Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2009

The Rupert Murdoch song

May 31st, 2009 · No Comments

Now for something completely different, a song about Rupert Murdoch written and performed by Jill Sobule at the All Things Digital Conference: 0 likes

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Tags: Newspapers

Would you like wrap with that?

May 31st, 2009 · No Comments

We have a small selection of animal themed wrapping paper on the table with our animal themed jigsaw puzzles.  While this is common in major retailers, it is less common on newsagencies.  We have achieved good success with suggesting items which go together – like the wrap in the photo.  This approach works especially well […]

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Tags: Gifts · retail · Wrapping paper

Promoting Girlfriend and post it notes

May 31st, 2009 · No Comments

The team at our Watergardens store has cleverly used heart shaped post-it notes from 3M in the Girlfriend display which faces into the mall.  Both magazine and post it notes are available for purchase – and they appeal to the same demographic.  It is great to have team members using their initiative to put products […]

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Tags: magazines · retail

Ethnic media grows in the US

May 31st, 2009 · No Comments

There is an interesting story at xinhuanet about the growth in ethnic media is the US in the face of declines being experienced by mainstream US outlets.  I have noted here for some time that foreign language newspapers outperform capital city dailies in terms of year-on-year same-store sales growth in newsagencies.  On a year to […]

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Tags: Newsagency opportunities · Newspapers

Promoting the OzLotto $20 million jackpot

May 31st, 2009 · 18 Comments

We have gone out early with increased promotion for the OzLotto jackpot and it is paying off – we would usually wait for the jackpot to reach $25 million.  It has been a considerable time since Oz or Powerball jackpotted and we figured a $20 million division one prize was worth promoting as since lottery […]

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Tags: Lotteries · retail

Driving ink sales into tax time

May 31st, 2009 · No Comments

The HOT Ink! ink and toner campaign which started a week back is working very well for us.  Sales have been fantastic – brilliant yesterday!  The brochures distributed to homes and businesses around our centre are generating good traffic including plenty of new customers.   The brochure shows us as competitive on well known brands of […]

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Tags: newsagency marketing · Stationery

Kindle for iPhones brings Amazon’s Kindle to Australia

May 30th, 2009 · 2 Comments

The Kindle for iPhones application puts Amazon’s Kindle books, magazines and newspapers on the radar for Australians.  I wonder if this is Amazon testing which markets to enter with the Kindle proper.  It will be interesting to see if Australian publishers embrace this.  They should.  It’s a whole new market. 0 likes

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Tags: Media disruption

US publisher layoffs pass 10,000

May 30th, 2009 · No Comments

PaperCuts, a website recording layoffs at US newspaper publishers, has just passed 10,000 layoffs this year. 0 likes

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Tags: Newspapers

Luring newspaper customers from retail to delivery

May 30th, 2009 · 8 Comments

Retail outlets are important to newspaper publishers here in Australia.  It is disappointing to see Fairfax today trying to switch people from retail purchase to home delivery using an ad stuck on the front of The Age newspaper.  I’d prefer to see them invest in increasing retail sales like News Limited is doing with their […]

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Tags: newspaper masthead desecration · Newspapers

NDD to trial Australia Post delivery of magazines

May 30th, 2009 · 1 Comment

Magazine distributor NDD sent the following to newsagents in the Newcastle area this week: NDD will undertake a trial delivering NDD product into the Newcastle area via Australia Post for both newsagent and supermarkets for a three week period for onsale Wednesday 3 Jun; Wednesday 10 June and Wednesday 17 June 09. It is anticipated […]

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Tags: magazine distribution

Publishers discuss charging for online content

May 30th, 2009 · 8 Comments

PaidContent reports that a group of US newspaper executives met secretly to discuss charging for online content.  Their next moves will be crucial.  If they get this wrong they will suffer the same consequences of films, videos and music and have their content made available free through a variety of sources online.  The Atlantic has […]

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Tags: Media disruption · Newspapers

Rupert Murdoch on newspapers

May 30th, 2009 · 4 Comments

Here is Rupert Murdoch talking about the future of newspapers. A must watch for newsagents.  The opening questions is: will there be newspapers? This interview is interesting in the context of contract newspaper distribution negotiations. I remain unconvinced about the need for contracts. The interview follows an ad for the Fox Business Network. Every day […]

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Tags: Media disruption · Newsagency challenges · Newsagency opportunities

Driving extra magazine sales.

May 30th, 2009 · No Comments

We have been recording good sales from the single pockets of Take 5 and That’s Life which we have been placing above New Idea and Woman’s Day in recent weeks. Take 5 and That’s Life are located four columns to the right from the location in the photo – further into our women’s magazine aisle […]

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Tags: magazines · retail

How do you stop porn magazines in a newsagency?

May 30th, 2009 · 1 Comment

We have been early returning Swank porn magazine to NDD because it did not sell.  We expected that supply would be reduced as a result of no sales recorded – trusting the magazine distribution system.  Well, not really.  Here we are, months on, zero sales and we still receive the title.  The NDD system is […]

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Tags: magazine distribution · magazines

Rupert Murdoch says the future is digital

May 29th, 2009 · No Comments

Instead of an analog paper printed on paper you may get it on a panel which would be mobile, which will receive the whole newspaper over the air, (and) be updated every hour or two.  You’ll be able to get the guts or the main headlines and alerts and everything on your Blackberry, on your […]

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Tags: Media disruption · Newsagency opportunities · Newspapers

Starwood Hotels to embrace digital magazines

May 29th, 2009 · No Comments

Starwood Hotels group announced this week that they’ve entered into a partnership with Zinio to offer what they are calling a Digital Newsstand for free to guests in several of their hotel brands including the Four Points by Sheraton hotel properties.  Hotel Chatter has more on this. Also, Starwood will be the first hotel company […]

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Tags: magazines · Media disruption · Newsagency challenges

Darrell Lea Espresso Crunch with a lottery ticket

May 29th, 2009 · No Comments

Darrell Lea is using smart attractive counter units, as shown in the photo, to help us introduce new products at the counter and thereby drive impulse purcahses.  The Espresso Crunch is a stylish looking product.  We have it at our lottery counter where we know Darrell Lea product sells well.  Now if only they would […]

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Tags: confectionary

Embroidery & Cross Stitch fails to sell

May 29th, 2009 · No Comments

Embroidery & Cross Stitch is another Express Publications title with problems.  We received 9 copies of the last issue and today returned 8.  It is junk like these triple packs from Express which detract from beautiful cross stitch titles which look more appealing and often sell better.  With a sell through of just 11%, I […]

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Tags: magazine distribution · magazines

Recycling barcodes on magazines

May 29th, 2009 · No Comments

The issue of Fishing Knots & Rigs which went on sale this morning has a barcode which the publisher reusing a barcode which has been used for two other titles in the last year.  Express Publications are behind this – the same people who waste our space with double and triple packed bags of magazines […]

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Tags: magazine distribution · magazines · retail

Is sale or return holding newsagents back?

May 29th, 2009 · 9 Comments

Newsagents in Australia have been brought up on sale or return supply arrangements for stock.  They have served us well. Sale or Return is the supply basis for magazines, newspapers, greeting cards and a range of stationery and gift items to newsagencies in Australia.  Newsagents like SOR because they (we) see less of a risk […]

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Tags: Newsagency challenges

Finding space for new magazines

May 29th, 2009 · 2 Comments

We received Good Garden Design on Wednesday for the first time and was surprised to see it heralded, above the masthead, as Australia’s Best Selling Garden Design Magazine.  I thought if it’s the best then why are we only getting this title now.  But I digress, the problem was that our space allocation for the […]

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Tags: magazines · retail

Monkey digital magazine expands

May 29th, 2009 · No Comments

Monkey, the free weekly digital men’s magazine launched in the UK in February 2007, is launching in Sweden, Denmark and Norway with a local partner.  The Guardian has the details. It is only a matter of time before we see a local edition of Monkey for Australia as well as a local edition of their […]

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Tags: magazines · Media disruption

Art Australia is like art in a gallery – look don’t buy

May 28th, 2009 · 12 Comments

Art Australia does not sell in our newsagency.  We return what we receive.  NDD knows this yet they continue to send the title – as a demonstration of their distribution skills (not!).  The best way for NDD to respond to this blog post and other complaints about oversupply is for them to fix the problem […]

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Tags: magazine distribution · magazines

Handyman magazine sales collapse

May 28th, 2009 · 2 Comments

Sales of Handyman magazine have collapsed in our newsagency.  Yesterday we returned all but one copy of the last issue.  This is at a huge cost to our business.  The segment is over satisfied with local and overseas titles and the differences between the titles is not great.  We will try and cut titles but […]

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Tags: magazine distribution · magazines

The impact of the Internet on US newspapers

May 28th, 2009 · No Comments

At the ABC’s 7.30 Report website is an excellent extended interview with former journalist and Crime novelist Laura Lippman about the demise of newspapers in the US. The interview provides an excellent back story to the impact the Internet and corporate takeovers on newspapers. I especially found Lippman’s comments about newspaper publisher interest in pursuing […]

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Tags: Media disruption · newsagency of the future · Newsagency opportunities