop in China on Sunday. It’s a simple feel-good message that pitches the business about being more than only selling products. Connecting with shoppers using a blackboard like this out the front of the shop is a good way to show that you are more than the […]

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Tags: Optimism

7-Eleven Australia Post lockers challenge newsagents on parcels

January 27th, 2015 · 7 Comments

I got my first look at Australia Post package pickup lockers a few days ago – at a 7-Eleven store. Located at the front of the business, facing the fuel pumps and the street, the lockers are noticeable. The branding achieved by Australia Post in a 7-Eleven location is extraordinary. The apparent strong partnership between […]

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Tags: Australia Post · Newsagency challenges · Newsagency management · newsagency of the future · Optimism

An astronaut’s guide to optimism

January 1st, 2015 · No Comments

I love this timely video from Colonel Chris Hadfield about optimism I’m posting it here for New Year inspiration. 4 likes

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Tags: Newsagency management · Optimism

Optimism in dogs

January 1st, 2015 · No Comments

It’s the start of a new year, a perfect time to be optimistic. While this video from the University of Sydney is about dogs, there are messages for us humans… 2 likes

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Tags: Optimism

The optimism of Life is Good

January 1st, 2015 · 1 Comment

I was fortunate to hear Bert Jacobs of Life is Good speak at a conference last year and was taken with his message of optimism. It’s a message that speaks to us as newsagents in a challenged marketplace operating challenged businesses. I;m sharing it today is it’s a terrific message of optimism: 3 likes

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Tags: Optimism

Soundtrack for optimism in 2015

January 1st, 2015 · No Comments

I have been reading lately about optimism – what it is, how to nurture it and how to share it. It matters to me because it is too easy to be pulled to the negative view and to dwell there for too long. I think 2015 can be an excellent year for newsagents and for […]

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Tags: Newsagency management · Optimism

Sunday newsagency management tip: fail well

November 2nd, 2014 · 4 Comments

It’s natural to fear failure in personal and business life. Online and offline gossip about friends, colleagues, competitors and others is often about failure, intensifying our own fear of failure. Today, news of failure is amplified more than ever because of the ready access to the megaphones of social media. My uneducated theory is that volume of […]

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Tags: Ethics · Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · Optimism · Small Business · Social Media · Social responsibility

Learning from looking at newsagencies and retail in the UK

October 29th, 2014 · No Comments

Here’s a video shot this week where I explore some of the insights I picked up on my trip to the UK earlier this month – looking at retail and at the newsagency conference I attended. The trip was instructive beyond what I cover in the brief video and some of the insights will play […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

A different approach to plush

October 14th, 2014 · 1 Comment

I was surprised to see this Ugly Doll stand on a shop floor Monday. Maybe I am being obesely sensitive but this stand and the product name feel like a negative message to me. The Ugly Doll name alone calls out a difference which I think is unhelpful. But maybe the pitch has worked because I noticed it. […]

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Tags: Optimism · retail · Social responsibility

Day one of five simple moves for increasing sales in your newsagency: leveraging high traffic locations

June 2nd, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money from magazine customers. Walk down your main magazine aisle and then walk from there to your counter – what do […]

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Tags: Greeting Cards · Newsagency opportunities · Optimism · retail · Tactical display

Newsagent confidence survey highlights challenges

May 28th, 2014 · 7 Comments

Of the76 respondents to my Newsagents Confidence Survey over the weekend, 60% indicated their confidence has decreased this year and 67.11% said the confidence of their customers had decreased this year. Click here to access the full survey results. What I found interesting in the results is that 26.32 of responders are either very confident […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Quick survey on newsagent and shopper confidence

May 24th, 2014 · No Comments

I’ve put together a quick four-question survey on newsagent and shopper confidence. With the shopper confidence survey results earlier this week I got to wondering where newsagents and their customers rate. I think it’s a useful health check for us to think about own own confidence levels re business and those of our customers.  Click here […]

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Tags: Newsagency management · Optimism

Voter spending sentiment in steep decline

May 21st, 2014 · No Comments

The Age and The Sydney Morning Herald today has a comment piece by Chief political correspondent Mark Kenny about the steep decline in spending sentiment among voters as measured in a Fairfax-Neilsen poll. Shopper sentiment is, in part, driven by media coverage and today’s front page of The Age reports on and feeds into the […]

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Tags: Optimism

Great Tasmanian business story

May 16th, 2014 · No Comments

Check out this terrific business success story from 7.30 on ABC TV of a Tasmanian lavender farm and their success with cuddly purple lavender bears. 5 likes

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Tags: Business planning · Optimism

The challenge of convenience retail for newsagents considering the switch

April 7th, 2014 · 3 Comments

Newsagents contemplating transitioning their business to a convenience model need to thoroughly research the range of convenience retail offerings in Australia, and not just those nearby, before changing their business focus. Convenience is about more than convenient hours or location. 7-Eleven, Coles and Woolworths have made it about value with every location every day offering […]

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Tags: Convenience retail · Impulse lines · marketing · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Newsagent representation · Optimism

Report published by News Corp. says newsagents will be gone in five years

March 25th, 2014 · 24 Comments

Michael McQueen, writing for in a report published this morning says, among other things, newsagents will be gone in five years: Newsagencies were once a gold-plated business. They had a bulletproof revenue model centring on the exclusive rights to distribute and sell the magazines and newspapers we all purchased on a daily basis. Then came […]

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Tags: Newsagency challenges · newsagency of the future · Optimism

How to use plush and known brands to drive newsagency traffic

March 25th, 2014 · No Comments

Following my recent post about Hubbed, newsagency software company POS Solutions responded on their blog in a welcome addition to the discussion. In their post they said they did not believe plush was a destination product.  As a retailer, I say their claim is not supported by the facts. Plush can be a destination product. […]

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Tags: Management tip · marketing · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Optimism · Plush

Promoting magazines anywhere and the new retail paradigm of shopping 24/7

January 30th, 2014 · 1 Comment

I was on Apple’s AppStore last night and noticed this ad: Magazines for Him. Clicking on the ad and I was offered what at first appeared to be free access to apps for Rolling Stone, Money, T3 and other titles. With many magazine apps, however, the content is not free, just the app for accessing […]

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Tags: Media disruption · Newsagency management · newsagency of the future · Newsagency opportunities · Newsagent representation · Optimism

Finding the right way to tell the community you are serving them

January 17th, 2014 · No Comments

At each check out point at the Whole Foods Market at Union Square in New york they have a sign which reads: It’s only fair to let you know our New York City stores donated $275.000 to local nonprofits through our quarterly 5% days in 2013. While it feels like marketing for Whole Foods, I […]

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Tags: Newsagency opportunities · Optimism · Social responsibility

A massive trade show for retailers, opportunities for newsagents

January 16th, 2014 · No Comments

Across two huge levels at the Javits Centre in New York, Retail’s Big Show has been presenting an extraordinary array of technology, data, management and other solutions for retailers. From the giants of IBM and Microsoft to tiny players, retailers at the trade show and conference have had access to the very latest in innovation […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism