Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Plush'

Wizard of Oz Itty Bittys popular

August 29th, 2014 · No Comments

We have had the Wizard of Oz themed Itty Bittys from Hallmark for a day and already they are a hit. Yesterday I saw it myself – a customer in love with the Tin Man. You know when a customer calls out the brand or the movie that they will most likely purchase the range. […]

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Tags: newsagency marketing · Plush

A good small brand for kids

July 24th, 2014 · No Comments

The In The Night Garden plush range is a nice counter offer parents like to see in the toy / plush range. It’s a rand they trust thanks to an international TV show that ended a few years ago but still attracts interest. One thing I’ve learned about plush is that it’s not a fixed […]

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Tags: Plush

Loving the Grumpy Cat

July 11th, 2014 · No Comments

In a week we sold seven Grumpy Cats – by having fun with the product in line with its representation in social media – on Twitter and Facebook. Notice the call to action signs our team made. We have the Grumpy Cat at the counter and in our plush department. We sell cat magazines, calendars […]

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Tags: Plush

Jamie’s cheap plush @ Woolworths

June 16th, 2014 · 3 Comments

As part of the Jamie’s garden feature at Woolworths is this range of cheap plush being pitched near checkout counters. This plush is of the same quality as $3.00 plush items I have seen in in deep discount stores. At Woolworths it’s priced at $5.00. To me, the price seems high for the quality of what […]

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Tags: Competition · Plush

How a hair straightener stand can help you drive add-on purchases with greeting cards

May 26th, 2014 · No Comments

This photo shows how we are using a $4.00 hair straightener stand to place Hallmark Itty Bittys with cards in our card department. We first started using a hair straightener stand to promote plush with cards six weeks ago. It’s won incremental business for us.  When we got the new Itty Bitty line we put a […]

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Tags: Greeting Cards · Management tip · marketing tip · Newsagency management · newsagency marketing · Newsagency opportunities · Plush

Free tip on selling plush with cards in a newsagency

May 9th, 2014 · 2 Comments

Check out how a clever and handy team member integrated plush with cards. Using a $4.00 stand for a hair-straightener they created a platform onto which to place these Ty Halo Beanie Boos that are appropriate to Baptism, Confirmation, Holy Communion cards. It’s a few weeks since this was put in place and I can report […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Plush

New fun collectible plush line for kids

May 9th, 2014 · 1 Comment

The Itty Bitty characters by Hallmark offer another way newsagents can get into plush and collectibles. The initial range is enough to start collectors – the roll-out plan is timed to bring them back. We are promoting the range of Itty Bitty characters with this display unit placed at the front of the newsagency, on the lease […]

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Tags: Plush

Peppa Pig Easter hit

April 22nd, 2014 · No Comments

Peppa Pig branded plush, cards, stationery packs and other lines have been a hit through Easter. Our front of store placement attracted new traffic as well as extending the basket of some regular shoppers. Peppa Pig has been the single most successful brand for us this Easter. The Peppa Pig brand continues to be strong […]

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Tags: newsagency marketing · Newsagency opportunities · Plush

Easter plush hit drives newsagency traffic

April 5th, 2014 · No Comments

This cute rabbit Beanie Boo has generated plenty of traffic for us over the last couple of weeks – driving excellent card, magazine and other purchases along the way. Even though we only have one or two left, it’s been responsible for an excellent start to Easter. This is another example of plush driving success […]

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Tags: Plush

How to use plush and known brands to drive newsagency traffic

March 25th, 2014 · No Comments

Following my recent post about Hubbed, newsagency software company POS Solutions responded on their blog in a welcome addition to the discussion. In their post they said they did not believe plush was a destination product.  As a retailer, I say their claim is not supported by the facts. Plush can be a destination product. […]

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Tags: Management tip · marketing · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Optimism · Plush

Brands key to attracting shoppers and cracking the price misconception

March 4th, 2014 · No Comments

At the NZ Gift Fair in Auckland on the weekend I visited the Jasnor stand and saw this slat-wall plan-o-gram approach to displaying the Sesame Street range of plush. For newsagents who don’t have a floor display unit, this wall unit is an excellent alternative as it leverages the profile of the Sesame Street characters […]

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Tags: Plush

Are supermarkets carrying more plush?

February 18th, 2014 · 3 Comments

Is it just me or are the major supermarkets ranging more plush in-store. I appreciate they carry more plush at seasonal times like Easter but it does feel like they have more everyday. Their prices are high for poor-quality product – nothing new there though. If only consumers would realise. 6 likes

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Tags: Plush

Terrific lift in Beanie Kid sales in our newsagency

January 6th, 2014 · No Comments

With Christmas over and more space on the shop floor than we have had in months we took the opportunity to move our sizeable Beanie Kids display so that it faces shoppers as they enter the store with cards on the right and the counter on the left. The result of the move is a […]

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Tags: Management tip · Newsagency management · Plush

It’s a plush Christmas

December 21st, 2013 · No Comments

We’re seeing excellent year on year sales of plush this Christmas season. While some sales have been to customers visiting to purchase cards or gifts, others have been to customers who know us as a plush destination. This is thrilling. Achieving $750 and more in a day in plush sales is wonderful. Achieving it day […]

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Tags: Newsagency management · newsagency of the future · Plush · retail · visual merchandising

Ty Beanie Boos the hit of Christmas so far

December 3rd, 2013 · 2 Comments

We’re heading to 100 of these cute Christmas-themed Ty Beanie Boos sold. While some have been purchased as a result of catalogue marketing we have undertaken, more than half have been purchased on impulse. Around a third of purchases were with other plush items. In this newsagency our plush sales in November were up 22% […]

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Tags: Plush

Explaining the Peppa Pig phenomenon

November 25th, 2013 · 5 Comments

Hot Peppa screamed the above-the-masthead headline on The Saturday Age on Saturday. They’re right. Peppa Pig is hot. Our sales of Peppa Pig plush, magazines, activity packs and other items are excellent. It’s a brand we use to pull traffic from the mall outside our shop and it works! The article in The Saturday Age […]

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Tags: Gifts · Newsagency management · Newsagency opportunities · Plush

Understanding Bronies, how newsagents can connect with adult males who like plush

October 14th, 2013 · 1 Comment

The Sunday Age had an excellent article by John Elder yesterday about teen and adult males who like My Little Pony: Friendship is Magic – they’re called Bronies. Besides providing an excellent insight into a fascinating phenomenon, the article also opens an opportunity for newsagents to understand that plush products can be sold to more […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush

Newsagency sales growth thanks to plush success

October 9th, 2013 · 7 Comments

We did $17,000 in plush sales for the three months to September 30, 2013, up 57% on the same period in 2012. We will easily pass $80,000 in sales this year, delivering more than $50,000 in gross profit. The growth is a direct result of an ever changing mix of product, our commitment to known […]

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Tags: Hubbed · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Plush

Getting the price right is vital in retail

September 10th, 2013 · No Comments

We have been selling several specific plush lines at one of my newsagencies for just a few months. We priced the plush here differently to my other stores because of the store location, 10% lower. As we have seen sales grow now to close to $3,000 a month we felt it was worth pricing the […]

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Tags: Gifts · Newsagency management · Plush

Promoting Disney and Marvel plush

August 30th, 2013 · 2 Comments

We’re promoting a range of Disney and Marvel themed plush is a good tie-in with other products we have in-store. This is another example where connection with well-known brands can help us connect products from several suppliers to tell a better retail story in-store. I’d urge newsagents to look at this, at branded products they […]

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Tags: Newsagency management · Newsagency opportunities · Plush

Finding a sweet spot for snakes in our newsagency

August 24th, 2013 · 1 Comment

These plush snakes did not work for us. We tried them in several locations and we could not sell one. The moment we cit the price they started moving. In fact we sold half our stock in a little over a week. We’d not sold one for ,ore than two months. The lessons for us […]

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Tags: Newsagency management · Plush

Another good reason to promote Peppa Pig products

August 23rd, 2013 · No Comments

Newsagents are about to receive a new Peppa Pig partwork – for which stock is very limited by the way. The partwork is arriving when promotion of the Peppa Pig Treasure Hunt stage show is in full swing.  As I have written here a few times recently, we’re ding well with Peppa Pig activity packs […]

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Tags: Gifts · Newsagency opportunities · Plush

75% sell-through of plush at the newsagency counter

August 22nd, 2013 · 2 Comments

Ten days ago I wrote about a new display of plush, dogs, at the counter. We’ve sold more than 75% of the stock in ten days, achieving an excellent return on the space and inventory investments. We have more dogs coming in. Once they’re almost done we will change things p with a different offer – […]

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Tags: Gifts · Newsagency opportunities · Plush

How plush works at the newsagency counter as an impulse line

August 12th, 2013 · 2 Comments

Last week I saw first-hand how plush works as a sales counter impulse line. A customer came in and purchased one of our dogs, happily paying $24.95. She told me that she saw it earlier in the week when getting a magazine. I never thought of you for buying these she said handing the dog […]

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Tags: Newsagency opportunities · Plush

Plush sales surge

July 15th, 2013 · No Comments

We’ve enjoyed a surge in plush sales in the last week of holidays with $400+ days since mid last week. I’d like to say it’s in response to some initiative we’ve run but I can’t. Sure we have had featured plush ranges at the front of the shop but we have done that before. What […]

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Tags: Plush