Australian Newsagency Blog

Partworks season is in full swing with several new partworks being promoted at the front of our newsagencies this week from the Spongebob Krusty Cards to Dora Dress Up and Go to The Classic Australian Movie Collection. We have displays in our regular partworks section as well as a display of the Classic Australian […]

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I have see the TV commercial for the Classic Australian Movie Collection partwork series which is to launch July 16.  Like other partwork TV commercial, it is designed to drive traffic exclusively for the newsagent channel.  The first five movies are: The May From Snowy River, Gallipoli, Sunday Too Far Away, Rabbit Proof Fence and […]

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The Shrek’s Quests partwork has been launched just in time for school holidays. We are leveraging the opportunity with displays at the front of our newsagencies. With advertising driving consumer traffic exclusively to newsagencies it is smart to make the most of it.

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Goal Weekly is a great weekly football newspaper. This Victorian publication is loved by football (soccer) fans. I like it because the publisher actively supports newsagents. Their website lists newsagencies where it can be purchased. What I really like about Goal Weekly is their radio ad, it explicitly says the […]

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Years ago I saw that partwork titles were an opportunity for newsagents and pursued better management tools within our Tower Systems software. While the road has been occasionally rocky due to supply side issues, we have exclusive proprietary software which helps newsagents increase the sales of partworks, better manages the challenges and nurtures happier […]

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Yesterday was the lucky day for one of our customers! Of all magazines to have an unexpected bonus it had to happen to Treasures of the Earth. Perfect!
One copy of issue #10 of Treasures of the Earth which arrived yesterday had sealed inside the package with the Galnea, a plastic shelf fixture - […]

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It is amazing what we get to sell some days. We have this large model car body in stock as part of a partwork for one of our customers. He has been building the car for months.  The challenge is where to store it while waiting for collection - it does not fit […]

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The Art of Knitting continues to be a great partworks success for us at Forest Hill. We have eleven committed putaway customers and, thankfully, we get all the stock we need to satisfy their orders. To be in this situation by issue 36 is excellent.
We’re not so luck on some other partworks. […]

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The Classic Carry On Film Collection is the latest part publication in newsagencies. It’s a good series for the baby boomers - I recall many a cold afternoon spent watching these hilarious films.
We’re promoting the Carry On series right at the front of the shop. We’re setting up a DVD so people get a […]

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I was thrilled to receive a comment from Harry Carey Jr, an actor who worked with John Wayne. Carey’s website is a fascinating place to visit for movie buffs, John Wayne fans and, more generally, people interested in westerns. One cannot get much closer to the source of John Wayne stories than Harry […]

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The Elvis partwork is proving to be a huge success in each of our newsagencies.  It’s great to hear customers comment that they saw the ad on TV.  Marketing people say it’s important to connect with TV campaigns.  This is one reason we go hard with new partworks right at the front of the shop.

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As the photo shows, we have taken space on our dance floor to promote the Elvis, Star Trek, Treasurers of the Earth and BBC drama partworks which are all receiving strong attention at the moment.

While there is nothing exceptionally pretty about these displays they work because they show our strength. As retailers often say, […]

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Tower Systems earlier today released advice for its 1,450 newsagent users on how to handle the variable price model for the new Elvis partwork. This advice sheet, N5.1 at the Tower website, provides a data management standard to help ensure consistently accurate pricing for retail sales and putaways.
We have been able to develop this […]

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Elvis has arrived.  We’re thrilled to have the new Official Collectors Edition of Elvis artefacts and other items now in-store.  This partwork will go off like a rocket with Elvis fans.  Issue #1 is only $2.95 we we have it on display at the front of the shop.
With the TV campaign driving people exclusively to […]

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Star Trek fans will be happy to see the original series has been repackaged into a definitive magazine and DVD collection.
We are promoting the Star Trek partwork series at the front of our newsagencies.
As we do with all partworks, we offer a putaway service with issue #1 and navigate this carefully (noisily) with the distributor […]

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Given the high rotation TV commercials running at the moment for the Treasures of the Earth partwork series, we decided to give it prime space at the corner of our counter at Forest Hill. As always happens when working in the shop, we sold two as we were setting up the display.  One customer ssaid […]

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The partworks year kicked off yesterday with a couple of launches. The one we are most interested in is BBC Classic Drama as we feel it best connects with our demographic.
To promote Classic Drama we have created a display in the entrance which sees 80% of traffic into and out of our store. […]

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I was pleased to have an opportunity to meet a week ago with Dorian Watkins, Sales Director for DeAgostini UK. DeAgostina is one of the largest partwork publishers in the UK.  It was good to talk about the UK magazine marketplace and the newsagency channel in particular and compare Dorian’s perspective with what he […]

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The John Wayne Collection and Movie Musicals partworks series continue to enjoy good success, months after the first issues hit the shelves.
The sales patterns for these titles are different to what we usually see for partworks as customers are stepping in and out of the series based on the title of the film on offer. […]

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