Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Optimism'

At the Connections conference in Cairns

August 27th, 2015 · No Comments

I have been at the Bauer Connections Conference in Cairns this week. It was good to see the inclusion of several of the newsagency marketing groups at the conference as they offer platforms of consistency, marketing, management and optimism for newsagents. I think Bauer inviting representatives of the groups was a smart move as it […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · Optimism

Happy retailers make for a happy retail experience

August 24th, 2015 · No Comments

Thinking about my challenge to newsagents yesterday about choosing optimism, I have this morning been looking through new marketing from my POS software company where the team put a call out for Tower Systems customers who would like to be professionally photographed in their shop for a national postcard marketing campaign. These two photos from businesses in South […]

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Tags: Management tip · marketing · marketing tip · Optimism

The challenge for the newsagent next to the convenience store

August 20th, 2015 · 2 Comments

This photo shows a newsagency and convenience business next to each other on a busy suburban street. No matter where I stood – to the left, to the right or directly in front, the convenience store was brighter and more inviting than the newsagency. I have loaded a high res photo so you can compare in detail […]

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Tags: Convenience retail · Newsagency challenges · Newsagency opportunities · Optimism

Happy newsagents feature in video

August 17th, 2015 · 1 Comment

Benefits for newsagents of being part of a newsagency marketing group include shared optimism about the future and a unity around a differentiating brand. newsXpress last week reflected these in this video created for members to use in showing their locally owned business are part of something bigger: 16 likes

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Tags: Newsagency management · Newsagency marketing group · Newsagency opportunities · Optimism

Businesses optimistic about sales

August 5th, 2015 · No Comments

Dun & Brasdreet’s latest Business Expectations Survey reports sales expectations highest since 2003. Sales expectations have rebounded sharply, reaching their highest level for more than a decade in a strong signal the business community has a more optimistic outlook for Q4 2015. In marked contrast to the preceding period, Dun & Bradstreet’s latest Business Expectations […]

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Tags: Newsagency management · Optimism

Happy newsagents at the Gift Fair

August 2nd, 2015 · No Comments

It’s been a thrill to catch up with many happy newsagents at the Gift Fair. I have seen plenty of smiles and optimism and heard of money being spent on new product categories through which they are changing their businesses. 3 likes

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Tags: newsagency of the future · Optimism

Good news newsagent story

July 3rd, 2015 · No Comments

It was good to see the Courier Mail publish a good story about newsagents with an article about Nextra Chermside yesterday. 4 likes

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Tags: Newsagency management · Optimism

Terrific June quarter for the newsagency

July 2nd, 2015 · 10 Comments

I’m thrilled with the June quarter results, especially for greeting cards – unit sales up by 20% and revenue up by 27%. Everyday counter, the core of the department say unit sales growth of 37% and revenue growth of 39%. This is in a store with many competitors in the centre – major retailers with good card departments, […]

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Tags: Greeting Cards · Optimism

Optimism sells at the newsagency counter

July 1st, 2015 · 1 Comment

This range of optimistic cards is working a treat at the newsagency counter. They are from Affirmations in NSW. Customers comment about the positive messages. I can tell these products make people happier at the newsagency counter. The images and words slow people. They also provide us with an opportunity to pitch a point of […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

An inspiring retail story from a toy shop in New Delhi

June 30th, 2015 · No Comments

3 likes

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Tags: Optimism · retail

Justice League attracting male shoppers to the newsagency

May 5th, 2015 · 3 Comments

The terrific floor display unit in the newsagency supporting Justice league licenced product is attracting new traffic. While predominantly male, younger kids do drag in parents including mums and sisters. This new traffic is valuable to be business – the shoppers attracted are purchasing other items from us and this is helping drive sales of […]

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Tags: Gifts · magazines · Newsagency management · newsagency marketing · Opportunistic retail · Optimism

Foreign newspapers thicker than home town newspapers

March 22nd, 2015 · No Comments

With the shrinking in size of some capital city newspapers we are seeing some days when foreign language newspapers are thicker. This is a reminder of the importance of these newspapers to our businesses. Some foreign language titles are stronger than ever, not suffering the same sales decline of the major dailies. Their success is […]

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Tags: Newsagency management · Newsagency opportunities · Newspapers · Optimism

Optimism among newsagents

March 4th, 2015 · 7 Comments

I was thrilled to hear and see optimism among newsagents at the newsXpress newsagency marketing group national conference in Melbourne Sunday afternoon through to last night. The up-beat mood was joyful to see and hear as was the talk about growth categories, business changes to chase and competition to tackle head-on. There were 180 attendees at the conference, 125 […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Selling happiness in the retail newsagency

February 23rd, 2015 · No Comments

Selling happiness works best when the seller is happy. Imagine how a customer would feel brining a product promoting happiness to the counter and encountering a grumpy, or unhappy person serving them. If their frame of mind when selecting the item was happy they’d soon come thudding to the ground from the sales experience. Happiness […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Where is good news for newsagents? Here is good news for newsagents!

February 4th, 2015 · 2 Comments

Almost every day there is optimism reflected in one or more posts here. While one or two think the benchmark results published today are negative, the results are actually positive because of the good news being experienced by some newsagents. Optimism is in the eye of the beholder. One of several items of good news […]

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Tags: Greeting Cards · Optimism

Inspiring shoppers

January 27th, 2015 · No Comments

Check out the sign I saw outside a shop in China on Sunday. It’s a simple feel-good message that pitches the business about being more than only selling products. Connecting with shoppers using a blackboard like this out the front of the shop is a good way to show that you are more than the […]

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Tags: Optimism

7-Eleven Australia Post lockers challenge newsagents on parcels

January 27th, 2015 · 7 Comments

I got my first look at Australia Post package pickup lockers a few days ago – at a 7-Eleven store. Located at the front of the business, facing the fuel pumps and the street, the lockers are noticeable. The branding achieved by Australia Post in a 7-Eleven location is extraordinary. The apparent strong partnership between […]

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Tags: Australia Post · Newsagency challenges · Newsagency management · newsagency of the future · Optimism

An astronaut’s guide to optimism

January 1st, 2015 · No Comments

I love this timely video from Colonel Chris Hadfield about optimism I’m posting it here for New Year inspiration. 4 likes

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Tags: Newsagency management · Optimism

Optimism in dogs

January 1st, 2015 · No Comments

It’s the start of a new year, a perfect time to be optimistic. While this video from the University of Sydney is about dogs, there are messages for us humans… 2 likes

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Tags: Optimism

The optimism of Life is Good

January 1st, 2015 · 1 Comment

I was fortunate to hear Bert Jacobs of Life is Good speak at a conference last year and was taken with his message of optimism. It’s a message that speaks to us as newsagents in a challenged marketplace operating challenged businesses. I;m sharing it today is it’s a terrific message of optimism: 3 likes

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Tags: Optimism

Soundtrack for optimism in 2015

January 1st, 2015 · No Comments

I have been reading lately about optimism – what it is, how to nurture it and how to share it. It matters to me because it is too easy to be pulled to the negative view and to dwell there for too long. I think 2015 can be an excellent year for newsagents and for […]

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Tags: Newsagency management · Optimism

Sunday newsagency management tip: fail well

November 2nd, 2014 · 4 Comments

It’s natural to fear failure in personal and business life. Online and offline gossip about friends, colleagues, competitors and others is often about failure, intensifying our own fear of failure. Today, news of failure is amplified more than ever because of the ready access to the megaphones of social media. My uneducated theory is that volume of […]

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Tags: Ethics · Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · Optimism · Small Business · Social Media · Social responsibility

Learning from looking at newsagencies and retail in the UK

October 29th, 2014 · No Comments

Here’s a video shot this week where I explore some of the insights I picked up on my trip to the UK earlier this month – looking at retail and at the newsagency conference I attended. The trip was instructive beyond what I cover in the brief video and some of the insights will play […]

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Tags: Greeting Cards · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

A different approach to plush

October 14th, 2014 · 1 Comment

I was surprised to see this Ugly Doll stand on a shop floor Monday. Maybe I am being obesely sensitive but this stand and the product name feel like a negative message to me. The Ugly Doll name alone calls out a difference which I think is unhelpful. But maybe the pitch has worked because I noticed it. […]

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Tags: Optimism · retail · Social responsibility

Day one of five simple moves for increasing sales in your newsagency: leveraging high traffic locations

June 2nd, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money from magazine customers. Walk down your main magazine aisle and then walk from there to your counter – what do […]

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Tags: Greeting Cards · Newsagency opportunities · Optimism · retail · Tactical display