Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2010

Real Living magazine responds to display unit

February 28th, 2010 · No Comments

The display unit we received for Real Living from ACP Magazines is improving our sales of the magazine. The title was struggling (declining) for us.  Since we started displaying it here and not in higher in the traditional magazine fixture pockets, sales have improved. We are now requesting an increase in supply given that the […]

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Tags: magazines · visual merchandising

Positive view on the future of magazines

February 28th, 2010 · No Comments

But I actually believe the experience that one has reading a magazine, sitting on a couch, in bed, on an airplane, wherever you choose to read, is a very different experience than just going online, finding out “I need to know x or y or z.” This is Cathie Black, President of Heart Magazines, speaking […]

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Tags: Media disruption

Promoting ink in the shopping centre

February 27th, 2010 · 2 Comments

Our landlord at Forest Hill Chase is giving our ink promotion sign an excellent run in the centre. This week, the sign faces shoppers as they walk through the entrance near our shop. It is between us and Australia Post. In the background you can see Dick Smith. Aussie Post and Dick Smith are key […]

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Tags: newsagency marketing · Newsagency opportunities

Unusual message for National Magazine Day

February 27th, 2010 · 1 Comment

Today is National Magazine Day in the US.  I am not sure that this is a national day or that the message that they are pitching is right. Magazine Day: a celebration of magazines and attacking the stack of unread titles piling up next to your bathroom sink. They are seeking people to get to […]

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Tags: magazine distribution · magazines · Newsagency opportunities

Honolulu becoming a one newspaper town

February 27th, 2010 · 1 Comment

The Honolulu Star-Bulletin has reached agreement to purchase its rival, the Honolulu Advertiser. This continues a tred to one newspaper cities and towns in the US.  read more on the Honolulu move here. 0 likes

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Tags: Media disruption · Newspapers

Hyping the iPad

February 27th, 2010 · 2 Comments

You’ll never need to pick up another newspaper. I heard this on a Perth FM station last week when they were promoting an iPad as a prize for a competition.  Their other comments were about how cool the technology was and that the iPad was the must have gadget. 0 likes

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Tags: Media disruption · Newsagency challenges

Steve Irwin collectible

February 26th, 2010 · No Comments

I am not sure how I feel about this Steve Irwin limited edition collectible which we are offering in a few of our stores.  I guess it will appeal fans of the Crocodile Hunter.  It is raising funds for his Zoo and that’s a good thing.  We the statue in the window and it’s certainly […]

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Tags: Gifts

Bags versus wrapping paper

February 26th, 2010 · No Comments

I have been approached by an MBA student looking for numbers on bag sales versus wrapping paper over recent years.  If you have anything to share, particularly on trends, please let me know. 0 likes

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Tags: Wrapping paper

Good way to cut theft

February 26th, 2010 · 2 Comments

I was at newsXpress Redcliffe in Queensland earlier this week and noticed this sign they had made and placed strategically around the store.  I think it will act as an excellent theft deterrent.  It stands out.  It also looks professional, like they mean business.  Research I have seen shows that people are less likely to […]

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Tags: theft

Melbourne Observer supports newsagents

February 26th, 2010 · 3 Comments

Further to the discussion here recently about Speedway Racing News, the Melbourne Observer shows how a publication can support newsagents.  Every week they run this ad on page 3 or page 5.  It encourages customers to use the newsagent putaway service and even includes a coupon for making the putaway request.  The newspaper also lists […]

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Tags: magazines · Newsagency opportunities

Looking for magazine hoarders

February 26th, 2010 · No Comments

The National Library is looking for old issues of the Australian Women’s Weekly from when it was first published in 1933 to 1982.  They are digitising the the magazine for future reference.  Since we see more magazine buyers than any other single retail channel I figured that newsagents ought to know about this project. The […]

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Tags: magazines

Dell offers tablet to compete with iPad

February 26th, 2010 · No Comments

Wired reports that Dell is releasing a tablet like device to compete with the Apple iPad. On the iPad, there are reports that the pre launch uptake of the iPad is more considerabnle than for the iPhone. 0 likes

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Tags: Media disruption

Tips for newsagents at Melbourne Airport

February 25th, 2010 · 3 Comments

I am at Melbourne airport this morning heading to Perth for the day.  There are two new retail stores in the Qantas domestic terminal newsagents should see.  The Watermark business looks stunning.  It is a premium book retail offer which is inviting, easy to shop and very professional.  On the main concourse is the new […]

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Tags: retail

Going out with Easter eggs

February 25th, 2010 · 2 Comments

We added Darrell Lea Easter eggs and a range of Easter gifts this week to the Easter cards we put out last week.  We have these at the front of our dance floor on our lease line.  Click on the photo for a larger version of the image.  While it is early to be selling […]

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Tags: Gifts

Bagged magazines don’t increase sales

February 25th, 2010 · 14 Comments

Whenever I criticise magazines bagged with old issues here I am usually contacted by a publisher or two who say that these bagged issues sell well.  I have been tracking this for a few months now and see no evidence of this.  Take the issue of Auto Salon which went off sale yesterday.  It was […]

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Tags: magazines · Ugh!

How sick is the magazine distribution model!

February 25th, 2010 · 4 Comments

I have two examples of a sick magazine distribution model.  They illustrate why newsagents get frustrated, especially when distributors chase newsagents for money yet they refuse to fix fundamental problems with contribute to cash flow challenges.  Healthy Food was increased last month because of a special offer.  It sold well.  This month we were cut […]

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Tags: magazines

US magazines competing with Australian titles

February 25th, 2010 · 2 Comments

Gotch has increased our supply of the US version of Prevention magazine from three copies to five even though we donl;t sell our of the three we receive.  This is frustrating because we really want to focus on growing sales of the Australian edition of Prevention magazine.  This is far more important to us that […]

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Tags: magazine distribution · magazines · Ugh!

Promoting Australian Women’s Weekly

February 24th, 2010 · No Comments

We have gone out with a front-of-store promotion for the latest issue of the Australian Women’s Weekly from this morning.  It’s a nice looking cover and certain to drive good early sales.  More than 50% of our AWW sales are achieved in the first week.  This is why we prefer to go out strong on […]

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Tags: magazines · visual merchandising

Promoting Girlfriend at the counter

February 24th, 2010 · No Comments

We are promoting Girlfriend magazine at the counter for the next few along with a free cacharel perfume and mobile phone case.  We are part of a small trial participating in this offer.  Counter offers can be a challenge.  We feel good about this one as it offers good value gifts which appeal to the […]

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Tags: magazines · visual merchandising

Magazine distributor refuses mediation with newsagent

February 24th, 2010 · 3 Comments

I have been talking with a newsagent colleague who has a dispute with a magazine distributor over the treatment of credits for returns. They have good documentation to support their case yet the distributor, acting as judge and jury, has refused their claim. The newsagent, on my advice, took the matter to a state government […]

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Tags: magazine distribution

Apology from Speedway Racing News publisher

February 23rd, 2010 · 30 Comments

The publisher of Speedway Racing News magazine issued the following apology to newsagents this morning: UNRESERVED APOLOGY TO NEWSAGENT OPERATORS This post has been submitted due to the understandable backlash concerning a subscription advert appearing on the back cover of issue #401 of Speedway Racing News Magazine. I am extremely concerned by what has transpired […]

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Tags: magazines · Newsagency challenges

A table is all it takes

February 23rd, 2010 · 1 Comment

The table in the photo is from Ikea.  Its simplicity, elegance and flexibility make it one of our most favourite display fixtures.   It is easily extended, light and can be easily moved.  This table holds plenty of stock.  We can use it in our gift department or on our dance floor with other fixtures for […]

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Tags: Gifts · visual merchandising

Farewell Krystal

February 23rd, 2010 · No Comments

Krystal Forscutt has been a star on the pages of Zoo magazine for the last three to four years.  The cover of this week’s issue proclaims it’s her last time in the magazine.  We are promoting this issue, and its discounted cover price, at the exit of the men’s magazine aisle.  This display, the price […]

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Tags: magazines · visual merchandising

A different approach for Top Gear

February 22nd, 2010 · No Comments

We are taking a different approach with Top Gear Australia this month.  We have created the display in the photo at the entrance to our main women’s magazine aisle.  We would usually place this display at the exit to our men’s magazine aisle but the broad appeal of the Top Gear franchise encourages us to […]

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Tags: magazines · visual merchandising

Promoting Woman’s Day at the counter

February 22nd, 2010 · No Comments

We are promoting Woman’s Day at the counter for the next few days.  It’s the last week of the free cookbook offer series so pitching this at the counter makes sense. We also have Woman’s Day on offer at our main lottery counter as well as the usual location with our weeklies. 0 likes

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Tags: magazines · visual merchandising