Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Optimism'

How to find optimism in your newsagency business

January 8th, 2016 · No Comments

Every day can be tough in small business. You can feel like the big competitors are winning and that you can’t climb the mountain to compete. You may not know where to start. There are green shoots of good news and opportunities in every small and independent retail business. The key is to find these […]

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Tags: newsagency of the future · Newsagency management · Newsagency opportunities · Optimism · Management tip

Enjoying products promoting optimism in the newsagency

January 5th, 2016 · No Comments

Customers love optimistic and inspiring products. Better still, people we encounter online love them – commenting on the message and asking where the store is located. Products like this one inspiring you to FOLLOW YOUR DREAMS help us pitch the newsagency differently to what people expect. They also help us promote optimism … the more we do this […]

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Tags: Optimism

James Murdoch is right: we have to be disruptors

November 5th, 2015 · No Comments

We have to be disruptors if we’re going to grow. This is James Murdoch as quoted in a report in today’s Australian Financial Review. The quote equally applies to newsagents. We have to be disruptors ourselves. Some of us are, but not enough. Being a disruptor means breaking free from expectations associated with your shingle. […]

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Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Newsagency management · Newsagent representation · Newsagency opportunities · Optimism

How newsagency suppliers can encourage confidence in our channel

October 16th, 2015 · No Comments

Newsagency suppliers can play a role in promoting the newsagency channel to others and encouraging optimism within the channel. The size and business volume achieved in newsagencies is one angle the creative team at my newsagency software company took when I challenged them to develop a video promoting the size and strength of newsagency businesses. Here […]

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Tags: newsagency marketing · Newsagency management · Optimism

Answering the question: Do you think a newsagency is a good business to buy?

October 7th, 2015 · No Comments

A brief new video from me answering this question and contemplating the newsagency of the future: 16 likes

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Tags: newsagency marketing · newsagency of the future · Newsagency management · Newsagency opportunities · Optimism

Retail loyalty insight: How a $2.00 discount voucher resulted in purchases of over $1,500 from a first time shopper in the newsagency

October 5th, 2015 · No Comments

I want to share with you a true story of what happened recently in my own newsagency. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run. This story could happen in any newsagency – […]

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Tags: newsagency marketing · marketing · marketing tip · Newsagency management · Newsagency opportunities · Optimism · Management tip

Focus on gross profit and change how you view your newsagency

October 2nd, 2015 · No Comments

In the traditional Australian newsagency around 40% of products sold have a gross profit of 50% or more. By traditional, I mean the business with around 30% of floorspace with magazines and papers, 30% with cards, 25% with stationery and 15% a mix of other. The good news is plenty newsagencies are not traditional. Looking at data from […]

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Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Newsagency management · Newsagency opportunities · Optimism

Newsagency marketing group newsXpress grows to more than 200 newsagent members

September 23rd, 2015 · No Comments

Newsagency marketing group newsXpress has just passed 200 member locations, achieving a new milestone for the business. This is a good story not only for newsXpress but for the newsagency channel as the core focus of newsXpress is optimism among newsXpress retail business owners and their employees – optimism for today and optimism for the future. […]

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Tags: newsagency marketing · Newsagency opportunities · Optimism · Newsagency marketing group

How small business newsagents will benefit from Malcolm Turnbull as Prime Minister

September 15th, 2015 · 1 Comment

Malcolm Turnbull is an explainer, he provides context, he understands the importance of narrative. Whether you agree with his politics or not, and I don’t on a number of policy topics, he at least explains his position in an accessible and considerate way. His approach helps win more to his thinking and lose fewer because of […]

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Tags: Newsagency management · Optimism

Laughter is an instant vacation

September 2nd, 2015 · No Comments

Laughter is an instant vacation. Milton Berle, 1977. I was reminded of this a couple of times today. First up I noticed the quote on a sign in a coffee shop devoid of laughter and devoid of good coffee for that matter. What is the point of a sign pitching a message of inspiration in […]

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Tags: Optimism

At the Connections conference in Cairns

August 27th, 2015 · No Comments

I have been at the Bauer Connections Conference in Cairns this week. It was good to see the inclusion of several of the newsagency marketing groups at the conference as they offer platforms of consistency, marketing, management and optimism for newsagents. I think Bauer inviting representatives of the groups was a smart move as it […]

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Tags: Newsagency challenges · newsagency of the future · Newsagency management · Newsagency opportunities · Optimism

Happy retailers make for a happy retail experience

August 24th, 2015 · No Comments

Thinking about my challenge to newsagents yesterday about choosing optimism, I have this morning been looking through new marketing from my POS software company where the team put a call out for Tower Systems customers who would like to be professionally photographed in their shop for a national postcard marketing campaign. These two photos from businesses in South […]

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Tags: marketing · marketing tip · Optimism · Management tip

The challenge for the newsagent next to the convenience store

August 20th, 2015 · 2 Comments

This photo shows a newsagency and convenience business next to each other on a busy suburban street. No matter where I stood – to the left, to the right or directly in front, the convenience store was brighter and more inviting than the newsagency. I have loaded a high res photo so you can compare in detail […]

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Tags: Newsagency challenges · Newsagency opportunities · Optimism · Convenience retail

Happy newsagents feature in video

August 17th, 2015 · 1 Comment

Benefits for newsagents of being part of a newsagency marketing group include shared optimism about the future and a unity around a differentiating brand. newsXpress last week reflected these in this video created for members to use in showing their locally owned business are part of something bigger: 16 likes

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Tags: Newsagency management · Newsagency opportunities · Optimism · Newsagency marketing group

Businesses optimistic about sales

August 5th, 2015 · No Comments

Dun & Brasdreet’s latest Business Expectations Survey reports sales expectations highest since 2003. Sales expectations have rebounded sharply, reaching their highest level for more than a decade in a strong signal the business community has a more optimistic outlook for Q4 2015. In marked contrast to the preceding period, Dun & Bradstreet’s latest Business Expectations […]

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Tags: Newsagency management · Optimism

Happy newsagents at the Gift Fair

August 2nd, 2015 · No Comments

It’s been a thrill to catch up with many happy newsagents at the Gift Fair. I have seen plenty of smiles and optimism and heard of money being spent on new product categories through which they are changing their businesses. 3 likes

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Tags: newsagency of the future · Optimism

Good news newsagent story

July 3rd, 2015 · No Comments

It was good to see the Courier Mail publish a good story about newsagents with an article about Nextra Chermside yesterday. 4 likes

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Tags: Newsagency management · Optimism

Terrific June quarter for the newsagency

July 2nd, 2015 · 10 Comments

I’m thrilled with the June quarter results, especially for greeting cards – unit sales up by 20% and revenue up by 27%. Everyday counter, the core of the department say unit sales growth of 37% and revenue growth of 39%. This is in a store with many competitors in the centre – major retailers with good card departments, […]

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Tags: Greeting Cards · Optimism

Optimism sells at the newsagency counter

July 1st, 2015 · 1 Comment

This range of optimistic cards is working a treat at the newsagency counter. They are from Affirmations in NSW. Customers comment about the positive messages. I can tell these products make people happier at the newsagency counter. The images and words slow people. They also provide us with an opportunity to pitch a point of […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

An inspiring retail story from a toy shop in New Delhi

June 30th, 2015 · No Comments


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Tags: retail · Optimism

Justice League attracting male shoppers to the newsagency

May 5th, 2015 · 3 Comments

The terrific floor display unit in the newsagency supporting Justice league licenced product is attracting new traffic. While predominantly male, younger kids do drag in parents including mums and sisters. This new traffic is valuable to be business – the shoppers attracted are purchasing other items from us and this is helping drive sales of […]

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Tags: magazines · newsagency marketing · Gifts · Newsagency management · Optimism · Opportunistic retail

Foreign newspapers thicker than home town newspapers

March 22nd, 2015 · No Comments

With the shrinking in size of some capital city newspapers we are seeing some days when foreign language newspapers are thicker. This is a reminder of the importance of these newspapers to our businesses. Some foreign language titles are stronger than ever, not suffering the same sales decline of the major dailies. Their success is […]

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Tags: Newspapers · Newsagency management · Newsagency opportunities · Optimism

Optimism among newsagents

March 4th, 2015 · 7 Comments

I was thrilled to hear and see optimism among newsagents at the newsXpress newsagency marketing group national conference in Melbourne Sunday afternoon through to last night. The up-beat mood was joyful to see and hear as was the talk about growth categories, business changes to chase and competition to tackle head-on. There were 180 attendees at the conference, 125 […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Selling happiness in the retail newsagency

February 23rd, 2015 · No Comments

Selling happiness works best when the seller is happy. Imagine how a customer would feel brining a product promoting happiness to the counter and encountering a grumpy, or unhappy person serving them. If their frame of mind when selecting the item was happy they’d soon come thudding to the ground from the sales experience. Happiness […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Where is good news for newsagents? Here is good news for newsagents!

February 4th, 2015 · 2 Comments

Almost every day there is optimism reflected in one or more posts here. While one or two think the benchmark results published today are negative, the results are actually positive because of the good news being experienced by some newsagents. Optimism is in the eye of the beholder. One of several items of good news […]

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Tags: Greeting Cards · Optimism