Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries Tagged as 'visual merchandising'

Smart Valentine’s Day impulse offer

February 13th, 2016 · No Comments

Here is the smartest Valentine’s Day pitch I have seen, an impulse pitch at the sales counter of a very funky gift shop in New York. The card selection is the key – non-traditional. This is the way to get people buying Valentine’s Cards who would not usually do so – with funky product placed […]

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Tags: Greeting Cards · visual merchandising

Valentine’s Day at Clinton cards

February 13th, 2016 · No Comments

While the Clintons shops appeal to an oder demo, they are bright and season-focussed. Here is the main window Valentine’s Day pitch – making the cards the feature. This store is in the Bullring centre in Birmingham. 2 likes

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Tags: Greeting Cards · visual merchandising

Well-rounded Valentine’s Day window

February 13th, 2016 · No Comments

This is from a Papyrus store in New York, at Grand Central Station. 2 likes

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Tags: Greeting Cards · visual merchandising

Cutting up the Valentine’s Day poster for impact in the newsagency

February 11th, 2016 · No Comments

I love the handiwork of Chris at one of my businesses. He cut hearts out of the corner of two of the A1 valentine’s day posters, bringing them alive in a way beyond the poster artwork. The result is porters that come alive. You could almost say they tell a story. The hearts are tumbling into […]

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Tags: marketing · visual merchandising

Pitching products for impulse purchase at the newsagency counter

February 5th, 2016 · No Comments

I love the way this gift and card shop in the US handles an impulse purchase pitch at the counter. It makes good use of space between two customer serving locations, using what would otherwise be dead space. It pitches products easily purchased by those close to the counter. I think it is important the unit […]

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Tags: newsagency marketing · Newsagency management · Newsagency opportunities · visual merchandising

Thoughtful product placement adds to theatre in the newsagency and drives sales

January 26th, 2016 · No Comments

Take a careful look at this photo and see the value of thoughtful product placement. Click on the image to see a larger high-res version of the photo. Look at the squirrel: he is looking up at the acorn-like ornament being held by a hand above his head. The hand is attached to a larger […]

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Tags: marketing tip · visual merchandising

Sunday newsagency management tip: change the colour of one wall regularly

January 24th, 2016 · No Comments

Use a wall or a nook or some part of your shop where you use colour on the wall to be bold, noticeable and as a backdrop for you making fresh moves to reposition your business. This photo shows one retail supplier using black as a backdrop for a bold homewares display. Stunning. Inspirational. Click […]

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Tags: Newsagency management · visual merchandising · Management tip

Terrific magazine store design

January 21st, 2016 · No Comments

The Hudson News at Grand Central Station has a busy thoroughfare on either side. The store designers embraced this with a circular design while at the same time creating a space that brings you in and makes news the feature – with the ceiling news ticker and TV screens dotted throughout with current commercial new […]

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Tags: magazines · visual merchandising

The Atlanta Gift Fair redefines the gift opportunity

January 18th, 2016 · No Comments

I am grateful for the opportunity to walk the many floors across the three buildings of the Atlanta gift fair last last week. While there were plenty of suppliers with the squall products, there were some exciting new products to see along with new approaches to retail and visual merchandising. This year was different to […]

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Tags: Gifts · visual merchandising

Terrific Papyrus greeting cards window display

January 16th, 2016 · No Comments

I love the window I saw from Papyrus at the Atlanta gift fair this week. It speaks to range and fun in a bold card-centric way. Very creative. 5 likes

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Tags: Greeting Cards · visual merchandising

Cool visual merchandising idea for newsagents

January 7th, 2016 · No Comments

I took this photo in a funky shop last week and share it here as inspiration. To provide focus to some products they created a wall in front of the wall, to make for what looks like a shrine. They lined the cavity with gold paper and painted the new wall a nice contrasting blue. The […]

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Tags: retail · visual merchandising

Christmas wrap at the counter of the newsagency

December 18th, 2015 · No Comments

Check out the placement we have of Christmas wrap and tape at the counter. There is no missing this wrap display by shoppers at the counter. I love it as it is bold, pitches range and is drives impulse purchases. I also love the decision to place a bin of tape next to the wrap – […]

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Tags: visual merchandising

Terrific window display in Ballarat

December 12th, 2015 · 1 Comment

I love this Christmas window display by one of the team members at newsxpress Middle in Ballarat, Victoria. It is inspiring as it creatively pitches a range of products for Christmas in a level of visual merchandising often only seen in major retailers. I like that the display includes the tatts promotion on the side, […]

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Tags: newsagency marketing · marketing · visual merchandising

Crappy plush display disrespects product

November 26th, 2015 · 1 Comment

This photo shows a display of plush items in a c-store I visited earlier this week. The premium plush items are promoted between a couple of food fridges. There is no respect for the product, no story being told. It is a poor quality display from a poor quality retailer. Everything a retailer stocks deserves […]

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Tags: visual merchandising

Comparing Woolworths to the newsagency

October 28th, 2015 · 5 Comments

This photo shows the placement of Total Girl magazine, which comes with a free Beanie Boo, in my newsagency at the weekend. We are using a large Beanie Boo to attract attention to the magazine. The display is placed two metres into the store and can be seen by people in the mall. In fact, […]

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Tags: visual merchandising

Sunday newsagency marketing tip: clever use of a mirror in the shop window

October 25th, 2015 · No Comments

The bear in the photo is facing away from the shop window – and looking in the mirror. This simple placement is more effective than if the bear was staring straight out the window. It is fun and haunting, which is keeping with the Halloween theme. I love the use of the mirror. It offers […]

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Tags: newsagency marketing · marketing · marketing tip · visual merchandising

Unprofessional magazine display at a Coles supermarket shows why they should not get magazines

September 19th, 2015 · No Comments

This photo shows how a Coles supermarket in Melbourne had Country Style magazine shoved into their magazine fixture yesterday morning. It was the second Coles I had been in in 24 hours with this magazine handled this way. This is appalling for Country Style and all magazines as it screams: we don’t care about magazines! What does the publisher expect? […]

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Tags: magazines · Newsagency management · Newsagent representation · visual merchandising

Using a mannequin to drive sales in the newsagency

September 7th, 2015 · No Comments

It was not until we took an apron we had for Father’s Day off the shelf and placed it on a mannequin that people started to notice and purchase them. The result is a reminder of the retail maxim: tell a story. The mannequin is proving to be a useful tool in the newsagency as it […]

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Tags: Newsagency management · visual merchandising

Stunning retail theatre in London

September 5th, 2015 · No Comments

A couple of days ago I got to visit and get a good look at Choccywoccydoodah, a chocolate shop selling chocolate cakes and confectionery. Their displays are stunning and inspiring, showing the value of allowing good products to be the hero. The fittings and the shop itself are not relevant as the products are all […]

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Tags: confectionary · visual merchandising

Inspiring, innovative Visual Merchandising

September 4th, 2015 · No Comments

The most innovative and inspiring visual merchandising I have seen over the last few days in the UK was in a pop-up gift shop on Carnaby Street. Nothing purpose made here. A trestle table and some bricks. The natural timber and brings provide a warmth base to the display and the shop overall. Click on the […]

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Tags: visual merchandising

Attention grabbing magazine display

August 20th, 2015 · No Comments

This fanned stack display of the latest issue of Porter magazine is eye-catching. The photo does not do it justice. Many entering the shop where I took the photo stopped and looked at the title – this is the most important function of any display. Newsagents receiving sufficient volume of a title to create such a display […]

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Tags: magazines · visual merchandising

Simple displays work well

August 4th, 2015 · 1 Comment

On stands and in common spaces there are plenty of good examples of low cost displays and merchandising at the Gift fair in Melbourne. This use of pallets for creating a noticeboard and display table could work in many businesses. Gone are the days of spending more than we should on refitting shops. Instead, it is […]

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Tags: visual merchandising

Cards in the window could drive card sales for newsagents

July 21st, 2015 · No Comments

Every card shop I have seen in the UK this trip has cards in the window. Our channel accounts for 35% of all greeting cards sold in Australia yet we rarely promote cards in our windows. We are lazy. We are missing an opportunity here. I wonder what we could do for sales with creative window displays featuring cards. […]

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Tags: Greeting Cards · visual merchandising

The value of taking time with magazine placement

July 20th, 2015 · No Comments

Check out the placement of The Monthly and Harvard Business Review in a newsagency I visited last week. While the display looked okay, there was nothing wrong with it, I thought it could be more successful, especially for The Monthly, the title I expect they will sell many more copies of each issue. Given the […]

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Tags: magazines · visual merchandising

Impactful visual merchandising

July 10th, 2015 · No Comments

I love the aisle end display I saw at a Coles supermarket in Brisbane a few days ago. The impact is strong, unmissable. I love the single product focus on each aisle end. While I am sure Cadbury is paying for the space, the idea is one newsagents could consider. Click on the image for […]

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Tags: visual merchandising