Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2010

Second Newsagency of the Future workshop in Melbourne

June 30th, 2010 · 1 Comment

I am running a second Newsagency of the Future workshop in Melbourne next Friday, July 9 at the Geebung Polo Club, 85 Auburn Road, Hawthorn East – at 11am. The session is open to newsagents as well as newsagent suppliers and its free. Come along for a robust discussion about the future of the channel.  […]

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Tags: newsagency of the future

Another cover up at The Age

June 30th, 2010 · 1 Comment

The crest on the masthead of The Age newspaper was covered again today with another ad.  Yes it is advertising.  So why have a crest at all if you are just going to cover it up with commercial noise?  Nothing will change.  This post is just for the record. 0 likes

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Tags: newspaper masthead desecration

Why the MPA is a missed opportunity for newsagents and magzine publsihers

June 30th, 2010 · No Comments

Around six years ago, the MPA (Magazine Publishers of Australia) produced some excellent resources on magazine layout in newsagencies. They also provided in-store resources to facilitate a relay of the magazine department to fit with what the MPA considered best practice. Today, the MPA is more focused on pitching the magazine medium to advertisers. In […]

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Tags: magazines

Move to ban super skinny models

June 30th, 2010 · No Comments

The moved by the federal government to negotiate a code of conduct for the fashion industry around body image representation has made the news in Canada.   The Gazette has today publsihed a report on this. I like the idea of every digitally modified photo carrying a clearly visible disclaimer.  In this day is more immediate […]

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Tags: magazines

Pay TV on your iPad

June 30th, 2010 · No Comments

For US$9.99 a month Americans can subscribe to Hulu Plus, a streaming video site, and get access to Pay TV like content for the iPad, iPod and a range of other devices.  The Hulu content includes full seasons of popular TV shows including Family Guy.  The Hulu announcement further plays with how we access news, […]

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Tags: Media disruption

The tax pack opportunity for newsagents

June 30th, 2010 · 20 Comments

Newsagents are the go to places for people to collect their tax packs.  This will drive good traffic over the next few weeks.  While some will groan at people asking for tax packs and not buying anything, smart newsagents will seize the opportunity and tactically place products next to the tax packs. Use any wall […]

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Tags: newsagency marketing · Newsagency opportunities

Tatts outage

June 29th, 2010 · 14 Comments

If our experience is anything to go by I’d expect some frustrated Tatts retailers today.  Having terminals down on a $50 million jackpot day is costing sales.  At least we are not the only business affected. 0 likes

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Tags: Lotteries

The problems with magazines from newspaper publishers

June 29th, 2010 · 10 Comments

With more newsagents now trading as retail only newsagents and receiving newspapers as sub agents, there will be a great reluctance for newspaper publishers to take on more magazine distribution work. With magazines at 25% margin struggling to pay their way I can see no upside in taking on magazines with a margin of 12.5%.  […]

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Tags: magazine distribution · magazines

Is God really Dead?

June 29th, 2010 · No Comments

Now that’s what I call a provocative magazine cover!   I realised the opportunity as soon as I saw Philosophy Now and placed it in one of the magazine pockets on our main newspaper stand.  I think it is important that we react to magazine covers which will generate interest, discussion and, yes, sales.  We need […]

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Tags: magazines · Tactical display

Harper’s Bazaar needs double the space

June 29th, 2010 · No Comments

Out of necessity we have devoted two full columns to the latest issue of Harper’s Bazaar.  It was either that or store stock in the back room as there is way too much bulk for the usual space allocation.  The doubling of real-estate allocation means doubling the operational costs for the title – not that […]

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Tags: magazines · Ugh!

Promoting Top Gear magazine

June 29th, 2010 · No Comments

The simple in-location display promoting the latest issue of Top Gear is the fourth in a row we have done for the title.    Everyone entering the men’s magazine aisle sees this display.  Since it is working for us we don’t see any reason to change.  Sure, we will do the occasional counter or newspaper stand […]

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Tags: magazines

Schapelle Corby the cover girl selling New Idea

June 28th, 2010 · 1 Comment

The Schapelle Corby cover story on New Idea has encouraged us to pitch this week’s issue next to our main newspaper stand.  We know from our sales history that Schapelle sells magazines in our area so it makes sense to chase impulse business with our tactical placement.  I expect to see people who would not […]

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Tags: magazines · Tactical display

Promoting new look Burke’s Backyard

June 28th, 2010 · No Comments

We are promoting the new look Burke’s Backyard in a high traffic area of the store – where newspaper, magazine and other customers will see the title. The cover looks terrific and certainly draws attention.  Inside, the magazine looks refreshed. We are using both sides of the display in the photo which stock available from […]

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Tags: magazines

Covering God on The Age

June 28th, 2010 · No Comments

God and my right, that is how Dieu et mon droit on the crest of The Age translates according to Wikipedia.  On today’s newspaper, is covered by an ad for iSELECT.  On some copies, the date is also covered. 0 likes

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Tags: newspaper masthead desecration

50% success with OzLotto jackpot upsell

June 28th, 2010 · No Comments

Our Sunday team found that 50% of the time they offered a ticket in the OzLotto jackpot they were successful.  The offer was only put to customers at the counter who had not purchased an OzLotto ticket.  Knowing the hit rate is encouraging to others on  the team since they know that 50% of times […]

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Tags: Lotteries · Newsagency opportunities

A complaint about magazine browsers

June 27th, 2010 · 5 Comments

One of our customers complained yesterday about browsers in the magazine aisle who were blocking his access to the magazine he wanted to purchase.  He reminded us that we are not a library and advised that we should stop the browsing. When I heard about this is made me smile.  While it is true that […]

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Tags: magazines · Newsagency challenges · retail

Mythbusters book popular

June 27th, 2010 · No Comments

The Mythbusters book is provingg to be popular in our mid-year book sale.  The $9.95 price point is good and the brand well known.  At our Forest Hill store we no longer run a mid-year stationery sale, the book sale works far better for us.  The external marketing drives new traffic and the terrific yet […]

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Tags: Book retailing

Cover up of The Age

June 27th, 2010 · 13 Comments

The AGE had a brilliant wrap-around yesterday, Saturday, covering the ascention of Julia Gillard to the prime ministership.  They ruinied with an ad for HBA stuck right over the word AGE on the masthead.  Why print the masthead at all, run a strip of ads instead. 0 likes

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Tags: newspaper masthead desecration

Conde Nast opens up on iPad subscription plans

June 26th, 2010 · 1 Comment

In a casual video interview after the unveiling of Gourmet Live, Bob Sauerberg Conde Nast’s publisher’s group president of consumer marketing talked to Stacy Kramer of paidContent about the their plans for the iPad and in particular the just Gournet Live and Wired. Watch as he talks about plans to leverage the 90,000+ who purchased […]

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Tags: magazines · Media disruption

iTunes giftcards an easy sale

June 26th, 2010 · 3 Comments

We have ramped up our promotion of iTunes gift cards since they are the best connectuon we currently have to the iPad and iPod.  The specially made and visually catching posters are facing out into the mall to promote that we sell the cards.  The iTunes gift cards work well with greeting cards. This is […]

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Tags: Newsagency opportunities

Promoting Justin Forever at the counter

June 26th, 2010 · 3 Comments

We have Justin Forever at the counter for this weekend.  We also have it in with our weeklies as well as with teen magazines.  At a couple of my stores the counter location is already working well for this title.  While the $8.95 could be a stretch for the younger shopper, I am hoping that […]

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Tags: magazines

Plenty of the F111 magazine

June 26th, 2010 · 4 Comments

We received plenty of stock of the F111 title which went on sale yesterday.  Not sure why.  It gets two weeks to see if it warrants space and time in my store.  While I am all for range as a point of difference, there are some titles we are sent via the push model which […]

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Tags: magazines

Network set to take on NDD Australian titles

June 25th, 2010 · 15 Comments

Mediaweek this morning reported that Network Services is moving to support Australian publishers who have been using NDD for magazine distribution. No mention of the international titles in the Mediaweek report.  Maybe these will end up at Gotch – this would be a natural fit. Newsagents will be watching Network and Gotch to see that […]

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Tags: magazine distribution · magazines

Apple sells 3 million iPads, Murdoch calls it a fantastic invention

June 25th, 2010 · No Comments

Appe has announced that it has sold more than 3 million iPads in 80 days.  That is an extraordinary number. On the device itself and similar devices to follow, News Corp. CEO Rupert Murdoch was predicting a bright future in New York this week: “This is a fantastic invention,” he said. “It combines the ability […]

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Tags: Media disruption

Intralot punched again by Herald Sun

June 25th, 2010 · 4 Comments

The Herald Sun yesterday ran another negative Intralot story as is their want.  Intralot Action CEO issues a statement to the retail network to clarify their position. My view is that the state government seriously botched the handling of the Intralot licence by not addressing the dedicated area committed in retail outlets for Tattersalls products.  […]

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Tags: Lotteries