Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'partworks'

Sunday newsagency marketing tip: use TV advertising

August 2nd, 2015 · No Comments

Partwork launches provide us the best opportunity to drive traffic yet many newsagents ignore this, preferring to complain about the margin rather than considering the value of the bigger picture. Most partwork launches in Australian are supported with a high rotation TV ad, often on free to in prime time. Here is how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Checking out the new Art Therapy partwork

July 20th, 2015 · 1 Comment

I got to see issue #17 of Art Therapy, the partwork from Hachette that will be distributed in Australia soon. I am surprised they are up to issue #17 in the UK. based on art therapy product sales I would have preferred to have had this title two months ago. I am sure it will […]

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The Art of Knitting, again

July 14th, 2015 · 3 Comments

While I am not sure about another go round for The Art of Knitting, we are promoting the title with the floor display unit placed in a high traffic location. Partworks are a point of difference for newsagents despite their frustrations. 1 likes

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Promoting the 3D globe partwork

June 29th, 2015 · 8 Comments

While initial supply is only small, we are promoting the launch issue of the 3D globe building partwork – My 3D Globe – as it will sell in school holidays and because we already serve a large number of jigsaw customers. 1 likes

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Promoting the 3D printer partwork in the newsagency

June 13th, 2015 · 1 Comment

We have shifted our promotion of the Build Your Own 3D Printer partwork to behind the counter. Here’s the terrific – you can;t miss it – display by our creative team. This behind the counter space can work well for us. That is what we are chasing here. We will know how it works by the […]

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Tags: magazines · marketing · partworks

Supporting the 3D Create and Print partwork launch

June 4th, 2015 · 17 Comments

We are promoting the 3D Create and Print partwork launch with this display on the lease line, facing into the mall. The display is capped with a 3D printer provided by the publisher through Gordon and Gotch as part of a newsXpress promotion for this launch. The items in the front of the were created […]

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Tags: magazines · marketing · partworks

Launching Build the U-Boat partwork in the newsagency

May 4th, 2015 · 8 Comments

While only small by recent partworks launches, we are supporting the launch of the Build the U-Boat partwork with good placement so people can the low-cost first issue and know we are their local partwork specialist even if they do not purchase this title. 5 likes

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The monthly partworks shopper valuable for the newsagency

April 9th, 2015 · No Comments

We have a number of partworks customers who shop with us monthly we don’t mind as they pay for new parts as they arrive by credit card. The monthly visit is to collect issues we have for them. If they skip a month it’s okay as we have been paid. With more newsagents pulling out […]

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Marvel Chess partworks continues to drive terrific traffic

April 8th, 2015 · No Comments

Customer loyalty to the Marvel Chess part series remains strong. I think this has something to do with the size of the parts – it is easier to collect from a newsagency than from a Post Office or to risk damage in the post. Supply is reliable – enabling us to serve needs. A recent check […]

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Tags: partworks

Easter cake decorating works in the newsagency

March 30th, 2015 · No Comments

I love that the folks at the Cake Decorating partworks bring out seasonal themed issues. Their Easter issue is going well for us. We have it with Easter product at the front of the store as well as with cake decorating titles. It’s an easy up-sell. 0 likes

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Tags: magazines · partworks

Newsagents appreciate being given an opportunity to set partworks supply

March 6th, 2015 · 4 Comments

Kudos to Network for the opportunity to set supply quantities for a recent partworks. Their early communication of the opportunity helps drive engagement and this drives sales. Maybe I missed it but I  have not seen Gotch provide the opportunity to set supply for the launch of Build The Mallard and today on Twitter they […]

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Tags: Newsagency challenges · partworks

Australian newsagents are not the only ones dealing with the relaunch of Precious Gems

March 3rd, 2015 · 22 Comments

Partwork Precious Rocks, Gems & Minerals was reissued in the UK in January as In Publishing reported recently. With the last go round finishing quite recently I can understand Aussie newsagents are angry at reissue here so soon. There are space issues with many additional demands on space already confronting newsagents and challenging our focus. The other […]

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Pre-selling Star wars partwork launch

February 21st, 2015 · 4 Comments

We are taking orders for part one of the new Star wars partwork which launches next week. We are also using Facebook to promote its imminent arrival. Star Wars is a massive franchise and this year is a big year. Promoting the partwork fits with the  Star Wars products we sell. What we are doing […]

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Tags: partworks

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Pushing Something Sweet partworks launch issue

February 12th, 2015 · 13 Comments

My issues with the use of the N logo aside, we are promoting the launch issue of the Something Sweet part series on the lease line as a traffic driver for us. The floor display unit is terrific – nice and strong and well branded. We expect to sell 120 copies of the launch issue […]

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Tags: partworks

All things Disney driving sales at Christmas

November 21st, 2014 · 1 Comment

We have Disney products in store from seven suppliers and it’s all working a treat – including the Christmas themed edition of the Disney Sweets & Cakes partwork. While this is the lowest margin Disney products we have, we are leveraging it as the add-on purchase to other Disney hero products including the excellent Frozen range. […]

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Tags: partworks

The Agatha Christie Book Collection: A good partwork

October 22nd, 2014 · 4 Comments

The Agatha Christie Book Collection continues to work well for us. While volumes are not large, supply is consistent and our customers loyal. Customers receive a text message when the next issue is in. We easily track who has collected and who has not as each customer’s copy has their name and barcode. The labour […]

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Expensive magazine partworks returns

September 30th, 2014 · 8 Comments

Several newsagents have contacted me about the freight costs in sending boxed of unsold part 1 of new partworks back to the distributors. My experience is that distributors will cover this if you contact them and explain that the allocation of oversupply is their responsibility. If the supply model was more accurate such wastage could […]

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Tags: magazine distribution · Magazine oversupply · partworks

Off location works best for this new partwork

September 22nd, 2014 · No Comments

We have been promoting the launch issue of Great British Locomotives Collection with train magazines and it’s from here, on the floor in front of the train magazines, that we expect to sell out. There is nothing special about the placement other than the location itself. I share the frustration of others about the partworks […]

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Tags: partworks

Using How Your Body Works to drive traffic

September 15th, 2014 · No Comments

We have been using to promoting How Your Body Works under a stand we have on the lease line.  This placement is designed to connect with the TV campaign. It’s selling – showing the importance and value of thoughtful tactical placement. 3 likes

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Tags: partworks

How Your Body Works – again

August 29th, 2014 · No Comments

Newsagents have been sent the launch part of the How Your Body Works partwork. It’s a re-launch actually – of a successful partwork from a few years back. It’s coming out a bit late with Father’s Day in full swing then Halloween and then Christmas. Space is tight and will only get tighter. We have […]

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Tags: partworks

Promoting Doctor Who partwork

August 25th, 2014 · 6 Comments

With Doctor Who media coverage and social media interest at fever pitch we are making the most of the first issue of the Doctor Who partwork with placement in the aisle where Doctor Who titles are usually located. We are also pitching this launch issue in two other locations. This launch is helping with and benefiting […]

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Tags: magazines · partworks

Military Watches partwork popularity strong

August 19th, 2014 · 17 Comments

There is continued strong interest in the Military Watches partwork. The coverage of World War 1 related stories heading into next year’s anniversary are part of the reason. We promote the title so it’s seen by people who will purchase on impulse. 0 likes

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Tags: magazines · partworks

A story about partworks

July 12th, 2014 · 1 Comment

Narooma News published a comment piece this week about partworks that’s worth a read. 10 likes

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Tags: partworks

The quiet partworks launch

July 7th, 2014 · 5 Comments

We have the launch issue of the Pirates of the Caribbean partwork on show and while its attracting interest, it feels quiet – especially for school holidays when a title like this should go nuts. Merchandising to launch the series would have helped. 0 likes

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Tags: partworks