Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

Terrific visual merchandising in Coles

July 30th, 2014 · 1 Comment

This display of Coke and related product in a Coles supermarket in Melbourne is bold and eye-catching. The inflated Sherrin AFL football hanging above the boxes arranged as a stadium caps it off well. The display shows what can be done with creative placement of product on the shop floor. Sure in this Coles they […]

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Tags: visual merchandising

Excellent signage helps capture your shopper

July 29th, 2014 · No Comments

I love the signage used in this Typo store for signposting their craft area. The sign reflects fun and connects with the younger shopper attracted to this store. I watched as shoppers were drawn down to this display, at the back of the store. The sign worked. We compete with this business but they are […]

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Tags: visual merchandising

Terrific use of the ceiling in a retail store

July 29th, 2014 · No Comments

Check out how one retailer I visited recently is embracing the ceiling with the wallpaper going up the walls and onto the ceiling. The book theme is perfect for as they also sell books. The books on the ceiling help give you an impression that you are shoe where special, somewhere different to out there. […]

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Tags: Newsagency management · retail · visual merchandising

Inspiring kikki.k window

July 26th, 2014 · No Comments

The latest window display being used by kikki.k looks terrific: it uses bold colours, an inspiring message … follow your path … and a sense of forward motion to attract. I am sure this display, in all their stores, will drive good shopper traffic for the group – how could it not? This is the type of […]

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Tags: visual merchandising

Terrific visual merchandising at David Jones

July 26th, 2014 · No Comments

I was impressed with this visual merchandising display on the floor of David Jones in Sydney. From the required pyramid shape to the story of the product mix to the placement such that it disrupts traffic flow and therefore had to be noticed – it works well. This display is a good one to remember when creating displays in-store because of the VM boxes […]

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Tags: visual merchandising

Vogue covers up the competition

July 21st, 2014 · No Comments

The latest issue of Vogue Australia covers the title behind it with the card holding the St Tropez tan gift with purchase. I moved it after I took the photo so it was in the top pocket and not obscuring anything. In many newsagencies I suspect it would not be moved – thereby blocking the […]

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Tags: magazines · visual merchandising

The world cup of beer

June 25th, 2014 · 1 Comment

In a supermarket a few days ago I saw this World Cup themed display promoting beer. Whereas other retailers had displays of soccer balls and players, this retailers was focussed on the competition through products they sell. Very clever. The display is also interesting because it adheres to the basics of good visual merchandising: pyramid […]

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Tags: visual merchandising

The unexpected gets noticed in retail

June 25th, 2014 · No Comments

In a large book and clothing shop a couple of days ago I noticed a structural column in the middle of the shop that would otherwise be an eyesore was host to a beautiful garden with live plants shoppers were encouraged to touch. Here, deep in the shopping mall and in the middle of a large […]

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Tags: visual merchandising

Using colour to underline a display

June 25th, 2014 · No Comments

I love the use of the bright blue fabric to draw attention to the entrance display in this shoe shop I saw on the weekend. From across the mall you could see the blue. It was the brightest spot in the store, it drew you to have a look … and that’s the goal of […]

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Tags: Colour blocking · visual merchandising

Excellent visual merchandising example

June 25th, 2014 · No Comments

I saw this coffee-themed display is a supermarket a few days ago and stopped to take in everything they had done to make such a stunning display.  I call it stunning because it stopped me in my tracks – it had everything: clear signage, a pyramid structure, an excellent range of products – from individual […]

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Tags: retail · visual merchandising

Smart retailers embrace colour blocking

June 25th, 2014 · No Comments

I’m posting this photo of an example of how a cake shop is using colour blocking to create a more visually effective display. We have many opportunities in our newsagencies to do this – to collect products together based on colour. The result should have a strong visual impact. It should also bring to the spotlight […]

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Tags: Colour blocking · visual merchandising

Why colour blocking is important for newsagents and how to do it

June 19th, 2014 · No Comments

At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display. This gift / homewares supplier laid out their stand by colour, taking care to place colours […]

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Tags: Colour blocking · Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Terrific colour blocking of stationery

June 18th, 2014 · No Comments

Check out the colour blocking of stationery that I saw at a newsagency-like Whitcoulls store in New Zealand earning this week. It looks good, very appealing. Their clever buying and in-store colour blocking helps them position paper clips, bulldog clips and rubber bands differently to what we see in the average Australian newsagency. This approach […]

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Tags: Colour blocking · Stationery · visual merchandising

An excellent window display offers inspiration

June 17th, 2014 · No Comments

I love this window display I saw in a home furnishings store Sunday night in Christchurch. I love it because it demonstrates the successful pyramid approach to building a display and because it uses seven tables, chairs and frames for the structure on which the products are placed – providing us with ideas we can […]

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Tags: visual merchandising

Excellent visual merchandising of cushions

June 14th, 2014 · No Comments

I saw this display of cushions at the Gibson / Unity showroom in Melbourne earlier this week. While the cushions themselves are impressive and make a perfect gift offer for a newsagency, the display itself was even more stunning. Using a couch as the ‘stand’ is perfect. It’s the type of visual merchandising that is perfect […]

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Tags: visual merchandising

Selling the visual merchandising fixture

June 14th, 2014 · No Comments

We purchased this wire frame of a female torso for a display we are creating in-store and another retailer saw it and purchased it at a nice margin. It’s cool when this happens, and surprising. It’s a reminder to not underestimate what we can sell in our businesses. A newsagency selling a wire female torso […]

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Tags: visual merchandising

Letting a well-known brand own your space

June 11th, 2014 · No Comments

I love the way the Fisher Price brand owns this fixture housing its products. This stand has more impact than if the products were on the same fixture without the Fisher price branding on the aisle end and on the shelves themselves. I think a shopper looking at this stand will be more confident as it […]

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Tags: visual merchandising

Day three of five simple moves for increasing sales in your newsagency: dance!

June 4th, 2014 · 2 Comments

This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by creating a dance floor. In front of your counter, a in a space walked past by more customers that almost […]

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Tags: Newsagency management · newsagency of the future · Tactical display · visual merchandising

Stunning window display for hair pomade

June 3rd, 2014 · No Comments

This stunning window display in Brisbane promoting Uppercut Hair Pomade caught my eye this morning. The goal of any visual merchandising has to be to get you to notice a product. This display worked. I noticed and stopped to look. The symmetrical placement of the hair pomade product is more impactful and noticeable than a […]

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Tags: visual merchandising

AWW backing card covers the magazine

April 17th, 2014 · No Comments

The backing card supplied to promote the royal tour editions of AWW and OK! is big and covers the magazine behind it. This is okay if it’s a Bauer title as they are damaging themselves but if it’s a competitor product behind it’s unfair. We have removed the backing cards as I don’t think they […]

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Tags: magazines · visual merchandising

Another amazing food display in a supermarket

April 12th, 2014 · No Comments

This is an amazing display of zucchini and tomatoes in a suburban supermarket in Kansas City. Inspirational visual merchandising - making the product the hero through a good display and bright colours. Whoever made this happen has a passion for retail. 6 likes

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Tags: visual merchandising

Brilliant merchandising of vegetables

April 11th, 2014 · 1 Comment

Now this is a different way to display asparagus and spring onions – standing up on a shelf. They also had broccoli and other vegetables on vertical shelves – very smart and enticing for the shopper. This is excellent and inspiring visual merchandising – it shows what can be done even with something you thought […]

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Tags: visual merchandising

Refreshing Easter in the newsagency

April 11th, 2014 · No Comments

The workshops  I have been lucky to be part of here in the US this week underscore the importance of keeping the retail offer fresh.  This does not mean keeping displays tidy, no, it means creating fresh displays through a season pitching new opportunities. In all major seasons here retailers in channels similar to newsagency […]

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Tags: Gifts · visual merchandising

Using Disney Princess to sell across product categories

February 25th, 2014 · No Comments

The Disney Princess brand topped the 2012 licencing franchise list as the brand generating the most revenue – sales in excess of $1B – according to industry newsletter The Licencing Letter. In 2013 it continued to play a vital role in the financial success of the Disney corporation. This matters to newsagents because we have […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Blocking traffic can drive sales

February 23rd, 2014 · 1 Comment

We moved the floor display unit promoting the Pacific Magazines win a car promotion to partially block one of the entrances to the business Thursday. It’s worked a treat – delivering more sales of the promoted titles. That’s Life and Who have especially benefited. I think the incremental sales have been as a result of […]

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Tags: magazines · visual merchandising