Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2011

Why the 100% increase in Puzzler Sudoku One-A-Day stock?

January 31st, 2011 · 12 Comments

Someone (computer or real person) decided we deserved a 100% increase in supply for the latest Puzzler Sudoku One-A-Day title this morning.  Rather than making newsagencies the warehouse and banker for Puzzler, why can’t sales based replenishment be used to transact more fairly with us?  More than half the stock supplied is sitting in a […]

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Tags: crosswords · Ugh!

Segmenting magazines has helped define focus

January 31st, 2011 · 6 Comments

When we moved to our temporary location a few months ago, we had no choice but to shoe-horn magazines into fixtures which were designed for greeting cards. One side of the new magazine aisle was made up of sections, such as the one shown in the photo.  This made us look differently at title adjacencies […]

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Tags: magazines

The Aussie cards ideal for impulse

January 31st, 2011 · No Comments

In the move to our temporary location in August last year, from 330 Sq M down to 97 sq m, we had to pare back on a ton of stock.  Our range of Australian note cards were not put into the smaller store.  No customers asked for them.  While sales were good in the bigger […]

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Tags: Newsagency opportunities

Promoting Girlfriend magazine

January 31st, 2011 · No Comments

We are promoting the latest issue of Girlfriend magazine with this simple aisle end display facing shoppers as they leave our women’s / girl’s magazine area.  In addition to acting as a billboard for the title, shoppers can browse and purchase off the display – important for any display.  We change these displays weekly – […]

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Tags: magazines

Flood donations slow to a trickle

January 30th, 2011 · 1 Comment

Since the shrill attacks on the flood levy by sections of the media, donations into our Flood Appeal collection tins have slowed to a trickle.  This is unfortunate as the need for these funds has not diminished. Further, the funds are being used for purposes outside those funds allocated and to be allocated by state […]

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Tags: Social responsibility

Making the most of Valentine’s Day 2011

January 30th, 2011 · 4 Comments

With Valentine’s Day on a Monday this year, we may miss the opportunity of the crazy Saturday or Sunday last minute shop.  We are trying to counter this by moving the display to the front of the store and facing it into the mall. The display in this photo is our display from January 18 […]

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Tags: retail · visual merchandising

Supporting newspaper promotions

January 30th, 2011 · No Comments

Further to my somewhat controversial post a few days ago about the Australia Day hat promotion, here is what the creative team did in one of my stores yesterday to promote the Herald Sun Trivial Pursuit promotion which commences this morning.  This is at the end of the counter facing into the mall.  They tool […]

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Tags: Newspapers

Cup cakes?

January 29th, 2011 · 2 Comments

I was talking with someone looking to buy a newsagency this afternoon and they asked if I knew of anyone selling cup cakes in their newsagency?  I said I would ask here.  I am aware of cup cake shops next to or near several capital city newsagencies but not inside the store. I like the […]

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Tags: newsagency of the future · Newsagency opportunities

Promoting Chinese New Year 2011

January 29th, 2011 · 5 Comments

It is Chinese New Year this coming Wednesday and we have had a range of cards and red packets (for giving money) available for some weeks.  Our Asian customers appreciate the service.  It taps in well with lottery sales too.  Chinese New Year is a good seasonal opportunity for retailers, newsagents especially, since it is […]

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Tags: newsagency marketing

Biggest Loser Calorie Counter a great promotion

January 29th, 2011 · 3 Comments

The Biggest Loser Calorie Counter which is free with today’ Herald Sun is an excellent promotion and is set to drive sales – based on comments made yesterday by customers.  We hope that we have the quantities right, thanks to help from the publisher,  in each of our stores so that our customers and home […]

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Tags: Newspapers

Promoting MasterChef magazine

January 29th, 2011 · No Comments

We are promoting the latest issue of the MasterChef magazine with our newspapers this weekend as well with a half waterfall in our food section and two pockets in with weeklies.  It is the weeklies pocket which is working best for us so far with this issue.  With weekend sales strong for this title, the […]

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Tags: magazines

Promoting the freebies in kids magazines

January 29th, 2011 · No Comments

Our team at Watergardens does a wonderful job promoting value in magazines, especially kids magazines.  Click on the image to see a better version of a photo of a display near the counter at the front of the store, facing into the mall, which is promoting the latest issue of K-Zone magazine and the freebies […]

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Tags: magazines

When the newspaper tries to direct policy

January 28th, 2011 · 28 Comments

I am disappointed with the cover of today’s Herald Sun newspaper.  It is not reporting the news as a newspaper should. This cover seeks to tell readers what to think on the issue of the flood levy announced by the federal government yesterday.  They have carefully selected a photo, doctored it and surrounded it with […]

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Tags: Newspapers

Farewell Forest Hill

January 28th, 2011 · 42 Comments

A few months ago we signed an agreement for the sale of our newsXpress Forest Hill business.  This came at the same time we had been temporarily relocated by the landlord due to construction impacting our level 2 location.  The construction dragged on as did the negotiations for a new lease.  The timing is such […]

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Tags: About us · Newsagency management

News Corp. to launch iPad newspaper Feb. 2

January 28th, 2011 · No Comments

News Corp. has confirmed that it will launch The Daily, an 99 cent a week iPad only newspaper on Feb. 2.  I’m looking forward to see this. 0 likes

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Tags: Media disruption

Promoting crosswords for Valentine’s Day

January 28th, 2011 · No Comments

We are promoting the Valentine’s Day themed BIG crossword from Lovatts with our Valentine’s Day range.  Regulars here will know that we do this every year.  It’s a successful move!  While most of the stock is split between our weeklies section and the crossword section, this small placement always drives incremental business.  It is especially […]

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Tags: crosswords

Six months on-sale too long in Bangkok too

January 28th, 2011 · No Comments

@First Taste published in Thailand has a six month on-sale.  Way too long as covered yesterday at the Bangkok Bugle blog.  It’s good to see that Australian newsagents are not the only ones treated this way by publishers. 0 likes

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Tags: magazine distribution

Check your business insurance

January 27th, 2011 · 2 Comments

In the light of experiences newsagents have had and are having with insurance as a result of the floods and some experiences from Victoria following the bushfires two years ago, now is a good time for newsagents to check their insurance coverage. Ensure that you have coverage for all of the events appropriate to your […]

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Tags: Newsagency management

Hoyts stops newsagents selling discount movie tickets

January 27th, 2011 · 4 Comments

Hoyts has complained to our movie ticket supplier (C-Direct) about our good sales of their movie tickets.  They are apparently unhappy that our sales of discount tickets are reducing their margin.  The upshot is that we will no longer be supplied Hoyts tickets.  We have been told that Hoyts objects to tickets being sold by […]

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Tags: Newsagency challenges

Promoting Dymo labellers

January 27th, 2011 · 6 Comments

With Dymo advertising on radio at the moment it’s appropriate that we promote their products in a more prominent position – to leverage their advertising spend into sales.  I started doing this in my stores as soon as I heard their ads a couple of times on the radio.  While I wish they had given […]

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Tags: Stationery

Promoting Take 5 and the chocolate bar

January 27th, 2011 · No Comments

The latest issue of Take 5, out yesterday, comes bagged with a free Celebrity Slim chocolate bar as part of a Connections promotion.  We are leveraging the opportunity with an in location display plus an impulse display at the counter.  The counter position worked a treat yesterday with good sales.  It’s nice to see a […]

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Tags: magazines

Promoting Campertrailer Australia

January 27th, 2011 · 3 Comments

Our supply of the latest issue of Campertrailer Australia is double what we expected based on past supply and sales.  I suspect it is because of the bagged issue.  We will give it a god but boy I wish I had a say in supply rather than just receiving a surprise when unpacking magazines in […]

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Tags: magazines · Ugh!

James Murdoch speaks about the iPad and The Daily

January 26th, 2011 · 2 Comments

Check out this interview with James Murdoch recorded recently at the 2011 DLD (Digital – Life – Design) Conference held earlier this week in Munich.  The interview is a fascinating insight into the person some say will run News Corp in the future.  It is also offers an insight into the company’s plans for and […]

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Tags: Media disruption

Barnes & Noble sells 650,000 magazines and subs

January 26th, 2011 · No Comments

min online is reporting that Barnes & Noble has sold 650,000 magazine subscriptions and single copies for its NOOK dihital reader so far.  Whiiile the iPad has been getting the attention, the NOOK has been slowly but surely building a strong following.  650,000 single copy and subs sales is good business. Check out the NOOK […]

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Tags: Media disruption

Giving away a camera for Valentine’s Day

January 26th, 2011 · 1 Comment

One lucky customer in my stores will win a JVC Picsio pocket camera thanks to the Valentine’s Day promotion from Hallmark Cards.  These seasonal deals help reinforce a point of difference since not all retailers have offers like this for Valentine’s Day. Being known for a great seasonal card range and a place where shoppers […]

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Tags: Greeting Cards