Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Stationery'

Checking out the Officeworks Back to School catalogue

January 24th, 2015 · No Comments

Newsagents doing Back to School should get their hands on an Officeworks BTS catalogue for when they do a post-season review. At 64 pages, the Officeworks catalogue is comprehensive. You read it thinking you’ll find what you need. The design connects with the marketing collateral in-store from the display to the posters to the dump […]

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Tags: art supplies · Book retailing · Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Stationery

Why do people buy more Back To School items at supermarkets than newsagents?

January 23rd, 2015 · 14 Comments

Woolworths and Coles are doing well with Back to School because they do it well. Just check out your local Woolworths to see the consistency in all their floor display units. Their consistent corporate branding takes precedence with the product brand secondary. There is an excellent visual connection between the units and this strengthens the […]

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Tags: Newsagency challenges · Newsagency opportunities · Newsagent representation · Stationery

How one newsagency can drag the whole channel down

January 21st, 2015 · 12 Comments

Speaking of stationery, here’s how one newsagent is promoting stationery at the moment. I have suggested it would not be hard to make a more professional sign. They were not interested. We are only as strong as our worst colleague newsagent. 10 likes

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Tags: marketing · newsagency marketing · Stationery

US stationery shops reduce stationery floorspace

January 21st, 2015 · No Comments

I have been visiting US stationery retailers like Staples for years, most recently last week in New York. Staples stores I know well have less floor space allocated to stationery products today than at any time I can remember. What was stationery space now hosts everyday grocery items one could purchase for office or home […]

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Tags: Stationery

If you sell paper shredders

January 8th, 2015 · 1 Comment

If you sell paper shredders in your newsagency here’s a great way to get attention. I saw it at a trade show yesterday. They had a range pf shredders on display and in front of each type is a see-through cylinder of paper shredded – so you can see the type of shred. This simple […]

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Tags: Stationery · visual merchandising

Terrific newsagency counter opportunity from Pilot

January 7th, 2015 · No Comments

I like this small counter display unit for the Pilot erasable pen. The small footprint, understandable pitch and sample pad for shoppers to try the pen for themselves make this something to try at the counter. We’ve had it out for a few days and the pen is selling. We don’t often place stationery at the counter […]

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Tags: Stationery

Strong Christmas for stationery sales in the newsagency

January 3rd, 2015 · No Comments

While on a stationery theme, our stationery sales were up 33% in the December quarter with the stand out successes being Address books up 96% – $600 in growth. Desk accessories up 77% – $1,500 in growth. Pens up 21% – $600 in growth. What makes the sales growth even more valuable is that our […]

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Tags: Stationery

Officeworks promoting back to school in shopping centres

January 3rd, 2015 · 6 Comments

I was surprised at the Officeworks Back to School outpost in a shopping centre in Melbourne a couple of days ago. Maybe I have missed but I do not recall seeing Officeworks running outposts in centres where they do not have shops. Their pitch looks strong even though newsagents have better deals. Their price guarantee […]

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Tags: Stationery

Officeworks ramps up Back to School

January 2nd, 2015 · 2 Comments

Officeworks is promoting and extraordinary offer as part of their in-store, outpost and advertising Back to School pitch: find and identical item on a quoted school list at a lower price and we’ll beat it by 20%. Newsagents competing with Back to School need to be aware of this and the conditions associated with it. […]

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Tags: Competition · Newsagency management · Stationery

Showing off pens drives impulse purchases in the newsagency

December 15th, 2014 · No Comments

We are showing off what people can do with the white, gold and silver pens at the counter of the newsagency with this simple display of art on a red envelope. Christmas is the perfect time o the year to drive impulse stationery purchases of pens and tape and having these ar the counter displayed […]

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Tags: Stationery

A very different office supplies range

December 6th, 2014 · No Comments

Check out the office supplies wall I saw while looking at retail in China earlier this week. It’s unlike any office supplies wall you’d see in just about any retail shop inAustralia, except Typo. Impressive. Inspirational. The shop was busy. Years ago, newsagents would have called this more of a social stationery range. Today, it’s […]

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Tags: Stationery

Why would newsagents purchase stationery from Bauer Media?

November 10th, 2014 · 2 Comments

I am surprised Bauer Media’s Network Services is promoting stationery lines to newsagents. While 50% margin may be hot for products from a magazine distributor, it is not hot given what we achieve through non circulation product suppliers. I’d be surprised if there is any take up for this offer. Take the Pumponator. At $24.95 it is over priced […]

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Tags: Newsagency management · Stationery

Officeworks price gouging on tape?

October 9th, 2014 · 40 Comments

Officeworks sells this Sellotape roll for $7.86.  We have it in our newsagency, near two Officeworks locations, for $5.99. We use a convenience pricing model for stationery.  Our buy price is $1.99 ex GST. I’d expect Officeworks to pay less. I think this is a rip-off by Officeworks. The company spends heavily promoting that their prices are low and […]

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Tags: Competition · Ethics · Stationery

Officeworks uses colour to sell shredders

September 24th, 2014 · No Comments

I was drawn to the colourful display of shredders at Officeworks in Sydney on the weekend. This is an excellent example of driving sales of stationery items based on fashion over function. Someone who loves purple as their colour is more likely to purchase the purple shredder because it is purple than because of the specifications […]

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Tags: Stationery

Vegetable pens as stationery

July 12th, 2014 · No Comments

Who said we need to define stationery in strict boundaries. We’ve had these vegetable pens on the shop floor for a couple of days and they are drawing plenty of attention. They are a fun product and a different way to present a staple stationery line. Right now, we have many non-traditional pens offered as […]

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Tags: Stationery

Is the Officeworks reflex paper pricing predatory pricing?

July 4th, 2014 · 18 Comments

Wesfarmers owners Officeworks has an amazing deal right now on Reflex paper. In fact, the deal is so good that it is well below what newsagents can buy this paper for at wholesale. I’ve checked around and I doubt even hundreds of newsagents buying in bulk together could buy better than the Officeworks retail price. This […]

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Tags: Newsagency challenges · Newsagency management · Stationery

Promotion drives sales of address books

June 30th, 2014 · No Comments

Our address book sales are up from $61.95 for the first three weeks of June 2013 to $340.22 in the first three weeks of June 2014. This 449% increase in address book revenue has been driven by a small in-store promotion of our address book range – proving the value of promoting smaller profit offerings […]

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Tags: Stationery

A newsagent owned startup seeking to compete with GNS?

June 20th, 2014 · 16 Comments

A group of newsagents met in Perth Wednesday night to hear a pitch that they invest money money, rumoured to be $3,000, to fund the importation of pens and some other stationery items from China for their businesses. The pitch to newsagents is that the imported stationery can be marked up 200% to 300%. The promotional information mentioned the China […]

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Tags: Newsagency management · Stationery

Terrific colour blocking of stationery

June 18th, 2014 · No Comments

Check out the colour blocking of stationery that I saw at a newsagency-like Whitcoulls store in New Zealand earning this week. It looks good, very appealing. Their clever buying and in-store colour blocking helps them position paper clips, bulldog clips and rubber bands differently to what we see in the average Australian newsagency. This approach […]

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Tags: Colour blocking · Stationery · visual merchandising

Newsagents need to do better with pens & markers if we want more stationery business

May 31st, 2014 · 1 Comment

Pens and markers account for 33% or more of all stationery sold in a typical newsagency yet we do little to support such a hero category. Newsagents usually leave pens placed on a wall, in a permanent fixture, often away from the main traffic thoroughfare – almost like they are not important when in fact they […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Stationery News profile

May 28th, 2014 · No Comments

I’m happy with the profile published by Stationery News recently. It accurately reflects my views on stationery and opportunities we have. For me, the key quote is: Newsagents have control over stationery – what they range, how it is displayed, how it is priced and how it is promoted yet they all to often do […]

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Tags: Stationery

Lego stationery very cool

May 17th, 2014 · 2 Comments

In an Officeworks this week I noticed Lego branded stationery. I must have missed the launch of this range. It’s something we could easily sell in newsagencies with other Lego brand product being available to us.. It’s an excellent example of selling stationery outside the stationery department. 3 likes

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Tags: Stationery

Officeworks calls the newsagency to check ink prices

May 13th, 2014 · 5 Comments

Someone from the local Officeworks called my newsagency Saturday morning to price check a couple of ink cartridges. They said they had a customer there who buys ink from us and Officeworks wanted to price check because of their cheapest prices guarantee. I was shocked when I heard the story from a team member who […]

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Tags: Competition · Ethics · Newsagency management · Stationery

Day three of a five-day back to basics newsagency management challenge: stationery

April 30th, 2014 · 1 Comment

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: Management tip · Newsagency management · Stationery

We need to look for stationery that sells outside the stationery department

March 28th, 2014 · 6 Comments

One way retailers Smiggle and Typo are driving traffic and sales success with stationery is by pitching stationery outside of the usual approach for pitching stationery. They are doing this through innovative packaging and product selection whereby everyday items look more appealing that much of what newsagents have in their everyday stationery department. They focus […]

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Tags: Newsagency opportunities · Stationery