Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2010

New iPad only magazine launched

November 30th, 2010 · No Comments

Virgin has just launched Project, an iPad (and similar devices) only magazine.  Digital Trends has more on this.  Project has been developed in the US by Bauer, the company behind FHM. 0 likes

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Tags: Media disruption

Beware the iTunes turf war

November 30th, 2010 · 3 Comments

ePay is apparently delivering iTunes cards to newsagents unannounced.  I have received calls from several newsagents who claim this has happened to them.  They have been confused by the unexpected delivery.  Newsagents can sell these iTunes cards but they will need a magnetic card reader for activation based on what I have been told.  The […]

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Tags: Newsagency challenges

Small business opportunity for new Victorian Government

November 30th, 2010 · 3 Comments

Successive state Labor governments around the country have presided over deep cuts to the margin made by newsagents and other small businesses on the sale of transport (Myki) tickets.  This started in 2004 in New South Wales. In Victoria, the Labor State Government presided over what I would label as preferential treatment given to 7-Eleven […]

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Tags: Newsagency challenges

Promoting on the floor

November 30th, 2010 · 5 Comments

In our cramped temporary location, finding space for displays is most challenging.  So, we have decided to use the floor to promote the excellent Pictionary giveaway with this week’s New Idea.  We have taped around the edges to protect against scuffing. I’m very happy with the result – it certainly draws attention to the offer […]

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Tags: marketing · visual merchandising

Sex slave book from Gotch

November 30th, 2010 · 1 Comment

Gordon and Gotch sent out this book, Sex Slave, to some newsagents with their magazines.  I bet magazine publishers would not be happy with it being treated like a magazine.  Newsagents are certainly not happy – a book at magazine margin, an odd size for newsagency fixturing and delivered late in the month putting newsagents […]

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Tags: Book retailing · magazine distribution · Ugh!

Promoting Quarterly Essay

November 30th, 2010 · No Comments

We are promoting the latest issue of Quarterly Essay in a prominent location near our newspapers – to leverage the good media coverage for this issue which went on sale last week. We have found that Quarterly Essay responds well to media coverage so it makes sense to be tactical about placement. 0 likes

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Tags: magazines

Using (abusing) newsagents to sell books

November 29th, 2010 · 11 Comments

Some newsagents received this book with their magazines this morning.  Did you? Magazine distributors should not be sending this type of product through the magazine distribution channel without gaining permission from newsagents first.  Beyond the margin problem there is also the issue of where and how to display the product.  Sure newsagents could put it […]

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Tags: Book retailing · magazine distribution · Ugh!

Putaway supply: inept management by magazine distributors or a conspiracy?

November 29th, 2010 · 5 Comments

Magazine distributors receive information about pre-sales, putaways.  They know from this data, which is provided as part of the IT standards they established, what a newsagent needs to satisfy putaway requirements.  Why, therefore, do they ignore this and undersupply many newsagents when it comes to putaways?  Are they inept or is there a conspiracy here?  […]

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Tags: magazine distribution · partworks

Did The Sunday Age sell out yesterday?

November 29th, 2010 · 13 Comments

In one of my newsagencies yesterday we sold out of The Sunday Age at noon.  The distributing newsagent will not even take our call if we call after noon on any day of the week.  Even though we are only a couple of minutes away they would rather miss the sale than make stock available […]

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Tags: Newspapers

Profitable angels build a better basket

November 29th, 2010 · 1 Comment

These magnetic angels sold well last year so we decided to give them another shot.  We are on track to sell out.  Customers are buying three and four at a time, on impulse. While the angels make an excellent counter offer, we move them around.  This past week we have been promoting them near boxed […]

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Tags: retail · Tactical display

Disappointing move by Darrell Lea into Woolworths

November 28th, 2010 · 35 Comments

I have been thinking through the move by Darrell Lea to place their liquorice in Woolworths supermarkets.  It does not make sense to me.  Darrell Lea has been demanding of their licencees for many years, requiring that their product be displayed in Darrell Lea fixtures to respect the brand and requiring that we take a […]

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Tags: confectionary · Newsagency challenges · Ugh!

Promoting to customers as they leave

November 28th, 2010 · 1 Comment

The photo shows the display facing customers as they leave one of my stores.  Our team invests as much time in displays facing customers as they enter as they do in displays facing customers as they leave. Throughout the store there are displays designed specifically to engage customers as they leave an area of the […]

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Tags: Newsagency opportunities · visual merchandising

The value-add point of difference

November 27th, 2010 · No Comments

We have the Hallmark The Night Before Christmas recordable storybook and have been good, until the Target Christmas catalogue came out a week ago.  Target gutted the price of this and a bunch of stock to kick start what I understand has been an awful Christmas for them so far.  Rather than be seen as […]

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Tags: Newsagency opportunities

Social media trumps real news

November 27th, 2010 · 1 Comment

I and some colleagues were stuck on a plane on the tarmac at Tullamarine airport in Melbourne last night for more than two hours.  Our flight from the Gold Coast landed just about on time at 8:15pm.  It was 10:30pm when we deplaned. I checked in with the websites for the Herald Sun and The […]

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Tags: Media disruption

Shame for The Age

November 27th, 2010 · 4 Comments

The front page of The Age newspaper on Thursday brought shame on the publisher – Fairfax.  Covering half the story reporting on the tragic loss of life in New Zealand was an ad announcing Here’s a Good News story.  The folks at Fairfax have no one to blame but themselves.  I hope that the editorial […]

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Tags: newspaper masthead desecration

Promoting body + soul

November 27th, 2010 · 1 Comment

We are promoting the launch issue of body + soul with strong displays in my stores.  This is a new title which has grown out of the popular supplement in News Limited newspapers. body + soul enters the already successful women’s health segment – a somewhat crowded segment in my view. In addition to a […]

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Tags: magazines

Promoting high volume magazines with full face display

November 26th, 2010 · 7 Comments

We are further trimming magazine range in several categories to enable us to full face display two pockets – as shown in the photo. Looking at the magazine range carefully, we see an opportunity to target titles which deliver sales or one or two over a month.  We are better serviced by cutting these titles […]

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Tags: magazines · Newsagency opportunities

High returns cost for double magazine pack

November 26th, 2010 · No Comments

We sold half of the double back of The Australian Women’s Weekly and Good Health.  A chuck of the margin we made from the sales was lost as we had to pay $8.00 to ship back the returns – yes, these double packs have to go back as full copy returns.  This is a problem […]

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Tags: magazines · Ugh!

Books make an easy gift

November 26th, 2010 · 8 Comments

We are trying a range of books at the end of one of our card aisles.  We made the move as we figured that these particular books are an easy add-on to a card purchase and a valuable margin builder to the sale.  The titles were selected based on what we know to be the […]

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Tags: Book retailing · Newsagency opportunities

ACP launches more iPad apps

November 25th, 2010 · No Comments

ACP Magazines has launched two more iPad apps, this time for cookbook titles including the runaway success of 2010 – Slow Cooker. While some newsagents will be frustrated by this, I see it as ACP doing what they need to do for their business. There is a fundamental shift of retail online and these iPad […]

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Tags: Media disruption

Beware of this mobile phone recharge scam

November 25th, 2010 · 3 Comments

I heard from a newsagent yesterday about this scam. Someone rings indicating that there is an e-pay issue re a $100 Optus (or any telco) recharge unpaid but issued and now used that they will have to charge to your account. They say that if you print another voucher and read out the numbers they […]

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Tags: theft

Promoting The Australian Women’s Weekly

November 25th, 2010 · No Comments

We are promoting the Christmas edition of The Australian Women’s Weekly with the in-location display in the photo plus a flat stack between the Herald Sun and The Age as well as a four pocket full face display facing customers as they enter the store. It is a busy issue with the Christmas theme, a […]

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Tags: magazines

Update on banking margin dollars

November 25th, 2010 · 3 Comments

Further to my post on the weekend about the importance of banking margin dollars compared to margin percentage.  We have now sold over $1,000 worth of Junior MasterChef product in less then a week. The new customers this display has attracted will be valuable beyond the sale as some will come back.  Many bought more […]

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Tags: Newsagency opportunities · retail

Customers love different Christmas crackers

November 25th, 2010 · No Comments

The different range of Christmas crackers we have sourced this year are loved by our customers.  We have had several comments that they are different to what they are seeing elsewhere.  We’re seeing no push back on price which is a bonus as these are not your cheap and nasty crackers.  Having a point of […]

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Tags: Newsagency opportunities

Swamped by resumes

November 24th, 2010 · 5 Comments

School is almost out for another year and we are almost drowning in resumes from high school students looking for Christmas work.  Twenty five resumes in the last week. Since we are hiring we look at each carefully.  If it’s a no we email, call or write with this news.  I figure that we owe […]

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Tags: Newsagency management