Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2009

Freight move increases cost of magazine returns

September 30th, 2009 · 31 Comments

The move by magazine distributors NDD, Gotch and Network to Toll Holdings for freight looks set to significantly increase the cost of returning unsold magazines.  One newsagent told me that their cost will go from $25.00 to $66.00.  This is what they will have to pay for stock they did not order and which has […]

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Tags: magazine distribution · magazines

Trading Post classifieds newspaper to close

September 30th, 2009 · 15 Comments

The Trading Post classifieds newspaper will cease publishing within the next four weeks.  While this has been a topic of discussion for months, there has been no clarity on specifics.  The publisher has certainly worked hard to migrate customers to their website.  In newsagencies, the Trading Post is not paying its way. The Australian published […]

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Tags: Media disruption · Newspapers

Soccer balls in newsagencies?

September 30th, 2009 · 11 Comments

We received 10 soccer balls today from Gordon & Gotch in one store and 15 in another.  The packaging carries ANF endorsement.  I knew we were getting soccer product because I saw it on a list of new titles I approved earlier this week.  Had I known they were actual soccer balls I’d have said […]

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Tags: Newsagency challenges · Ugh!

Cashing in on the Geelong AFL Grand Final win

September 30th, 2009 · No Comments

We are displaying the Geelong team photo (free with the Herald Sun) today at our usual newspaper stand as well as at the lottery counter (see photo).  Based on selling out of the Geelong premiers magazine in two days, the team photo should be a hit in our newsagency.  The poster should drive good sales.  […]

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Tags: magazines · Newsagency opportunities

Promoting crosswords in newsagencies

September 30th, 2009 · 1 Comment

The creative team at Tower Systems has developed another poster for use by newsagents in promoting crosswords.  I like this one more than the artwork I published here two weeks ago as I think it will stand out well against the sea of colour in a newsagency.  I also like how it represents the health […]

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Tags: crosswords · Newsagency opportunities · visual merchandising

Graduation and teacher gifts

September 30th, 2009 · 4 Comments

Even though the school year has a way to go, we have a small display of graduation and teacher gifts on display for our school holiday shoppers.  We have the range of plush in the photo and several other items in this growing category.  We display these items along with a selection of appropriate cards […]

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Tags: Gifts

XChangeIT update available today

September 30th, 2009 · No Comments

Newsagents using the new XChangeIT platform has been asked to act AFTER 4:30PM TODAY to ensure they are running the new release.  This will help address some of the operational challenges of the last month – it’s an important update.  The advice from XChangeIT for noewsagents to either reset or reboot their computers as follows: […]

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Tags: newsagent software · XchangeIT

Some magazine publishers doing it tough

September 30th, 2009 · No Comments

You know that magazine publishers are in tough times when there is open discussion about Time Inc mulling sale options and Business Week being for sale. 0 likes

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Tags: magazines

Tower Systems withdraws Cardplai endorsement

September 29th, 2009 · No Comments

Read the announcement we made today here. 0 likes

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Tags: Newsagency challenges

Publishers should use newsagent preorders to gauge appeal

September 29th, 2009 · No Comments

Magazine publishers launching new titles should consider offering a preorder service through newsagencies as a means of gaining consumer appeal. This could provide feedback in time to adjust print runs and thereby avoid sell-outs or over supply. Newsagents are used to offering such a facility for regular titles – called the putaway service. Indeed, putaways […]

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Tags: Newsagency opportunities

Another magazine launches iPhone app

September 29th, 2009 · No Comments

Just £2.39 buys a month long subscription to The Spectator magazine on your iPhone.  This was launched yesterday. An annual subscription to the print edition costs £135.  The pay as you go model will be appealing subscribers through the iPhone channel.  It is the same model selected by other magazine publishers. If we want to […]

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Tags: Media disruption · Newsagency challenges

Newsagents represented in another Magazine podcast

September 29th, 2009 · 2 Comments

I participated another Magazine podcast for Mediaweek late last week. This is now available for download here. Those participating in the discussion included author of the Girl With A Satchel blog, Erica Bartle, and the co-director of Australian Traveller magazine, Nigel Herbert, James Manning of Mediaweek and Bendan Wood, Moderator.  In the podcast we discussed […]

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Tags: magazines

Promoting Top Gear magazine and free Stig DVD

September 29th, 2009 · 5 Comments

We are promoting Top Gear Australia at the entrance/exit of our men’s magazine aisle this week. While not considered a premium location, sales suggest otherwise. This location is ideal for Top Gear because it is located close to the main stock of this title as the photo shows. We will leave Top Gear on display […]

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Tags: magazines · retail

Driving sales of bags and wrap

September 29th, 2009 · 4 Comments

The photo shows the bag wall at one of my newsagencies.  The range has recently been refreshed and there has been a good sales kick as a result.  We know from industry sales data that newsagents underperform in terms of bag and wrap sales.  This is usually because newsagents hide the product behind cards. Newsagencies […]

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Tags: giftwrap · Wrapping paper

Missing out on the newsagency experience

September 28th, 2009 · 10 Comments

What is it about Australian capital cities and newsagencies. Well, Melbourne, Sydney at least. They used to boast several good ‘full service’ newsagencies. Now they are nowhere to be seen. Instead we have convenience stores on every street corner. I am in Sydney today and needed something only a newsagency would carry. While Sydney has […]

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Tags: Newsagency challenges · Newsagency opportunities

Girlpower and shag bands

September 28th, 2009 · 6 Comments

With ‘shag’ bands in the news over the weekend, the latest issue of Girlpower magazine is a challenge for newsagents since it has bands bundled with the magazine.  Some newsagents are asking whether they should promote this issue.  For other definitions of shag branbds, check out urban dictionary. Maybe I am disconnected but the ‘shag’ […]

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Tags: magazines

Model Orbiter partwork

September 28th, 2009 · 14 Comments

The Model Orbiter partwork launched today. Actually, launched is not the right word.  We received stock but no collateral.  You can’t promote new partworks without collateral.  I am sure there will be an excuse.  It is not good enough.  Collateral should arrive with the stock as this is when we allocate space and have resources […]

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Tags: magazines · partworks · Ugh!

Why is the ANF sponsoring a soccer TV show?

September 28th, 2009 · 6 Comments

I wonder how many newsagents are aware that the ANF sponsors the Goal of the week on the football stars of tomorrow  TV show and website.  The sponsorship is poorly executed in that there is no explanation on the website about the ANF or newsagents, there is nowhere to click to get to the ANF […]

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Tags: Ugh!

Promoting Geelong premiers magazine

September 28th, 2009 · 3 Comments

We are promoting the Geelong AFL Premiers 2009 one-shot title at the counter this week.  At $15.00 a copy we’re happy to use this premium space to try and drive impulse purchases of this title.  Since we have limited supply we may have to replace the display after a day or so.  As we saw […]

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Tags: magazines · retail

The one day magazine display

September 28th, 2009 · No Comments

I often receive feedback from people querying the frequency of change of magaizne displays.  They are we change too often.  Our view is that regular change combats customer store blindness. Our policy of fresh displays was evident on the weekend when we replaced our AFL Grand Final Record display with the display in the photo […]

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Tags: magazines · retail

Older women beat older men any day

September 27th, 2009 · 11 Comments

I love older women customers. In my experience they are more cheerful and enjoyable than older men customers. By older, I mean 75 and over. Older women tend to know what they want, they enjoy a laugh and they are prone to flirting, yep, flirting – I like this on a slow day at the […]

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Tags: Newsagency opportunities · retail

Magazines at the show

September 27th, 2009 · No Comments

I was at the Royal Melbourne Show yesterday and saw stands pitching showbags based on magazine titles from ACP and Pacific.  It was good to see their brands represented. In another pavilion there was a stand devoted to Better Homes and Gardens. These stands made me wonder what facilities, like stands, we could access to […]

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Tags: magazines

Underage tobacco campaign in the UK

September 27th, 2009 · 1 Comment

Steve Denham is running a good campaign on behalf of newsagents and independent retailers on the issue of sale of tobacco to underage customers.  He is lobbying politicians and regulators in pursuit of fairness for all retailers of tobacco products and not just a focus on bricks and mortar businesses, particularly the easy target independents. […]

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Tags: Newsagency challenges

Missing the magazine discount

September 27th, 2009 · No Comments

The issue of UK magazine Yours which came off sale yesterday sold for a 28% discount in the UK.  Not so here.  Our price was $4.95 as usual for this title.  I am surprised that the UK discount was not run here.  I would have thought that using a cover price discount to drive sales […]

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Tags: magazines

Sales of AFL Grand Final record double

September 26th, 2009 · No Comments

Our sales of the AFL Grand Final record are more than double last year’s.  This is part due to our more proactive promotion and part due to the two teams playing.  Even though it’s a once a year title, it is cash-flow positive and generates around $1,500 in sales.  Most sales are in addition to […]

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Tags: magazines