Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Stationery'

Large capacity printers set to impact ink sales

February 4th, 2016 · 4 Comments

In Sydney yesterday it seemed to me that every second bus I passed was advertising large capacity printers from Epson. The signs promoted a two year life for the ink provided with the printer. Epson is not alone in pushing this model. Newsagents with considerable ink sales need to be aware of the trend and […]

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Tags: Stationery

Slick looking stationery department

February 2nd, 2016 · 3 Comments

This photo shows part of the stationery department of a store I visited in Nuremberg last week. I am sharing it as it represents a different approach to stationery layout compared to what we see in newsagencies and other stationery retailers in Australia. I like the consistent fixture colour and that it does not detract […]

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Tags: Stationery

Colour at the newsagency counter

January 26th, 2016 · 1 Comment

We have been clearing out colour themed products at the sales counter, items that appeal this time of the year and that customers notice because of the colour blocking. It is fascinating seeing people impulse purchase notebooks from this counter location. The actions are a reminder of the value of thoughtful counter placement in the […]

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Tags: Stationery

Sunday newsagency challenge: move pencils to the counter

January 17th, 2016 · No Comments

Take all products off your counter except for a terrific selection of everyday pens covering all sorts of needs. Do it for a week and see how it goes. You could find it a waste of time or you could find people purchasing pens who did not come in to purchase pens. The idea of […]

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Tags: Stationery

Back to school in the news and challenging newsagents

January 14th, 2016 · 4 Comments

Newsagents doing Back to School should read Typo, Smiggle spur back-to-school shopping boom published in Fairfax newspapers last week. Embedded in the article is this challenge to newsagents who rely on stationery, especially at Back to School time: What has changed, however, is what’s being sold: the bland, standard-issue equipment of yesteryear has made way […]

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Tags: Stationery · Newsagency management

The opportunity of clothing marker season at the newsagency

January 9th, 2016 · No Comments

I served a customer last Saturday who wanted a clothing marker for new school clothes. The Artline 750 was perfect for their need. While looking at this they discovered the Artline Garden Marker next to the 750. They took that too. The customer was thrilled as they had looked everywhere for a clothes marker. You should have […]

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Tags: Stationery · Newsagency management · Newsagency opportunities

Newsagents the best retailers for premium pens

December 16th, 2015 · No Comments

Christmas is the best time of the year for the newsagency channel to shine for the sale of premium pens. Shoppers think of newsagencies first for these ideal Christmas gift items. We need to leverage the opportunity – online and in-store. I am promoting premium pens on Facebook – reminding our customers and others locally that we […]

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Tags: Stationery · Gifts · Newsagency opportunities

Your school booklist competition

December 15th, 2015 · 1 Comment

Officeworks is pushing even harder for back to school business for the kick-off of the 2016 year with extensive marketing already for their BTS service. In addition to advertising, they have flyers, posters and other promotions – including this flyer at the counter and on noticeboards. While newsagents are focused on Christmas, Officeworks is aggressively chasing […]

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Tags: Stationery

Typo gift cards speak to their challenge to our businesses

November 28th, 2015 · No Comments

I have seen these Typo gift cards in several retail locations this week. The gift cards are part of their plan to reach out beyond their shops and to drive engagement through the gift card purchase. Typo is taking stationery purchases we should be winning. The gift cards and the usual excellent design work from […]

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Tags: Stationery

Setting the record straight on GNS rumours

November 19th, 2015 · 9 Comments

Alex Stewart, CEO of GNS, reached out to me yesterday about rumours about GNS that have made their way back to him. With his permission I publish here the facts Alex shared with me. But before I share what Alex sent me, I want to say something about rumours. There are some in our channel […]

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Tags: Stationery · Ethics · Newsagency management

AFR Weekend a must read for newsagents

October 10th, 2015 · 2 Comments

Newsagents ought to read the page one new story in AFR Weekend this weekend as it is about stationery, Smiggle actually. Smiggle has an excellent track record of success from its first store opening in 2003. It showed how to make stationery cool and grow sales beyond what was traditional for the category at the […]

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Tags: Stationery

Terrific pens at the counter display

October 2nd, 2015 · 1 Comment

State News is a rare business in the US, the closest type of store to an Australian newsagency. They sell newspapers, magazines, cards, stationery, candy, party goods, toys, plush and more. Check out the pen department. It is at the counter. It drives impulse purchases. A placement like this in a newsagency in Australia would […]

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Tags: Stationery

Skweek stationery from GNS timely for newsagents

September 14th, 2015 · No Comments

GNS sent me samples from the Skweek range of kid-targeted stationery launched by the business to newsagents this month. The Skweek products are brightly coloured and cover a selection of uses. Skweek addresses a need expressed by newsagents for some time – giving newsagents something with which to directly compete with Smiggle and similar lines in […]

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Tags: Stationery

Ryman Stationery is a stationery model newsagents ought to emulate

September 3rd, 2015 · No Comments

Every Ryman Stationery store I visit in the UK is inspiring. They offer a good range of stationery at competitive prices. Brands are blocked together. The layout is consistent across the network. I especially like how they manage floorspace in small format stores. One store I visited yesterday was no more than 70 square metres […]

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Tags: Stationery

The newsagency outlasted the ink kiosk in the shopping centre

August 28th, 2015 · 2 Comments

A few weeks after we opened a newsagency in a shopping centre almost five years ago, an ink kiosk opened out the front, less than three metres in front of us. The landlord had kept this from us as we negotiated the lease. Over the years our ink sales have been good. Now the kiosk […]

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Tags: Stationery · Newsagency management

Some suppliers have themselves to blame when newsagents stop offering their product

August 22nd, 2015 · 28 Comments

Reflex copy paper is regularly advertised as a brand consumers can trust yet in Coles this week you can see it discounted to below wholesale at $3.49. While the discounting may suit the Coles price positioning strategy, it does not respect the brand nor the retailers who respect the brand. Major brands that allow their […]

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Tags: Newsagency challenges · Stationery · Competition

Packaging tape is expensive at Coles

August 11th, 2015 · No Comments

Price checking of stationery at a nearby Coles on the weekend I discovered they have unknown brand packaging tape at close to double our price. But your would not know. It is only when you check the length of the role you see how expensive Coles is. Our roles are 50 metres in length while […]

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Tags: Stationery

Epson moving away from printer cartridges

August 6th, 2015 · 2 Comments

Epson has announced a range of printers that do not require cartridge replacement. Check out the Wired story for a good tech report. The Australian report – Epson kills printer ink cartridge with new containers – cuts to the chase for retailers selling cartridges. This will not hurt cartridge retailers overnight but it will impact on ink sales […]

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Tags: Stationery · Newsagency management

How 3M could increase sales in the newsagency channel

July 22nd, 2015 · 1 Comment

3M products are brilliantly represented in stationery outlets in the UK, especially the Ryman Stationers outlets. There, they have floor display units with terrific seasonal value propositions as well as good ranges on the regular shelving – satisfying broad demand. We don’t see promotions like this from 3M in newsagencies. I am not sure if […]

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Tags: Stationery

WH Smith volume offers could challenge Aussie newsagents

July 20th, 2015 · 1 Comment

I have been in fifteen or so WH Smith stores so far on this UK trip and in every one they have several stationery value propositions including this 3 for 2 deal promoting new colourful ranges. Their pricing approach is like we see in Australia from Typo, Smiggle and Kikki.k. While 3 for 2 sounds […]

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Tags: Stationery

Discounting copy paper is a mugs game for newsagents

June 13th, 2015 · 6 Comments

I see no upside in discounting copy paper. Sure, you may get a volume bump but I suspect this will come from people who only shop on price – such is the mentality of the volume copy paper shopper. I know because it’s what we do in my own office. When it comes to copy […]

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Tags: Newsagency challenges · Stationery · Newsagency management

I wish we had a better Scotch range in Australia

June 8th, 2015 · No Comments

This photo shows one of the Scotch stands in a regional Staples store in the US. I like this tape stand a lot. I think it could work for us as long as it’s to placed everywhere. I would certainly give this Scotch Expressions Tape stand a crack as I think the range appeals way […]

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Tags: Stationery

Nice gift pens we could sell in the newsagency

June 8th, 2015 · No Comments

I like this floor display unit of four different gift packaged pens I saw in a regional Staples store in the US last week. While we usually get gift pen offers for key seasons, we are rarely offered a floor display unit with four pen types each packaged with a value-add gift. This is smart […]

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Tags: Stationery

Newsagents miss the opportunity of being found

May 25th, 2015 · 2 Comments

Yesterday, I searched for stationery using my phone and while there are three newsagencies less than 1km from where I was standing, none appeared in the results. This is not uncommon. I do searches like this when I travel and it is rare a newsagency appears in the results. If your business does not come up in mobile […]

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Tags: newsagency marketing · Stationery

Ikea in the social stationery business

April 24th, 2015 · 3 Comments

I’m not sure when this happened: Ikea is in the social stationery business in a big way with colour-themed ranges. Their offer is a bit like Smiggle for a slightly older than Smuggle age group. Their n’store display and packaging is identical to what we can see in Coles right now for similar products. 0 likes

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Tags: Stationery · Competition