Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'partworks'

Promoting Doctor Who partwork

August 25th, 2014 · 6 Comments

With Doctor Who media coverage and social media interest at fever pitch we are making the most of the first issue of the Doctor Who partwork with placement in the aisle where Doctor Who titles are usually located. We are also pitching this launch issue in two other locations. This launch is helping with and benefiting […]

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Tags: magazines · partworks

Military Watches partwork popularity strong

August 19th, 2014 · 17 Comments

There is continued strong interest in the Military Watches partwork. The coverage of World War 1 related stories heading into next year’s anniversary are part of the reason. We promote the title so it’s seen by people who will purchase on impulse. 0 likes

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Tags: magazines · partworks

A story about partworks

July 12th, 2014 · 1 Comment

Narooma News published a comment piece this week about partworks that’s worth a read. 10 likes

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Tags: partworks

The quiet partworks launch

July 7th, 2014 · 5 Comments

We have the launch issue of the Pirates of the Caribbean partwork on show and while its attracting interest, it feels quiet – especially for school holidays when a title like this should go nuts. Merchandising to launch the series would have helped. 0 likes

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Tags: partworks

Military watches partwork popular

July 4th, 2014 · 11 Comments

Our sales of the launch issue of Military Watches partwork have been terrific. Copies are being bought by collectors, hobbyists – we had stock near our railway and military titles – and on impulse by others such as newspaper shoppers. The TV campaign has also generated people looking for the title. 2 likes

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Tags: magazines · partworks

Military Watches – a new partwork certain to be popular

June 9th, 2014 · 1 Comment

I am fortunate to have been sent a preview copy of the launch issue of Military Watches by the artworks team at Gordon and Gotch. Military Watches launches on June 23 with the Australian Naval Diver watch – in an excellent salute to the Australian market. I know watch people. I am certain they will like this […]

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Tags: partworks

Promoting another new partwork

May 31st, 2014 · No Comments

While I love artworks launches I wish they were better spaced out. We cannot do the launch of Sew & Stitch justice. While we found an aisle end for it, this is the worst promotional position in store – down the back facing the men’s magazines. We have no other space. Launching this title away from […]

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Tags: partworks

Second good new partwork launch yesterday

May 23rd, 2014 · 3 Comments

Taxis From Around the World is another terrific partwork that will sell well to guys and for kids. Kicking it off with a London taxis is ideal. We’re promoting it with British magazines as well as at the front of the newsagency. 0 likes

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Tags: partworks

Everyone loves fire trucks!

May 23rd, 2014 · 2 Comments

I love this new partwork from Network: The Complete Fire Engine Collection. It’s a good title for males and younger shoppers. We have it at the front of the newsagency on the lease line. Our goal is to sell out fast. 0 likes

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Tags: partworks

Co-locating railway partworks works!

May 12th, 2014 · No Comments

Our decision to place the Your Model Railway Village partwork with railways magazines as well as in our artworks section has paid off with 90% of sales from the railway magazine placement. I encourage others to do this. It works. 0 likes

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Tags: Newsagency opportunities · partworks · Tactical display

Leveraging the Marvel Chess partworks launch

May 7th, 2014 · No Comments

I’m pleased with the launch of the Marvel Chess Collection partwork as it gives another chance to promote other Marvel products including gifts and plush. This is an excellent example of how we can leverage magazine sales into deeper baskets. 3 likes

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Tags: partworks

Promoting Your Model Railway Village

May 5th, 2014 · 4 Comments

We are promoting the Your Model Railway Village partwork launch in our partworks section as well as with train magazines – leveraging the  TV campaign on air right now. Partworks  do well for us – they currently account for 16.75% of magazine sales. Partworks are important for newsagents because they are a habit based product […]

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Tags: magazines · partworks

Disney brand important for newsagents

April 21st, 2014 · 5 Comments

While the Disney Cakes & Sweets cake decorating partwork continues to sell well for us, the bigger benefit is that it part of a broader Disney opportunity for us. We have Disney products from four other suppliers and this enables us to tell a bigger Disney story. It falls on us as retailers to source branded […]

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Tags: partworks

Star Trek partworks hot

April 19th, 2014 · No Comments

We are loving the sales being achieved with the Star Trek part series. The customer it is attracting is good for us and the impulse purchases to existing customers are excellent. With easter and Mother’s Day we do not have room for a front opt store display at the moment. Our sales are being driven […]

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Tags: magazines · partworks

Found! Old Partworks

March 28th, 2014 · No Comments

Overseas earlier this week I found a large bookshop with plenty of old issues of partworks including these Treasures of the Earth priced at A$5 a copy. I could have bought up and satisfied some customers seeking back orders. 1 likes

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Tags: partworks

Cake Decorating partwork issue helps promote Easter

March 17th, 2014 · No Comments

The Easter theme of the latest issue of the cake decorating partwork is an excellent opportunity to promote magazine as part of the Easter pitch. Indeed, this issue could be used to attract shoppers interested in cake decorating who then browse the broader Easter display you have on show. This is another way to leverage […]

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Tags: magazines · partworks

Poor support for new Sovereign of the Seas partwork

March 4th, 2014 · 5 Comments

While we are actively promoting Sovereign of the Seas with prime placement in-store, we could have done more had the publisher and distributor provided better support. At the very lease a floor display unit should have been provided to help us disrupt traffic with the opportunity. We’re only making 25% GP so it is reasonable […]

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Tags: partworks

Star Trek opportunity for newsagents

March 1st, 2014 · No Comments

On March 17, Star Trek The Official Starships Collection launches through Gotch.  Given the interest in Star Trek and similar products I’d expect this to sell well. However, indications from Gotch are that they have not been allocated a huge amount of stock. Gotch will be using sales for Batmobilia to guide allocations. I’ve been […]

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Tags: partworks

Putaways continue to offer newsagents a valuable point of difference

February 22nd, 2014 · 2 Comments

Here we are handling part 44 of the The Agatha Christie Book Collection part series and we have customers continuing to collect. While sales or partworks fall off a cliff after the first one or two issues, there is enough residual business and traffic to warrant our continued embrace of the opportunity. For us the […]

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Tags: magazines · partworks

Christmas Cake Decorating timely

November 21st, 2013 · No Comments

We’re making the most of the Christmas themed issue of the cake decorating partwork with prominent display. Sales of this part series continue to be strong. We regularly promote it away from its usual location. 1 likes

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Tags: partworks

Chasing extra partworks sales

October 7th, 2013 · 1 Comment

We’ve been promoting the latest part in the Great Bakes partwork series with TV Week since this title appeals to those who watch the baking shows on TV. It’s all about putting product where the shopper most likely to be interested will stumble across it. 3 likes

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Tags: magazines · partworks

Timely Cake Decorating Halloween themed partwork issue

September 30th, 2013 · No Comments

I love the Halloween themed issue of the Cake Decorating partwork, especially given our strong commitment to the halloween season. The more mainstream products with halloween theming the broader the reach of the season for us. We’ll have no trouble selling out of Cake Decorating. 1 likes

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Tags: partworks

Promoting Great Bakes partworks launch

September 24th, 2013 · 5 Comments

We’ve been promoting the  Great Bakes partwork on the lease line, facing into the mall and it’s been selling very well. Given the mess that is partworks supply in Australia we go out hard with the first issue – using the dump bin approach in the photo. This works, delivering a good return on the […]

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Tags: partworks

Australian newsagents need to get in early on the partworks opportunity

September 19th, 2013 · 11 Comments

I was reading at The Telegraph online about the Official Starships Collection, a new partwork in the UK from Eaglemoss. The information in the report coupled with local magazine sales data and the success of non-circulation science fiction products provides us with enough information to set our expectations about sales of this new series – […]

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Tags: partworks

Resurgence of interest in the Hello Kitty brand

September 17th, 2013 · No Comments

Several newsagents commented on Hello Kitty when the new partwork was launched recently. From what I can see in Australia and overseas Hello Kitty is alive and well. The mega-brand is being enjoyed by a new generation. But the older generation has not forgotten it by the looks of the window display I saw last week […]

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Tags: Brand retailing · Gifts · partworks