Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Social Media'

Brilliant newsagency social media campaign from newsXpress Eli Waters

December 18th, 2014 · 4 Comments

This is a Facebook post from newsXpress Eli Waters Tuesday this week putting out a challenge – seeking likes to get Allan Wickham, one of the owners, into a Mrs Claus outfit. The post generates 1,475 likes with more than 20,000 seeing the post thanks to viral sharing. This is excellent use of Facebook – it’s fun […]

[

Tags: marketing · marketing tip · newsagency marketing · newsagency of the future · Social Media

Thanks Kara’s Aunty

November 28th, 2014 · No Comments

Twitter can be inspiring sometimes. Check out the tweet I just found from @KarasAunty: Time we boycotted ALL chain supermarkets & reclaimed our High Streets. Local newsagents have emerged as the real stars 2day. #TheNational. Great stuff. The more newsagents on Twitter and engaging in relevant local community discussion the higher the profile for our channel. 5 […]

[

Tags: marketing · newsagency marketing · Social Media

More special interest magazine publishers support newsagents

November 7th, 2014 · 2 Comments

Here more examples of magazine publishers supporting newsagents as the go to retailers for their titles. The screen grab is from Twitter this week. It shows how the two publishers are specifically promoting our channel. While Australian Boxing Legends and Stage Whispers are not volume sellers, people who purchase them are valuable to us as these titles […]

[

Tags: magazines · Social Media

Sunday newsagency management tip: fail well

November 2nd, 2014 · 4 Comments

It’s natural to fear failure in personal and business life. Online and offline gossip about friends, colleagues, competitors and others is often about failure, intensifying our own fear of failure. Today, news of failure is amplified more than ever because of the ready access to the megaphones of social media. My uneducated theory is that volume of […]

[

Tags: Ethics · Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities · Optimism · Small Business · Social Media · Social responsibility

Good social media campaign

October 11th, 2014 · No Comments

This is a good use of Twitter to drive traffic for an offer from WH Smith to their 21.500 Twitter followers – many of whom would be shoppers in the UK. I am posting this here as Aussie newsagents using Twitter and Facebook for business may want to use this as inspiration. Their mechanic is […]

[

Tags: newsagency marketing · Social Media

The AFL promotes newsagents

September 29th, 2014 · No Comments

The AFL has promoted newsagents to their 255,000 Twitter followers in promoting the AFL premiers magazine which is  out now. Their tweet was retweeted 23 times – extend the reach of their support. Good stuff AFL! Footnote to suppliers promoting newsagents – please don’t use the term good newsagents if the newsagents themselves have no control […]

[

Tags: Social Media

Empire magazine makes excellent use of Vine

September 26th, 2014 · No Comments

I love the use of Vine being made by the publisher of Empire magazine. Check out the Vine video – 6 seconds – they have done for the latest issue of this terrific magazine. Vine is a brilliant platform for this type of social media promotion. Their tweet mentions newsagents: Empire’s #Interstellar issue is finally here, […]

[

Tags: magazines · Social Media

Ros Reines fails to backup sledge of newsagents

September 15th, 2014 · 2 Comments

Ros Reines from Sydney Confidential in The Daily Telegraph recently claimed to 17,500 Twitter followers that some newsagents don’t put out magazines each day. I responded and found out it was two newsagents in Bondi. Reins has not responded to other questions I’ve put. A professional journalist would check the facts before publishing. I want […]

[

Tags: Ethics · Newsagency challenges · Newspapers · Social Media · Social responsibility

Beware of paying for likes, friends and links

August 23rd, 2014 · No Comments

With more newsagents relying on Google, Facebook, Twitter and other search engine and social media platforms to drive traffic, there his a temptation to get attention, numbers and followers by paying a service to achieve this for you. My advice – don’t! Paid for eyeballs are of no benefit to your business. Paid for links […]

[

Tags: Ethics · Social Media

Don’t use Facebook as a megaphone

August 1st, 2014 · 2 Comments

When using Facebook for your business, use it with care and in a way that respects the kind of conversations you have with customers in your shop and across the counter. Be relaxed, have fun and engage with your customers without trying too hard to sell to them. If you want to bring products to […]

[

Tags: marketing tip · newsagency marketing · Social Media

Australia Post supports newsagents

July 18th, 2014 · 35 Comments

Australia Post supported newsagents in a Tweet last night. Just their mentioning us in this tweet put us in front of their 16,800 Twitter followers. yes, they mentioned Officeworks in the same tweet. No matter, newsagents were mentioned and Australia Post did not have to do that. 5 likes

[

Tags: Australia Post · Social Media

Terrific poster for The Saturday Paper

July 14th, 2014 · No Comments

The poster provided for promoting The Saturday Paper this past weekend was attention-grabbing and current. It reminded me of like newspaper posters we used to see years ago from Fairfax and News. We used it. It caused comment – like a good promotional poster does. Good stuff. Footnote: I tweeted about this poster yesterday and it was […]

[

Tags: Newspapers · Social Media

The ANF promotes newsagents versus Officeworks

July 8th, 2014 · 9 Comments

It’s dangerous for the ANF to promote that newsagents sell four colour Bic pens for $3.20 with Officeworks at $3.61 – dangerous because newsagents are not consistent with pricing and dangerous because Bic is not the only brand pen we sell. I sell a Papermate four colour pen for $2.60. I think it’s better than […]

[

Tags: Newsagent representation · Social Media

Family Tree Connect supports newsagents

June 16th, 2014 · 1 Comment

The publisher of Family Tree Connect has been promoting newsagents on Twitter as the retailers to source the latest issue of their magazine. This is terrific support from the publisher again. Family Tree Connect is a valuable special interest title. 4 likes

[

Tags: magazines · Social Media

Ride Cycling supports newsagents

June 16th, 2014 · No Comments

Great to see the Tour de France Guide from Ride Cycling supporting newsagents on Twitter. Interest in the Tour has grown in recent years and this support for our channel is most welcome. 2 likes

[

Tags: magazines · Social Media

Two more magazines supporting newsagents today on social media

June 4th, 2014 · No Comments

Kudos to the publishers of Slam Skateboarding and Hello May for their support on Twitter today supporting newsagents. Publishers telling their followers about our channel is excellent practical support we should embrace through our shop-floor actions. Newsagents: Slam Skateboarding and Hello May deserve our support tomorrow. 2 likes

[

Tags: magazines · Social Media

Thanks Geelong Coast for promoting newsagents

June 4th, 2014 · No Comments

The publisher of Geelong Coast hit Twitter yesterday promoting newsagents as the go-to retailers for the latest issues. Great stuff! 3 likes

[

Tags: magazines · Social Media

Fortean Times supports newsagents

June 3rd, 2014 · 1 Comment

It’s terrific seeing the publisher of Fortean Times use social media, in this instance Twitter, to promote newsagents as the retailer of their magazine. Their tweet reached out to their 14,900 followers. It’s endorsements like this of the newsagency channel, here and in the UK, that is important to us. Thanks Fortean Times! 4 likes

[

Tags: magazines · Social Media

Be careful how much you rely on Facebook to promote your business

March 26th, 2014 · No Comments

Sam Biddle, writing at Valleywag, raises questions about the viability of Facebook as a marketing platform for business, saying the company could be about to make businesses pay. Will Oremus writing for Slate and republished in Australia by Fairfax, picks up on the story and explores further the place of facebook in promoting businesses and […]

[

Tags: marketing · marketing tip · newsagency marketing · Social Media

Social media catches SA newsagent and would-be MP

February 23rd, 2014 · 2 Comments

The Advertiser reports how social media posts by a SA newsagent and Liberal Party candidate for the state election pitch him as rude and offensive. The story is a reminder that posts on social media are like sharing your thoughts through a megaphone that remembers forever what you have said. 5 likes

[

Tags: Social Media

Should Curly Wurly bars be mandatory?

February 22nd, 2014 · 1 Comment

Emily Hall, a UK journalist, told her 1,667 Twitter followers overnight that all newsagents should be forced to sell Curly Wurly chocolate bars. David Johns, an ITV broadcast journalist rewteeted Emily’s tweet to his 777 followers. I responded to Emily and this was copied to my 521 Twitter followers as well as Emily’s followers.  I […]

[

Tags: confectionary · Social Media

It’s important we use our own voice when using social media in small business

February 4th, 2014 · No Comments

I heard a social media expert recently telling a group of small business retailers that they should pay his company to run their special media program for them. His pitch was compelling. He had lots of success stories, I was impressed as were many who were at the presentation. He made it sound easy, that […]

[

Tags: Newsagency challenges · Newsagency management · newsagency marketing · Social Media

Dainii Minogue promotes newsagents to 1M+

November 18th, 2013 · No Comments

Dannii Minogue promoted Aussie newsagents in a tweet  to her 1M+ Twitter followers promoting the latest issue of Who magazines. Every promotion of our channel by a celebrity or a company with a decent number of Twitter and or Facebook followers helps promote our channel and reinforce our relevance – especially if we’re the only […]

[

Tags: Social Media

Cool Boost Juice election-themed marketing

September 5th, 2013 · No Comments

I like the campaign being promoted by Boost Juice in the lead up to the election this weekend.  They’re driving sales of their protein balls on the back of a survey where you nominate your preference of Tony Abbott or Kevin Rudd. It’s a simple and topical campaign with a commercial outcome focus. If you’re […]

[

Tags: Social Media · Social responsibility

Peppermint magazine supports newsagents

August 31st, 2013 · No Comments

Great to see Peppermint magazine promoting newsagents as the for the latest issue out this Monday. They tweeted 14,000+ followers with the news. In checking them out I discovered Peppermint is Australia’s first and only eco and ethical fashion magazine. I did not know that. The information makes it useful in promoting the title. Every social […]

[

Tags: magazines · Newsagency opportunities · Social Media