Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Tactical display'

Layering product placement to drive sales

October 1st, 2014 · No Comments

We have a three step approach to pitching our 2015 diary range – in part because we don’t have space for one big display and in part because we know that pitching to shoppers several times in a visit helps drive sales. If you look carefully at the photo you can see our layering approach […]

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Tags: Calendars · Tactical display

Think before you place product in retail

September 30th, 2014 · No Comments

Product adjacencies are vital in retail. Get it right and you can drive excellent incremental business. In addition to ensuring that products placed next to each other speak to the same shopper, you need to ensure that the products are safe or at least feel safe together. That’s not the case with this placement of […]

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Tags: retail · Tactical display · visual merchandising

Leveraging interest in Hawthorn

September 19th, 2014 · No Comments

The team setup this display of Hawthorn AFL club themed merchandise at the counter this week.  They included a broad range of products from various suppliers: Hallmark cards and team song button, AFL Beanie Kids, plush. It’s working a treat! 3 likes

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Tags: Tactical display

Dog and cat display update

September 12th, 2014 · No Comments

Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · Plush · Tactical display

Thoughtful product adjacencies drive newsagency sales

September 5th, 2014 · No Comments

The moment we placed the fish and hammer BBQ lighters on either side of the Poo Pourri people started looking at the toilet spray as a Father’s Day gift. Indeed, we sold a bottle of Poo Pourri within minutes of making the change yesterday. the hammer and fish BBQ lighters act as indicators for the […]

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Tags: Newsagency management · Tactical display · visual merchandising

Bringing back the dogs and cats to the newsagency counter

September 1st, 2014 · 1 Comment

We have plush dogs and cats back at the counter as part of a front of store refresh. This move was an easy choice as the last two times we had plush dogs and cats at the counter they did very well. We find shoppers prepared to spend between $15 and $25 extra on impulse lines like […]

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Tags: Newsagency management · Plush · Tactical display

Promote Time magazine with your weeklies

August 24th, 2014 · No Comments

We have placed this week’s Time magazine with the weeklies because of the Robin Williams cover story. Those most likely to purchase this issue on impulse would not go looking for it elsewhere in the magazine department – hence our tactical placement. Tactical placement of a magazine title based on the cover story is the […]

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Tags: magazines · Tactical display

Smart connection with the shopper

August 13th, 2014 · No Comments

I love this sign I saw in a newsagency earlier this week with umbrellas and gumboots as it is smarter and smoother than a traditional retail sign that says buy me. This is not the type of sign I’d usually see in a newsagency for umbrellas. The products themselves are different too – more higher […]

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Tags: Tactical display · visual merchandising

Promoting magazines and newspapers

August 2nd, 2014 · 2 Comments

Here’s how we are promoting the Pacific Magazines Win a $5,000 Shopping Spree with newspapers in another newsagency this week. The two stands are on our dance floor in front of the counter – further forward than newspapers are usually. From replenishment we know for sure that the magazine floor display unit is working. I am […]

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Tags: magazines · Tactical display

Smiles with newspapers

July 27th, 2014 · No Comments

We have been testing these cute small yellow happy plush items with newspapers. Customers smile and occasionally they purchase from here. The main stock of the range is on then other side of the aisle so newspaper shoppers with their eyes open will see them twice. We are constantly trying different items with newspapers – […]

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Tags: Newspapers · Tactical display

Excellent example of attracting shoppers with a ‘deal’

June 24th, 2014 · No Comments

I passed a WH Smith store in Melbourne last week and they were using this 2 for $8 promotion to attract shoppers in-store. While the deal was not good value in my view, the actual promotion was done in such a way so as to make it feel like a good deal. The stand itself […]

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Tags: Impulse lines · Newsagency management · newsagency marketing · Tactical display

A good free-standing magazine fixture

June 13th, 2014 · 3 Comments

Here’s another magazine fixture I saw recently in a transit newsagency. This is a sturdy free standing unit with pockets that hold a good amount of stock. I like that this stand is a space-efficient way of displaying magazines away from the magazine department.  This is often a better way of driving sales than a billboard-like […]

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Tags: magazines · Tactical display

Another magazine cover story on sugar

June 12th, 2014 · 1 Comment

Further to my post on the weekend about the terrific cover story in The Monthly about sugar, the latest healthy Food also has a cover story on sugar. This is a rare and good opportunity to put these two magazines next to each other. Sugar is the in the news and we can increase sales […]

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Tags: magazines · Tactical display

Day five of five simple moves for increasing sales in your newsagency: move it & move it again

June 6th, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by moving spinners. Do you move your spinners? When was the last time you placed spinners in different locations? If you […]

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Tags: Management tip · Newsagency management · Tactical display

Day three of five simple moves for increasing sales in your newsagency: dance!

June 4th, 2014 · 2 Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by creating a dance floor. In front of your counter, a in a space walked past by more customers that almost […]

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Tags: Newsagency management · newsagency of the future · Tactical display · visual merchandising

Day one of five simple moves for increasing sales in your newsagency: leveraging high traffic locations

June 2nd, 2014 · No Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money from magazine customers. Walk down your main magazine aisle and then walk from there to your counter – what do […]

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Tags: Greeting Cards · Newsagency opportunities · Optimism · retail · Tactical display

Sunday newsagency marketing tip: who buys this?

May 18th, 2014 · No Comments

Every time you place a product on your shop floor or on your shelves you have to step back, look at the placement and ask who WHO BUYS THIS? Once you have your answer, look at what else is placed with the product and ask the same question. If you place items next to each other that […]

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Tags: marketing · marketing tip · newsagency marketing · Tactical display

Co-locating railway partworks works!

May 12th, 2014 · No Comments

Our decision to place the Your Model Railway Village partwork with railways magazines as well as in our artworks section has paid off with 90% of sales from the railway magazine placement. I encourage others to do this. It works. 0 likes

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Tags: Newsagency opportunities · partworks · Tactical display

Promoting Time with women’s weeklies

April 29th, 2014 · No Comments

Beyonce on the cover of Time is reason enough to place it next to weekly magazines. I am thrilled that one of my team members did this on their own initiative – a smart and tactical move. 2 likes

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Tags: magazines · Tactical display

Leveraging newspapers

April 28th, 2014 · No Comments

We have had a good run since Anzac Day promoting the latest Better Homes and Gardens and the My Kitchen Rules Cookbook between our two top selling daily newspapers. Our tiny time and space investment has paid off. We can sell more magazines. 0 likes

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Tags: magazines · Tactical display

Wine with sympathy cards

April 12th, 2014 · No Comments

In the card aisle of one drug store – a convenience store on steroids – they have wine in the card aisle. I am guessing the placement near sympathy cards is not intentional. It gave me a laugh. Good for them pitching wine to card shoppers though. If we could sell wine, this is the […]

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Tags: Greeting Cards · Impulse lines · Tactical display

A successful counter line for your newsagency

March 24th, 2014 · No Comments

A single pocket of Angel Flames candles at the counter can add valuable margin dollars to a purchase. We have done this many times over many years and each time we bring out the Angel Flames we get a terrific result. The pack is small, you could find room in any counter situation. The purchase […]

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Tags: Gifts · Greeting Cards · Tactical display

Tactical placement of BHG drives sales

March 7th, 2014 · No Comments

We’re promoting the latest issue of Better Homes and Gardens with this display at the entrance to the main magazine aisle. Within minutes of putting in place yesterday I saw a customer purchase off it. They had selected a greeting card and was walking past the stand to the counter. I suspect this customer would […]

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Tags: magazines · Tactical display

Promoting crossword titles to holiday-makers

January 6th, 2014 · No Comments

With a surge in holiday travelling we are seeing many new faces. Our team has been leveraging this opportunity with this excellent aisle end display promoting puzzle titles. I was thrilled to walk into the shop and see the initiative they had taken – inncluding the crossword art backdrop and the eye-catching sign. This display […]

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Tags: magazines · Tactical display

Your Garden works as an impulse opportunity

December 23rd, 2013 · No Comments

I put Your Garden in this impulse purchase location on the weekend and shoppers bought the title. I rate this free standing single title floor unit as the most effective I have used in a newsagency. Choose the right title, place the unit in the right location and you can achieve better sales than if […]

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Tags: magazines · Tactical display