Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Stationery'

Ikea in the social stationery business

April 24th, 2015 · 3 Comments

I’m not sure when this happened: Ikea is in the social stationery business in a big way with colour-themed ranges. Their offer is a bit like Smiggle for a slightly older than Smuggle age group. Their n’store display and packaging is identical to what we can see in Coles right now for similar products. 0 likes

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Tags: Competition · Stationery

Moving premium pens in the newsagency

April 22nd, 2015 · 4 Comments

Like many newsagents we have kept premium pens off the shop floor for fear of theft. Recently, we moved them to next to our everyday pen display. Sales have increased as a result. We think this has occurred because people have had easier access to browse the range and because they see pens they might […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Terrific Scotch tape product

April 16th, 2015 · 1 Comment

I love this Scotch tape home moving pack available in the US in stationery outlets. In the pack is six rolls of packing tape labelled for different rooms in the home – making identification nice and easy. I can’t recall seeing anything like this in Australia. 6 likes

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Tags: Stationery

The easy way for newsagents to be competitive on stationery

April 2nd, 2015 · No Comments

Download the officeworks App onto your phone and use this on the shop floor to show your customers that you are cheaper than Officeworks. It works a treat – especially for ink and toner. Being able to prove to a customer that you are cheaper, while retaining good margin, is excellent. 6 likes

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Tags: Stationery

Smens helps newsagents take stationery out of the stationery aisle

March 24th, 2015 · No Comments

Smens from GNS are the type of pen I’d expect to see in Typo. They are pens which smell. You can choose the scent you want. It’s a cool idea appealing to someone who is probably not looking to purchase a pen. I am writing about Smens today for two reasons: to show that GNS offers […]

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Tags: Stationery

#4 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 19th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #4: mark your stationery up by 125%. We are often told that people think stationery […]

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Tags: Management tip · Newsagency management · Stationery

Coles drives visual consistency of stationery offer

February 20th, 2015 · 3 Comments

The stationery department in Coles supermarkets has a consistent look and feel based on a Coles image ahead of the brands on offer. Look at the photo and see all suppliers are required to place products into CDUs with the same colour. This Coles requirement helps to bring visual consistency to the stationery offer in Coles supermarkets. […]

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Tags: Stationery

Staples in talks to buy Office Depot

February 4th, 2015 · No Comments

The US media is full of reports that US stationery / office products giant Staples is in talks to purchase smaller rival Office Depot for a reported US$6.3B. The merging of the two businesses, if it proceeded, would create a company of extraordinary size and might. Staples in Australia owns what was Corporate Express. We […]

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Tags: Stationery

Officeworks strategy explained

January 28th, 2015 · 6 Comments

The Australian Financial Review today has an excellent piece outlining an overview of the strategy that is driving excellent success for the business. I urge newsagents to read it as it explains why Officeworks cannot be ignored. Officeworks management know what their business is, what it stands for and how to pursue this to their profit. The […]

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Tags: Competition · Stationery

Checking out the Officeworks Back to School catalogue

January 24th, 2015 · 1 Comment

Newsagents doing Back to School should get their hands on an Officeworks BTS catalogue for when they do a post-season review. At 64 pages, the Officeworks catalogue is comprehensive. You read it thinking you’ll find what you need. The design connects with the marketing collateral in-store from the display to the posters to the dump […]

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Tags: art supplies · Book retailing · Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Stationery

Why do people buy more Back To School items at supermarkets than newsagents?

January 23rd, 2015 · 15 Comments

Woolworths and Coles are doing well with Back to School because they do it well. Just check out your local Woolworths to see the consistency in all their floor display units. Their consistent corporate branding takes precedence with the product brand secondary. There is an excellent visual connection between the units and this strengthens the […]

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Tags: Newsagency challenges · Newsagency opportunities · Newsagent representation · Stationery

How one newsagency can drag the whole channel down

January 21st, 2015 · 12 Comments

Speaking of stationery, here’s how one newsagent is promoting stationery at the moment. I have suggested it would not be hard to make a more professional sign. They were not interested. We are only as strong as our worst colleague newsagent. 10 likes

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Tags: marketing · newsagency marketing · Stationery

US stationery shops reduce stationery floorspace

January 21st, 2015 · No Comments

I have been visiting US stationery retailers like Staples for years, most recently last week in New York. Staples stores I know well have less floor space allocated to stationery products today than at any time I can remember. What was stationery space now hosts everyday grocery items one could purchase for office or home […]

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Tags: Stationery

If you sell paper shredders

January 8th, 2015 · 1 Comment

If you sell paper shredders in your newsagency here’s a great way to get attention. I saw it at a trade show yesterday. They had a range pf shredders on display and in front of each type is a see-through cylinder of paper shredded – so you can see the type of shred. This simple […]

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Tags: Stationery · visual merchandising

Terrific newsagency counter opportunity from Pilot

January 7th, 2015 · No Comments

I like this small counter display unit for the Pilot erasable pen. The small footprint, understandable pitch and sample pad for shoppers to try the pen for themselves make this something to try at the counter. We’ve had it out for a few days and the pen is selling. We don’t often place stationery at the counter […]

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Tags: Stationery

Strong Christmas for stationery sales in the newsagency

January 3rd, 2015 · No Comments

While on a stationery theme, our stationery sales were up 33% in the December quarter with the stand out successes being Address books up 96% – $600 in growth. Desk accessories up 77% – $1,500 in growth. Pens up 21% – $600 in growth. What makes the sales growth even more valuable is that our […]

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Tags: Stationery

Officeworks promoting back to school in shopping centres

January 3rd, 2015 · 6 Comments

I was surprised at the Officeworks Back to School outpost in a shopping centre in Melbourne a couple of days ago. Maybe I have missed but I do not recall seeing Officeworks running outposts in centres where they do not have shops. Their pitch looks strong even though newsagents have better deals. Their price guarantee […]

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Tags: Stationery

Officeworks ramps up Back to School

January 2nd, 2015 · 2 Comments

Officeworks is promoting and extraordinary offer as part of their in-store, outpost and advertising Back to School pitch: find and identical item on a quoted school list at a lower price and we’ll beat it by 20%. Newsagents competing with Back to School need to be aware of this and the conditions associated with it. […]

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Tags: Competition · Newsagency management · Stationery

Showing off pens drives impulse purchases in the newsagency

December 15th, 2014 · No Comments

We are showing off what people can do with the white, gold and silver pens at the counter of the newsagency with this simple display of art on a red envelope. Christmas is the perfect time o the year to drive impulse stationery purchases of pens and tape and having these ar the counter displayed […]

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Tags: Stationery

A very different office supplies range

December 6th, 2014 · No Comments

Check out the office supplies wall I saw while looking at retail in China earlier this week. It’s unlike any office supplies wall you’d see in just about any retail shop inAustralia, except Typo. Impressive. Inspirational. The shop was busy. Years ago, newsagents would have called this more of a social stationery range. Today, it’s […]

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Tags: Stationery

Why would newsagents purchase stationery from Bauer Media?

November 10th, 2014 · 2 Comments

I am surprised Bauer Media’s Network Services is promoting stationery lines to newsagents. While 50% margin may be hot for products from a magazine distributor, it is not hot given what we achieve through non circulation product suppliers. I’d be surprised if there is any take up for this offer. Take the Pumponator. At $24.95 it is over priced […]

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Tags: Newsagency management · Stationery

Officeworks price gouging on tape?

October 9th, 2014 · 40 Comments

Officeworks sells this Sellotape roll for $7.86.  We have it in our newsagency, near two Officeworks locations, for $5.99. We use a convenience pricing model for stationery.  Our buy price is $1.99 ex GST. I’d expect Officeworks to pay less. I think this is a rip-off by Officeworks. The company spends heavily promoting that their prices are low and […]

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Tags: Competition · Ethics · Stationery

Officeworks uses colour to sell shredders

September 24th, 2014 · No Comments

I was drawn to the colourful display of shredders at Officeworks in Sydney on the weekend. This is an excellent example of driving sales of stationery items based on fashion over function. Someone who loves purple as their colour is more likely to purchase the purple shredder because it is purple than because of the specifications […]

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Tags: Stationery

Vegetable pens as stationery

July 12th, 2014 · No Comments

Who said we need to define stationery in strict boundaries. We’ve had these vegetable pens on the shop floor for a couple of days and they are drawing plenty of attention. They are a fun product and a different way to present a staple stationery line. Right now, we have many non-traditional pens offered as […]

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Tags: Stationery

Is the Officeworks reflex paper pricing predatory pricing?

July 4th, 2014 · 18 Comments

Wesfarmers owners Officeworks has an amazing deal right now on Reflex paper. In fact, the deal is so good that it is well below what newsagents can buy this paper for at wholesale. I’ve checked around and I doubt even hundreds of newsagents buying in bulk together could buy better than the Officeworks retail price. This […]

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Tags: Newsagency challenges · Newsagency management · Stationery