Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

Stunning retail theatre in London

September 5th, 2015 · No Comments

A couple of days ago I got to visit and get a good look at Choccywoccydoodah, a chocolate shop selling chocolate cakes and confectionery. Their displays are stunning and inspiring, showing the value of allowing good products to be the hero. The fittings and the shop itself are not relevant as the products are all […]

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Tags: confectionary · visual merchandising

Inspiring, innovative Visual Merchandising

September 4th, 2015 · No Comments

The most innovative and inspiring visual merchandising I have seen over the last few days in the UK was in a pop-up gift shop on Carnaby Street. Nothing purpose made here. A trestle table and some bricks. The natural timber and brings provide a warmth base to the display and the shop overall. Click on the […]

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Tags: visual merchandising

Attention grabbing magazine display

August 20th, 2015 · No Comments

This fanned stack display of the latest issue of Porter magazine is eye-catching. The photo does not do it justice. Many entering the shop where I took the photo stopped and looked at the title – this is the most important function of any display. Newsagents receiving sufficient volume of a title to create such a display […]

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Tags: magazines · visual merchandising

Simple displays work well

August 4th, 2015 · 1 Comment

On stands and in common spaces there are plenty of good examples of low cost displays and merchandising at the Gift fair in Melbourne. This use of pallets for creating a noticeboard and display table could work in many businesses. Gone are the days of spending more than we should on refitting shops. Instead, it is […]

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Tags: visual merchandising

Cards in the window could drive card sales for newsagents

July 21st, 2015 · No Comments

Every card shop I have seen in the UK this trip has cards in the window. Our channel accounts for 35% of all greeting cards sold in Australia yet we rarely promote cards in our windows. We are lazy. We are missing an opportunity here. I wonder what we could do for sales with creative window displays featuring cards. […]

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Tags: Greeting Cards · visual merchandising

The value of taking time with magazine placement

July 20th, 2015 · No Comments

Check out the placement of The Monthly and Harvard Business Review in a newsagency I visited last week. While the display looked okay, there was nothing wrong with it, I thought it could be more successful, especially for The Monthly, the title I expect they will sell many more copies of each issue. Given the […]

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Tags: magazines · visual merchandising

Impactful visual merchandising

July 10th, 2015 · No Comments

I love the aisle end display I saw at a Coles supermarket in Brisbane a few days ago. The impact is strong, unmissable. I love the single product focus on each aisle end. While I am sure Cadbury is paying for the space, the idea is one newsagents could consider. Click on the image for […]

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Tags: visual merchandising

EB Games shows how to be consistent

June 23rd, 2015 · No Comments

Further to my post about the eye catching sale being run at EB Games at Knox, check out the equally eye catching sale I saw at their Queen Street Auckland store yesterday. The two photos speak to the terrific consistency of execution by EB Games outlets. This is the way to leverage your retail brand. 1 […]

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Tags: marketing · marketing tip · retail · visual merchandising

A retail future trend for newsagents to use

June 16th, 2015 · No Comments

For a couple of years now I have been seeing specialist retail businesses in the US and elsewhere using more fixtures in-store that are every day furniture items. In many situations these fixtures themselves are for sale in the businesses. This trend of using every furniture for fixtures challenges the traditional model of purpose built retail fixtures. It […]

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Tags: Newsagency opportunities · visual merchandising

Brilliant greeting card visual merchandising idea for newsagents

June 7th, 2015 · No Comments

I love this simple yet effective use of a tree brand for featuring greeting cards in a shop I visited this week. They have slices slots into the branch and placed cards in those slots. This is a terrific way you can display cards off location, to attract impulse purchases – since there will be people […]

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Tags: visual merchandising

Disrupting foot traffic can get your retail business noticed

May 23rd, 2015 · No Comments

Walking through the city the other day I stopped to look inside this shop with a bike and fresh produce parked at the front door. I stopped because a bike like this with produce was out of place in the middle of a busy city. Inside was a coffee shop. The  bike and fresh produce offered […]

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Tags: marketing · retail · visual merchandising

Small moves matter in visual merchandising in retail

May 23rd, 2015 · No Comments

What makes this display of small plush items noticeable and effective compared to average is the impression of motion achieved by one of the cute little characters pushing out of the display. Whether intentional or not, this character reaching out is what got me stopping for a look. Without it the display would have looked flat, two […]

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Tags: visual merchandising

Displaying magazine value packs

May 14th, 2015 · No Comments

Check out how one newsagent displays magazine value packs – all together in one section appropriate to the titles. I saw this in three placed in their business. I think this approach to placement works better than these titles being mixed in with unbaked titles. 3 likes

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Tags: magazines · visual merchandising

Visual merchandising inspiration: watch chandeliers

May 1st, 2015 · No Comments

I love how Swatch uses watches as chandeliers in some of its stores. It attracts attention and makes the product the hero. There is no doubting their product focus. More and more retailers are using what they sell in a functional way in-store. 4 likes

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Tags: visual merchandising

Small format magazine floor display unit

April 18th, 2015 · No Comments

I like the single purpose floor display unit supplied to retailers for holding and promoting the 2015 swimsuit edition of Sports Illustrated magazine. This stand has lower profile than the floor stands we see in Australia. Italy has a terrific shelf at the bottom for holding bulk stock – this stabilises the stand and provides excellent […]

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Tags: magazines · visual merchandising

#1 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 16th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #1: remove all magazine posters. Magazine sales have been declining between 5% and 9% year […]

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Tags: magazines · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail · visual merchandising

Easter window inspiration

March 14th, 2015 · No Comments

This photo shows an Easter window display in a Thomas Dux outlet. It works well for this kid-focussed season as it plays on the colouring competition, treasure hunt and other themes. The photo serves as inspiration for newsagents considering their displays. 5 likes

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Tags: visual merchandising

Full displays drive sales in the newsagency

March 13th, 2015 · No Comments

Stack em high watch em fly is what retailers are encouraged to do to drive sales. For many product categories in newsagencies today it is true – a full display works best, much better than a half-full display which can hamper sales. I encourage newsagents to maintain full magazine displays as I think they work better than […]

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Tags: magazines · Newsagency management · visual merchandising

Excellent visual merchandising of plush ideal for a newsagency

March 7th, 2015 · 3 Comments

I love this simple yet effective display of plush I saw on the Wild Republic stand at the Gift fair in Sydney recently. It makes a broad range of products accessible to adults and kids. At the front of a newsagency, this display would attract new shoppers, younger shoppers and those who shop for young […]

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Tags: visual merchandising

The more valuable shopper for the newsagency

March 2nd, 2015 · 1 Comment

We decide who steps foot through the front door of our shops by the pitch in our front window. A windor promoting low margin product will attract low margin shoppers. A window promoting lottery products will attract lottery shoppers. The window promoting higher margin homewares will attract a shower for homewares. We decide who shops with […]

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Tags: Gifts · visual merchandising

Repurposing the floor display units

February 28th, 2015 · 2 Comments

If we repurpose a floor display unit or a spinner – to hold stock other than that for the brand for which it was originally supplied – we place collateral specific to the new product placed on the stand. In the photo we have a stand provided for a range of one-shot plush which is […]

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Tags: visual merchandising

Gift Fair good for visual merchandising ideas

February 24th, 2015 · No Comments

Plenty of the stands at the Gift Fair in Sydney over the weekend presented visual merchandising ideas with picking up – like this display from Wild Republic. Their simple use of boxes and layers shows off their products in an appealing and shopable way. One of the best ways encourage team members to create different […]

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Tags: visual merchandising

Terrific visual merchandising from Haigh’s

February 21st, 2015 · 1 Comment

The window of the Haigh’s store on George Street in Sydney is based around a Top 10 music theme but the Top ten are their top ten products. The execution is excellent – quite eye catching. The window is effective as it gets people who might otherwise not look at a window display promoting chocolate […]

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Tags: marketing · marketing tip · visual merchandising

If you sell paper shredders

January 8th, 2015 · 1 Comment

If you sell paper shredders in your newsagency here’s a great way to get attention. I saw it at a trade show yesterday. They had a range pf shredders on display and in front of each type is a see-through cylinder of paper shredded – so you can see the type of shred. This simple […]

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Tags: Stationery · visual merchandising

I like this magazine stand

December 18th, 2014 · No Comments

I like this low-profile magazine stand at one of the news outlets on the departure level at Adelaide airport. It holds plenty of stock with full face display and allows good sight lines across the business. It’s ideal for high volume titles – like our see in these transit newsagencies. 1 likes

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Tags: magazines · visual merchandising