Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Social Media'

Australia Post supports newsagents

July 18th, 2014 · 34 Comments

Australia Post supported newsagents in a Tweet last night. Just their mentioning us in this tweet put us in front of their 16,800 Twitter followers. yes, they mentioned Officeworks in the same tweet. No matter, newsagents were mentioned and Australia Post did not have to do that. 5 likes

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Tags: Australia Post · Social Media

Terrific poster for The Saturday Paper

July 14th, 2014 · No Comments

The poster provided for promoting The Saturday Paper this past weekend was attention-grabbing and current. It reminded me of like newspaper posters we used to see years ago from Fairfax and News. We used it. It caused comment – like a good promotional poster does. Good stuff. Footnote: I tweeted about this poster yesterday and it was […]

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Tags: Newspapers · Social Media

The ANF promotes newsagents versus Officeworks

July 8th, 2014 · 9 Comments

It’s dangerous for the ANF to promote that newsagents sell four colour Bic pens for $3.20 with Officeworks at $3.61 – dangerous because newsagents are not consistent with pricing and dangerous because Bic is not the only brand pen we sell. I sell a Papermate four colour pen for $2.60. I think it’s better than […]

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Tags: Newsagent representation · Social Media

Family Tree Connect supports newsagents

June 16th, 2014 · 1 Comment

The publisher of Family Tree Connect has been promoting newsagents on Twitter as the retailers to source the latest issue of their magazine. This is terrific support from the publisher again. Family Tree Connect is a valuable special interest title. 4 likes

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Tags: magazines · Social Media

Ride Cycling supports newsagents

June 16th, 2014 · No Comments

Great to see the Tour de France Guide from Ride Cycling supporting newsagents on Twitter. Interest in the Tour has grown in recent years and this support for our channel is most welcome. 2 likes

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Tags: magazines · Social Media

Two more magazines supporting newsagents today on social media

June 4th, 2014 · No Comments

Kudos to the publishers of Slam Skateboarding and Hello May for their support on Twitter today supporting newsagents. Publishers telling their followers about our channel is excellent practical support we should embrace through our shop-floor actions. Newsagents: Slam Skateboarding and Hello May deserve our support tomorrow. 2 likes

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Tags: magazines · Social Media

Thanks Geelong Coast for promoting newsagents

June 4th, 2014 · No Comments

The publisher of Geelong Coast hit Twitter yesterday promoting newsagents as the go-to retailers for the latest issues. Great stuff! 3 likes

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Tags: magazines · Social Media

Fortean Times supports newsagents

June 3rd, 2014 · 1 Comment

It’s terrific seeing the publisher of Fortean Times use social media, in this instance Twitter, to promote newsagents as the retailer of their magazine. Their tweet reached out to their 14,900 followers. It’s endorsements like this of the newsagency channel, here and in the UK, that is important to us. Thanks Fortean Times! 4 likes

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Tags: magazines · Social Media

Be careful how much you rely on Facebook to promote your business

March 26th, 2014 · No Comments

Sam Biddle, writing at Valleywag, raises questions about the viability of Facebook as a marketing platform for business, saying the company could be about to make businesses pay. Will Oremus writing for Slate and republished in Australia by Fairfax, picks up on the story and explores further the place of facebook in promoting businesses and […]

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Tags: marketing · marketing tip · newsagency marketing · Social Media

Social media catches SA newsagent and would-be MP

February 23rd, 2014 · 2 Comments

The Advertiser reports how social media posts by a SA newsagent and Liberal Party candidate for the state election pitch him as rude and offensive. The story is a reminder that posts on social media are like sharing your thoughts through a megaphone that remembers forever what you have said. 5 likes

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Tags: Social Media

Should Curly Wurly bars be mandatory?

February 22nd, 2014 · 1 Comment

Emily Hall, a UK journalist, told her 1,667 Twitter followers overnight that all newsagents should be forced to sell Curly Wurly chocolate bars. David Johns, an ITV broadcast journalist rewteeted Emily’s tweet to his 777 followers. I responded to Emily and this was copied to my 521 Twitter followers as well as Emily’s followers.  I […]

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Tags: confectionary · Social Media

It’s important we use our own voice when using social media in small business

February 4th, 2014 · No Comments

I heard a social media expert recently telling a group of small business retailers that they should pay his company to run their special media program for them. His pitch was compelling. He had lots of success stories, I was impressed as were many who were at the presentation. He made it sound easy, that […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · Social Media

Dainii Minogue promotes newsagents to 1M+

November 18th, 2013 · No Comments

Dannii Minogue promoted Aussie newsagents in a tweet  to her 1M+ Twitter followers promoting the latest issue of Who magazines. Every promotion of our channel by a celebrity or a company with a decent number of Twitter and or Facebook followers helps promote our channel and reinforce our relevance – especially if we’re the only […]

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Tags: Social Media

Cool Boost Juice election-themed marketing

September 5th, 2013 · No Comments

I like the campaign being promoted by Boost Juice in the lead up to the election this weekend.  They’re driving sales of their protein balls on the back of a survey where you nominate your preference of Tony Abbott or Kevin Rudd. It’s a simple and topical campaign with a commercial outcome focus. If you’re […]

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Tags: Social Media · Social responsibility

Peppermint magazine supports newsagents

August 31st, 2013 · No Comments

Great to see Peppermint magazine promoting newsagents as the for the latest issue out this Monday. They tweeted 14,000+ followers with the news. In checking them out I discovered Peppermint is Australia’s first and only eco and ethical fashion magazine. I did not know that. The information makes it useful in promoting the title. Every social […]

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Tags: magazines · Newsagency opportunities · Social Media

Travel agents hit back at US Woman’s Day magazine

July 26th, 2013 · No Comments

The response to 9 Things Travel Agents Won’t Tell You in the US Woman’s Day magazine has been ferocious in social media. Twitter and Facebook are alight with travel agents striking back at the magazine, seeking to hurt it commercially for an article they claim will commercially hurt them. Not only do publishers have to […]

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Tags: Media disruption · Social Media

Pot, kettle SMH

April 2nd, 2013 · No Comments

I am in the US and have been impressed with mainstream media handling of the horrific broken leg suffered by Kevin Ware on the basketball court on Sunday. The Sydney Morning Herald went to Twitter to note that the gruesome injury was all over social media. They should have checked their own site. The Age […]

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Tags: New media · Newspapers · Social Media

Tweet reminds others of our relevance

March 5th, 2013 · No Comments

Click on the image to see an example of how a social media mention can support newsagency businesses. While not earth shattering of itself, here we have a Corey Taylor (lead singer for Slipknot) fan tweeting the fan club about a tweet and seeing the magazine in a newsagency. If the tweet mentioned a national […]

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Tags: Social Media

Thanks Watermelon Red for promoting newsagencies

January 11th, 2013 · No Comments

Watermelon Red, a hip interiors store in Coolum, is featured in the latest issue of Real Living magazine and they Tweeted about it, recommending that their followers purchase the magazine from a newsagency. Nice! 7 likes

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Tags: Social Media

Clouded Thoughts a welcome new magazine title for our newsagency

December 21st, 2012 · No Comments

If you have customers who could be into graffiti and the art of graffiti, I recommend Australian magazine Clouded Thoughts to you. It is distributed by IPS. We have decided to take on the title for at least the next few issues as it appeals to a demographic we’d like to encourage, one that will be […]

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Tags: magazines · Newsagency opportunities · Social Media

Riptide magazine supports newsagents

December 14th, 2012 · No Comments

Thanks Riptide magazine for supporting newsagents to your Twitter community. The tweet was sent to 4,477 Twitter followers. Nice. 3 likes

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Tags: Social Media

The Submissive author supports Australian newsagents

December 10th, 2012 · 24 Comments

I asked the author of the Submissive to remind her thousands of Twitter followers that hew book is available from newsagents. She obliged!  Nice.  An excellent example of how we as a retail channel can engage with authors and brands through Twitter. All we had to do was ask. 4 likes

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Tags: Newsagency opportunities · Social Media

Facebook not the platform for business we thought it would be

December 7th, 2012 · 10 Comments

For a while now I have been questioning the value of Facebook as a marketing platform for business. Their constant changes of what shows in the news feed and changes to business rules have made the platform frustrating. While it is terrific to get plenty of likes for your Facebook page and there are some […]

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Tags: Newsagency management · newsagency marketing · SEO · Social Media

Make A Wish promotes newsagents

December 5th, 2012 · No Comments

Make-A-Wish is using twitter to promote newsagents as a destination for John Sands Christmas cards that raise money for the charity. Every promotion, no matter how small, helps. It’s a pity more newsagents do not use Twitter themselves. 3 likes

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Tags: newsagency marketing · Social Media

Best Bets promotes newsagents

November 29th, 2012 · No Comments

Thanks Peter Lucas for supporting newsagents by promoting the Best Bets is available in newsagencies. I love seeing our channel promoted on Twitter. 7 likes

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Tags: Social Media