Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2009

2009 in review from a newsagent’s perspective

December 31st, 2009 · 12 Comments

It’s been an interesting year.  Here is my somewhat random selection of highlights: Magazine launch of the year – Prevention.  Brilliant marketing, excellent demand and good on-going sales. Best magazine promotion – Hair straightener with Dolly.  Excellent traffic generator.  Great sales.   My only concern is what for 2010 and the gifts which come with […]

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Tags: magazine distribution · marketing · Newsagency challenges · Newsagency opportunities

Magazine distribution confusion

December 31st, 2009 · 5 Comments

Network and Gotch advised that there would be magazine deliveries today.  I confirmed this with Gotch again yesterday.  In one of my newsagencies we received a bundle of OK! and in another we received a bundle of Who.  The communication from distributors has been poor. 0 likes

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Tags: magazine distribution

Beware Western Union scam email

December 31st, 2009 · No Comments

There is a phishing email doing the rounds purporting to be from Western Union.  Some newsagents received this yesterday: Dear Valued Customer, This is an official notification from Western Union. Your account access has been limited due to a login attempt failure. To restore your account we have attached a form to this email. Please […]

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Tags: Newsagency challenges · Ugh!

Promoting New Year’s Eve products

December 31st, 2009 · No Comments

Our small display of New Year’s Eve products, placed in front of the counter, is working well.  The various party goods, hats, 2010 glasses and glow sticks are selling from the re-purposed Letts Diaries display unit.  We are expanding our range of party goods in 2010 so we want to take evry opportunity possible to […]

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Tags: retail

Promoting Girlfriend and gifts

December 31st, 2009 · No Comments

The latest issue of Girlfriend is packed with great gifts so we are pitching this at the counter to attract impulse purchases.  The magazine was well packaged – meaning that our stock arrived in tact.  The timing of the offer is good since we have more girls shoppingin our centre this time of the year. […]

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Tags: magazines

Superstars of New Moon rip off

December 31st, 2009 · 3 Comments

Superstars of New Moon sells of US$9.95 in the United States.  Here, it is priced at A$27.50.  I am surprised at the price difference given the current exchange rate between the two currencies.  Either someone bought badly or are making a ton of money.  The $27.50 price tag makes Australian newsagents look expensive.  This title […]

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Tags: magazines · Ugh!

An arrest feels good

December 30th, 2009 · 25 Comments

It is a good feeling when the police arrest someone for stealing from your shop.  While they are likely to get a warning or some other soft sentence, enough of these and they may learn a lesson – or, maybe not.  Either way, it feels good to have the police arrest someone. Theft makes me […]

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Tags: theft

Is it the iSlate?

December 30th, 2009 · 1 Comment

Blogs, websites and mainstream news outlets are abuzz with reports of an imminent announcement  by Apple of their new tablet reader.  Many think it will be called the iSlate. Publications (books, magazines and newspapers) are ready for their iPod moment as I have blogged here for some time.  While I don’t know if the iSlate […]

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Tags: Media disruption · Newsagency opportunities

Good display for new Darrell Lea pineapple products

December 30th, 2009 · No Comments

I like the merchandising unit provided by Darrell Lea for their new Pineapple liquorice and Pineapple Paradise Bar.  The small footprint, promotion of two products, bright colour and fun design should help drive good sales. The display unit doubles as a reminder to our customers that we carry Darrell Lea products in-store. The key with […]

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Tags: confectionary

Promoting Good Food magazine

December 30th, 2009 · No Comments

We are promoting the latest issue of Good Food magazine on the back of an ACP magazines basket builder stand.  This display faces customers as they leave our stationery aisles.  We also have the magazine in a pocket in the food coulmn with our women’s magazines and in our regular food title area.  Good Food […]

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Tags: magazines · visual merchandising

Australia Post lets shoppers and tenants down

December 29th, 2009 · 1 Comment

While I should be pleased that a competitor has been closed for four days, I am not.  Tenants in shopping centres rely on each other to do their bit draw traffic to their part of the centre.  The government owned Australia Post outlet opposite one of my newsagencies has  been closed since Christmas Eve.  This […]

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Tags: Australia Post · Ugh!

Promoting Top Gear with newspapers

December 29th, 2009 · No Comments

Buoyed by the success we have had with Men’s Health and Women’s Health in this small ‘created’ display space next to our main newspaper stand, we decided to try the latest issue of Top Gear Australia there.  We will track sales from this locations compared to sales from the main location for the title. My […]

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Tags: magazines · visual merchandising

Tapping into Christmas indulgence

December 29th, 2009 · 2 Comments

We are tapping into the feeling of over-indulgence at Christmas with a simple display at the counter promoting a mix of diet and exercise products.  While not the best looking display, it has generated impulse business and that’s what it is there for.  We will give this display four to five days in this prime […]

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Tags: Newsagency opportunities

Guardian newspaper launches iPhone app

December 29th, 2009 · No Comments

The Guardian newspaper in the UK has just launched an iPhone app for a one-off fee of £2.39.  Here’s a promotional video showing how it works. Newsagents need to factor these developments into their thinking about their own future model. 0 likes

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Tags: Media disruption · Newspapers

Boxing Day sales strong

December 28th, 2009 · 17 Comments

We fully embraced the Melbourne Boxing Day Sales season in all of our newsagencies.  Sales yesterday and today have been excellent, just under 10% ahead on last year (on a same store basis) but ahead nevertheless. We are discounting all Christmas products by 50%.  A third of the Christmas stock on sale was purchased specifically […]

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Tags: Newsagency opportunities

Kindle books outsell print books

December 28th, 2009 · No Comments

Amazon has announced that they sold more Kindle books than physical books on Christmas Day.  That’s amazing!  Those who said the Kindle would not take off here in Australia will be eating their words soon – there are now 390,000 books available for the Kindle.  On top of that, the new platform makes it easier […]

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Tags: Book retailing · Media disruption

Pre-Christmas magazine rush

December 27th, 2009 · No Comments

We experienced a greater pre-Christmas magazine sales spike in the four days before Christmas this year than in previous years.  Magazines for men were particularly popular as gifts as were special interest titles. Compared to a regular week, the pre-Christmas lift we see in the week prior is traditionaly around 50% – more this year. […]

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Tags: magazines

Organisers sold well this Christmas

December 26th, 2009 · No Comments

Organisers have sold well this Christmas.  Birthday card organisers, gardening organisers, recipe organisers.  We brought in the K TWO range late in the Christmas season and sold most of the stock in just over a week.  We thought the higher price point might be a barrier in our newsagencies (we have the same range in […]

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Tags: Gifts · Newsagency opportunities

Newspaper publisher offers free iPhone app

December 26th, 2009 · No Comments

UK newspaper publisher KOS Media announced a Christmas gift yesterday with the launch of a free Apple iPhone app accessing their newspapers via the iPhone.  They claim this is a world first. Christmas Day, and we hope you’re all having the best possible time with friends, family and loved ones. But here’s some fantastic news […]

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Tags: Newspapers

Three new newsagency locations available

December 24th, 2009 · No Comments

I’m aware of three new newsagency locations available through my involvement with newsXpress.  One each in Victoria, New South Wales and Queensland.  Each is a greenfield shopping centre based location set to open early in 2010.  If you know of anyone interested in opening a next-generation newsagency, please pass on my details: 0418 321 338. […]

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Tags: buying a newsagency · newsagency of the future

Where is Australia Post on Christmas trade?

December 24th, 2009 · 4 Comments

One of our landlords wrote to all retailers in major centre yesterday reminding us that we need to stay open until 10pm.  Their note talked about how traffic this Christmas is up on last Christmas. The government owned Australia Post shop opposite my newsasgency closed at 5pm as usual.  Their lack of support fellow retailers […]

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Tags: Australia Post

Christmas ornament market strong

December 24th, 2009 · No Comments

We were fortunate to pick up some Hallmark Christmas Ornaments last week.  These are usually sold at Target stores.  The reaction from customers has been amazing.  What has been most interesting is the strong word of mouth.  Within a day of us putting up our display we had customers coming on asking for the ornaments […]

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Tags: Gifts · Newsagency opportunities

Christmas greeting is appreciated

December 24th, 2009 · No Comments

The simple Christmas greeting in receipts printed by our Point of Sale software has been geting a good response from our customers. We are also using the message / coupon facility to promote magazine putaways to magazine customers and a diary reminder (for next year) for diary customers. 0 likes

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Tags: retail

Amazon’s amazing Christmas magazine sale

December 24th, 2009 · 1 Comment

Amazon is running their usual and amazing last-minute magazine sale offering year-long subscriptions for a fraction of the already discounted subscription price. For example: Good Housekeeping – 66 cents a copy; Southern Living – 38 cents a copy; and, Bazaar- 67 cents a copy. 0 likes

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Tags: magazines

Women’s Weekly sells well

December 24th, 2009 · No Comments

We are promoting the latest issue of Australian Women’s Weekly in the front of the newsagency.  In the first day of sale, yesterday, we achieved a double digit lift on last year. We will leave this display up until early next week.  It is good to have collateral with which to promote a title so […]

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Tags: magazines