Australian Newsagency Blog

We are promoting the latest issue of Weight Watchers magazine with an in-location display as well as a couple of pockets located with our weekly magazines.  The pockets in with the weeklies achieve half of our sales for this title.  This suggests to me that it is purchased on impulse.  We shift it around based […]

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We are promoting the latest issue of That’s Life with a full waterfall in its regular location as well as this high traffic placement with our main newspaper stand this week.  The free copy of part one of their Real Food Fast part series publication makes it a good value purchase.  We are trying to […]

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We are promoting Better Basics with an in-location display above the Australian Women’s Weekly in the busiest location of our magazine department.  We also have it located in with our food tiles plus one pocket of the title in the column of food titles in with our other weeklies.
We plan a weekend counter promotion from […]

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It is good to see the latest issue of MasterChef magazine out.  We are following what has worked well for us - placement in three locations.  Besides placement in with food titles, we have a pocket with our weeklies and the display in the photo next to the ACP impulse stand at our main counter.
We […]

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Our simple placement of the latest issue of Biblical Archaeology on our newspaper stand last week saw us sell out in four days - a nice addition to any shopping basket.

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Australian Property Investor magazine responded well to our weekend promotion.  The tactical placement with newspapers did especially well, adding copies of the title to newspaper sales as he hoped it would.  I understand that there will be more media support for this issue this week so it is not too late for newsagents to promote […]

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No so long ago, tattoo magazines were tucked away in a corner in newsagencies, treated almost as an embarrassment in our range.  Today, thanks to the love of ink by celebrities such as Angelina Jolie and Harry Kewell and their featuring on covers, tattoo magazines are more mainstream than ever.
We are recognising the broader appeal […]

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Given the success we had recently with the Is God really Dead? magazine cover, I decided to place the latest issue of Biblical Archaeology Review on our main newspaper stand.  I figured the GOD’S REVENGE? cover story may appeal to the same customers.  I’ll give it a couple days.
I love a good magazine cover which […]

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You can’t miss the latest issue of the Australian Women’s Weekly at our newsXpress Forest Hill store this week.  Shoppers entering our business magazine aisle and those having purchased from elsewhere and heading to the counter can see the title in three locations: in the ACP basket builder stand, in a impulse display at the […]

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We have promoted the latest issue of Health Smart magazine in with our weeklies as well as its usual location over the last few days.  We opted for the tactical placement because of the free Biggest Loser branded calorie counter which is stuck to the cover of the magazine.  This premium value drove good impulse […]

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While I am on the record as not linking these magazine discount packages, we are giving the latest - NW and OK! - a run in a dump bin located next to our main newspaper stand.  We took this approach for the last discount pack from ACP and it worked well for us. I do […]

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Our promotion of Australian Geographic’s Outdoor magazine on our main newspaper stand is working for us as I figured it would … delivering impulse purchases!  The free Jules Lund DVD included with the magazine helps broaden the appeal of this issue – hence the tactical placement with newspapers.  We also have the title in its […]

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As a 70s fan I couldn’t help but put the latest issue of Collect it on display in our newspaper stand.  While I am not a regular reader of the magazine, the 70s theme got me browsing the title.  This is why I decided to give it a high traffic area placement rather than leave […]

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One of our team members created this counter display for the Women’s Weekly Moroccan cookbook at the counter earlier this week.   Our expectation is that we can drive some good impulse purchase business with this counter promotion – hence the prime space allocation.  We currently plan to keep this display in place until next Monday.  […]

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Our counter display of the Women’s Weekly Slow Cooker cookbook ended up selling twelve copies in three days.  This is on the back of extraordinary sales for the title over recent months. All were impulse purchases. $155.40 in sales. $38.85 margin. All from a simple counter location display.  Basket building at its […]

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We moved Star Trader Friday from its usual location with buying and selling titles to the front of the newspaper stand.  It is no surprise that the move led to an extra five or six copies being sold.  We don’t always have this space available but now that we know how Star Trader sells here […]

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The 3D cover on Home Cinema Choice looks fantastic.  This is why I placed it above the Herald Sun on our main newspaper stand.  Many times more people will see this cover from this location - in the traditional magazine fixturing the 3D effect is lost.
All I want out of the tactical placement is a […]

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A Current Affair tonight on the nine network has a story on the slow cooking phenomenon.  We are leveraging the promotion of the story with a display at the counter of the Women’s Weekly Slow Cooker Cookbook from ACP.  Our plan is to leave this up until Monday.  We have let our team members know […]

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This simple placement of MasterChef magazine at the counter is driving excellent results in one of my stores.  We have now sold out of the latest issue three times over and are chasing more stock.  This is an example of a tactical placement working well and driving excellent business.
MasterChef is not the only title to […]

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We have this in-location display for Notebook plus a couple of pockets located above the weeklies.  Like in my previous post this morning about Weight Watchers magazine, Notebook performs very well in both locations and for the same reasons.  This latest issue of Notebook is bagged so I will be interested to see if that […]

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We are promoting the latest issue of Weight Watchers magazine with an in-location display as well as co-location in a couple of pockets above our weekly magazines.  Nothing new here, we do it every month - because it works a treat in both locations.  We get our regulars in the regular place and our impulse […]

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We are promoting Take 5 magazine in its usual place as well as next to our main newspaper stand as shown in the photo.  While the dump bin display is not as professional looking as we would like, it was the best way we could display volume given the free pack of mentos gum bagged […]

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Our placement of Prevention magazine on the flat between Women’s Weekly and New Idea is working very well for us.  I’d encourage newsagents to try this.  While the title sells well from the health section, it is this high traffic tactical location placement which is driving excellent business for us.
If do you do try this, […]

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The latest issue of Australia’s Open Gardens came out yesterday.  We enjoy good success with this title - but not in the garden section where you would expect it to be located.  No, we place it at the counter as well as with newspapers - as shown in the photo.  In my experience watching this […]

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The latest issue of The Monthly, out today, has Julia Gillard on the cover.  I was surprised that we did not receive any marketing collateral with which to promote the title in-store.  So, we created our own to build the in-location display in the photo.
The Gillard cover story will be popular regardless of voting intentions […]

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