Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

Stunning retail #4

October 24th, 2014 · No Comments

See how this retailer in a mall in Guangzhou, China has used a tree to bring the outdoors inside and make their shop more appealing. This mall is completely underground. There is no natural light. Space is tight. Click on the image, see the detail. 3 likes

[Read more →]

Tags: retail · visual merchandising

Stunning retail #3

October 24th, 2014 · No Comments

Check out the shop front created from old coat hangers that I saw in Guangzhou, China earlier this week. In a mall with more than 1,000 retail outlet, gaining shopper attention is challenging. This stands out for their different shop front and clever use of hangers. 3 likes

[Read more →]

Tags: retail · visual merchandising

Stunning retail #2

October 24th, 2014 · No Comments

This retailer in Guangzhou, China sells cheap home brand products. Prices are a third of similar items elsewhere. The shop fit, layout and store operations reflect quality. You only notice low prices when you look at specific items. This is a smart way to sell on price. 3 likes

[Read more →]

Tags: retail · visual merchandising

Stunning retail #1

October 24th, 2014 · No Comments

fang suo commune in Guangzhou, China is a stunning retail business. It’s a bookshop, magazine shop, gift shop, stationery shop, clothes shop and coffee shop. Oh, and it’s an art gallery – all in the one large open space in a premium shopping mall. It was quiet, even at the sales counter. The product mix […]

[Read more →]

Tags: retail · visual merchandising

International airport duty free retail displays educate on visual merchandising

October 21st, 2014 · No Comments

I get a kick out of displays I see in international airport duty free stores. They teach plenty about visual merchandising. This Andy Warhol themed Absolute display is a good example. The detail in connecting the floor mat and the lamp cover, for example, is excellent. The layering of the elements on the display gives […]

[Read more →]

Tags: visual merchandising

Retail theatre at the counter – clever visual merchandising

October 20th, 2014 · No Comments

A team member created this display of Halloween-themed Mickey and Minnie Hallmark Itty Bittys at the counter. I love  Mickey and Minnie cascading out of a cauldron watched over by a spider, spilling across the front of the counter. I call this retail theatre because it tells a story and represents movement. It is not your usual […]

[Read more →]

Tags: visual merchandising

Dolly Halloween tatts support the season

October 17th, 2014 · No Comments

Dolly is another magazine supporting halloween and reminding newsagents that this is a season to get behind. Their engagement with the season provides an indication of who we could pitch Halloween products to. Newsagents with Halloween products in-store should include all magazines engaged with the season in their displays. 1 likes

[Read more →]

Tags: Newsagency management · newsagency marketing · visual merchandising

This is a cool way to cap an aisle

October 11th, 2014 · No Comments

I love this aisle cap at one of the WH Smith outlets I visited this week. It’s  eye-catching and informative – drawing attention to the stock. I like the angle as it is more inviting to enter the aisle than a straight facing usual aisle end that we see in many newsagencies in Australia. This […]

[Read more →]

Tags: Newsagency management · retail · visual merchandising

Standing out in the crowded macaron space

October 6th, 2014 · No Comments

Macarons are everywhere these days. These once hard to find tasty treats are being sold in many different businesses. This is why I liked the retailer I saw in London yesterday – they created a retail space that made the product the hero, that made their macarons have a sense of difference over the macarons you […]

[Read more →]

Tags: retail · visual merchandising

Think before you place product in retail

September 30th, 2014 · No Comments

Product adjacencies are vital in retail. Get it right and you can drive excellent incremental business. In addition to ensuring that products placed next to each other speak to the same shopper, you need to ensure that the products are safe or at least feel safe together. That’s not the case with this placement of […]

[Read more →]

Tags: retail · Tactical display · visual merchandising

Detail is everything in visual merchandising

September 25th, 2014 · No Comments

This photo reflects the value value of detail in visual merchandising. In addition to careful product selection, thoughtful adjacencies and compelling displays, you need to entertain and surprise when shoppers are close to a display. That’s what is happening with this Halloween display. Yesterday, I was thrilled when a kid was scared when he saw the spider. […]

[Read more →]

Tags: visual merchandising

Visual merchandising tip: use a backing colour

September 13th, 2014 · No Comments

It’s amazing the different inserting a colour sheet in a fixture can make to bring focus to products. Without the backing sheet the products blend with colours from other shelves showing through. With the sheets you see the product on the shelf and not what is behind it. This is a simple and effective VM tip. The […]

[Read more →]

Tags: visual merchandising

Thoughtful product adjacencies drive newsagency sales

September 5th, 2014 · No Comments

The moment we placed the fish and hammer BBQ lighters on either side of the Poo Pourri people started looking at the toilet spray as a Father’s Day gift. Indeed, we sold a bottle of Poo Pourri within minutes of making the change yesterday. the hammer and fish BBQ lighters act as indicators for the […]

[Read more →]

Tags: Newsagency management · Tactical display · visual merchandising

Stunning retail window display

September 2nd, 2014 · No Comments

The photo shows a window of a fashion store in Melbourne. I’ve loaded a high-res version so you can see the detail and in this why what it is so stunning. The black and white backing is painted on a flat wall so as to give the illusion of shape. Stunning. It’s an excellent example of terrific visual merchandising. 4 […]

[Read more →]

Tags: visual merchandising

Brilliant window display in Launceston

August 27th, 2014 · 1 Comment

Check out the terrific window display at Birchalls in downtown Launceston. It speaks to range, fun and service. Jigsaw shoppers would feel they could find whatever they want. It’s an excellent example of how to use your window to attract shoppers. 5 likes

[Read more →]

Tags: visual merchandising

Presentation is everything in retail

August 16th, 2014 · No Comments

I love this display of fresh fruit in front of the sandwich bar at a cafe I was in earlier this week. It’s different to a usual sandwich display. Take the fruit away and you have a sandwich display. Add the fruit and your attention is grabbed by colour and freshness. This terrific example of retail […]

[Read more →]

Tags: retail · visual merchandising

Smart connection with the shopper

August 13th, 2014 · No Comments

I love this sign I saw in a newsagency earlier this week with umbrellas and gumboots as it is smarter and smoother than a traditional retail sign that says buy me. This is not the type of sign I’d usually see in a newsagency for umbrellas. The products themselves are different too – more higher […]

[Read more →]

Tags: Tactical display · visual merchandising

Buying visual merchandising props as important as buying stock

August 7th, 2014 · No Comments

Every retailer wants unique products that no other retailers nearby have. I have heard plenty get upset when a nearby retailer sources the same product. Good visual merchandising can help you tell a different story with the same product, it can help you pitch to a different customer. My experience is that investing time in […]

[Read more →]

Tags: visual merchandising

Showing to sell

August 4th, 2014 · No Comments

I love this photo I took at the Home and Giving Fair at the show grounds in Melbourne yesterday as it is a reminder of the value of showing off a good product. The donuts are soap. Left in the retail packaging they look good. Taken out and placed on a tray they look stunning. […]

[Read more →]

Tags: visual merchandising

Terrific visual merchandising in Coles

July 30th, 2014 · 3 Comments

This display of Coke and related product in a Coles supermarket in Melbourne is bold and eye-catching. The inflated Sherrin AFL football hanging above the boxes arranged as a stadium caps it off well. The display shows what can be done with creative placement of product on the shop floor. Sure in this Coles they […]

[Read more →]

Tags: visual merchandising

Excellent signage helps capture your shopper

July 29th, 2014 · No Comments

I love the signage used in this Typo store for signposting their craft area. The sign reflects fun and connects with the younger shopper attracted to this store. I watched as shoppers were drawn down to this display, at the back of the store. The sign worked. We compete with this business but they are […]

[Read more →]

Tags: visual merchandising

Terrific use of the ceiling in a retail store

July 29th, 2014 · No Comments

Check out how one retailer I visited recently is embracing the ceiling with the wallpaper going up the walls and onto the ceiling. The book theme is perfect for as they also sell books. The books on the ceiling help give you an impression that you are shoe where special, somewhere different to out there. […]

[Read more →]

Tags: Newsagency management · retail · visual merchandising

Inspiring kikki.k window

July 26th, 2014 · No Comments

The latest window display being used by kikki.k looks terrific: it uses bold colours, an inspiring message … follow your path … and a sense of forward motion to attract. I am sure this display, in all their stores, will drive good shopper traffic for the group – how could it not? This is the type of […]

[Read more →]

Tags: visual merchandising

Terrific visual merchandising at David Jones

July 26th, 2014 · No Comments

I was impressed with this visual merchandising display on the floor of David Jones in Sydney. From the required pyramid shape to the story of the product mix to the placement such that it disrupts traffic flow and therefore had to be noticed – it works well. This display is a good one to remember when creating displays in-store because of the VM boxes […]

[Read more →]

Tags: visual merchandising

Vogue covers up the competition

July 21st, 2014 · No Comments

The latest issue of Vogue Australia covers the title behind it with the card holding the St Tropez tan gift with purchase. I moved it after I took the photo so it was in the top pocket and not obscuring anything. In many newsagencies I suspect it would not be moved – thereby blocking the […]

[Read more →]

Tags: magazines · visual merchandising