Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2009

Covering the newspaper masthead

August 31st, 2009 · No Comments

It has been two months since The Age has a post-it type ad stuck across the newspaper masthead.  Today’s ad, for the Royal Melbourne Hospital Home Lottery, is like all the others – peel it off as they ask and you tear the front page of the newspaper.  It is disappointing to see a respected […]

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Tags: newspaper masthead desecration

Newspaper gifts opportunity missed

August 31st, 2009 · 10 Comments

With more newsagencies operating as retail-only businesses, newspaper publishers need to review how they handle distribution of giveaways designed to drive sales.  Some distribution newsagents refuse to provide retail-only newsagents with suffiicient stock while others provide plenty. By sufficient stock, I mean enough of the gifts for their own newspapers as well as for supermarket […]

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Tags: Newspapers

Pitching Burke’s Backyard and heritage tomato seeds

August 31st, 2009 · No Comments

We are promoting Burke’s Backyard to shoppers leaving our busiest maagzine aisle this week.  While not the prettiest display from a visual merchandising perspective, the display will work well as it is placed next to the waterfall display of the Burke’s Backyard magazine. We will leave this display up for at least a week – […]

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Tags: magazines · visual merchandising

Promoting 30 days of fashion

August 31st, 2009 · No Comments

We are promoting ACP Magazines’ 30 DAYS OF FASHION at the front of our newsagency this week.  This is more a billboard positioning for than a display to sell off – although we are hoping to raise sales for Grazia from its positioning.  We are a bit soft on this promotion because it is really […]

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Tags: magazines

Who has the guts to break the system?

August 31st, 2009 · 4 Comments

I have been talking to some magazine publishers recently about different sales models, in pursuit of more economic terms for newsagents than the current sale or return system controlled by Australia’s three magazine distributors. The contact usually comes in the form of a question: which magazine distributor is recommended by newsagents? This question is more […]

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Tags: magazine distribution · magazines

Deterring retail theft

August 31st, 2009 · 1 Comment

One of our stores has been hit by a co-ordinated team stealing items of value. Our camera system caught the evidence and while we have reported this, we have also introduced two new in-store screens to show that we are filming. One new screen is above the door –showing that we film people as they […]

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Tags: theft

Create your own magazine

August 31st, 2009 · No Comments

Check out Tabloid, a site you can use to create your own magazine from a range of feeds covering several areas of interest.  The ‘magazine’ is emailed to you. 0 likes

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Tags: Media disruption

Father’s Day Book Sale a hit

August 30th, 2009 · 8 Comments

Our Father’s Day Book Sale is going very well with strong sales every day since we put the new stock out. This is our third year of regular book sales here and we are known for these – thanks to good word of mouth.  Customers often ask when our next sale is. Our approach is […]

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Tags: Book retailing

Growing green magazine interest

August 30th, 2009 · No Comments

A few months ago I wrote about our placement of green related magazines between garden and home and living titles. This small segment is working well for us in part because of the use of hero products on either side to draw attention to the green titles and in part because it is near the […]

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Tags: magazines

The value of Michael Jackson’s death to magazines

August 30th, 2009 · No Comments

BNET reports that in death Michael Jackson will be worth between US$55 million nad US$67 million to the magazine industry.  Based on Michael Jackson related magazine sales and pre-orders for the official Jackson calendar I’d suggest that it is too early to preduct the number.  With each turn in the story a new opportunity opens […]

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Tags: magazines · Newsagency opportunities

Twilight inspired magazine display

August 29th, 2009 · No Comments

One of our team members at newsXpress Forest Hill created this magazine display around coverage of the Twilight film and cleverly brought together several magazine titles. This is on display at the front of our shop – in addition to the display we have for Dolly at the counter. We are seeing customers interested in […]

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Tags: magazines · visual merchandising

DVD kiosks entering US supermarkets

August 29th, 2009 · No Comments

I was interested to read that Blockbuster branded DBVD kiosks are entering supermarkets in the New England region of the US.  Called Blockbuster Express, the kiosk is an NCR self serve vending unit.  Each kiosk houses more than 800 DVDs.  They plan to have 10,000 of these kiosks installed by mid 2010.  The retailer gets […]

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Tags: Newsagency opportunities

Missing the impulse opportunity

August 29th, 2009 · No Comments

These magic trick packs were on the Gibson stand at the GNS market fair in Melbourne a few weeks ago. The price was 15% off their usual wholesale price. They were not popular with Market fair attendees. We bought them for our newsagencies as we felt they would be a good impulse product. We have […]

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Tags: Newsagency opportunities

Award moves welcome

August 29th, 2009 · 1 Comment

It was good to read yesterday of the change in approach by the federal government to the introduction of the Modern Award. By seeking to take the full five year implementation period, the government has slowed the introduction of higher costs for many retailers including newsagents. The cost of labour is a challenge for newsagents […]

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Tags: Newsagency challenges · retail

Update on XchangeIT file problems

August 28th, 2009 · 14 Comments

There are two new high impact issues with the new XchangeIT link: The distributors are creating are files which are not being received by newsagents sometimes. Blank files are being delivered – this is affecting all magazine companies. These problems are being experienced by newsagents regardless of the newagency software they run. The incident team […]

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Tags: newsagent software · XchangeIT

Two fashion magazines growing

August 28th, 2009 · 3 Comments

Sales of RUSSH and frankie have been growing steadily over time in my newsagencies. They are now important titles in our magazine mix, titles which we can use to signpost their particular segment. It is terrific to notice this growth and have more titles we can use to support broader magazine sales growth. What I […]

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Tags: magazines

What do newsagents charge for faxing?

August 28th, 2009 · 4 Comments

Further to my post earlier this week about charges for copying in newsagencies, click on the photo to see our fax price list. We settled on this pricing following discussion of the managers of my newsagencies and considering what I had see others charge. Customers don’t complain about our charges for faxing or copying. They […]

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Tags: Newsagency opportunities

DR WHO DVD partwork coming

August 28th, 2009 · No Comments

A DR WHO partwork series launched on Spetember 9. It will be distributed by Network services. Part 1 will retail at $4.99, Part 2 – $9.99 and Part 3 and beyond – $19.99. Every issue comes with a DVD featuring two episodes of DR WHO. The pull apart and file magazine contains detailed profiles of […]

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Tags: partworks

Newsagents gather in Cairns to work on their businesses

August 28th, 2009 · 2 Comments

I attended the ACP Magazines Connections Conference in Cairns yesterday along with a couple of hundred other newsagents. It was a good event with speakers appropriate to proactive newsagents and an excellent opportunity to network with colleagues. I was especially impressed with Bernard Salt. The data he shared was fascinating about the changes in demographics […]

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Tags: Newsagency management

Ugh! Harold Mitchell

August 27th, 2009 · 6 Comments

Someone needs to tell Harold Mitchell that next time he wants a magazine he should go to a newsagency.  We are the magazine specialists.  Supermarkets are the shopper challenge Harold describes in his article in The Age today: MAGAZINES are in the news, so I headed off to the supermarket to get the latest. It’s […]

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Tags: magazines · Ugh!

Are bag rails obsolete?

August 27th, 2009 · 3 Comments

Newsagency counters for decades featured bag rails.  They were used primarily to flat stack display popular weekly and monthly magazines. While I have not used them in any shop fit I have done in the last ten years. I wonder if they are useful in newsagency businesses. We have a bag rail in our Frankston […]

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Tags: Newsagency challenges · Newsagency opportunities

Promoting Therese Rein, AWW covergirl

August 27th, 2009 · No Comments

We are promoting the latest issue of Australian Women’s Weekly with Therese rein on the cover at the entrance to our women’s magazine aisle. While AWW is not scheduled for a major in-store promotion for another week, I chose to go with a display from the on-sale day because of the news coverage for this […]

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Tags: magazines · visual merchandising

Western Digital falls out of Macworld

August 27th, 2009 · 1 Comment

Computer company Western Digital may find the campaign they are running in the latest issue of Macworld magazine does not result in the success they had forecast. Most of the flyers in copies of Macworld sent to us fell out when placing the issue on the shelves. While inserts often fall out, my experience with […]

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Tags: magazine distribution · magazines · Ugh!

Watching OzLotto grow

August 27th, 2009 · No Comments

I watch OzLotto jackpots more so now after the $100 million jackpot of a couple of months ago. As a result of this, OzLotto is a better known and understood game.  We are seeing earlier entry in the jackpot cycle. Whereas previously people would wait until Oz Jackpotted to $30 million or more before being […]

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Tags: Lotteries · Newsagency opportunities

Reviewing the XchangeIT EDI roll out

August 26th, 2009 · 22 Comments

My newsagency software company, Tower Systems, is participating in the review of progress to-date of the new XchangeIT platform.  I requested a review to assess some customer service issues and, in particular, the timeliness of support and newsagent communication.  I am glad that XchangeIT agreed to the request. Newsagents, magazine publishers, magazine distributors and newsagent […]

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Tags: newsagent software · XchangeIT