Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Plush'

Using AFL Beanie Kids to drive traffic

March 31st, 2015 · No Comments

We are using floor display unit of the new range of AFL Beanie Kids to drive traffic into the newsagency with this front of store placement of the display unit on the lease line. With the AFL season set to kick off and school holidays under way, the timing of this placement is perfect. 1 […]

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Tags: Gifts · newsagency marketing · Plush

Top selling Easter product shows newsagents how to grow business

March 13th, 2015 · 1 Comment

We have sold 84 of this rabbit from our Easter display, putting us on track to get to between 120 and 150 for the season. The success of the rabbit plays beyond its sales though: it attracts shoppers to the business who browse and purchase other items. In the basket data I can see the rabbit sold […]

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Tags: Plush

Letting the plush choose the customer drives sales in the newsagency

March 7th, 2015 · No Comments

The young girl wanted to see all the lamb we had in stock so she could let one choose her. Her parents waited patiently, knowing this is how purchases for her collection were made. Sure enough, one of the lambs made the choice and the sale was processed. We were happy to get the lambs […]

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Tags: Management tip · marketing · marketing tip · Plush

Coles discounting cheap plush

December 17th, 2014 · No Comments

In several Coles supermarkets this week I have seen their large $20 plush bears cut back to $15. Based on locations I have seen, Coles is offering these products to extend the basket as opposed to making any significant statement to the plush shopper. I am sharing the photo to show: placement to drive basket depth […]

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Tags: Plush

The odd situations in which we newsagents find ourselves and discovering new customers

November 22nd, 2014 · 1 Comment

In the car park at Westfield Knox City on Thursday I was watched by an old couple as I put Henry in the passenger seat or my car and buckled him if for the ride to the office. I felt they were judging me as I buckled Henry in rather than tossing him on the back […]

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Tags: Plush

I see plush he sees a dragon

October 23rd, 2014 · No Comments

A boy in the shop was drawn to this dragon and while that is not unusual, how it happened piqued my attention. Mum can I have this dragon please? He casked. It’s like a teddy bear, said his mum. No, it’s a d r a g o n (yes he said it slowly, emphasising the […]

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Tags: Newsagency management · Plush

My Little Pony popular

September 27th, 2014 · No Comments

I’m thrilled with the sales of the My Little Pony products we have got in. They are appealing to a different shopper than the other plush we have in store – including the Bronies I wrote about almost a year ago … a non-traditional plush shopper. We have them on the lease line – to […]

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Tags: Newsagency opportunities · Plush

Wizard of Oz Itty Bittys very popular

September 16th, 2014 · No Comments

We have had the next range of Itty Bittys from Hallmark in store for a couple of weeks and already we have ordered more stock. Our sales are being driven by placement off-location: with cards as well as at the counter. Dorothy, the Lion and the Tin Man are the most popular. I’ve seen plenty […]

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Tags: Newsagency management · Newsagency opportunities · Plush

Dog and cat display update

September 12th, 2014 · No Comments

Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush · Tactical display

New dog and cat display inspired by BrettS

September 5th, 2014 · 3 Comments

Yesterday I had a crack at the dog and cat plush at the counter in response to a comment by BrettS. This layout is neater which should make it more appealing to shoppers. As happens when you’re working with products – customers engage and sales follow. On the placement of plush at the counter as we have it, […]

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Tags: Plush

Bringing back the dogs and cats to the newsagency counter

September 1st, 2014 · 1 Comment

We have plush dogs and cats back at the counter as part of a front of store refresh. This move was an easy choice as the last two times we had plush dogs and cats at the counter they did very well. We find shoppers prepared to spend between $15 and $25 extra on impulse lines like […]

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Tags: Newsagency management · Plush · Tactical display

Wizard of Oz Itty Bittys popular

August 29th, 2014 · No Comments

We have had the Wizard of Oz themed Itty Bittys from Hallmark for a day and already they are a hit. Yesterday I saw it myself – a customer in love with the Tin Man. You know when a customer calls out the brand or the movie that they will most likely purchase the range. […]

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Tags: newsagency marketing · Plush

A good small brand for kids

July 24th, 2014 · No Comments

The In The Night Garden plush range is a nice counter offer parents like to see in the toy / plush range. It’s a rand they trust thanks to an international TV show that ended a few years ago but still attracts interest. One thing I’ve learned about plush is that it’s not a fixed […]

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Tags: Plush

Loving the Grumpy Cat

July 11th, 2014 · No Comments

In a week we sold seven Grumpy Cats – by having fun with the product in line with its representation in social media – on Twitter and Facebook. Notice the call to action signs our team made. We have the Grumpy Cat at the counter and in our plush department. We sell cat magazines, calendars […]

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Tags: Plush

Jamie’s cheap plush @ Woolworths

June 16th, 2014 · 3 Comments

As part of the Jamie’s garden feature at Woolworths is this range of cheap plush being pitched near checkout counters. This plush is of the same quality as $3.00 plush items I have seen in in deep discount stores. At Woolworths it’s priced at $5.00. To me, the price seems high for the quality of what […]

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Tags: Competition · Plush

How a hair straightener stand can help you drive add-on purchases with greeting cards

May 26th, 2014 · No Comments

This photo shows how we are using a $4.00 hair straightener stand to place Hallmark Itty Bittys with cards in our card department. We first started using a hair straightener stand to promote plush with cards six weeks ago. It’s won incremental business for us.  When we got the new Itty Bitty line we put a […]

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Tags: Greeting Cards · Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · Plush

Free tip on selling plush with cards in a newsagency

May 9th, 2014 · 2 Comments

Check out how a clever and handy team member integrated plush with cards. Using a $4.00 stand for a hair-straightener they created a platform onto which to place these Ty Halo Beanie Boos that are appropriate to Baptism, Confirmation, Holy Communion cards. It’s a few weeks since this was put in place and I can report […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Plush

New fun collectible plush line for kids

May 9th, 2014 · 3 Comments

The Itty Bitty characters by Hallmark offer another way newsagents can get into plush and collectibles. The initial range is enough to start collectors – the roll-out plan is timed to bring them back. We are promoting the range of Itty Bitty characters with this display unit placed at the front of the newsagency, on the lease […]

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Tags: Plush

Peppa Pig Easter hit

April 22nd, 2014 · No Comments

Peppa Pig branded plush, cards, stationery packs and other lines have been a hit through Easter. Our front of store placement attracted new traffic as well as extending the basket of some regular shoppers. Peppa Pig has been the single most successful brand for us this Easter. The Peppa Pig brand continues to be strong […]

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Tags: newsagency marketing · Newsagency opportunities · Plush

Easter plush hit drives newsagency traffic

April 5th, 2014 · No Comments

This cute rabbit Beanie Boo has generated plenty of traffic for us over the last couple of weeks – driving excellent card, magazine and other purchases along the way. Even though we only have one or two left, it’s been responsible for an excellent start to Easter. This is another example of plush driving success […]

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Tags: Plush

How to use plush and known brands to drive newsagency traffic

March 25th, 2014 · No Comments

Following my recent post about Hubbed, newsagency software company POS Solutions responded on their blog in a welcome addition to the discussion. In their post they said they did not believe plush was a destination product.  As a retailer, I say their claim is not supported by the facts. Plush can be a destination product. […]

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Tags: Management tip · marketing · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Optimism · Plush

Brands key to attracting shoppers and cracking the price misconception

March 4th, 2014 · No Comments

At the NZ Gift Fair in Auckland on the weekend I visited the Jasnor stand and saw this slat-wall plan-o-gram approach to displaying the Sesame Street range of plush. For newsagents who don’t have a floor display unit, this wall unit is an excellent alternative as it leverages the profile of the Sesame Street characters […]

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Tags: Plush

Are supermarkets carrying more plush?

February 18th, 2014 · 3 Comments

Is it just me or are the major supermarkets ranging more plush in-store. I appreciate they carry more plush at seasonal times like Easter but it does feel like they have more everyday. Their prices are high for poor-quality product – nothing new there though. If only consumers would realise. 6 likes

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Tags: Plush

Terrific lift in Beanie Kid sales in our newsagency

January 6th, 2014 · No Comments

With Christmas over and more space on the shop floor than we have had in months we took the opportunity to move our sizeable Beanie Kids display so that it faces shoppers as they enter the store with cards on the right and the counter on the left. The result of the move is a […]

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Tags: Management tip · Newsagency management · Plush

It’s a plush Christmas

December 21st, 2013 · No Comments

We’re seeing excellent year on year sales of plush this Christmas season. While some sales have been to customers visiting to purchase cards or gifts, others have been to customers who know us as a plush destination. This is thrilling. Achieving $750 and more in a day in plush sales is wonderful. Achieving it day […]

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Tags: Newsagency management · newsagency of the future · Plush · retail · visual merchandising