Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'partworks'

Easter cake decorating works in the newsagency

March 30th, 2015 · No Comments

I love that the folks at the Cake Decorating partworks bring out seasonal themed issues. Their Easter issue is going well for us. We have it with Easter product at the front of the store as well as with cake decorating titles. It’s an easy up-sell. 0 likes

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Tags: magazines · partworks

Newsagents appreciate being given an opportunity to set partworks supply

March 6th, 2015 · 4 Comments

Kudos to Network for the opportunity to set supply quantities for a recent partworks. Their early communication of the opportunity helps drive engagement and this drives sales. Maybe I missed it but I  have not seen Gotch provide the opportunity to set supply for the launch of Build The Mallard and today on Twitter they […]

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Tags: Newsagency challenges · partworks

Australian newsagents are not the only ones dealing with the relaunch of Precious Gems

March 3rd, 2015 · 20 Comments

Partwork Precious Rocks, Gems & Minerals was reissued in the UK in January as In Publishing reported recently. With the last go round finishing quite recently I can understand Aussie newsagents are angry at reissue here so soon. There are space issues with many additional demands on space already confronting newsagents and challenging our focus. The other […]

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Tags: partworks

Pre-selling Star wars partwork launch

February 21st, 2015 · 4 Comments

We are taking orders for part one of the new Star wars partwork which launches next week. We are also using Facebook to promote its imminent arrival. Star Wars is a massive franchise and this year is a big year. Promoting the partwork fits with the  Star Wars products we sell. What we are doing […]

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Tags: partworks

Sunday newsagency marketing tip: use dead space for marketing

February 15th, 2015 · No Comments

Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used […]

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Tags: marketing · marketing tip · newsagency marketing · partworks

Pushing Something Sweet partworks launch issue

February 12th, 2015 · 13 Comments

My issues with the use of the N logo aside, we are promoting the launch issue of the Something Sweet part series on the lease line as a traffic driver for us. The floor display unit is terrific – nice and strong and well branded. We expect to sell 120 copies of the launch issue […]

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Tags: partworks

All things Disney driving sales at Christmas

November 21st, 2014 · 1 Comment

We have Disney products in store from seven suppliers and it’s all working a treat – including the Christmas themed edition of the Disney Sweets & Cakes partwork. While this is the lowest margin Disney products we have, we are leveraging it as the add-on purchase to other Disney hero products including the excellent Frozen range. […]

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Tags: partworks

The Agatha Christie Book Collection: A good partwork

October 22nd, 2014 · 4 Comments

The Agatha Christie Book Collection continues to work well for us. While volumes are not large, supply is consistent and our customers loyal. Customers receive a text message when the next issue is in. We easily track who has collected and who has not as each customer’s copy has their name and barcode. The labour […]

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Tags: partworks

Expensive magazine partworks returns

September 30th, 2014 · 8 Comments

Several newsagents have contacted me about the freight costs in sending boxed of unsold part 1 of new partworks back to the distributors. My experience is that distributors will cover this if you contact them and explain that the allocation of oversupply is their responsibility. If the supply model was more accurate such wastage could […]

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Tags: magazine distribution · Magazine oversupply · partworks

Off location works best for this new partwork

September 22nd, 2014 · No Comments

We have been promoting the launch issue of Great British Locomotives Collection with train magazines and it’s from here, on the floor in front of the train magazines, that we expect to sell out. There is nothing special about the placement other than the location itself. I share the frustration of others about the partworks […]

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Tags: partworks

Using How Your Body Works to drive traffic

September 15th, 2014 · No Comments

We have been using to promoting How Your Body Works under a stand we have on the lease line.  This placement is designed to connect with the TV campaign. It’s selling – showing the importance and value of thoughtful tactical placement. 3 likes

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Tags: partworks

How Your Body Works – again

August 29th, 2014 · No Comments

Newsagents have been sent the launch part of the How Your Body Works partwork. It’s a re-launch actually – of a successful partwork from a few years back. It’s coming out a bit late with Father’s Day in full swing then Halloween and then Christmas. Space is tight and will only get tighter. We have […]

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Tags: partworks

Promoting Doctor Who partwork

August 25th, 2014 · 6 Comments

With Doctor Who media coverage and social media interest at fever pitch we are making the most of the first issue of the Doctor Who partwork with placement in the aisle where Doctor Who titles are usually located. We are also pitching this launch issue in two other locations. This launch is helping with and benefiting […]

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Tags: magazines · partworks

Military Watches partwork popularity strong

August 19th, 2014 · 17 Comments

There is continued strong interest in the Military Watches partwork. The coverage of World War 1 related stories heading into next year’s anniversary are part of the reason. We promote the title so it’s seen by people who will purchase on impulse. 0 likes

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Tags: magazines · partworks

A story about partworks

July 12th, 2014 · 1 Comment

Narooma News published a comment piece this week about partworks that’s worth a read. 10 likes

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Tags: partworks

The quiet partworks launch

July 7th, 2014 · 5 Comments

We have the launch issue of the Pirates of the Caribbean partwork on show and while its attracting interest, it feels quiet – especially for school holidays when a title like this should go nuts. Merchandising to launch the series would have helped. 0 likes

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Tags: partworks

Military watches partwork popular

July 4th, 2014 · 11 Comments

Our sales of the launch issue of Military Watches partwork have been terrific. Copies are being bought by collectors, hobbyists – we had stock near our railway and military titles – and on impulse by others such as newspaper shoppers. The TV campaign has also generated people looking for the title. 2 likes

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Tags: magazines · partworks

Military Watches – a new partwork certain to be popular

June 9th, 2014 · 1 Comment

I am fortunate to have been sent a preview copy of the launch issue of Military Watches by the artworks team at Gordon and Gotch. Military Watches launches on June 23 with the Australian Naval Diver watch – in an excellent salute to the Australian market. I know watch people. I am certain they will like this […]

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Tags: partworks

Promoting another new partwork

May 31st, 2014 · No Comments

While I love artworks launches I wish they were better spaced out. We cannot do the launch of Sew & Stitch justice. While we found an aisle end for it, this is the worst promotional position in store – down the back facing the men’s magazines. We have no other space. Launching this title away from […]

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Tags: partworks

Second good new partwork launch yesterday

May 23rd, 2014 · 3 Comments

Taxis From Around the World is another terrific partwork that will sell well to guys and for kids. Kicking it off with a London taxis is ideal. We’re promoting it with British magazines as well as at the front of the newsagency. 0 likes

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Tags: partworks

Everyone loves fire trucks!

May 23rd, 2014 · 4 Comments

I love this new partwork from Network: The Complete Fire Engine Collection. It’s a good title for males and younger shoppers. We have it at the front of the newsagency on the lease line. Our goal is to sell out fast. 0 likes

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Tags: partworks

Co-locating railway partworks works!

May 12th, 2014 · No Comments

Our decision to place the Your Model Railway Village partwork with railways magazines as well as in our artworks section has paid off with 90% of sales from the railway magazine placement. I encourage others to do this. It works. 0 likes

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Tags: Newsagency opportunities · partworks · Tactical display

Leveraging the Marvel Chess partworks launch

May 7th, 2014 · No Comments

I’m pleased with the launch of the Marvel Chess Collection partwork as it gives another chance to promote other Marvel products including gifts and plush. This is an excellent example of how we can leverage magazine sales into deeper baskets. 3 likes

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Tags: partworks

Promoting Your Model Railway Village

May 5th, 2014 · 5 Comments

We are promoting the Your Model Railway Village partwork launch in our partworks section as well as with train magazines – leveraging the  TV campaign on air right now. Partworks  do well for us – they currently account for 16.75% of magazine sales. Partworks are important for newsagents because they are a habit based product […]

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Tags: magazines · partworks

Disney brand important for newsagents

April 21st, 2014 · 5 Comments

While the Disney Cakes & Sweets cake decorating partwork continues to sell well for us, the bigger benefit is that it part of a broader Disney opportunity for us. We have Disney products from four other suppliers and this enables us to tell a bigger Disney story. It falls on us as retailers to source branded […]

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Tags: partworks