Australian Newsagency Blog

I have been approached by an MBA student looking for numbers on bag sales versus wrapping paper over recent years.  If you have anything to share, particularly on trends, please let me know.

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Check out this hang-sell approach to roll-wrap.  It is a visual improvement on the bins (vertical and horizontal) which have been traditionally used newsagencies.  This hang-sell approach is easier to shop.  I think customers will like it.  It will be interesting to see how it performs.

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The photo shows the bag wall at one of my newsagencies.  The range has recently been refreshed and there has been a good sales kick as a result.  We know from industry sales data that newsagents underperform in terms of bag and wrap sales.  This is usually because newsagents hide the product behind cards.
Newsagencies where […]

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Our team at Forest Hill relayed our wrap wall to refresh the offer.  This is on the wall bordering our card department.  While is is too early to say if it will result in a sales kick, there is anecdotal evidence suggesting it is attracting more shopper attention.
The work on the walls reflects a mission […]

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We have a small selection of animal themed wrapping paper on the table with our animal themed jigsaw puzzles.  While this is common in major retailers, it is less common on newsagencies.  We have achieved good success with suggesting items which go together - like the wrap in the photo.  This approach works especially well […]

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In our gift shops we have sheeted wrapping paper behind the counter.  It is attractive and commercially viable in this location.  Sheeted wrapping paper is possibly something that could work in newsagencies rather than the usual behind the counter product mix and clutter.
We change the paper to match fashion trends as well as for key […]

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I love this Valentine’s Day gift packaging from Hallmark.  It is different ot the traditional Valentine’s Day material and will appeal to a broader demographic.  While the traditional range is well covered in this year’s Hallmark range, it is this new packaging which draws attention.  The nutrition facts on the side show that a lot of thought has […]

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Market research shows that while newsagents have around 37% of greeting card sales in Australia, we account for only 21% of packaging (wrap, bags and boxes). The newsagents doing well in packaging are those who actively promote the wrap category. Current best practice is to locate the cards and wrap department at the […]

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I love this double sided wrapping paper we have found. In the sample in the photo, one side has the larger hearts and the other side smaller. We have twelve designs to start.  They compliment our folded wrap, rolls, bags and boxes. The challenge with sheeted wrap is where to display while […]

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