Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'partworks'

How is the quality of your packaging of The Art of Crochet

March 19th, 2016 · 7 Comments

We are finding the packaging of copies of The Art of Crochet to be sub-standard with magazines and wool falling off the backing card of issue one due to inadequate taping. I am curious if others are experiencing this. It is frustrating having to spent time making the law margin stock merchantable. 10 likes

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Tags: magazines · partworks · Ugh!

The time is right for partworks publishers and Gotch to treat newsagents differently

March 7th, 2016 · 9 Comments

With only one significant magazine distributor now, the time is right for Gotch to do things differently – and I think the company will. One such area of difference ought to be with partworks. Those of us who commercially appreciate and leverage partworks to their full potential for our businesses ought to be treated differently than […]

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Tags: magazine distribution · magazines · partworks

Build the Millennium Falcon video

February 23rd, 2016 · 6 Comments

Gotch has been promoting the new Built the Millennium Falcon partwork on Twitter: Check out the TV ad for the new partwork from De Agostini – Build the Millennium Falcon – Part 1 at newsagents now! pic.twitter.com/u2xbrgOXrS — Gordon and Gotch AUS (@Gordongotch_au) February 22, 2016 Here is a video promoting the Millennium Falcon part […]

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Tags: magazines · partworks

Partworks at the newsagency counter

February 20th, 2016 · No Comments

On one key counter location we have the new Doctor Who part series with a terrific display created by the team. At the other key counter location we have the first issue of the DC Comics Graphic Novel Collection. We are promoting both outside the business, ensuring customers in our area know we are the […]

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Tags: partworks

Batman partworks opportunity for newsagents

February 16th, 2016 · No Comments

The launch yesterday of the DC Comics graphic novel collection gives us an excellent opportunity to sell more than a magazine thanks to an excellent range of licenced product from several suppliers in this space. Some newsagents will leverage this more easily than others because of long term pop culture supplier relationships offering easier access […]

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Tags: magazines · partworks

Promoting the new Dr Who partwork

February 9th, 2016 · 4 Comments

We are promoting the new Dr Who partwork with an aisle end display, near our other Dr Who and pop culture product. With plenty of licenced products available it is easy for newsagents to leverage this opportunity way beyond magazine margin. We are also engaging on social media to attract people who may not think […]

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Tags: partworks

Partworks in Coles

February 9th, 2016 · No Comments

I noticed this issue of Batman Automobilia in Coles at the weekend. I’ve not seen a partwork title in a Coles except for issue #1 of something a year back. 0 likes

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Tags: partworks

Art Therapy partwork going okay

October 30th, 2015 · No Comments

Issue #6 of Art Therapy is in and it is kicking along okay. We have a good number of putaway customers who are staying with us and extra product to display in-store. While the adult colouring segment has been truly overloaded, interest in this title remains and while it does we will stock it. 0 likes

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Tags: partworks

Pitching issue #2 of Art Therapy

September 18th, 2015 · 18 Comments

We received plenty of issue #2 of the Art Therapy partwork. We sold out of our 160 copies of issue #1. Issue #2 is on the lease line with other colouring titles. It will be expanded today with new titles. With adult colouring titles everywhere, the bubble has to be close to bursting. Be careful. 3 likes

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Tags: partworks

Art Therapy update for newsagents

September 17th, 2015 · No Comments

Here is an update from within Gordon and Gotch late yesterday about the Art Therapy partwork: Part 2 stock was based on their retention curve (the curve of the publisher) but due to the early sales data we presented last week to the publisher they are air-freighting some more stock from the UK today of […]

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Tags: magazine distribution · partworks

Art Therapy partwork supply update for newsagents

September 10th, 2015 · 5 Comments

Talking with a manager at Gordon and Gotch yesterday about the status of supply of the popular Art Therapy partwork following a query I received on behalf of a newsXpress member. Here is their update: As expected this will be a sell out as EDI sales to date are higher than anything I have seen in […]

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Tags: magazines · partworks

Launching the Art Therapy partwork in the newsagency

September 7th, 2015 · 15 Comments

Here is how we are launching the Art Therapy partwork at Knox today. We have located the floor display unit next to the colouring book ‘department’ – with 22 adult colouring titles – that has been moved to the lease line, facing into the busy shopping mall. We also have stock of Art Therapy located near art […]

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Tags: partworks

Another poster for promoting adult colouring partwork

September 3rd, 2015 · No Comments

Here is art for another poster newsagents can use to promote the adult colouring partwork that launches Monday. I have the poster courtesy of Gordon and Gotch. I suggest newsagents remove the website address at the bottom as anyone going there is encouraged to bypass newsagents and subscribe. Right click on the image to download a […]

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Tags: partworks

New Build A Precision Mechanical Solar System partwork on the way

September 2nd, 2015 · 1 Comment

I saw this in a WH Smith in London today, the launch issue (a re-launch actually as this has been out before I’m told) of Build A Precision Mechanical Solar System, a new partwork. The first issue here is 99p – A$2.18 on the current exchange rate. I expect we will see it in Australia sometime. […]

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Tags: partworks

Treasures of the Earth expensive in Australia?

August 27th, 2015 · 2 Comments

Last week I saw Treasurers of the earth on sale for the equivalent of 70% of the cover price charged in Australia. The price difference leaves me wondering where the costs are in Australia compared to elsewhere? Is it the magazine distribution model, the newsagent margin? Regardless, we look expensive for partworks as it was […]

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Tags: magazines · partworks

Here’s the new adult colouring partwork set for newsagents

August 6th, 2015 · No Comments

I have been sent the first three issues of Art Therapy, the partwork set to be launched in September – being distributed by Gordon and Gotch. The launch and accompanying TV advertising will refresh interest in this space and, I suspect propel interest through to Christmas. Smart newsagents will ensure they have good stock of […]

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Tags: magazines · partworks

Sunday newsagency marketing tip: use TV advertising

August 2nd, 2015 · No Comments

Partwork launches provide us the best opportunity to drive traffic yet many newsagents ignore this, preferring to complain about the margin rather than considering the value of the bigger picture. Most partwork launches in Australian are supported with a high rotation TV ad, often on free to in prime time. Here is how we leverage […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Checking out the new Art Therapy partwork

July 20th, 2015 · 1 Comment

I got to see issue #17 of Art Therapy, the partwork from Hachette that will be distributed in Australia soon. I am surprised they are up to issue #17 in the UK. based on art therapy product sales I would have preferred to have had this title two months ago. I am sure it will […]

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Tags: partworks

The Art of Knitting, again

July 14th, 2015 · 8 Comments

While I am not sure about another go round for The Art of Knitting, we are promoting the title with the floor display unit placed in a high traffic location. Partworks are a point of difference for newsagents despite their frustrations. 1 likes

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Tags: partworks

Promoting the 3D globe partwork

June 29th, 2015 · 9 Comments

While initial supply is only small, we are promoting the launch issue of the 3D globe building partwork – My 3D Globe – as it will sell in school holidays and because we already serve a large number of jigsaw customers. 1 likes

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Tags: partworks

Promoting the 3D printer partwork in the newsagency

June 13th, 2015 · 1 Comment

We have shifted our promotion of the Build Your Own 3D Printer partwork to behind the counter. Here’s the terrific – you can;t miss it – display by our creative team. This behind the counter space can work well for us. That is what we are chasing here. We will know how it works by the […]

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Tags: magazines · marketing · partworks

Supporting the 3D Create and Print partwork launch

June 4th, 2015 · 18 Comments

We are promoting the 3D Create and Print partwork launch with this display on the lease line, facing into the mall. The display is capped with a 3D printer provided by the publisher through Gordon and Gotch as part of a newsXpress promotion for this launch. The items in the front of the were created […]

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Tags: magazines · marketing · partworks

Launching Build the U-Boat partwork in the newsagency

May 4th, 2015 · 8 Comments

While only small by recent partworks launches, we are supporting the launch of the Build the U-Boat partwork with good placement so people can the low-cost first issue and know we are their local partwork specialist even if they do not purchase this title. 5 likes

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Tags: partworks

The monthly partworks shopper valuable for the newsagency

April 9th, 2015 · No Comments

We have a number of partworks customers who shop with us monthly we don’t mind as they pay for new parts as they arrive by credit card. The monthly visit is to collect issues we have for them. If they skip a month it’s okay as we have been paid. With more newsagents pulling out […]

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Tags: partworks

Marvel Chess partworks continues to drive terrific traffic

April 8th, 2015 · No Comments

Customer loyalty to the Marvel Chess part series remains strong. I think this has something to do with the size of the parts – it is easier to collect from a newsagency than from a Post Office or to risk damage in the post. Supply is reliable – enabling us to serve needs. A recent check […]

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Tags: partworks