Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2010

Is Notebook magazine set to close?

September 30th, 2010 · 7 Comments

The Australian is reporting that News Magazines may be about to close Notebook magazine.  Such a move would not surprise me.  It is drawing falling sales in a well crowded segment of the market. Notebook started fading when they took flowers off the front cover.  Seriously, sort of.  This change represented other changes for the […]

[Read more →]

Tags: magazines

Alternative circulation model for newsagents

September 30th, 2010 · 3 Comments

In 2005 I knew I had to either expand my newspaper home delivery business or get out.  I created a model which I grandly called Circulation Fulfillment Australia and sought to work with nearby newsagents to bring this to life.  With no takers I subsequently sold my distribution business and shelved the idea. I have […]

[Read more →]

Tags: newspaper home delivery

Do we really need another local gardening magazine?

September 30th, 2010 · 43 Comments

Here in Australia we have some terrific locally produced gardening titles: Burke’s Backyard, Gardening Australia, Organic, Your Garden, Better Homes and Gardens to name just a few.  Add to the local titles the imported titles – some successful and some not so successful – and you have a full, even overflowing, gardening section. The range […]

[Read more →]

Tags: magazine distribution · magazines

Magazines promoting Halloween

September 30th, 2010 · No Comments

Newsagents not sure about the appeal of Halloween only need to look at local magazines which are supporting this season.  Disney Adventures, out yesterday, comes with free Halloween stickers.  There will be more titles connecting with Halloween.  We will add these to our Halloween display – which is generating excellent sales by the way. 0 […]

[Read more →]

Tags: magazines · Newsagency opportunities

Promoting Women’s Weekly and Pink magazines

September 30th, 2010 · 2 Comments

We are promoting the latest issue of the Australian Women’s Weekly (out yesterday) on the lease line facing into the mall because of the free copy of the Australia Pink Magazine which comes with the title. Only the top tier of ACP Connections members get this special issue of AWW so it is natural we […]

[Read more →]

Tags: magazines

Former Bill Express executive charged

September 29th, 2010 · 16 Comments

Peter Couper, the former Chief Financial Officer of the company and OnQ, is facing criminal charges according to a report in The Age this morning.  The report indicates that others will be charged as well. While there is still no solid news for newsagents in relation to the Bill Express equipment, my (non lawyer) opinion […]

[Read more →]

Tags: Bill Express

Attracting magazine fans for our future

September 29th, 2010 · No Comments

Magazine fans, lovers of the magazine medium and lovers of special interest topics covered in the magazine medium, are vitally important to newsagents and our future. Unfortunately, we get so caught up in supporting top selling titles that we sometimes forget the need to focus on the titles and services which separate us from the […]

[Read more →]

Tags: magazines · Newsagency opportunities

Kenny’s Cardiology watch

September 29th, 2010 · 1 Comment

Further to my post ten days ago about the opportunity for newsagents near a Kenny’s Cardiology store, the ASX yesterday announced the suspension of Allied Brands, the parent company, because of a pending announcement regarding The Cookie Man franchise. If you own a newsagency near a Kenny’s store, do some research on the opportunity. 0 […]

[Read more →]

Tags: Newsagency opportunities

Kudos to the Herald Sun on AFL premiership planning

September 29th, 2010 · No Comments

The folks at the Herald Sun do an excellent job keeping newsagents informed about events which can drive newspaper sales. Take the AFL Grand Final replay –  yesterday they communicated details about four Grand Final related opportunities for newsagents. The advance notice helps with planning the required space and labour investment. It also helps put […]

[Read more →]

Tags: Newspapers

Covering the page 1 newspaper headline

September 28th, 2010 · 1 Comment

The West Australian today has an ad for MBF stuck on top of the headline on page one of the newspaper.  While I understand the need for publishers to make a buck where they can, I have to ask – what is the value of a headline in driving sales if it is partially covered […]

[Read more →]

Tags: newspaper masthead desecration

Newsagents need to reduce stock to build better businesses

September 28th, 2010 · No Comments

An objective analysis of stock performance in many newsagencies will reveal serious problems. Outside of magazines and cards which are effectively managed for us – yes with mixed degrees of success but outside out direct control nevertheless – newsagents have stock which is grossly underperforming. In stationery, for example, an average newsagency will have around […]

[Read more →]

Tags: Newsagency management · Stationery

Grand Final replay could be worth over $1,000

September 28th, 2010 · 2 Comments

Based on sales of the AFL Football Record as well as sales of streamers, balloons and crepe paper, the AFL Grand Final replay this Saturday could be worth over $1,000 in sales to proactive Melbourne based newsagencies.  I say this based on what some stores achieved last week.  Played right, this week should be even […]

[Read more →]

Tags: Newsagency opportunities

Outdoor Room has a good first day

September 28th, 2010 · 3 Comments

While only from a small pool of stores, I have heard that the outdoor room had a good day yesterday.  Selling out in one newsagency and good sales in others. 0 likes

[Read more →]

Tags: magazines

Finding space for Top Gear

September 28th, 2010 · 3 Comments

We are finding some space for promoting featured magazines in our temproarily downsized newsagency. While not quite what Connections would want, we are using a display unit next to Top Gear to promote the current issue.  We are co-locating Top Gear in toward the front of the store passed by all customers. This promotion of […]

[Read more →]

Tags: magazines

Vale Ron Geyer

September 27th, 2010 · No Comments

Ron Geyer was an institution among newsagents and suppliers in Victoria.  As the owner of Sunbury Newsagency, Ron presided over many changes to the business, often leading into areas new for newsagents.  His passing is a loss for his personal family and the wider newsagent family. There is a tribute page at heraldsun.com.au. 0 likes

[Read more →]

Tags: Uncategorized

Outdoor Room launch welcome

September 27th, 2010 · No Comments

the outdoor room, launched today by Pacific Magazines, is a good looking magazine supported with some excellent marketing collateral.  We received a terrific stand.  Pacific sent out collateral based on expected sales volume. We plan to try the stand in several locations. We have the the outdoor room also located with our gardening and backyard […]

[Read more →]

Tags: magazines

New Grand Final Footy Record

September 27th, 2010 · 4 Comments

The AFL this morning announced that a new Grand Final Football Record would be published this week for the replay on satruday.  There is even less reason to hang on to any stock left over from last week’s game. 0 likes

[Read more →]

Tags: magazines

Liking the smaller format newsagency

September 27th, 2010 · 4 Comments

We are 13 days into our new temporary location so I figured it is time to provide an update on the downsizing experience so far. To recap, we have gone from a 330 sq metre shop on level two of Forest Hill Chase, located near a busy entrance, to a 97 sq metre shop on […]

[Read more →]

Tags: Newsagency opportunities · retail leases

Halloween boosts retail theatre

September 26th, 2010 · 8 Comments

I love Halloween for the retail theatre opportunities as much as the sales.  We have had the season up for a week and a half and have already booked more than hundreds of dollars in sales. One of the best theatre opportunities we have found this year is the spooky mirror.  It senses when people […]

[Read more →]

Tags: Newsagency opportunities

Good start to calendar season

September 26th, 2010 · 14 Comments

We are seeing a healthy start to the calendar season.  Around two thirds of our range has been out (the photo shows only part of this) for a week and sales each day have been strong.  Calendar shoppers at this time of the year and those who want to get calendars as gifts for themselves […]

[Read more →]

Tags: Calendars

AFL draw bonanza

September 26th, 2010 · 1 Comment

What a week we are in for next week here in Victoria!  With yesterday’s AFL Grand Final ending in a draw we have a bonus week of extra newspaper sales, extra AFL Football record sales, extra finalist team lottery syndicate sales plus excellent sales of streamers, balloons and crepe paper to look forward to. This […]

[Read more →]

Tags: Newsagency opportunities

AFL Grand Final day, the weirdest day in retail

September 25th, 2010 · 6 Comments

AFL Grand Final day in Victoria, especially when two popular Victorian based teams are in the Grand Final, has to be just about the weirdest day for retailers in the year. If this year follows tradition, we will have a very busy morning, up until around 1pm.  This will be purpose driven shopping, people in […]

[Read more →]

Tags: Newsagency opportunities · retail

Ah, the irony

September 25th, 2010 · 1 Comment

It is interesting to see the folks at the Herald Sun get in a lather over the Police tracking contact between serving officers and Herald Sun Journalists which News International in the UK is defending their secret recording of politicians. 0 likes

[Read more →]

Tags: Ethics

The weight of magazine inserts

September 24th, 2010 · 7 Comments

Newsagents, have you every collected all of the advertising inserts from magazines you receive on any given day? I have heard from a newsagent who did just that recently.  The stack was 25cm high and weighed close to ten kilograms.  The newsagents dumped the lot, prefering to fit more magazines per pocket than give the […]

[Read more →]

Tags: magazines · Ugh!

Leveraging the AFL Grand Final opportunity

September 24th, 2010 · 4 Comments

The team at my newsXpress Knox store created a terrific counter display promoting items related to the AFL Grand Final.  The display has been working a treat with customers using it as a kind of menu and ordering items.  In many cases, the purchases are in addition to other unrelated products which brought the shoppers […]

[Read more →]

Tags: visual merchandising