Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2010

Being better sales people

April 30th, 2010 · 2 Comments

How much time do we put into training our front line, the people who have the most to do with our customers? Whether these people are newsagency owners or employees, regular training on how to sell is vital – especially since we think that customer service is a kay point of difference for us. Sale […]

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Tags: Customer Service · Newsagency

Rush to increase tobacco excise unwarranted

April 30th, 2010 · 30 Comments

Don’t get me wrong, I am not against an increase in the tobacco excise as a mechanism for reducing tobacco consumption – as long as it is a mechanism which works. The cynic inside me wonders if the move to increase tobacco excise by 25% at midnight yesterday is about more that the health of […]

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Tags: Newsagency challenges · Tobacco sales

Raising money for the McGrath Foundation

April 30th, 2010 · 1 Comment

We are proud to be promoting Henderson Greetings’ Mother’s Day cards since their sale raises much-needed funds for the McGrath Foundation. Outside of the fundraising, the cards themselves are terrific, offering a broad range of price points, plenty of captions and a quality I am pleased to stock.  You know you have a good product […]

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Tags: Greeting Cards · Social responsibility

Promoting Girlfriend magazine

April 30th, 2010 · No Comments

We are promoting the latest issue of Girlfriend magazine in its usual location with teen magazines but using a double half waterfall display capped by an A2 poster. The display is located in the last area of our main women’s magazine aisle. The poster stands out and can be easily seen from the entrance to […]

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Tags: magazines · visual merchandising

Seeking advice on a gift product

April 29th, 2010 · 2 Comments

I am curious as to whether anyone has the Galleria range from RUSS. They are painting reproductions on small canvasses. We have had them for a month and they are not working. We expected them to work very well for us. They are a quality product with a good price point. It may be our […]

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Tags: Gifts · Newsagency challenges

Driving magazine loyalty outside the newsagency

April 29th, 2010 · 2 Comments

We have been fortunate to place A1 posters through the Forest Hill Chase centre promoting our Magazine Club Card. The marketing collateral connects with smaller posters we are using in-store for the duration of this campaign. The goal here is to promote our value proposition around magazines. With four other magazine retailers in the centre […]

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Tags: magazines · marketing

3D newspapers for Australia?

April 29th, 2010 · No Comments

Mediaweek UK reports that The Sun in London is set to run a 3D edition – before the start of the World Cup. China’s Shiyan Evening News ran an edition with 3D two weeks ago. It must only be a matter of time before we see this here in Australia. There are enough 3D glasses […]

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Tags: Newspapers

Enhancing the Better Homes & Gardens display

April 29th, 2010 · No Comments

Further to my last post, we have created a two column feature display in the usual location for Better Homes & Gardens in our main magazine aisle. We created the space yesterday morning by moving things around. Our plan is to leave this in place for at least two weeks. As I have noted recently, […]

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Tags: magazines · visual merchandising

Earring kit set to drive Better Homes & Gardens sales

April 29th, 2010 · No Comments

We are promoting Better Homes & Gardens at the counter until Monday. The free earring making kit is sure to generate good impulse business – hence our location at this prime impulse location between two busy register points at our counter. BHG works very well in this location when the magazine comes with a good […]

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Tags: magazines · visual merchandising

Susan Boyle set to drive Women’s Weekly sales

April 29th, 2010 · No Comments

We are promoting the latest issue of the Australian Women’s Weekly out in the mall at the front of our shop. We setup the display in the photo yesterday morning. It is near our Mother’s Day offer – this makes sense because of the Mother’s day offer with the magazine. The Susan Boyle cover is […]

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Tags: magazines · visual merchandising

Magazine sales fall 7% in Jan-Mar 2010 quarter

April 28th, 2010 · 8 Comments

Retail sales, led by magazines, were down in newsagencies in January through March 2010 compared with the same period last year on a same-store basis according to the latest Tower Systems sales benchmark study.  Magazine unit sales fell, on average, 7% over the same period. The key newsagent departments of magazines and newspapers are reporting […]

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Tags: magazines · Newsagency benchmark · Newsagency challenges

Ditching suppliers who charge for backorders

April 28th, 2010 · 3 Comments

It is disappointing to have suppliers charge a freight fee to ship backordered stock when the initial order was above their minimum order requirements to qualify for free delivery. I have seen this from a couple of suppliers recently. It’s policy they say. Yes, as is my policy to not deal with them again. Suppliers […]

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Tags: Newsagency challenges

No marketing collateral for World Cup 2010 program

April 28th, 2010 · 1 Comment

I am surprised at the lack of marketing collateral provided to support the World Cup 2010 Commemorative Program.  We received plenty of stock – enough for a full waterfall and then some – and absolutely no material with which to promote this one-shot title.  Publishers who want to use newsagency shelves to hold and display […]

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Tags: magazines

Promoting Gourmet Traveller to browsers

April 28th, 2010 · No Comments

We are promtoing Gourmet Traveller on the back of our ACP Basket Builder stand – this is what shoppers leaving our busiest magazine aisle see.  It’s a location which is working well for us with some titles.  My only concern with this issue of Gourmet Traveller is that it has another free cookbook on the […]

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Tags: magazines

US newspapers continue circ decline

April 27th, 2010 · No Comments

The New York Times yesterday reported that average weekday sales in the six months to the end of march declined 9% over the same period a year earlier.  The Wall Street Journal was the only newspaper in the 25 largest to report a weekday increase – 0.5%. Australian newspaper publishers have retail and distribution newsagents […]

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Tags: newspaper home delivery · Newspapers

Newsagents to mount a legal challenge on overweight newspapers?

April 27th, 2010 · 11 Comments

Further to my post on Saturday about the response by News Limited to the problem of overweight newspapers, I have been sent several copies of letters received by newsagents. On state based letterhead, News has effectively sent the same letter to all recipients. In the letter, three and a half years after newsagents raised serious […]

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Tags: Newsagency challenges · newspaper home delivery

Pitching Weight Watcher’s Cook Fast

April 27th, 2010 · No Comments

With nothing in the magazines which went on sale yesterday worthy, in my view, of our prime counter impulse position, I decided to give Weight Watchers Cook Fast a go.  It has three days.  If we get results then it can stay the week.  Last week, we sold more copies of Real Living magazine from […]

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Tags: magazines · Opportunistic retail

Cookbooks for Mother’s Day

April 27th, 2010 · No Comments

We, and I am sure many newsagents across the country, are promoting four new ACP cookbooks as gifts for Mother’s Day.  In our case, we have positioned the display at the entrance to our main magazine aisle.  We plan to transition the display to our main Mother’s Day display (cards, gifts and Darrell Lea chocolates) […]

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Tags: magazines · visual merchandising

Selling the Roberta Willaims cover story

April 27th, 2010 · No Comments

We are pitching New Idea next to our newspaper stand as well as with our weekly magazines this week.  With the death of Carl Williams still big news in Melbourne, the Roberta Williams cover story should drive New Idea sales – even though at least one radio shock jock in Melbourne has called for readers […]

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Tags: magazines · visual merchandising

Promoting Zoo with newspapers

April 27th, 2010 · No Comments

We are promoting Zoo next to our newspaper stand this week. The $1.95 price point for this week’s issue is what got us to make this move. While we have stock of Zoo in its usual location, we expect the newspaper stand position to work best for us. Our sales for Zoo are usually quite […]

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Tags: magazines · visual merchandising

Riding Justin Bieber-mania

April 26th, 2010 · 1 Comment

We are offering the 2011 Justin Bieber calender for pre-sale.  Since he is in Australia right now, driving Sydney crazy and getting plenty of press coverage it makes sense.  We did the same thing last year with the Michael Jackson calendar and sold plenty – before we had stock.  We have the pre-sale form at […]

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Tags: Newsagency opportunities

How the iPad could drive change in retail

April 26th, 2010 · 2 Comments

Advertising Age has published an interesting article on how the iPad could revolutionise retail.  While none of the examples speak to the Australian newsagency experience, the list could be a springboard to ideas which do. 0 likes

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Tags: Media disruption · Newsagency opportunities

Hallmark sound cards on Neighbours

April 26th, 2010 · No Comments

Hallmark Mother’s Day sound cards will appear on Neighbours TV show on Network Ten from tonight until Mother’s Day.  It’s good product placement given that all newsagents with Hallmark cards would have the same stand featuring the Mother’s Day sound cards.  Viewers of the TV show will recognise the stand in our newsagencies. We are […]

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Tags: Greeting Cards · Newsagency opportunities

Remembering Anzac Day on in-store radio

April 26th, 2010 · No Comments

Yesterday, it was terrific hearing Anzac Day recognised and those who have fought for Australian recognised in information broadcast in our in-store radio. While newsagencies playing any commercial radio station would have heard similar packages, what made ours special what that it was connected back to us since it was on newsXpress Radio and therefore […]

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Tags: newsagency marketing

Promoting Wheels magazine

April 25th, 2010 · 1 Comment

We are promoting the latest issue of Wheels magazine close to its usual location with the display shown in the photo. Using a single poster like this draws attention to the title. It promotes the new issue and reinforces this as the location for Wheels each month. Our theory is that since guys tend to […]

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Tags: magazines · visual merchandising