Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'Uncategorized'

Good Peppa Pig products from Network

September 11th, 2014 · 2 Comments

I like the Peppa Pig products from Network Services. They are a terrific addition to our Peppa Pig range. Yes, I don’t like the low margin … I wish I was making the 50% and more off these that I make off other Peppa products. But it’s icing so I’ll put up with the inadequate margin […]

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Newsagents abused by the Queensland Country Women’s Association

September 2nd, 2014 · 4 Comments

Like plenty of newsagents I am sure we received stock of The Queensland Country Women’s Association Cookery Book yesterday. Network crows that delayed billing is to assist in maximising your sales. It’s delay billed to try and stop us early returning. Here are my specific issues with issues with the scale of of The Queensland Country Women’s Association Cookery Book to […]

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There goes the masthead of The Weekend Australian newspaper

June 28th, 2014 · 2 Comments

There was a time when newspapers valued their mastheads. Not any more apparently. They prefer to cover them with ads that end up as litter when readers rip them off while walking out of the shop. Shame on those responsible at The Weekend Australian. 6 likes

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Selling magazine subscriptions in-store – with magazines

April 14th, 2014 · No Comments

On the retail tour in the US these last twelve days I have seen several versions of retailers selling magazine sin-store. This is the best and most tech connected – a tablet computer promoting subs in the magazine department and shoppers being encouraged to sign up on the spot. Now, this was in a transit […]

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Newspaper publishers should work together to help the category

March 27th, 2014 · 1 Comment

It is frustrating that Fairfax and News often work against each other in their support of newsagents with collateral and fixtures. Where both company have local capital city dailies they target different shoppers – so there is no reason to block working together. I’d like to see both publishers invest in a small footprint movable […]

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Newspaper covers-up lead story

March 24th, 2014 · 5 Comments

This is one of the worst cases of newspaper editorial cover-up I have seen. The Sunday Telegraph in Sydney yesterday had an ad for Quickflix stuck over the front page headline. So much for news selling newspapers. Shocking. Shameful. I wonder how the editorial team feel. 3 likes

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Merry Christmas!

December 25th, 2013 · 3 Comments

I hope everyone has a wonderful Christmas Day today. Enjoy! 12 likes

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Terrific balloon entrance could work for a newsagency

November 13th, 2013 · 3 Comments

See the effective use of balloons I saw recently to draw attention to a business. I love the two columns, on either side of the door, in the corporate colours. We could do this for at seasons or other times to draw more attention to the entrance – and get people inside. Click on the […]

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Leveraging the taste TV campaign

November 10th, 2013 · No Comments

taste is being advertised extensively on TV at the moment, making it a good magazine title to have in front of people who may not visit looking for it. We are promoting taste in food with a double pocket placement and a second location (varies between weeklies, newspapers and the counter) as a result of noticing the […]

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News Corp. apology to newsagents

October 28th, 2013 · 19 Comments

Good to see News Corp’s Herald and Weekly Times apologise to newsagents about late delivery of the Sunday Herald Sun due to production problems yesterday. This letter was distributed today. Click on the image for details. 3 likes

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Terrific Take 5 gift with purchase

October 11th, 2013 · 4 Comments

The free gemstone gift with purchase with the latest take 5 magazine is proving to be popular. I saw a noticeable lift in sales today. If suspect this is due to the extra real-estate being grabbed by the title thanks to the promotion insert. 1 likes

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Good to see ANF engaged on supermarket duopoly

September 21st, 2013 · 10 Comments

It’s been good to see the ANF listed as one of the industry associations supporting the Australian Retailers Association campaign against the fuel discount programs of the Coles and Woolworths supermarket duopoly. It’s good they are holding the new federal government to account for their election promise about the supermarkets. 11 likes

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Chocolate makes delicious delicious

April 27th, 2013 · 3 Comments

I love the free chocolate issue of delicious magazine … because our customers love it.  Even though I think it’s a mistake to seal a food title in plastic, the free block of Lindt chocolate seems to do the trick.  As usual, we have been supporting this issue in a good location to make the […]

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Merry Christmas

December 25th, 2012 · 6 Comments

I hope everyone passing by here today has a wonderful Christmas Day. If you’re a newsagent, enjoy the day off.  Have a good day with those close and important to you. 6 likes

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Newsagency management tip: treat your landlord like a customer

November 25th, 2012 · 10 Comments

Put your landlord on your customer list so they receive your regular customer communications. Always send seasonal catalogues and flyers to them. Ask them for business – copying, stationery and the like. Make special offers to them. Send them a Christmas card. Send them a birthday card. All of this will show the landlord that […]

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Who exclusive opportunity

October 25th, 2012 · No Comments

Who out tomorrow has exclusive photos of the Justin Timberlake Jessica Biel wedding. It’s an opportunity to give the magazine special treatment, to leverage its point of difference. We are planning promotion at the counter for impulse purchases as well as additional facings with the weekly magazines. 5 likes

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Pink Rolling Stone opportunity

October 3rd, 2012 · No Comments

Pink is on the cover of the latest issue of Rolling Stone magazine and her fans are on social media and raving about the cover photo and the magazine. This will be a collectors item for Pink fans. Newsagents should do something extra with this issue as you are likely to be able to grab […]

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The future of retail

September 13th, 2012 · No Comments

I am here in Denver for the Shop.org Annual Summit.  The first two days have been excellent and the last looks just as good.  While this is essentially a conference about retail and technology – mobile, social, Internet – it is, at its heart, a conference about retail today and into the future. It has […]

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Promoting Australian Traveller and camping titles

June 13th, 2012 · No Comments

We have been supporting the latest issue of Australian Traveller magazine and a selection of camper and 4WD titles with this display in a pillar facing shoppers as they enter the store. The idea here is to bring a category out from the usual location to the rear of the newsagency and show shoppers who […]

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Promoting Men’s Health magazine

May 21st, 2012 · No Comments

We are promoting the latest issue of Men’s Health magazine with this column-based display facing shoppers as they leave our men’s magazine aisle and our newspaper location. While we have the title well represented with sports and fitness titles, we wanted to get it into the front half of the newsagency to grab impulse purchases […]

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More information on the PMP takeover offer

May 11th, 2012 · No Comments

A couple of media outlets yesterday reported on the PMP (parent company of magazine distributor Gordon and Gotch) takeover offer. The reports offered on a little more than we know already. here is the key additional information from Business Spectator: PMP still hasn’t told us who is responsible for the $253 million takeover proposal that […]

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Coles shows what it thinks about the buy Australian campaign by importing Dawn French

April 30th, 2012 · 24 Comments

For all their talk about supporting Australia and Aussie farmers Coles has shown their true colours by importing British comedienne Dawn French to front their FlyBys advertising campaign. There are plenty of Australian personalities who could have fronted this campaign. Every time I see a TV or print ad I find myself thinking about the […]

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1st Fleet in administration

April 26th, 2012 · No Comments

Trucking company 1st Feet went into administration today.  This will cause some pain in the magazine distribution world.  Twitter is the best place for up to date news. 1,000 jobs at risk.  There are consequences to cutting costs, especially in the logistics space. There is no news yet on the implications for magazine distribution. 0 […]

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Australian Traveller changes on sale based on newsagent feedback

March 30th, 2012 · No Comments

Following newsagent feedback here the publishers of Australian Traveller magazine have adjusted their production of the magazine to the start of the month rather than the end of the month. This is a terrific move and one newsagents should applaud as it is proof of their opinions being listened to. The next issue goes on […]

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Australia Post offers digital mailboxes

March 28th, 2012 · 1 Comment

I was interested to see the Australia Post announcement of a new digital mailbox service a couple of days ago.  It’s a fascinating offer, putting into one digital storage place a range of items. So it’s more of a storage space than a mail box as such. The Australia Post announcement comes a couple of […]

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