Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

International airport duty free retail displays educate on visual merchandising

October 21st, 2014 · No Comments

I get a kick out of displays I see in international airport duty free stores. They teach plenty about visual merchandising. This Andy Warhol themed Absolute display is a good example. The detail in connecting the floor mat and the lamp cover, for example, is excellent. The layering of the elements on the display gives […]

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Tags: visual merchandising

Retail theatre at the counter – clever visual merchandising

October 20th, 2014 · No Comments

A team member created this display of Halloween-themed Mickey and Minnie Hallmark Itty Bittys at the counter. I love  Mickey and Minnie cascading out of a cauldron watched over by a spider, spilling across the front of the counter. I call this retail theatre because it tells a story and represents movement. It is not your usual […]

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Tags: visual merchandising

Dolly Halloween tatts support the season

October 17th, 2014 · No Comments

Dolly is another magazine supporting halloween and reminding newsagents that this is a season to get behind. Their engagement with the season provides an indication of who we could pitch Halloween products to. Newsagents with Halloween products in-store should include all magazines engaged with the season in their displays. 1 likes

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Tags: Newsagency management · newsagency marketing · visual merchandising

This is a cool way to cap an aisle

October 11th, 2014 · No Comments

I love this aisle cap at one of the WH Smith outlets I visited this week. It’s  eye-catching and informative – drawing attention to the stock. I like the angle as it is more inviting to enter the aisle than a straight facing usual aisle end that we see in many newsagencies in Australia. This […]

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Tags: Newsagency management · retail · visual merchandising

Standing out in the crowded macaron space

October 6th, 2014 · No Comments

Macarons are everywhere these days. These once hard to find tasty treats are being sold in many different businesses. This is why I liked the retailer I saw in London yesterday – they created a retail space that made the product the hero, that made their macarons have a sense of difference over the macarons you […]

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Tags: retail · visual merchandising

Think before you place product in retail

September 30th, 2014 · No Comments

Product adjacencies are vital in retail. Get it right and you can drive excellent incremental business. In addition to ensuring that products placed next to each other speak to the same shopper, you need to ensure that the products are safe or at least feel safe together. That’s not the case with this placement of […]

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Tags: retail · Tactical display · visual merchandising

Detail is everything in visual merchandising

September 25th, 2014 · No Comments

This photo reflects the value value of detail in visual merchandising. In addition to careful product selection, thoughtful adjacencies and compelling displays, you need to entertain and surprise when shoppers are close to a display. That’s what is happening with this Halloween display. Yesterday, I was thrilled when a kid was scared when he saw the spider. […]

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Tags: visual merchandising

Visual merchandising tip: use a backing colour

September 13th, 2014 · No Comments

It’s amazing the different inserting a colour sheet in a fixture can make to bring focus to products. Without the backing sheet the products blend with colours from other shelves showing through. With the sheets you see the product on the shelf and not what is behind it. This is a simple and effective VM tip. The […]

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Tags: visual merchandising

Thoughtful product adjacencies drive newsagency sales

September 5th, 2014 · No Comments

The moment we placed the fish and hammer BBQ lighters on either side of the Poo Pourri people started looking at the toilet spray as a Father’s Day gift. Indeed, we sold a bottle of Poo Pourri within minutes of making the change yesterday. the hammer and fish BBQ lighters act as indicators for the […]

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Tags: Newsagency management · Tactical display · visual merchandising

Stunning retail window display

September 2nd, 2014 · No Comments

The photo shows a window of a fashion store in Melbourne. I’ve loaded a high-res version so you can see the detail and in this why what it is so stunning. The black and white backing is painted on a flat wall so as to give the illusion of shape. Stunning. It’s an excellent example of terrific visual merchandising. 4 […]

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Tags: visual merchandising

Brilliant window display in Launceston

August 27th, 2014 · 1 Comment

Check out the terrific window display at Birchalls in downtown Launceston. It speaks to range, fun and service. Jigsaw shoppers would feel they could find whatever they want. It’s an excellent example of how to use your window to attract shoppers. 5 likes

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Tags: visual merchandising

Presentation is everything in retail

August 16th, 2014 · No Comments

I love this display of fresh fruit in front of the sandwich bar at a cafe I was in earlier this week. It’s different to a usual sandwich display. Take the fruit away and you have a sandwich display. Add the fruit and your attention is grabbed by colour and freshness. This terrific example of retail […]

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Tags: retail · visual merchandising

Smart connection with the shopper

August 13th, 2014 · No Comments

I love this sign I saw in a newsagency earlier this week with umbrellas and gumboots as it is smarter and smoother than a traditional retail sign that says buy me. This is not the type of sign I’d usually see in a newsagency for umbrellas. The products themselves are different too – more higher […]

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Tags: Tactical display · visual merchandising

Buying visual merchandising props as important as buying stock

August 7th, 2014 · No Comments

Every retailer wants unique products that no other retailers nearby have. I have heard plenty get upset when a nearby retailer sources the same product. Good visual merchandising can help you tell a different story with the same product, it can help you pitch to a different customer. My experience is that investing time in […]

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Tags: visual merchandising

Showing to sell

August 4th, 2014 · No Comments

I love this photo I took at the Home and Giving Fair at the show grounds in Melbourne yesterday as it is a reminder of the value of showing off a good product. The donuts are soap. Left in the retail packaging they look good. Taken out and placed on a tray they look stunning. […]

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Tags: visual merchandising

Terrific visual merchandising in Coles

July 30th, 2014 · 3 Comments

This display of Coke and related product in a Coles supermarket in Melbourne is bold and eye-catching. The inflated Sherrin AFL football hanging above the boxes arranged as a stadium caps it off well. The display shows what can be done with creative placement of product on the shop floor. Sure in this Coles they […]

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Tags: visual merchandising

Excellent signage helps capture your shopper

July 29th, 2014 · No Comments

I love the signage used in this Typo store for signposting their craft area. The sign reflects fun and connects with the younger shopper attracted to this store. I watched as shoppers were drawn down to this display, at the back of the store. The sign worked. We compete with this business but they are […]

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Tags: visual merchandising

Terrific use of the ceiling in a retail store

July 29th, 2014 · No Comments

Check out how one retailer I visited recently is embracing the ceiling with the wallpaper going up the walls and onto the ceiling. The book theme is perfect for as they also sell books. The books on the ceiling help give you an impression that you are shoe where special, somewhere different to out there. […]

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Tags: Newsagency management · retail · visual merchandising

Inspiring kikki.k window

July 26th, 2014 · No Comments

The latest window display being used by kikki.k looks terrific: it uses bold colours, an inspiring message … follow your path … and a sense of forward motion to attract. I am sure this display, in all their stores, will drive good shopper traffic for the group – how could it not? This is the type of […]

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Tags: visual merchandising

Terrific visual merchandising at David Jones

July 26th, 2014 · No Comments

I was impressed with this visual merchandising display on the floor of David Jones in Sydney. From the required pyramid shape to the story of the product mix to the placement such that it disrupts traffic flow and therefore had to be noticed – it works well. This display is a good one to remember when creating displays in-store because of the VM boxes […]

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Tags: visual merchandising

Vogue covers up the competition

July 21st, 2014 · No Comments

The latest issue of Vogue Australia covers the title behind it with the card holding the St Tropez tan gift with purchase. I moved it after I took the photo so it was in the top pocket and not obscuring anything. In many newsagencies I suspect it would not be moved – thereby blocking the […]

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Tags: magazines · visual merchandising

The world cup of beer

June 25th, 2014 · 1 Comment

In a supermarket a few days ago I saw this World Cup themed display promoting beer. Whereas other retailers had displays of soccer balls and players, this retailers was focussed on the competition through products they sell. Very clever. The display is also interesting because it adheres to the basics of good visual merchandising: pyramid […]

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Tags: visual merchandising

The unexpected gets noticed in retail

June 25th, 2014 · No Comments

In a large book and clothing shop a couple of days ago I noticed a structural column in the middle of the shop that would otherwise be an eyesore was host to a beautiful garden with live plants shoppers were encouraged to touch. Here, deep in the shopping mall and in the middle of a large […]

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Tags: visual merchandising

Using colour to underline a display

June 25th, 2014 · No Comments

I love the use of the bright blue fabric to draw attention to the entrance display in this shoe shop I saw on the weekend. From across the mall you could see the blue. It was the brightest spot in the store, it drew you to have a look … and that’s the goal of […]

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Tags: Colour blocking · visual merchandising

Excellent visual merchandising example

June 25th, 2014 · No Comments

I saw this coffee-themed display is a supermarket a few days ago and stopped to take in everything they had done to make such a stunning display.  I call it stunning because it stopped me in my tracks – it had everything: clear signage, a pyramid structure, an excellent range of products – from individual […]

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Tags: retail · visual merchandising