Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2009

New newspaper distribution contracts from News Limited?

October 31st, 2009 · 12 Comments

Distribution newsagents are talking about the imminent new contracts from News Limited.  There is plenty of speculation in the marketplace including rumours that News is not negotiating the contracts centrally through the ANF and that the contracts will be for one year only. I don’t have any inside information about the new contracts. What I […]

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Tags: Newsagency opportunities · newspaper home delivery · Newspapers

Happy Halloween!

October 31st, 2009 · No Comments

The big day is finally here.  October 31 – Halloween.  This has been a terrific Halloween season for us, the best ever.  Excellent sales of Halloween related items at fantastic margin – 50% and above. Sales across categories: party items, candy, magazines and cards.  We have demonstrated our competitiveness on range and price and this […]

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Tags: Gifts · Happy products · Newsagency opportunities

Moving magazines through the week

October 31st, 2009 · 2 Comments

Like most newsagents, we start the week with a full waterfall for all major weeklies.  As the week unfolds, we scale back and use the empty pockets to promote titles from other categories.  We carefully select and place titles.  Click on the image for a larger version of how our magazine space looked on Thursday […]

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Tags: magazines

Apple iTablet rumours reach Australia

October 31st, 2009 · No Comments

The Sydney Morning Herald is reporting that Apple has sent specifications for its new device (iTablet?) to media outlets here. Apple is the master of content-maker engagement.  Look at iTunes.  If they get supplier engagement and if the new device is as game-changing as the iPod then newsagents will have a new distribution channel competitor […]

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Tags: Media disruption · Newsagency challenges

Starting a Western Union trend

October 30th, 2009 · 4 Comments

We stopped offering the Western Union money transfer service in August.  While I was concerned that we would have to recommend the government owned Post Office opposite, the benefits of ceasing the service were too great. It seems that Australia Post has reached the same conclusion as us, they are no longer offering the Western […]

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Tags: Australia Post

How is your customer service?

October 30th, 2009 · 42 Comments

Click on the image to read the sign shoppers see as they enter a Golden Casket agency (maybe a newsagency) somewhere in Queensland.  The photo is from the ABC Brisbane website – yes, the world gets to see how one retailer deals with customer queries. While we are challenged daily with questions for which we […]

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Tags: Customer Service · Ugh!

Augmented reality and the future of magazines

October 30th, 2009 · No Comments

There is considerable buzz around the December issue of Esquire magazine and their use of “augmented reality”.  If you hold some pages of the magazine on front of a webcam, additional editorial content will come to life.  The is the seocnd time Esquire has experimented with interaction.  Portfolio tells us: The future of magazines begins […]

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Tags: magazines · Media disruption

In the Night Garden magazine finds its niche

October 30th, 2009 · 1 Comment

In the Night Garden is a welcome new launch from ACP Magazines this year.  While not high in volume, it appears to be gaining traction.  we are having more customers ask for the title.  This tells me that the TV show and other coverage for the brand is paying off.  Given the customer requests, we […]

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Tags: magazines

Selling a $16.95 magazine in a newsagency

October 30th, 2009 · 1 Comment

I was skeptical when I saw the Men’s Health DVD / Magazine special on Monday morning this week.  I thought the $16.95 price was too high for a newsagency and the packaging challenging for it to work in our fixturing.  While I know that Men’s Health works for us, this product is different to the […]

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Tags: magazines

Kindle and e-reader skeptics change gear

October 30th, 2009 · 1 Comment

A month or so ago there were plenty of people saying that e-readers were a flash in the pan and that Australians would not have much interest in the Amazon Kindle.  It is interesting to see some reverse their opinion in the face of the considerable traffic being generated around the Kindle launch here.  As […]

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Tags: Media disruption

Coverage on publisher engagement

October 30th, 2009 · No Comments

Mediabiznet is covering the engagement between the publisher of Australian Traveller and newsagents at this blog. Every day I hear of or see further examples of the reach of this blog and the conversations here.  It is gratifying to see its usefulness. On Australian Traveller, smart newsagents are promoting this title to leverage the bonus […]

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Tags: magazines · Newsagency opportunities

Selling more copies of Donna Hay magazine

October 29th, 2009 · 2 Comments

Our sales for the current issue of Donna Hay magazine are more than double what we have historically achieved by this point in the on-sale period. We will sell out with time to spare.  Overall sales will be up on recent issues. I put our success of this issue of Donna Hay down to an […]

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Tags: magazines

Explaining the end of the Trading Post

October 29th, 2009 · 10 Comments

A smart newsagent in Queensland is explaining the death of the Trading Post to customers with a sign and a copy of a notice from Telstra. This is a good way to head off some of the questions which are bound to arise when Trading Post customers come in for the next issue and can’t […]

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Tags: Newsagency opportunities

Selling Halloween to chocolate lovers

October 29th, 2009 · No Comments

We are having success with these small chocolate packs at the counter for Halloween.  When we first started in Halloween years ago it was all about the kids.  Now it is a season which crosses generations and tastes – including people who will jump at any excuse to purchase chocolate.  I know newsagents who will […]

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Tags: confectionary · newsagency marketing

Record lottery jackpot

October 29th, 2009 · 5 Comments

The Monday / Wednesday lottery game jackpotted last night to $8 million this coming Monday – a record for this game.  While not the most popular lottery through the week, the large jackpot will drive a good boost to sales, especially right after the $20 million superdraw on Saturday.  We find the day after a […]

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Tags: Lotteries · Newsagency opportunities

Kidnappers and newspaper sales.

October 28th, 2009 · No Comments

A ton of ink has been spent over the last couple of weeks in Australia and overseas talking up newspapers.   It makes business sense that publishers publish good stories about their medium.  The AWL has a sobering perspective for the US marketplace – be sure to check out their graph. While I am concerned for […]

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Tags: Newspapers

Bookstore set to dominate e-reader sales

October 28th, 2009 · No Comments

US bookstore chain Barnes & Noble is positioning itself to dominate e-reader sales with the announcement overnight of a deal to sell the new Que proReader device from Plastic Logic.  this will sit on the shelf next to their own device, the nook, announced last this week. Newsagents ought to be watching these moves carefully.  […]

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Tags: Media disruption

The all natural Sarah Murdoch AWW cover

October 28th, 2009 · 3 Comments

We are promoting the latest issue of Australian Women’s Weekly with Sarah Murdoch on the cover sans make-up.  The display is at the entrance to our busiest magazine aisle. The cover looks is brilliant – the best for Australian Women’s Weekly this year in my view.  The visual impact on the shelf is stunning and […]

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Tags: magazines · visual merchandising

Promoting Girlfriend Twilight issue

October 28th, 2009 · No Comments

We are promoting the new issue of Girlfriend magazine, out today, at the front of our newsagency.  The Twilight features in the magazine make this issue appealing to a broader than usual demographic – hence promotion out the front of the shop rather than our usual location. There appears to be no slowing of the […]

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Tags: magazines

No NDD magazines

October 28th, 2009 · No Comments

We are missing magazines from NDD again today, for the second week in a row.  The changes implemented to ensure delivery appear to have not worked for us. 0 likes

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Tags: magazine distribution

US magazine subscriptions worse than Australia

October 28th, 2009 · No Comments

Newsagents often complain about subcription offers in magazines, saying they undermine retail sales. I see subscriptions as a necessary part of the magazine supply model – as long the offer is not agressively pitched against newsagents. Over the weekend I compared subscription offers for several Australian titles with US titles.  While our average subscriber discount […]

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Tags: magazines

Photography and camera magazines back in favour

October 28th, 2009 · No Comments

Photography and camera magazines are performing better for us this year than I expected they would.  Our small range ticks over quite well.  It is also a very popular browser destination. While there is some junk in the mix – not in the photo because I culled before I took this – overall performance is […]

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Tags: magazines

What’s with Michael Jackson calendar discounting?

October 27th, 2009 · 9 Comments

I am shocked at the number of retailers, newsagents included, who are discounting premium calendars already.  We are not discounting in my newsagencies and are on track to excellent sales growth this season. Take the Michael Jackson calendar – I have this in all six of my stores at full price and it is selling […]

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Tags: Calendars · Ugh!

When you can’t hand back your newspaper delivery run

October 27th, 2009 · 30 Comments

I am concerned about reports of newsagent requests to hand back newspaper home delivery runs being blocked by a publisher.  How can a publisher force a newsagent to continue offering a loss making service? Publishers control most business levers in the newspaper home delivery service: cover price, the delivery fee charged by newsagents, additional revenue […]

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Tags: Newsagency challenges · newspaper home delivery

Grazia and the Spring Racing Carnival

October 27th, 2009 · No Comments

We are promoting Grazia magazine with other products connected with the Spring Racing Carnival such as newspapers.  The copy in the photo is placed above The Age on our main newspaper stand.  We don’t have any addditional collateral so our work is all abourr product placement.  This week would have been an ideal opportunity for […]

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Tags: magazines · retail