Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Social Media'

Having fun with newsagents leads to a bitch against us

February 20th, 2015 · No Comments

The tweet promoting Rugby League Week yesterday morning was a bit of fun, saying: IT’s a HAPPY day, peeps – @LeagueWeek is on sale at all good newsagents… and a few shi*ty ones too! It gave me a laugh when I read it. Then, later in the Twitter conversation was this: @RLW_Mole @LeagueWeek yeah the lame ones […]

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Tags: Social Media

Australian Family Tree Connections shows how to support newsagents

February 9th, 2015 · 1 Comment

The publisher of Australian Family Tree Connections is a regular commenter here, especially on the challenges of our broken magazine distribution system and the unfair treatment of newsagents and small independent publishers. Click on the image to see their active support of newsagents – tweeting that the latest issue is out now. Great stuff. 9 […]

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Tags: magazines · Social Media

AFL Record publisher supports newsagents

February 9th, 2015 · No Comments

The publisher of the NAB AFL Fantasy AFL Record has promoted newsagents on Twitter tweeting that it’s out now at newsagents and Coles nationally. While I’d prefer them to only promote newsagents, getting mentioned  along with Coles is better than not being mentioned at all. I responded to the tweet with: But buy it from your local […]

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Tags: Competition · Social Media

Boar It Up Ya supports newsagents!

February 3rd, 2015 · 1 Comment

The publisher of Boar It Up Ya is promoting newsagents ion social media in advance of the next issue. Local publishers who specifically support our channel ought to be applauded, supported and loved by newsagents. The support from Boar It Up Ya deserves support from us to encourage other publishers to do this. This social media support […]

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Tags: magazines · Social Media

Social media support for newsagents welcome

January 23rd, 2015 · 13 Comments

Sabra Lane from the ABC posted this cool tweet about her visit to a newsagency in Bermagui. I love the photo of the cat on the counter as it personalises the newsagency business. You wouldn’t see this in a competitor outlet. 17 likes

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Tags: Social Media

Newsagency insolvency on public show

January 19th, 2015 · No Comments

I was checking Twitter just now and saw this Tweet about QV News in Melbourne has scheduled a meeting for voluntary creditors liquidation. While I don’t know the story here, the tweet itself is a reminder of how public challenges can be. 0 likes

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Tags: Social Media

Totally Speedway loves newsagents

January 10th, 2015 · No Comments

Totally Speedway consistently supports newsagents on social media to those interested in their title. The consistency of their support is excellent and welcome. I hope newsagents notice. 3 likes

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Tags: magazines · Social Media

The Spectator Australia supports newsagents

January 8th, 2015 · 3 Comments

1,382 followers on Twitter of The Spectator Australia have been encouraged to purchase the latest issue from newsagents with this tweet. Newsagents on Twitter should re-tweet the tweet. Every mention by a supplier about our channel as the go-to retailer for a product is welcome. The more we show our appreciation the more they will […]

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Tags: newsagency marketing · Social Media

Fred Nile supports ‘good’ newsagents

January 8th, 2015 · No Comments

While I am not a fan of his policies, I acknowledge Fred Nile supporting ‘good’ newsagents while talking up the latest issue of Quadrant magazine. Not sure why he labels stockists as ‘good’ newsagents. 2 likes

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Tags: magazines · Social Media

Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 4 Comments

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

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Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Thanks Kara’s Aunty

November 28th, 2014 · No Comments

Twitter can be inspiring sometimes. Check out the tweet I just found from @KarasAunty: Time we boycotted ALL chain supermarkets & reclaimed our High Streets. Local newsagents have emerged as the real stars 2day. #TheNational. Great stuff. The more newsagents on Twitter and engaging in relevant local community discussion the higher the profile for our channel. 5 […]

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Tags: marketing · newsagency marketing · Social Media

More special interest magazine publishers support newsagents

November 7th, 2014 · 2 Comments

Here more examples of magazine publishers supporting newsagents as the go to retailers for their titles. The screen grab is from Twitter this week. It shows how the two publishers are specifically promoting our channel. While Australian Boxing Legends and Stage Whispers are not volume sellers, people who purchase them are valuable to us as these titles […]

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Tags: magazines · Social Media

Sunday newsagency management tip: fail well

November 2nd, 2014 · 4 Comments

It’s natural to fear failure in personal and business life. Online and offline gossip about friends, colleagues, competitors and others is often about failure, intensifying our own fear of failure. Today, news of failure is amplified more than ever because of the ready access to the megaphones of social media. My uneducated theory is that volume of […]

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Tags: Ethics · Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · Optimism · Small Business · Social Media · Social responsibility

Good social media campaign

October 11th, 2014 · No Comments

This is a good use of Twitter to drive traffic for an offer from WH Smith to their 21.500 Twitter followers – many of whom would be shoppers in the UK. I am posting this here as Aussie newsagents using Twitter and Facebook for business may want to use this as inspiration. Their mechanic is […]

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Tags: newsagency marketing · Social Media

The AFL promotes newsagents

September 29th, 2014 · No Comments

The AFL has promoted newsagents to their 255,000 Twitter followers in promoting the AFL premiers magazine which is  out now. Their tweet was retweeted 23 times – extend the reach of their support. Good stuff AFL! Footnote to suppliers promoting newsagents – please don’t use the term good newsagents if the newsagents themselves have no control […]

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Tags: Social Media

Empire magazine makes excellent use of Vine

September 26th, 2014 · No Comments

I love the use of Vine being made by the publisher of Empire magazine. Check out the Vine video – 6 seconds – they have done for the latest issue of this terrific magazine. Vine is a brilliant platform for this type of social media promotion. Their tweet mentions newsagents: Empire’s #Interstellar issue is finally here, […]

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Tags: magazines · Social Media

Ros Reines fails to backup sledge of newsagents

September 15th, 2014 · 2 Comments

Ros Reines from Sydney Confidential in The Daily Telegraph recently claimed to 17,500 Twitter followers that some newsagents don’t put out magazines each day. I responded and found out it was two newsagents in Bondi. Reins has not responded to other questions I’ve put. A professional journalist would check the facts before publishing. I want […]

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Tags: Ethics · Newsagency challenges · Newspapers · Social Media · Social responsibility

Beware of paying for likes, friends and links

August 23rd, 2014 · No Comments

With more newsagents relying on Google, Facebook, Twitter and other search engine and social media platforms to drive traffic, there his a temptation to get attention, numbers and followers by paying a service to achieve this for you. My advice – don’t! Paid for eyeballs are of no benefit to your business. Paid for links […]

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Tags: Ethics · Social Media

Don’t use Facebook as a megaphone

August 1st, 2014 · 2 Comments

When using Facebook for your business, use it with care and in a way that respects the kind of conversations you have with customers in your shop and across the counter. Be relaxed, have fun and engage with your customers without trying too hard to sell to them. If you want to bring products to […]

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Tags: marketing tip · newsagency marketing · Social Media

Australia Post supports newsagents

July 18th, 2014 · 36 Comments

Australia Post supported newsagents in a Tweet last night. Just their mentioning us in this tweet put us in front of their 16,800 Twitter followers. yes, they mentioned Officeworks in the same tweet. No matter, newsagents were mentioned and Australia Post did not have to do that. 5 likes

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Tags: Australia Post · Social Media

Terrific poster for The Saturday Paper

July 14th, 2014 · No Comments

The poster provided for promoting The Saturday Paper this past weekend was attention-grabbing and current. It reminded me of like newspaper posters we used to see years ago from Fairfax and News. We used it. It caused comment – like a good promotional poster does. Good stuff. Footnote: I tweeted about this poster yesterday and it was […]

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Tags: Newspapers · Social Media

The ANF promotes newsagents versus Officeworks

July 8th, 2014 · 9 Comments

It’s dangerous for the ANF to promote that newsagents sell four colour Bic pens for $3.20 with Officeworks at $3.61 – dangerous because newsagents are not consistent with pricing and dangerous because Bic is not the only brand pen we sell. I sell a Papermate four colour pen for $2.60. I think it’s better than […]

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Tags: Newsagent representation · Social Media

Family Tree Connect supports newsagents

June 16th, 2014 · 1 Comment

The publisher of Family Tree Connect has been promoting newsagents on Twitter as the retailers to source the latest issue of their magazine. This is terrific support from the publisher again. Family Tree Connect is a valuable special interest title. 4 likes

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Tags: magazines · Social Media

Ride Cycling supports newsagents

June 16th, 2014 · No Comments

Great to see the Tour de France Guide from Ride Cycling supporting newsagents on Twitter. Interest in the Tour has grown in recent years and this support for our channel is most welcome. 2 likes

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Tags: magazines · Social Media

Two more magazines supporting newsagents today on social media

June 4th, 2014 · No Comments

Kudos to the publishers of Slam Skateboarding and Hello May for their support on Twitter today supporting newsagents. Publishers telling their followers about our channel is excellent practical support we should embrace through our shop-floor actions. Newsagents: Slam Skateboarding and Hello May deserve our support tomorrow. 2 likes

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Tags: magazines · Social Media