Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Stationery'

How 3M could increase sales in the newsagency channel

July 22nd, 2015 · 1 Comment

3M products are brilliantly represented in stationery outlets in the UK, especially the Ryman Stationers outlets. There, they have floor display units with terrific seasonal value propositions as well as good ranges on the regular shelving – satisfying broad demand. We don’t see promotions like this from 3M in newsagencies. I am not sure if […]

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Tags: Stationery

WH Smith volume offers could challenge Aussie newsagents

July 20th, 2015 · 1 Comment

I have been in fifteen or so WH Smith stores so far on this UK trip and in every one they have several stationery value propositions including this 3 for 2 deal promoting new colourful ranges. Their pricing approach is like we see in Australia from Typo, Smiggle and Kikki.k. While 3 for 2 sounds […]

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Tags: Stationery

Discounting copy paper is a mugs game for newsagents

June 13th, 2015 · 6 Comments

I see no upside in discounting copy paper. Sure, you may get a volume bump but I suspect this will come from people who only shop on price – such is the mentality of the volume copy paper shopper. I know because it’s what we do in my own office. When it comes to copy […]

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Tags: Newsagency challenges · Newsagency management · Stationery

I wish we had a better Scotch range in Australia

June 8th, 2015 · No Comments

This photo shows one of the Scotch stands in a regional Staples store in the US. I like this tape stand a lot. I think it could work for us as long as it’s to placed everywhere. I would certainly give this Scotch Expressions Tape stand a crack as I think the range appeals way […]

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Tags: Stationery

Nice gift pens we could sell in the newsagency

June 8th, 2015 · No Comments

I like this floor display unit of four different gift packaged pens I saw in a regional Staples store in the US last week. While we usually get gift pen offers for key seasons, we are rarely offered a floor display unit with four pen types each packaged with a value-add gift. This is smart […]

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Tags: Stationery

Newsagents miss the opportunity of being found

May 25th, 2015 · 2 Comments

Yesterday, I searched for stationery using my phone and while there are three newsagencies less than 1km from where I was standing, none appeared in the results. This is not uncommon. I do searches like this when I travel and it is rare a newsagency appears in the results. If your business does not come up in mobile […]

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Tags: newsagency marketing · Stationery

Ikea in the social stationery business

April 24th, 2015 · 3 Comments

I’m not sure when this happened: Ikea is in the social stationery business in a big way with colour-themed ranges. Their offer is a bit like Smiggle for a slightly older than Smuggle age group. Their n’store display and packaging is identical to what we can see in Coles right now for similar products. 0 likes

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Tags: Competition · Stationery

Moving premium pens in the newsagency

April 22nd, 2015 · 4 Comments

Like many newsagents we have kept premium pens off the shop floor for fear of theft. Recently, we moved them to next to our everyday pen display. Sales have increased as a result. We think this has occurred because people have had easier access to browse the range and because they see pens they might […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Terrific Scotch tape product

April 16th, 2015 · 1 Comment

I love this Scotch tape home moving pack available in the US in stationery outlets. In the pack is six rolls of packing tape labelled for different rooms in the home – making identification nice and easy. I can’t recall seeing anything like this in Australia. 6 likes

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Tags: Stationery

The easy way for newsagents to be competitive on stationery

April 2nd, 2015 · No Comments

Download the officeworks App onto your phone and use this on the shop floor to show your customers that you are cheaper than Officeworks. It works a treat – especially for ink and toner. Being able to prove to a customer that you are cheaper, while retaining good margin, is excellent. 6 likes

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Tags: Stationery

Smens helps newsagents take stationery out of the stationery aisle

March 24th, 2015 · No Comments

Smens from GNS are the type of pen I’d expect to see in Typo. They are pens which smell. You can choose the scent you want. It’s a cool idea appealing to someone who is probably not looking to purchase a pen. I am writing about Smens today for two reasons: to show that GNS offers […]

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Tags: Stationery

#4 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 19th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #4: mark your stationery up by 125%. We are often told that people think stationery […]

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Tags: Management tip · Newsagency management · Stationery

Coles drives visual consistency of stationery offer

February 20th, 2015 · 3 Comments

The stationery department in Coles supermarkets has a consistent look and feel based on a Coles image ahead of the brands on offer. Look at the photo and see all suppliers are required to place products into CDUs with the same colour. This Coles requirement helps to bring visual consistency to the stationery offer in Coles supermarkets. […]

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Tags: Stationery

Staples in talks to buy Office Depot

February 4th, 2015 · No Comments

The US media is full of reports that US stationery / office products giant Staples is in talks to purchase smaller rival Office Depot for a reported US$6.3B. The merging of the two businesses, if it proceeded, would create a company of extraordinary size and might. Staples in Australia owns what was Corporate Express. We […]

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Tags: Stationery

Officeworks strategy explained

January 28th, 2015 · 6 Comments

The Australian Financial Review today has an excellent piece outlining an overview of the strategy that is driving excellent success for the business. I urge newsagents to read it as it explains why Officeworks cannot be ignored. Officeworks management know what their business is, what it stands for and how to pursue this to their profit. The […]

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Tags: Competition · Stationery

Checking out the Officeworks Back to School catalogue

January 24th, 2015 · 1 Comment

Newsagents doing Back to School should get their hands on an Officeworks BTS catalogue for when they do a post-season review. At 64 pages, the Officeworks catalogue is comprehensive. You read it thinking you’ll find what you need. The design connects with the marketing collateral in-store from the display to the posters to the dump […]

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Tags: art supplies · Book retailing · Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Stationery

Why do people buy more Back To School items at supermarkets than newsagents?

January 23rd, 2015 · 15 Comments

Woolworths and Coles are doing well with Back to School because they do it well. Just check out your local Woolworths to see the consistency in all their floor display units. Their consistent corporate branding takes precedence with the product brand secondary. There is an excellent visual connection between the units and this strengthens the […]

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Tags: Newsagency challenges · Newsagency opportunities · Newsagent representation · Stationery

How one newsagency can drag the whole channel down

January 21st, 2015 · 12 Comments

Speaking of stationery, here’s how one newsagent is promoting stationery at the moment. I have suggested it would not be hard to make a more professional sign. They were not interested. We are only as strong as our worst colleague newsagent. 10 likes

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Tags: marketing · newsagency marketing · Stationery

US stationery shops reduce stationery floorspace

January 21st, 2015 · No Comments

I have been visiting US stationery retailers like Staples for years, most recently last week in New York. Staples stores I know well have less floor space allocated to stationery products today than at any time I can remember. What was stationery space now hosts everyday grocery items one could purchase for office or home […]

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Tags: Stationery

If you sell paper shredders

January 8th, 2015 · 1 Comment

If you sell paper shredders in your newsagency here’s a great way to get attention. I saw it at a trade show yesterday. They had a range pf shredders on display and in front of each type is a see-through cylinder of paper shredded – so you can see the type of shred. This simple […]

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Tags: Stationery · visual merchandising

Terrific newsagency counter opportunity from Pilot

January 7th, 2015 · No Comments

I like this small counter display unit for the Pilot erasable pen. The small footprint, understandable pitch and sample pad for shoppers to try the pen for themselves make this something to try at the counter. We’ve had it out for a few days and the pen is selling. We don’t often place stationery at the counter […]

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Tags: Stationery

Strong Christmas for stationery sales in the newsagency

January 3rd, 2015 · No Comments

While on a stationery theme, our stationery sales were up 33% in the December quarter with the stand out successes being Address books up 96% – $600 in growth. Desk accessories up 77% – $1,500 in growth. Pens up 21% – $600 in growth. What makes the sales growth even more valuable is that our […]

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Tags: Stationery

Officeworks promoting back to school in shopping centres

January 3rd, 2015 · 6 Comments

I was surprised at the Officeworks Back to School outpost in a shopping centre in Melbourne a couple of days ago. Maybe I have missed but I do not recall seeing Officeworks running outposts in centres where they do not have shops. Their pitch looks strong even though newsagents have better deals. Their price guarantee […]

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Tags: Stationery

Officeworks ramps up Back to School

January 2nd, 2015 · 2 Comments

Officeworks is promoting and extraordinary offer as part of their in-store, outpost and advertising Back to School pitch: find and identical item on a quoted school list at a lower price and we’ll beat it by 20%. Newsagents competing with Back to School need to be aware of this and the conditions associated with it. […]

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Tags: Competition · Newsagency management · Stationery

Showing off pens drives impulse purchases in the newsagency

December 15th, 2014 · No Comments

We are showing off what people can do with the white, gold and silver pens at the counter of the newsagency with this simple display of art on a red envelope. Christmas is the perfect time o the year to drive impulse stationery purchases of pens and tape and having these ar the counter displayed […]

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Tags: Stationery