Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

I like this magazine stand

December 18th, 2014 · No Comments

I like this low-profile magazine stand at one of the news outlets on the departure level at Adelaide airport. It holds plenty of stock with full face display and allows good sight lines across the business. It’s ideal for high volume titles – like our see in these transit newsagencies. 1 likes

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Tags: magazines · visual merchandising

The best floor display unit of the year

December 12th, 2014 · No Comments

I rate this Top Model floor display unit from TAG as the BEST floor display unit of 2014. This stand is strong and well-branded and presents the products well. Better still, it works at driving sales. We see many floor display units that do not serve our businesses well. This stand is so good we […]

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Tags: Newsagency management · visual merchandising

Amazing Lego Christmas display

December 10th, 2014 · No Comments

On Pitt Street Mall in Sydney is an amazing Lego Christmas display, standing tall and drawing families tas it lights up and Christmas music plays. This is an inspiring pitch for the Lego brand. I saw kids loving the music and lights and adults in awe of the construction using Lego bricks. The display reinforces the strength […]

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Tags: visual merchandising

Excellent branding and placement leverages traffic

December 10th, 2014 · No Comments

This Kinder Surprise display at the front of the Woolworths supermarket on George Street in Sydney is terrific. There is no missing the Kinder Surprise branding as you enter of leave the store through the main entrance. Kinder Surprise owns the space. From the detail on the floor units to the large posters, this is a consistent and clear […]

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Tags: retail · Tactical display · visual merchandising

A reminder that colour blocking works

December 10th, 2014 · No Comments

Nowhere is the value of colour blocking more obvious than in the display at Adriano Zumbo’s kiosk at the QBV centre in the heart of Sydney. You can see people notice the colours of the display. It’s effective because of the colours they place next to each other. The same product arranged differently, may draw […]

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Tags: Management tip · Newsagency management · visual merchandising

Inspiring hamper display

December 6th, 2014 · No Comments

I was impressed with this hamper display I saw in Hong Kong last Sunday and share it here as inspiration for newsagents who are offering hampers or gift baskets as a service. The display in the photo is used for harvesting orders for deliveries. I know of newsagencies in Australia where hampers are offered off the shelf. […]

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Tags: Newsagency opportunities · retail · visual merchandising

Terrific visual merchandising tip to copy

December 4th, 2014 · No Comments

In a book / gift shop earlier this week I was impressed with how they display a small selection of jewellery. They have an upturned hard-bristled broom head onto which they place jewellery products. Such a simple idea yet so effective. We can easily copy this. 4 likes

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Tags: visual merchandising

Newsagents can sell more photo frames

December 3rd, 2014 · No Comments

Newsagents have been selling photo frames for decades. Too often we place them on the shelves without care and this can deny us sales. For inspiration, here is a photo of a frame display in a shop I visited last week. It makes the product the hero, makes them look appealing, pitches them as a […]

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Tags: visual merchandising

When you’re short of magazine space

November 25th, 2014 · No Comments

Check out how a Woolworths in Brisbane handles being short of magazine space – they turn a pocket into something less and cramp stock in anyway. Recipes+ is one of several titles treated this was in the Woolworths in Brisbane I visited yesterday. 4 likes

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Tags: magazines · visual merchandising

When space is short…

November 13th, 2014 · 2 Comments

This is a silver lining story. We’re short of space – who isn’t this time of the year?! We had nowhere to put the large Hallmark Mickey Itty Bitty stock. The team placed them above magazine at the back of the show. Now, more customers look at the back of the shop as a result. Great […]

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Tags: visual merchandising

Make shopping easier and sales increase in the newsagency

November 11th, 2014 · No Comments

By placing loose soap we sell in an organza bag with a product tag inside has driven excellent sales growth for us. It also streamlined selling at the counter, shifting the packaging work from the counter during a sale to the shop floor during quite times. I think the sales boost has come from shoppers […]

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Tags: retail · visual merchandising

Inspiring visual merchandising

November 8th, 2014 · No Comments

If ever I want inspiration for visual merchandising I go to The Works in hawthorn, on Burwood Road, newer my office. There you can see what their buying and VM experts consider to be best practice for the season. Yellow is in. We have access to similar products – recreating this display or something like […]

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Tags: visual merchandising

Relay gives a lesson in retail product placement and promotion

November 7th, 2014 · No Comments

Relay stores at airports in Australia are always worth a visit. They are in traffic rich locations and need their displays work at drawing people into the store. This display at their Canberra outlet is on the corner of the lease line. I stood across from the store for five minutes and saw four people […]

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Tags: Book retailing · Tactical display · visual merchandising

Fitting more magazines into the fixtures

November 4th, 2014 · 1 Comment

I was asked last week in response to my post that we had cut 250 magazine pockets and no titles how we fitted magazines. This photo shows how we fit in UK titles. In the top row we have eight titles in three pockets. This is more efficient. This photo shows how we are fitting in […]

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Tags: magazines · visual merchandising

Happy Halloween

October 31st, 2014 · No Comments

Have a great day in-store today. Halloween is an opportunity for plenty of fun. We are very close to selling out. What little we have left will be discounted from late today. Halloween is a perfect segue from Father’s Day into Christmas. It’s also a day to blow off steam if you’re into dress-ups in-store. […]

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Tags: visual merchandising

Terrific Woolworths Halloween engagement

October 31st, 2014 · No Comments

A colleague sent me this photo of Halloween in a Woolworths supermarket in regional NSW. I like that they have created something for shoppers to step into and through. This approach works well for Halloween – it’s an interactive season. 2 likes

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Tags: retail · visual merchandising

Stunning retail #4

October 24th, 2014 · No Comments

See how this retailer in a mall in Guangzhou, China has used a tree to bring the outdoors inside and make their shop more appealing. This mall is completely underground. There is no natural light. Space is tight. Click on the image, see the detail. 3 likes

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Tags: retail · visual merchandising

Stunning retail #3

October 24th, 2014 · No Comments

Check out the shop front created from old coat hangers that I saw in Guangzhou, China earlier this week. In a mall with more than 1,000 retail outlet, gaining shopper attention is challenging. This stands out for their different shop front and clever use of hangers. 3 likes

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Tags: retail · visual merchandising

Stunning retail #2

October 24th, 2014 · No Comments

This retailer in Guangzhou, China sells cheap home brand products. Prices are a third of similar items elsewhere. The shop fit, layout and store operations reflect quality. You only notice low prices when you look at specific items. This is a smart way to sell on price. 3 likes

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Tags: retail · visual merchandising

Stunning retail #1

October 24th, 2014 · No Comments

fang suo commune in Guangzhou, China is a stunning retail business. It’s a bookshop, magazine shop, gift shop, stationery shop, clothes shop and coffee shop. Oh, and it’s an art gallery – all in the one large open space in a premium shopping mall. It was quiet, even at the sales counter. The product mix […]

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Tags: retail · visual merchandising

International airport duty free retail displays educate on visual merchandising

October 21st, 2014 · No Comments

I get a kick out of displays I see in international airport duty free stores. They teach plenty about visual merchandising. This Andy Warhol themed Absolute display is a good example. The detail in connecting the floor mat and the lamp cover, for example, is excellent. The layering of the elements on the display gives […]

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Tags: visual merchandising

Retail theatre at the counter – clever visual merchandising

October 20th, 2014 · No Comments

A team member created this display of Halloween-themed Mickey and Minnie Hallmark Itty Bittys at the counter. I love  Mickey and Minnie cascading out of a cauldron watched over by a spider, spilling across the front of the counter. I call this retail theatre because it tells a story and represents movement. It is not your usual […]

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Tags: visual merchandising

Dolly Halloween tatts support the season

October 17th, 2014 · No Comments

Dolly is another magazine supporting halloween and reminding newsagents that this is a season to get behind. Their engagement with the season provides an indication of who we could pitch Halloween products to. Newsagents with Halloween products in-store should include all magazines engaged with the season in their displays. 1 likes

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Tags: Newsagency management · newsagency marketing · visual merchandising

This is a cool way to cap an aisle

October 11th, 2014 · No Comments

I love this aisle cap at one of the WH Smith outlets I visited this week. It’s  eye-catching and informative – drawing attention to the stock. I like the angle as it is more inviting to enter the aisle than a straight facing usual aisle end that we see in many newsagencies in Australia. This […]

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Tags: Newsagency management · retail · visual merchandising

Standing out in the crowded macaron space

October 6th, 2014 · No Comments

Macarons are everywhere these days. These once hard to find tasty treats are being sold in many different businesses. This is why I liked the retailer I saw in London yesterday – they created a retail space that made the product the hero, that made their macarons have a sense of difference over the macarons you […]

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Tags: retail · visual merchandising