Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Stationery'

Showing off pens drives impulse purchases in the newsagency

December 15th, 2014 · No Comments

We are showing off what people can do with the white, gold and silver pens at the counter of the newsagency with this simple display of art on a red envelope. Christmas is the perfect time o the year to drive impulse stationery purchases of pens and tape and having these ar the counter displayed […]

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Tags: Stationery

A very different office supplies range

December 6th, 2014 · No Comments

Check out the office supplies wall I saw while looking at retail in China earlier this week. It’s unlike any office supplies wall you’d see in just about any retail shop inAustralia, except Typo. Impressive. Inspirational. The shop was busy. Years ago, newsagents would have called this more of a social stationery range. Today, it’s […]

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Tags: Stationery

Why would newsagents purchase stationery from Bauer Media?

November 10th, 2014 · 2 Comments

I am surprised Bauer Media’s Network Services is promoting stationery lines to newsagents. While 50% margin may be hot for products from a magazine distributor, it is not hot given what we achieve through non circulation product suppliers. I’d be surprised if there is any take up for this offer. Take the Pumponator. At $24.95 it is over priced […]

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Tags: Newsagency management · Stationery

Officeworks price gouging on tape?

October 9th, 2014 · 40 Comments

Officeworks sells this Sellotape roll for $7.86.  We have it in our newsagency, near two Officeworks locations, for $5.99. We use a convenience pricing model for stationery.  Our buy price is $1.99 ex GST. I’d expect Officeworks to pay less. I think this is a rip-off by Officeworks. The company spends heavily promoting that their prices are low and […]

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Tags: Competition · Ethics · Stationery

Officeworks uses colour to sell shredders

September 24th, 2014 · No Comments

I was drawn to the colourful display of shredders at Officeworks in Sydney on the weekend. This is an excellent example of driving sales of stationery items based on fashion over function. Someone who loves purple as their colour is more likely to purchase the purple shredder because it is purple than because of the specifications […]

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Tags: Stationery

Vegetable pens as stationery

July 12th, 2014 · No Comments

Who said we need to define stationery in strict boundaries. We’ve had these vegetable pens on the shop floor for a couple of days and they are drawing plenty of attention. They are a fun product and a different way to present a staple stationery line. Right now, we have many non-traditional pens offered as […]

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Tags: Stationery

Is the Officeworks reflex paper pricing predatory pricing?

July 4th, 2014 · 18 Comments

Wesfarmers owners Officeworks has an amazing deal right now on Reflex paper. In fact, the deal is so good that it is well below what newsagents can buy this paper for at wholesale. I’ve checked around and I doubt even hundreds of newsagents buying in bulk together could buy better than the Officeworks retail price. This […]

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Tags: Newsagency challenges · Newsagency management · Stationery

Promotion drives sales of address books

June 30th, 2014 · No Comments

Our address book sales are up from $61.95 for the first three weeks of June 2013 to $340.22 in the first three weeks of June 2014. This 449% increase in address book revenue has been driven by a small in-store promotion of our address book range – proving the value of promoting smaller profit offerings […]

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Tags: Stationery

A newsagent owned startup seeking to compete with GNS?

June 20th, 2014 · 16 Comments

A group of newsagents met in Perth Wednesday night to hear a pitch that they invest money money, rumoured to be $3,000, to fund the importation of pens and some other stationery items from China for their businesses. The pitch to newsagents is that the imported stationery can be marked up 200% to 300%. The promotional information mentioned the China […]

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Tags: Newsagency management · Stationery

Terrific colour blocking of stationery

June 18th, 2014 · No Comments

Check out the colour blocking of stationery that I saw at a newsagency-like Whitcoulls store in New Zealand earning this week. It looks good, very appealing. Their clever buying and in-store colour blocking helps them position paper clips, bulldog clips and rubber bands differently to what we see in the average Australian newsagency. This approach […]

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Tags: Colour blocking · Stationery · visual merchandising

Newsagents need to do better with pens & markers if we want more stationery business

May 31st, 2014 · 1 Comment

Pens and markers account for 33% or more of all stationery sold in a typical newsagency yet we do little to support such a hero category. Newsagents usually leave pens placed on a wall, in a permanent fixture, often away from the main traffic thoroughfare – almost like they are not important when in fact they […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Stationery News profile

May 28th, 2014 · No Comments

I’m happy with the profile published by Stationery News recently. It accurately reflects my views on stationery and opportunities we have. For me, the key quote is: Newsagents have control over stationery – what they range, how it is displayed, how it is priced and how it is promoted yet they all to often do […]

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Tags: Stationery

Lego stationery very cool

May 17th, 2014 · 2 Comments

In an Officeworks this week I noticed Lego branded stationery. I must have missed the launch of this range. It’s something we could easily sell in newsagencies with other Lego brand product being available to us.. It’s an excellent example of selling stationery outside the stationery department. 3 likes

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Tags: Stationery

Officeworks calls the newsagency to check ink prices

May 13th, 2014 · 5 Comments

Someone from the local Officeworks called my newsagency Saturday morning to price check a couple of ink cartridges. They said they had a customer there who buys ink from us and Officeworks wanted to price check because of their cheapest prices guarantee. I was shocked when I heard the story from a team member who […]

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Tags: Competition · Ethics · Newsagency management · Stationery

Day three of a five-day back to basics newsagency management challenge: stationery

April 30th, 2014 · 1 Comment

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: Management tip · Newsagency management · Stationery

We need to look for stationery that sells outside the stationery department

March 28th, 2014 · 6 Comments

One way retailers Smiggle and Typo are driving traffic and sales success with stationery is by pitching stationery outside of the usual approach for pitching stationery. They are doing this through innovative packaging and product selection whereby everyday items look more appealing that much of what newsagents have in their everyday stationery department. They focus […]

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Tags: Newsagency opportunities · Stationery

Stationers supply spamming newsagents?

March 4th, 2014 · 1 Comment

yesterday I received more than ten emails from Stationers Supply about the VANA trade display later this week. This was after I requested several times they stop. I’m not a customer of theirs and will not be at the event. I’d be curious if other newsagents were spammed too. 5 likes

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Tags: Stationery

Great visual merchandising tips at Gift Fair

February 19th, 2014 · No Comments

In addition to offering excellent buying opportunities and connecting with new suppliers, the Sydney Gift fair also gave newsagents and other retailers a chance to see visual merchandising opportunities from a brand / supplier perspective. Take the Top Model range from The Aird Group, I appreciated seeing the brand on show as you can see […]

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Tags: Gifts · Stationery

Quirky Back to School items

January 24th, 2014 · No Comments

While the core stationery / school supplies products are not core to our newsagency, quirky products are. For example, this 2 in 1 sandwich cutter / lunch box set is a good product for the start of the school year – for younger kids. We have it on show at the front of the newsagency […]

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Tags: Stationery

GNS stock delays impact some newsagents with Back to School

January 21st, 2014 · 9 Comments

Several newsagents have reported delays in receiving GNS supplied Back to School stock. In some cases the newsagents claim significant sales are being lost while in others additional labour costs have been incurred to get back to school packs completed in time. In one case the newsagent has 48 hours to do what they should […]

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Tags: Stationery

Consistent message from Coles on Back to School

January 21st, 2014 · No Comments

Check out the Back to School display in one inner-city Coles outlet I visited a couple of days ago. Click on the image for a larger version – you’ll see more of their range in detail. What I like is the visually consistent message. Back to School owns this space. The in-store collateral connects with […]

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Tags: Stationery

Staples redefines the stationery store

January 16th, 2014 · 2 Comments

In New York this week I visited several Staples stores – large and small format stores. This business continues to play with their model and with what they can sell in a stationery business. Take the aisle-end I saw in a Staples store on 3rd Avenue – they were promoting Soda Stream products – do […]

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Tags: Stationery

Selling Pop Tarts to stationery customers at the sales counter

January 15th, 2014 · 1 Comment

At of the Staples stationery stores I visited a couple of days ago had Pop tarts at the counter as an up-sell item. In fact, they had a box at each of the register points. I’ve noted Pop Tarts as something else to try at the counter in our quest to expand the range of […]

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Tags: Stationery

Good counter pen offer

December 6th, 2013 · No Comments

We jumped on the Pilot pen opportunity pitched to us through GNS. I like for small format counter unit. These pens are an easy add-on item where people are purchasing boxed and single Christmas cards. We’ve kept the price below $5.00 to drive volume. Adding s $4.95 stationery item to a basked with the average […]

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Tags: Gifts · Newsagency management · Stationery

Making staples appealing as a gift

December 4th, 2013 · No Comments

I love this staple pack I noticed at David Jones in the menswear department – it makes staples sexy, something to give as a gift … of course, that’s why David Jones had it placed there with a bunch of other items they are pitching as gifts for guys. this is something we could easily […]

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Tags: Fun · Gifts · Stationery