Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Sales benchmark'

Valentine’s Day sales surge in the last four days

February 17th, 2012 · No Comments

While Valentine’s Day was a good season through the four weeks leading up to the day, the real sales surge for us occurred in the last four days.  We say a four fold sales surge in the last four days compared to the same period last year, far more than the sales surge for the […]

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Tags: Newsagency management · Sales benchmark

Extraordinary response from newsagents to benchmark study

October 5th, 2011 · No Comments

I have received the best response yet to a request for newsagent sales data – to my request earlier this week of the Q3 newsagency sales benchmark study.  In three days I have received more sales data than I would usually get in ten days.  This suggest considerable interest in the outcome of this particular […]

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Tags: Newsagency opportunities · Sales benchmark

Q2 2011 Newsagency Sales Benchmark Study Invitation

July 1st, 2011 · 1 Comment

I am looking for data from newsagents for my next Newsagent Sales Benchmark Study. While I am primarily interested in data from the 1,700 newsagents with newsagency software from Tower Systems, I’ll happily work with other newsagents on their data. Participating is easy. Run your Monthly sales Comparison report with Apr 1, 2011 – Jun […]

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Tags: Sales benchmark

Audit confirms newsagent benchmark study results

May 16th, 2011 · 1 Comment

The Audit Bureau of Circulations magazine numbers for the March quarter released late last week confirm the results I published here a month ago in the latest Newsagency Sales Benchmark Study, While I’ll look at the audit results in more detail later this week, I mention it today to encourage newsagents to look at the […]

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Tags: magazines · Newsagency benchmark · Sales benchmark

Concerning decline in card sales Jan-Mar 2011 revealed in sales benchmark study

April 20th, 2011 · 9 Comments

My latest Newsagency Sales Benchmark Study, comparing January through March 2011 with the same period in 2010, has revealed a concerning decline in greeting card sales, an average decline of 8% in unit sales.  It also reports a continuation of the decline in magazine sales with an average decline of 7%. While newsagents can’t control […]

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Tags: magazine distribution · magazines · Newsagency challenges · Newsagency opportunities · Sales benchmark

Q1 2011 Newsagent Sales Benchmark Study

April 1st, 2011 · No Comments

I am looking for data from newsagents for my next Newsagent Sales Benchmark Study. While I am primarily interested in data from the 1,700 newsagents with newsagency software from Tower Systems, I’ll happily work with other newsagents on their data. Participating is easy. Run your Monthly sales Comparison report with Jan 1, 2011 – March […]

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Tags: newsagent software · Sales benchmark

New sales benchmark study announced

January 2nd, 2011 · No Comments

Newsagents are invited to provide data for my next sales benchmark study.  I am looking for sales data for two periods: December 2010 compared to December 2009. October through December 2010 compared to October through December 2009. Newsagents using newsagency software from Tower Systems can participate by producing two Monthly Sales Comparison reports covering the […]

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Tags: Newsagency benchmark · Sales benchmark

November sales benchmark study

December 1st, 2010 · No Comments

I am undertaking a sales benchmark study comparing sales in newsagencies for November 2010 against November 2009.  This was announced to newsagency software customers of Tower Systems yesrerday. Newsagents participate by sending a Monthly Sales Comparison Report: tick the box to exclude home deliveries, and tick the box for a category breakdown. Set your first […]

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Tags: Newsagency management · Sales benchmark

Magazine sales plummet in newsagencies

July 15th, 2010 · 24 Comments

Magazine unit sales fell in 72% of newsagencies in the second quarter of 2010 compared to the same period in 2009 according to data from the latest Newsagent Sales Benchmark Study.  Of the 72% of newsagencies reporting a decline (from a study pool of 120), 59% experienced a decline of 10% or more. This steep […]

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Tags: magazines · Newsagency challenges · Sales benchmark

Q2 2010 Newsagent Sales Benchmark Study Announced

July 7th, 2010 · 2 Comments

I am preparing to undertake a newsagent retail sales benchmark study comparing sales for April – June 2010 against April – June 2009. Tower Newsagents can participate by sending a Monthly Sales Comparison report: tick the box to exclude home deliveries, and tick the box for a category breakdown. Set your first date range (on […]

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Tags: Newsagency management · Sales benchmark

New sales benchmark study announced

April 4th, 2010 · 1 Comment

I am undertaking another newsagent retail sales benchmark study comparing sales for January-March 2010 against January-March 2009. Tower Newsagents can participate by sending a Monthly Sales Comparison report: tick the box to exclude home deliveries, and tick the box for a category breakdown. Set your first date range (on the left) to January 1, 2010 […]

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Tags: Sales benchmark

Shift in magazine performance last quarter

July 16th, 2009 · No Comments

While I am yet to complete the newsagent sales benchmark study for the April / June quarter, I have completed my magazine analysis.  Overall, magazine sales in the sample group of over 100 newsagencies are down, on average, 9%.  This is based on a same store year on year basis.  What is interesting is that […]

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Tags: magazines · Sales benchmark