Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2010

Surge in Halloween popularity

October 31st, 2010 · 12 Comments

The Sunday Age today has a report on the growth in Halloween popularity. More than 4 million people – or 20 per cent of the population – will celebrate Halloween this year according to a survey by McCrindle Research. I have certainly seen the interest in Halloween grow in my own stores.  This year is […]

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Tags: Newsagency opportunities

Jamie magazine does well

October 31st, 2010 · 7 Comments

We decided to give jamie magazine – the Jamie Oliver food title – a go a in one of my stores few months ago and are glad to have made that decision. The latest issue has sold four of the five allocated copies.  I mention this because I am sure that magazine distributors miss achieving […]

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Tags: magazines

Habit based magazines #3

October 31st, 2010 · No Comments

British weekly magazines is another segment which works well for us in terms of habit based purchases.  Attract customers because you have titles which interest them and they will travel to shop with you. People buying these titles often present with other products – adding to their value. My point with these three posts this […]

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Tags: magazines · Newsagency opportunities

Habit based magazines #2

October 31st, 2010 · No Comments

Special interest titles, like model railroad titles, are another excellent habit based opportunity.  Model rail enthusiasts are loyal once they know you share their commitment. Place these titles away from the main traffic area as they will find them and appreciate not being jostled while browsing. Outside of model rail, there are plenty of special […]

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Tags: magazines · Newsagency opportunities

Habit based magazines #1

October 31st, 2010 · No Comments

I plan a few posts today about habit based categories.  These are important for newsagents because they bring customers back to feed their habit. Success with habit based products depends on range, location and consistency in layout. In writing about habit based titles, I want to draw attention to a valuable positive opportunity in our […]

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Tags: magazines · Newsagency opportunities

Interesting newspaper e-edition sales

October 30th, 2010 · No Comments

PaidContent has published a table of the top 25 newspaper daily e-editions.  It makes for fascinating reading. Some rocky numbers as you would expect for a new channel but some solid numbers too.  Look at the Detroit Free Press – they replaced five days of print editions with online subscriptions. Read the PaidContent assessment of […]

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Tags: Newspapers

High occupancy costs for magazines

October 30th, 2010 · 2 Comments

With recent discussion on magazines, newsagents may like to calculate back their occupancy cost of magazine retail space. Determine the cost of the space magazines occupy in your store for a month or a year and divide this by your total magazine sales for a month or a year.  The percentage returned from the calculation […]

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Tags: magazines · Newsagency challenges

How we display stationery

October 30th, 2010 · No Comments

With supermarkets and other retailers reinventing their positioning in the traditional newsagency space, newsagents need to be looking at how they (we) handle traditional items such as stationery.  I am a fan of peg board for this and already use it in three of my stores.  As the photo of the Post It / Scotch […]

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Tags: Stationery

Charity Christmas cards popular

October 30th, 2010 · No Comments

Again this year we are seeing Christmas cards which are connected with a charity sell better than those which are not.  In our large boxed Christmas card range, around 60% of what we have is charity connected.  They are easily outselling the non-charity products.  Besides the two stands of products in the photo, we have […]

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Tags: Greeting Cards

Shuffling the newspapers

October 29th, 2010 · 5 Comments

We moved our newspapers around to make the most of the Spring Racing Carnival opportunity.  Winning Post, Sportsman and Best Bets get the prime position for a few days to drive sales.  We then choose the best daily to go next to these based on Spring racing coverage on the front page.  While only a […]

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Tags: Newspapers · Tactical display

Boosting newspaper circulation

October 29th, 2010 · 6 Comments

Spotted in a Franklins supermarket recently when they offered a free Daily Telegraph if you spent $5 or more on groceries – two customers making multiple purchases in $5 lots.  Around 25 copies of the Daily Telegraph ‘purchased’ this way.  This sure makes you wonder about newspaper circulation figures. 0 likes

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Tags: Newspapers

Magazine sell through rates study update

October 29th, 2010 · 1 Comment

I have now received magazine sell through rate data from more than 150 newsagencies.  The 800+ pages of reports lists titles with a sell through of 40% OR LESS.  This is an extraordinary body of evidence of magazine supply abuse against newsagents. I am certain that newsagents are the only magazine channel experiencing this.  Not […]

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Tags: magazines · Media disruption

Kids love Halloween colouring competition

October 29th, 2010 · 1 Comment

Kids are loving our Halloween colouring competition and entries have been flowing in.  They brighten the shop and bring in families to look at the art. This type of interactive competition is ideal for newsagencies in that the majors find it too hard to run at a local store.  We get a kick out of […]

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Tags: newsagency marketing

Great Christmas impulse business already

October 29th, 2010 · No Comments

We are enjoying good success with these Forever Friends impulse items from Hallmark.  The Christmas ornaments have been out for less than a week and we have less than half left.  We sold two Christmas CDs within a couple of days and feel good about their sales prospects too.  Both items are only located at […]

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Tags: Newsagency opportunities

Why more Donna Hay kids magazine?

October 29th, 2010 · 2 Comments

We received more stock of the Donna Hay kids magazine having not sold out of the last release of this same issue.  What’s the deal Gotch?  Why send more of something which did not sell out the first time around. AND, why send the additional stock on the last day of the month? I love […]

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Tags: magazine distribution · magazines

Q2 2010/11 Newsagent sales benchmark study

October 28th, 2010 · No Comments

I am inviting newsagents to provide data for my next sales benchmark study.  Newsagents keen to participate should run their Monthly Sales Comparison report for July 1 2010 through September 30, 2010 on the left and July 1, 2009 through September 30, 3009 on the right. Tick the category box.  Save the report as a […]

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Tags: Newsagency benchmark

Telstra announces details of T-Touch Tab

October 28th, 2010 · No Comments

Just as we saw six years ago following the release of the iPod, more suppliers are releasing iPad competitors. Telstra yesterday announced more details about their T-Touch Tab. Every new device which delivers easy access to contect which was previously primarily published only via print the new digital distribution channel grows in strength. Click here […]

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Tags: Media disruption

Magazine oversupply in action

October 28th, 2010 · 48 Comments

Look at the sale and return data for a title received by a colleague yesterday.  The allocations system used by the distributor is increasing supply without reasonable justification – based on the numbers.  While thay could argue that the sellouts in July justify an increase, I would argue that these sell outs do not justify […]

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Tags: magazine distribution · magazines

Professional visual merchandising pays off

October 28th, 2010 · 2 Comments

Click on the image to see the detail of wonderful Halloween display created by a visual merchandising professional for newsXpress Maryborough in Victoria. The display presents the newsagency in a very different light.  It is also an excellent example of using theatre to attract shoppers.  Well done to everyone behind this innovative newsagency window display! […]

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Tags: visual merchandising

Promoting Maggie Beer and Women’s Weekly

October 28th, 2010 · 1 Comment

We are promoting the latest issue of the Australian Women’s Weekly with this in-location display. This is what customers see as they enter our main magazine aisle.  We have shuffled space to give us enough room to really draw attention to the title.  I think Maggie Beer is the perfect cover subject for Weekly readers. […]

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Tags: magazines · visual merchandising

Allied Brands Voluntary Administration opportunity for newsagents

October 27th, 2010 · No Comments

Further to my post of Sept. 20 about the opportunity for newsagents near a Kenny’s Cardiology store, Allied Brands, the owner of Kenn’y corporate stores and the brand, accounced the appointment of Voluntary Administrators today. If you own a newsagency near a Kenny’s store, do some research on the opportunity.  While administration will see the […]

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Tags: Newsagency opportunities

The Age sells out racing coverage

October 27th, 2010 · 2 Comments

The headline above the masthead of The Age newspaper today reads THE BEST RACING. Trouble is, they must not believe that since they sold the space over the top of the headline to an ad stuck on for Work Safe.  Advertising beats editorial again. 0 likes

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Tags: newspaper masthead desecration

Is food being overcooked?

October 27th, 2010 · No Comments

I am concerned that food is or is becoming overexposed in magazines and newspapers to the point of affecting sales. In addition to the excellent range of food magazines we have in Australia, just about every week there is a food related, usually a recipe book, with one or more non food magazine titles. I […]

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Tags: magazines

Ink is the star of stationery

October 27th, 2010 · 8 Comments

Ink continues to the star category of stationery for us, generating excellent new traffic and driving wonderful year on year growth. We are into double digit growth on last year – even in our temporary downsized store of 97 sq m compared to our original 330 sq m.  As a comparison, stationery has shown only […]

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Tags: Newsagency opportunities

Did someone flick a switch?

October 27th, 2010 · 9 Comments

Is it just me or has retail traffic picked up dramatically over the last two weeks?  This is certainly my experience across five stores in different demographic situations.  Traffic and sales are up, especially in everyday cards. While we have some good traffic generators: Halloween, calendars and boxed Christmas cards, the growth I am seeing […]

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Tags: retail