Australian Newsagency Blog

Our team at Forest Hill relayed our wrap wall to refresh the offer.  This is on the wall bordering our card department.  While is is too early to say if it will result in a sales kick, there is anecdotal evidence suggesting it is attracting more shopper attention.
The work on the walls reflects a mission […]

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We have a small selection of animal themed wrapping paper on the table with our animal themed jigsaw puzzles.  While this is common in major retailers, it is less common on newsagencies.  We have achieved good success with suggesting items which go together - like the wrap in the photo.  This approach works especially well […]

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In our gift shops we have sheeted wrapping paper behind the counter.  It is attractive and commercially viable in this location.  Sheeted wrapping paper is possibly something that could work in newsagencies rather than the usual behind the counter product mix and clutter.
We change the paper to match fashion trends as well as for key […]

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I love this Valentine’s Day gift packaging from Hallmark.  It is different ot the traditional Valentine’s Day material and will appeal to a broader demographic.  While the traditional range is well covered in this year’s Hallmark range, it is this new packaging which draws attention.  The nutrition facts on the side show that a lot of thought has […]

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Market research shows that while newsagents have around 37% of greeting card sales in Australia, we account for only 21% of packaging (wrap, bags and boxes). The newsagents doing well in packaging are those who actively promote the wrap category. Current best practice is to locate the cards and wrap department at the […]

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I love this double sided wrapping paper we have found. In the sample in the photo, one side has the larger hearts and the other side smaller. We have twelve designs to start.  They compliment our folded wrap, rolls, bags and boxes. The challenge with sheeted wrap is where to display while […]

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