Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Tactical display'

Coles shows their approach to cards off location

August 18th, 2015 · No Comments

Check out the placement of Father’s Day cards off location at a Coles supermarket. This placement is deep inside the store, far away from the card department and the checkout. It is one of two placements of Father’s Day cards in this Coles. It reinforced to me the importance of interrupting shoppers to remind them of […]

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Tags: Greeting Cards · Newsagency opportunities · Tactical display

Diabetic Living magazine works with newspapers

April 26th, 2015 · No Comments

We have some copies of the latest issue of Diabetic Living placed with newsapapers and it is working. This is a title people will purchase on impulse. I figured next to newspapers makes sense to leverage that opportunity. 0 likes

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Tags: magazines · Tactical display

Making a splash for Dolly

December 12th, 2014 · No Comments

I found room yesterday to display all five covers of Dolly for the next week at least. The covers look terrific placed next to each other. We’re fortunate to have fixtures that make eye level full cover display achievable in the magazine department. 4 likes

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Tags: magazines · Tactical display

How to grow Diabetic Living sales

December 12th, 2014 · No Comments

I’ve found the best way to grow Diabetic Living sales is to place it with health titles plus weeklies and or food titles. It’s a magazine often purchased on impulse – hence the importance of location. This week we have it with That’s Life as it always does well from there. 3 likes

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Tags: magazines · Tactical display

Excellent branding and placement leverages traffic

December 10th, 2014 · No Comments

This Kinder Surprise display at the front of the Woolworths supermarket on George Street in Sydney is terrific. There is no missing the Kinder Surprise branding as you enter of leave the store through the main entrance. Kinder Surprise owns the space. From the detail on the floor units to the large posters, this is a consistent and clear […]

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Tags: retail · Tactical display · visual merchandising

Are your One Direction 2015 calendars out?

November 28th, 2014 · No Comments

With One Direction in Australia and on local TV here it’s a good time to get their 2015 calendar out for people who will purchase it for loved-ones at Christmas. Many of our calendar purchases are not destination purchases – tactical placement pays! 3 likes

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Tags: Calendars · Opportunistic retail · Tactical display

See, promoting at the counter works!

November 24th, 2014 · No Comments

Last Friday I wrote about the placement of this Hallmark Christmas snow globe at the counter and how lighting three globes up made it more noticeable. One customer purchased three, others purchased singles. Showing how a product works at the counter pays off. Yes, we can grow sales in our newsagencies by being smart and […]

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Tags: retail · Tactical display

The Christmas space shortage helps drives sales

November 21st, 2014 · No Comments

Like every retail newsagency business this time f year we have no spare space. Indeed, our gift area is so full that we have to put this beautiful range of boxed mugs at one counter. The thrill is that they have been selling. Better than expected. Yes, people are purchasing these premium mugs on impulse […]

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Tags: Gifts · Impulse lines · Tactical display

Lighting up products at the counter to drive sales

November 21st, 2014 · No Comments

Showing people a product in use is far more valuable than showing it not in use. Take this terrific light-up snow globe from hallmark that is part of their exclusive North Pole range. Placing it at the counter and lit up works a treat. People notice. They comment. They buy. This is a perfect example […]

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Tags: Gifts · Tactical display

Relay gives a lesson in retail product placement and promotion

November 7th, 2014 · No Comments

Relay stores at airports in Australia are always worth a visit. They are in traffic rich locations and need their displays work at drawing people into the store. This display at their Canberra outlet is on the corner of the lease line. I stood across from the store for five minutes and saw four people […]

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Tags: Book retailing · Tactical display · visual merchandising

BHG puzzle title at 55% sell through already

November 3rd, 2014 · 4 Comments

Placement above Better Homes and Gardens magazine has helped us achieve a 55% sell through already for this BHG branded puzzle title. While it is selling from our crossword section, the pocket above BHG is performing the best for us. We found the extra pocket because of the BHG floor display unit promoting the Christmas tin. […]

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Tags: crosswords · Tactical display

Calendars with magazines

October 28th, 2014 · No Comments

Here’s another simple placement that drives calendar sales – this time puzzle themed calendars with crossword and puzzle magazines. I’ve seen shoppers come in to spend Under $10 and walk out spending $30. Tactical placement drives a deeper basket. 1 likes

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Tags: crosswords · magazines · Opportunistic retail · Tactical display

Layering product placement to drive sales

October 1st, 2014 · No Comments

We have a three step approach to pitching our 2015 diary range – in part because we don’t have space for one big display and in part because we know that pitching to shoppers several times in a visit helps drive sales. If you look carefully at the photo you can see our layering approach […]

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Tags: Calendars · Tactical display

Think before you place product in retail

September 30th, 2014 · No Comments

Product adjacencies are vital in retail. Get it right and you can drive excellent incremental business. In addition to ensuring that products placed next to each other speak to the same shopper, you need to ensure that the products are safe or at least feel safe together. That’s not the case with this placement of […]

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Tags: retail · Tactical display · visual merchandising

Leveraging interest in Hawthorn

September 19th, 2014 · No Comments

The team setup this display of Hawthorn AFL club themed merchandise at the counter this week.  They included a broad range of products from various suppliers: Hallmark cards and team song button, AFL Beanie Kids, plush. It’s working a treat! 3 likes

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Tags: Tactical display

Dog and cat display update

September 12th, 2014 · No Comments

Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush · Tactical display

Thoughtful product adjacencies drive newsagency sales

September 5th, 2014 · No Comments

The moment we placed the fish and hammer BBQ lighters on either side of the Poo Pourri people started looking at the toilet spray as a Father’s Day gift. Indeed, we sold a bottle of Poo Pourri within minutes of making the change yesterday. the hammer and fish BBQ lighters act as indicators for the […]

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Tags: Newsagency management · Tactical display · visual merchandising

Bringing back the dogs and cats to the newsagency counter

September 1st, 2014 · 1 Comment

We have plush dogs and cats back at the counter as part of a front of store refresh. This move was an easy choice as the last two times we had plush dogs and cats at the counter they did very well. We find shoppers prepared to spend between $15 and $25 extra on impulse lines like […]

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Tags: Newsagency management · Plush · Tactical display

Promote Time magazine with your weeklies

August 24th, 2014 · No Comments

We have placed this week’s Time magazine with the weeklies because of the Robin Williams cover story. Those most likely to purchase this issue on impulse would not go looking for it elsewhere in the magazine department – hence our tactical placement. Tactical placement of a magazine title based on the cover story is the […]

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Tags: magazines · Tactical display

Smart connection with the shopper

August 13th, 2014 · No Comments

I love this sign I saw in a newsagency earlier this week with umbrellas and gumboots as it is smarter and smoother than a traditional retail sign that says buy me. This is not the type of sign I’d usually see in a newsagency for umbrellas. The products themselves are different too – more higher […]

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Tags: Tactical display · visual merchandising

Promoting magazines and newspapers

August 2nd, 2014 · 2 Comments

Here’s how we are promoting the Pacific Magazines Win a $5,000 Shopping Spree with newspapers in another newsagency this week. The two stands are on our dance floor in front of the counter – further forward than newspapers are usually. From replenishment we know for sure that the magazine floor display unit is working. I am […]

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Tags: magazines · Tactical display

Smiles with newspapers

July 27th, 2014 · No Comments

We have been testing these cute small yellow happy plush items with newspapers. Customers smile and occasionally they purchase from here. The main stock of the range is on then other side of the aisle so newspaper shoppers with their eyes open will see them twice. We are constantly trying different items with newspapers – […]

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Tags: Newspapers · Tactical display

Excellent example of attracting shoppers with a ‘deal’

June 24th, 2014 · No Comments

I passed a WH Smith store in Melbourne last week and they were using this 2 for $8 promotion to attract shoppers in-store. While the deal was not good value in my view, the actual promotion was done in such a way so as to make it feel like a good deal. The stand itself […]

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Tags: Impulse lines · Newsagency management · newsagency marketing · Tactical display

A good free-standing magazine fixture

June 13th, 2014 · 5 Comments

Here’s another magazine fixture I saw recently in a transit newsagency. This is a sturdy free standing unit with pockets that hold a good amount of stock. I like that this stand is a space-efficient way of displaying magazines away from the magazine department.  This is often a better way of driving sales than a billboard-like […]

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Tags: magazines · Tactical display

Another magazine cover story on sugar

June 12th, 2014 · 1 Comment

Further to my post on the weekend about the terrific cover story in The Monthly about sugar, the latest healthy Food also has a cover story on sugar. This is a rare and good opportunity to put these two magazines next to each other. Sugar is the in the news and we can increase sales […]

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Tags: magazines · Tactical display