Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2009

Newsagents take Alpha magazine off the shelves

March 31st, 2009 · 22 Comments

Newsagents are telling me that they have removed Alpha magazine to the back room ready for return. They say they will continue to do this with new issues of Alpha. It is certainly a practical way to let News Ltd know the extent of your anger over their decision to cut margin and take away […]

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Tags: magazine distribution · Newsagency challenges · supplier arrogance

The opportunity of change for newsagents

March 31st, 2009 · No Comments

I have been asked by some newsagents who attended my presentation at the QNF State Conference last week for a copy of the slides.  I have loaded them to Slideshare.  Click on the image below to play the presentation. QNF Newsagent Conference 2009 View more presentations from markfletcher. Unfortunately, without the commentary some slides won’t […]

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Tags: Newsagency opportunities

The continuous magazine relay

March 31st, 2009 · No Comments

We flipped around 30% of the titles (around 150 titles) in our main magazine aisle last week.  Instead of starting the right side of the aisle with food titles and cookbooks, we moved gardening titles to the top followed by home and living and then women’s health and food.  This simple change refreshes the offer […]

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Tags: magazines · retail

Free copies of Zoo Weekly AFL games

March 31st, 2009 · 7 Comments

Copies of the latest issue of Zoo Weekly and a quality Zoo carry bag was being handed out to the 165,000 who attended AFL games at the MCG on Thursday and Friday night last week. 0 likes

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Tags: magazines

News Ltd decision on Alpha stresses newsagents

March 30th, 2009 · 11 Comments

By reducing the income newsagents make from Alpha magazine, News Ltd places further financial stress on Australia’s family owned small business newsagencies. Newsagencies are mixed businesses – no one part of a newsagency can stand-alone. Newsagents rely on the profits from some departments to cover loss making home deliveries and to cover the falling profit, […]

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Tags: magazine distribution · Newsagency challenges · supplier arrogance

Beware PC Explorer magazine

March 30th, 2009 · No Comments

A newsagent colleague advises to beware of the latest issue of PC Explorer magazine.  A customer of his, an owner of a computer business, loaded the software from the free disk with the magazine and it froze his computer and required a system restore to fix. 0 likes

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Tags: magazines

Promoting Burke’s Backyard and the free pet DVD

March 30th, 2009 · 1 Comment

We are promoting Burke’s Backyard at our prime counter position this week.  The free pet DVD with this month’s issue should drive excellent sales.  It has been our experience that Burke’s Backyard responds well to promotion – we have high hopes for this issue.  The pet connection is timely given the cat partwork which is […]

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Tags: magazines · retail

Home and Away magazine continues to sell

March 30th, 2009 · No Comments

The Home and Away collector’s edition continues to sell well – five copies in the last week.  We are driving this success by moving the the title around – this week we have it next to the Herald Sun.  The success we have having with the Home and Away magazine, this far into the on-sale, […]

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Tags: magazines · retail

Newsagents suffer from Alpha magazine change by News Ltd

March 30th, 2009 · 19 Comments

The importance of newsagents and the Australian newsagency channel to the launch of Alpha magazine by News Ltd three years ago is clear in a promotional document I found at the Australia Post website. The document praises newsagents including our compliance with the demands of News Ltd: Three weeks after launch, ALPHA magazine was still […]

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Tags: magazine distribution · Newsagency challenges · supplier arrogance

The passion for fashion magazines

March 30th, 2009 · No Comments

The team at our Frankston newsagency embraced their passion for fashion by creating a display next to the counter featuring several fashion magazine titles. Non-corporate displays like this give those working in the newsagency an opportunity to express themselves.  This gives the business a local feel – important if being local is important to the […]

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Tags: magazines · retail

Ethics lacking in News Ltd decision on Alpha

March 29th, 2009 · 3 Comments

The decision by News Ltd to cut the margin paid to newsagents for the sale of its Alpha magazine by 40% demonstrates the double standards of the organisation. In the pages of their newspapers, News Ltd paints themselves as champions of small business, yet in their boardroom they make decisions which hurt small business. There […]

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Tags: magazine distribution · Newsagency challenges · supplier arrogance

Australia Post lets fellow tenants down

March 29th, 2009 · 5 Comments

The government owned Australia Post shop opposite our newsXpress Forest Hill store has changed its hours on a Saturday.  It now closes at 1pm.  Tenants in a shopping centre have an obligation to support each other.  We rely on the traffic Australia Post pulls as do other retailers nearby – indeed we rely on each […]

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Tags: Australia Post · Ethics · Social responsibility

Intralot supports in-store sales

March 29th, 2009 · 12 Comments

Intralot has provided new in-store marketing collateral to support sales of their products.  I especially like the floor decals and that they lead customers to the purchase point. In addition to the decals we have been given new posters, counter mats and other materials.  It takes hard work to break into what was a monopoly […]

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Tags: Lotteries

News Ltd cuts small business newsagent income by 40%

March 28th, 2009 · 28 Comments

After playing a key role in making Alpha Australia’s largest selling men’s monthly magazine, newsagents have been ‘rewarded’ by News Ltd. News has cut newsagent margin by 40%, cut revenue by direct (non newsagent) supply to Woolworths, Coles/Bi-Lo, Franklins, Big W, 7-Eleven and Coles Express, seized control of newsagent home delivery customers and shifted distribution […]

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Tags: magazine distribution · Newsagency challenges · supplier arrogance

The Age covers up royal story

March 28th, 2009 · No Comments

The Age has a post-it note type ad stuck over a teaser for a story on the young royaly inside today.  I don’t understand why they could not have replaced the story teaser with their ad.  On the ad itself, they are pitching 20 weekends of home delivery for $39.  I wish I could make […]

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Tags: newspaper masthead desecration

Magazines and newspapers working together in a newsagency

March 28th, 2009 · 3 Comments

Using older front-of-shop fixturing in a magazine relay this week, we were able to create what I’d rate as a reasonable magazine offer above the newspapers. Living within the needs of the business – to keep adult and sport titles near the counter and needing a place for a very small business category – we […]

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Tags: magazines · retail

Promoting Top Gear at the counter

March 28th, 2009 · No Comments

Given that motorsport is top of mind in Melbourne this weekend – thanks to the Formula 1 Grand Prix – we are promoting Top Gear Australia at our prime counter position.  We created the display yesterday and will leave it run until Monday morning.  I will be interested to see what uplift we achieve.  This […]

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Tags: magazines · retail

Rethinking airfreight titles

March 28th, 2009 · No Comments

We need to rethink airfreight titles because of the confusion they cause some customers.  There is the issue of what appears to be fluctuating price – the airfreight edition costs significantly more.  There is also the issue of sequence – take Model Engineers’ Workshop.  Issue 148 (airfreight) came in three weeks ago.  Yesterday, issues 147 […]

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Tags: magazine distribution · magazines

Recycled magazine junk hurts newsagents

March 27th, 2009 · No Comments

Express Publications sent out a bagged magazine today which is a waste of money and space.  The feature title is an old copy of Caravan and Motorhome – two issues older than the one we currently sell.  We have eight caravan titles and each struggles so why Express and Network Services would think we would […]

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Tags: magazine distribution · magazines · supplier arrogance

Magazine short supply costs sales

March 27th, 2009 · No Comments

The counter display we did for Good Taste magazine worked a treat – we sold ten copies in two days.  The other ten copies we were short suppliers will not arrive until next week – too late for us.  had NDD continued its Friday deliveries we would have suppoirted the sale through the weekend and […]

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Tags: magazine distribution · magazines

Newspaper subscription offers for retail customers

March 27th, 2009 · 11 Comments

I wish newspaper publishers in Australia supported the over the counter subscription system like the have in the UK.  Read how these subscriptions operate with The Guardian: How does Guardian and Observer Subscriber work? The subscription scheme is based on a voucher system. We will send you personalised, dated vouchers for each day of your […]

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Tags: Newsagency opportunities · Newspaper marketing · Newspapers

Promoting Easter gifts in newsagencies

March 27th, 2009 · 1 Comment

The photo below shows how the team at a newsagency I was in yesterday are using the feature space between their newspaper display on the left and the start of the magazine display on the right.  The Easter gifts display stands out. While the magazine and newspaper fixturing on either side is inflexible, the gift […]

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Tags: retail

Country Style suffers from supply reduction

March 27th, 2009 · 2 Comments

Country Style from News Magazines sells well for us so it is odd that our supply has been cut so much so that we will sell less than usual.  Now we have to try and find out if this is a News Magazines decision of a decision by the distributor. Some magazine supply decisions don’t […]

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Tags: magazines · retail

Magazine rack for the iPhone

March 27th, 2009 · No Comments

SPOTTED.mobi, a mobile magazine rack, has been launched for the iPhone.  It aggregates the top 20 headlines from a selection of magazines. Click on the headline and you’re taken to the story. Headlines are updated hourly. I suspect publishers pay to be on so there is a limit to the titles.  Still, it’s another reason […]

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Tags: Media disruption

Off the record, off the blog

March 26th, 2009 · No Comments

I don’t want to read this on the blog … This is for you and not for the blog … Just don’t blog about it … Off the record means off the blog. These are just some of the statements which have preceeded meetings I take and phonecalls I receive since this blog really started […]

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Tags: Blogging