Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

Small format magazine floor display unit

April 18th, 2015 · No Comments

I like the single purpose floor display unit supplied to retailers for holding and promoting the 2015 swimsuit edition of Sports Illustrated magazine. This stand has lower profile than the floor stands we see in Australia. Italy has a terrific shelf at the bottom for holding bulk stock – this stabilises the stand and provides excellent […]

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Tags: magazines · visual merchandising

#1 of five provocative suggestions to challenge how you view and manage your retail newsagency

March 16th, 2015 · 1 Comment

This week I will publish five deliberately provocative suggestions on aspects of retail newsagency management and operation. My goal is to challenge newsagents and their suppliers to break free from the past and engage in more present day retail Suggestion #1: remove all magazine posters. Magazine sales have been declining between 5% and 9% year […]

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Tags: magazines · marketing · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · retail · visual merchandising

Easter window inspiration

March 14th, 2015 · No Comments

This photo shows an Easter window display in a Thomas Dux outlet. It works well for this kid-focussed season as it plays on the colouring competition, treasure hunt and other themes. The photo serves as inspiration for newsagents considering their displays. 5 likes

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Tags: visual merchandising

Full displays drive sales in the newsagency

March 13th, 2015 · No Comments

Stack em high watch em fly is what retailers are encouraged to do to drive sales. For many product categories in newsagencies today it is true – a full display works best, much better than a half-full display which can hamper sales. I encourage newsagents to maintain full magazine displays as I think they work better than […]

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Tags: magazines · Newsagency management · visual merchandising

Excellent visual merchandising of plush ideal for a newsagency

March 7th, 2015 · 3 Comments

I love this simple yet effective display of plush I saw on the Wild Republic stand at the Gift fair in Sydney recently. It makes a broad range of products accessible to adults and kids. At the front of a newsagency, this display would attract new shoppers, younger shoppers and those who shop for young […]

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Tags: visual merchandising

The more valuable shopper for the newsagency

March 2nd, 2015 · 1 Comment

We decide who steps foot through the front door of our shops by the pitch in our front window. A windor promoting low margin product will attract low margin shoppers. A window promoting lottery products will attract lottery shoppers. The window promoting higher margin homewares will attract a shower for homewares. We decide who shops with […]

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Tags: Gifts · visual merchandising

Repurposing the floor display units

February 28th, 2015 · 2 Comments

If we repurpose a floor display unit or a spinner – to hold stock other than that for the brand for which it was originally supplied – we place collateral specific to the new product placed on the stand. In the photo we have a stand provided for a range of one-shot plush which is […]

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Tags: visual merchandising

Gift Fair good for visual merchandising ideas

February 24th, 2015 · No Comments

Plenty of the stands at the Gift Fair in Sydney over the weekend presented visual merchandising ideas with picking up – like this display from Wild Republic. Their simple use of boxes and layers shows off their products in an appealing and shopable way. One of the best ways encourage team members to create different […]

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Tags: visual merchandising

Terrific visual merchandising from Haigh’s

February 21st, 2015 · 1 Comment

The window of the Haigh’s store on George Street in Sydney is based around a Top 10 music theme but the Top ten are their top ten products. The execution is excellent – quite eye catching. The window is effective as it gets people who might otherwise not look at a window display promoting chocolate […]

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Tags: marketing · marketing tip · visual merchandising

If you sell paper shredders

January 8th, 2015 · 1 Comment

If you sell paper shredders in your newsagency here’s a great way to get attention. I saw it at a trade show yesterday. They had a range pf shredders on display and in front of each type is a see-through cylinder of paper shredded – so you can see the type of shred. This simple […]

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Tags: Stationery · visual merchandising

I like this magazine stand

December 18th, 2014 · No Comments

I like this low-profile magazine stand at one of the news outlets on the departure level at Adelaide airport. It holds plenty of stock with full face display and allows good sight lines across the business. It’s ideal for high volume titles – like our see in these transit newsagencies. 1 likes

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Tags: magazines · visual merchandising

The best floor display unit of the year

December 12th, 2014 · No Comments

I rate this Top Model floor display unit from TAG as the BEST floor display unit of 2014. This stand is strong and well-branded and presents the products well. Better still, it works at driving sales. We see many floor display units that do not serve our businesses well. This stand is so good we […]

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Tags: Newsagency management · visual merchandising

Amazing Lego Christmas display

December 10th, 2014 · No Comments

On Pitt Street Mall in Sydney is an amazing Lego Christmas display, standing tall and drawing families tas it lights up and Christmas music plays. This is an inspiring pitch for the Lego brand. I saw kids loving the music and lights and adults in awe of the construction using Lego bricks. The display reinforces the strength […]

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Tags: visual merchandising

Excellent branding and placement leverages traffic

December 10th, 2014 · No Comments

This Kinder Surprise display at the front of the Woolworths supermarket on George Street in Sydney is terrific. There is no missing the Kinder Surprise branding as you enter of leave the store through the main entrance. Kinder Surprise owns the space. From the detail on the floor units to the large posters, this is a consistent and clear […]

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Tags: retail · Tactical display · visual merchandising

A reminder that colour blocking works

December 10th, 2014 · 1 Comment

Nowhere is the value of colour blocking more obvious than in the display at Adriano Zumbo’s kiosk at the QBV centre in the heart of Sydney. You can see people notice the colours of the display. It’s effective because of the colours they place next to each other. The same product arranged differently, may draw […]

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Tags: Management tip · Newsagency management · visual merchandising

Inspiring hamper display

December 6th, 2014 · No Comments

I was impressed with this hamper display I saw in Hong Kong last Sunday and share it here as inspiration for newsagents who are offering hampers or gift baskets as a service. The display in the photo is used for harvesting orders for deliveries. I know of newsagencies in Australia where hampers are offered off the shelf. […]

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Tags: Newsagency opportunities · retail · visual merchandising

Terrific visual merchandising tip to copy

December 4th, 2014 · No Comments

In a book / gift shop earlier this week I was impressed with how they display a small selection of jewellery. They have an upturned hard-bristled broom head onto which they place jewellery products. Such a simple idea yet so effective. We can easily copy this. 4 likes

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Tags: visual merchandising

Newsagents can sell more photo frames

December 3rd, 2014 · No Comments

Newsagents have been selling photo frames for decades. Too often we place them on the shelves without care and this can deny us sales. For inspiration, here is a photo of a frame display in a shop I visited last week. It makes the product the hero, makes them look appealing, pitches them as a […]

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Tags: visual merchandising

When you’re short of magazine space

November 25th, 2014 · No Comments

Check out how a Woolworths in Brisbane handles being short of magazine space – they turn a pocket into something less and cramp stock in anyway. Recipes+ is one of several titles treated this was in the Woolworths in Brisbane I visited yesterday. 4 likes

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Tags: magazines · visual merchandising

When space is short…

November 13th, 2014 · 2 Comments

This is a silver lining story. We’re short of space – who isn’t this time of the year?! We had nowhere to put the large Hallmark Mickey Itty Bitty stock. The team placed them above magazine at the back of the show. Now, more customers look at the back of the shop as a result. Great […]

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Tags: visual merchandising

Make shopping easier and sales increase in the newsagency

November 11th, 2014 · No Comments

By placing loose soap we sell in an organza bag with a product tag inside has driven excellent sales growth for us. It also streamlined selling at the counter, shifting the packaging work from the counter during a sale to the shop floor during quite times. I think the sales boost has come from shoppers […]

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Tags: retail · visual merchandising

Inspiring visual merchandising

November 8th, 2014 · No Comments

If ever I want inspiration for visual merchandising I go to The Works in hawthorn, on Burwood Road, newer my office. There you can see what their buying and VM experts consider to be best practice for the season. Yellow is in. We have access to similar products – recreating this display or something like […]

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Tags: visual merchandising

Relay gives a lesson in retail product placement and promotion

November 7th, 2014 · No Comments

Relay stores at airports in Australia are always worth a visit. They are in traffic rich locations and need their displays work at drawing people into the store. This display at their Canberra outlet is on the corner of the lease line. I stood across from the store for five minutes and saw four people […]

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Tags: Book retailing · Tactical display · visual merchandising

Fitting more magazines into the fixtures

November 4th, 2014 · 1 Comment

I was asked last week in response to my post that we had cut 250 magazine pockets and no titles how we fitted magazines. This photo shows how we fit in UK titles. In the top row we have eight titles in three pockets. This is more efficient. This photo shows how we are fitting in […]

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Tags: magazines · visual merchandising

Happy Halloween

October 31st, 2014 · No Comments

Have a great day in-store today. Halloween is an opportunity for plenty of fun. We are very close to selling out. What little we have left will be discounted from late today. Halloween is a perfect segue from Father’s Day into Christmas. It’s also a day to blow off steam if you’re into dress-ups in-store. […]

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Tags: visual merchandising