Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

When you’re short of magazine space

November 25th, 2014 · No Comments

Check out how a Woolworths in Brisbane handles being short of magazine space – they turn a pocket into something less and cramp stock in anyway. Recipes+ is one of several titles treated this was in the Woolworths in Brisbane I visited yesterday. 4 likes

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Tags: magazines · visual merchandising

When space is short…

November 13th, 2014 · 2 Comments

This is a silver lining story. We’re short of space – who isn’t this time of the year?! We had nowhere to put the large Hallmark Mickey Itty Bitty stock. The team placed them above magazine at the back of the show. Now, more customers look at the back of the shop as a result. Great […]

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Tags: visual merchandising

Make shopping easier and sales increase in the newsagency

November 11th, 2014 · No Comments

By placing loose soap we sell in an organza bag with a product tag inside has driven excellent sales growth for us. It also streamlined selling at the counter, shifting the packaging work from the counter during a sale to the shop floor during quite times. I think the sales boost has come from shoppers […]

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Tags: retail · visual merchandising

Inspiring visual merchandising

November 8th, 2014 · No Comments

If ever I want inspiration for visual merchandising I go to The Works in hawthorn, on Burwood Road, newer my office. There you can see what their buying and VM experts consider to be best practice for the season. Yellow is in. We have access to similar products – recreating this display or something like […]

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Tags: visual merchandising

Relay gives a lesson in retail product placement and promotion

November 7th, 2014 · No Comments

Relay stores at airports in Australia are always worth a visit. They are in traffic rich locations and need their displays work at drawing people into the store. This display at their Canberra outlet is on the corner of the lease line. I stood across from the store for five minutes and saw four people […]

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Tags: Book retailing · Tactical display · visual merchandising

Fitting more magazines into the fixtures

November 4th, 2014 · 1 Comment

I was asked last week in response to my post that we had cut 250 magazine pockets and no titles how we fitted magazines. This photo shows how we fit in UK titles. In the top row we have eight titles in three pockets. This is more efficient. This photo shows how we are fitting in […]

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Tags: magazines · visual merchandising

Happy Halloween

October 31st, 2014 · No Comments

Have a great day in-store today. Halloween is an opportunity for plenty of fun. We are very close to selling out. What little we have left will be discounted from late today. Halloween is a perfect segue from Father’s Day into Christmas. It’s also a day to blow off steam if you’re into dress-ups in-store. […]

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Tags: visual merchandising

Terrific Woolworths Halloween engagement

October 31st, 2014 · No Comments

A colleague sent me this photo of Halloween in a Woolworths supermarket in regional NSW. I like that they have created something for shoppers to step into and through. This approach works well for Halloween – it’s an interactive season. 2 likes

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Tags: retail · visual merchandising

Stunning retail #4

October 24th, 2014 · No Comments

See how this retailer in a mall in Guangzhou, China has used a tree to bring the outdoors inside and make their shop more appealing. This mall is completely underground. There is no natural light. Space is tight. Click on the image, see the detail. 3 likes

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Tags: retail · visual merchandising

Stunning retail #3

October 24th, 2014 · No Comments

Check out the shop front created from old coat hangers that I saw in Guangzhou, China earlier this week. In a mall with more than 1,000 retail outlet, gaining shopper attention is challenging. This stands out for their different shop front and clever use of hangers. 3 likes

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Tags: retail · visual merchandising

Stunning retail #2

October 24th, 2014 · No Comments

This retailer in Guangzhou, China sells cheap home brand products. Prices are a third of similar items elsewhere. The shop fit, layout and store operations reflect quality. You only notice low prices when you look at specific items. This is a smart way to sell on price. 3 likes

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Tags: retail · visual merchandising

Stunning retail #1

October 24th, 2014 · No Comments

fang suo commune in Guangzhou, China is a stunning retail business. It’s a bookshop, magazine shop, gift shop, stationery shop, clothes shop and coffee shop. Oh, and it’s an art gallery – all in the one large open space in a premium shopping mall. It was quiet, even at the sales counter. The product mix […]

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Tags: retail · visual merchandising

International airport duty free retail displays educate on visual merchandising

October 21st, 2014 · No Comments

I get a kick out of displays I see in international airport duty free stores. They teach plenty about visual merchandising. This Andy Warhol themed Absolute display is a good example. The detail in connecting the floor mat and the lamp cover, for example, is excellent. The layering of the elements on the display gives […]

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Tags: visual merchandising

Retail theatre at the counter – clever visual merchandising

October 20th, 2014 · No Comments

A team member created this display of Halloween-themed Mickey and Minnie Hallmark Itty Bittys at the counter. I love  Mickey and Minnie cascading out of a cauldron watched over by a spider, spilling across the front of the counter. I call this retail theatre because it tells a story and represents movement. It is not your usual […]

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Tags: visual merchandising

Dolly Halloween tatts support the season

October 17th, 2014 · No Comments

Dolly is another magazine supporting halloween and reminding newsagents that this is a season to get behind. Their engagement with the season provides an indication of who we could pitch Halloween products to. Newsagents with Halloween products in-store should include all magazines engaged with the season in their displays. 1 likes

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Tags: Newsagency management · newsagency marketing · visual merchandising

This is a cool way to cap an aisle

October 11th, 2014 · No Comments

I love this aisle cap at one of the WH Smith outlets I visited this week. It’s  eye-catching and informative – drawing attention to the stock. I like the angle as it is more inviting to enter the aisle than a straight facing usual aisle end that we see in many newsagencies in Australia. This […]

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Tags: Newsagency management · retail · visual merchandising

Standing out in the crowded macaron space

October 6th, 2014 · No Comments

Macarons are everywhere these days. These once hard to find tasty treats are being sold in many different businesses. This is why I liked the retailer I saw in London yesterday – they created a retail space that made the product the hero, that made their macarons have a sense of difference over the macarons you […]

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Tags: retail · visual merchandising

Think before you place product in retail

September 30th, 2014 · No Comments

Product adjacencies are vital in retail. Get it right and you can drive excellent incremental business. In addition to ensuring that products placed next to each other speak to the same shopper, you need to ensure that the products are safe or at least feel safe together. That’s not the case with this placement of […]

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Tags: retail · Tactical display · visual merchandising

Detail is everything in visual merchandising

September 25th, 2014 · No Comments

This photo reflects the value value of detail in visual merchandising. In addition to careful product selection, thoughtful adjacencies and compelling displays, you need to entertain and surprise when shoppers are close to a display. That’s what is happening with this Halloween display. Yesterday, I was thrilled when a kid was scared when he saw the spider. […]

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Tags: visual merchandising

Visual merchandising tip: use a backing colour

September 13th, 2014 · No Comments

It’s amazing the different inserting a colour sheet in a fixture can make to bring focus to products. Without the backing sheet the products blend with colours from other shelves showing through. With the sheets you see the product on the shelf and not what is behind it. This is a simple and effective VM tip. The […]

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Tags: visual merchandising

Thoughtful product adjacencies drive newsagency sales

September 5th, 2014 · No Comments

The moment we placed the fish and hammer BBQ lighters on either side of the Poo Pourri people started looking at the toilet spray as a Father’s Day gift. Indeed, we sold a bottle of Poo Pourri within minutes of making the change yesterday. the hammer and fish BBQ lighters act as indicators for the […]

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Tags: Newsagency management · Tactical display · visual merchandising

Stunning retail window display

September 2nd, 2014 · No Comments

The photo shows a window of a fashion store in Melbourne. I’ve loaded a high-res version so you can see the detail and in this why what it is so stunning. The black and white backing is painted on a flat wall so as to give the illusion of shape. Stunning. It’s an excellent example of terrific visual merchandising. 4 […]

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Tags: visual merchandising

Brilliant window display in Launceston

August 27th, 2014 · 1 Comment

Check out the terrific window display at Birchalls in downtown Launceston. It speaks to range, fun and service. Jigsaw shoppers would feel they could find whatever they want. It’s an excellent example of how to use your window to attract shoppers. 5 likes

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Tags: visual merchandising

Presentation is everything in retail

August 16th, 2014 · No Comments

I love this display of fresh fruit in front of the sandwich bar at a cafe I was in earlier this week. It’s different to a usual sandwich display. Take the fruit away and you have a sandwich display. Add the fruit and your attention is grabbed by colour and freshness. This terrific example of retail […]

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Tags: retail · visual merchandising

Smart connection with the shopper

August 13th, 2014 · No Comments

I love this sign I saw in a newsagency earlier this week with umbrellas and gumboots as it is smarter and smoother than a traditional retail sign that says buy me. This is not the type of sign I’d usually see in a newsagency for umbrellas. The products themselves are different too – more higher […]

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Tags: Tactical display · visual merchandising