Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2011

Claiming the $1,000 prize

February 28th, 2011 · No Comments

A colleague newsagent just won $1,000 from the ACP I Love Magazines promotion.  His sub agent actually sold the magazine to the customer.  The newsagent won because his sub agent list was up to date with ACP.  This is a timely reminder to newsagents to ensure that your sub agent list with each distributor is […]

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Tags: magazines

Publishers: pomote newsagents when advertising your magazines

February 28th, 2011 · 1 Comment

I was thrilled to see the advertisement for the latest issue of Country Style magazine in the Sunday Herald Sun yesterday.  I was disappointed that this ad did not mention where people could purchase the title.  This was a perfect opportunity to promote that Country Style magazine is available in newsagencies.  Telling people where they […]

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Tags: magazines

Chasing UFC stock

February 28th, 2011 · 6 Comments

We have sold out of our second shipment of UFC magazine and are chasing more stock for one of my newsagencies. We are more than 100% up on the expected sales for our location. We are not alone from what I understand. 0 likes

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Tags: magazines

Classic birthday cake book selling well

February 28th, 2011 · 1 Comment

The re-release of the Children’s Birthday Cake Book by ACP is selling, well, like hot cakes.  We have had it at the counter as our Magazine of the Week and have had to order more stock as a result.  It is terrific watching a customer add this cookbook to a newspaper, card or some other […]

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Tags: magazines · Newsagency opportunities

GIO ad covers newspaper masthead

February 28th, 2011 · 1 Comment

The GIO has paid to partially cover the masthead of The Age newspaper in Victoria today.  The ad also partially covers editorial content promoting a story in the newspaper. As I have mentioned previously – if the publisher wants to make money from this space they should reconfigure the masthead so that there is room […]

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Tags: newspaper masthead desecration

Disappearing paperboys

February 27th, 2011 · No Comments

TIME magazine published a good article online overnight by Tom Vanderbilt about the declining number of paperboys in the US. While arrangements for the delivery of newspapers is quite different in the US compared to Australia, there are still plenty of men and women who will remember getting their start delivering newspapers here. 0 likes

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Tags: Media disruption · Newspapers

Lack of respect for free newspapers

February 27th, 2011 · 7 Comments

At my local Fitness First gym yesterday was a display stand with free copies of The Saturday Age newspaper for anyone who wanted one.  The display was messy because someone had taken the news section and left the rest messed up on top.  There was a bulk unopened on the floor next to it. Asking […]

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Tags: Newspapers

Promoting the Super Coach competition

February 27th, 2011 · No Comments

We have been promoting The Little Black Book for the Herald Sun Super Coach competition at the counter, just above a stack of the newspaper.  In addition to the great display created by one of our team members, the book has been offered to every Herald Sun customer. We are doing this as a customer […]

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Tags: Newspapers

Help for newsagents on XchangeIT compliance

February 26th, 2011 · 18 Comments

XchangeIT yesterday emailed newsagents who will be charged a higher fee from March 31, 2011 for accessing the service because they are not sending magazine sales data.  This morning I published a 9 point action plan for XchangeIT compliance here. Concerned newsagents should book for one of the free live and online magazine management workshops […]

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Tags: magazine distribution · magazines · XchangeIT

Justin Bieber cards – before his new hair style

February 26th, 2011 · 4 Comments

Like plenty of newsagents I am sure, we received these Justin Bieber cards this week.  The challenge is where to put them.  There was a time when newsagents happily gave over prime counter space to these impulse lines without thinking.  Today we are so many more impulse opportunities for the counter delivering 50% margin and […]

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Tags: magazine distribution · magazines

Promoting Women’s Weekly

February 26th, 2011 · No Comments

We have been promoting the latest issue of The Australian Women’s Weekly with newspapers this week as well as on the I Love Magazines display.  With Anna Bligh’s strong popularity  following the Queensland floods, we are chasing impulse sales – hence the placement at the counter with newspapers. 0 likes

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Tags: magazines

Park Street TV show bombs

February 25th, 2011 · 3 Comments

Park Street, the reality TV show filmed in the offices of ACP Magazines and following the production of Madison, Shop Til You Drop, Cosmopolitan and Dolly bombed on its debut earlier this week according to a report at news.com.au.  Not a single viewer tuned in to watch the start of the show in Melbourne or […]

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Tags: magazines

Why a newsagency can be a good business to purchase

February 25th, 2011 · 83 Comments

Every week I hear from one or two people looking at buying a newsagency asking about the process or whether I think newsagencies are good businesses to own. A it happens I do think that newsagencies are good businesses to own.  Sure, print products are challenges.  However, they are not dying any time soon.  Indeed, […]

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Tags: buying a newsagency · newsagency of the future · Newsagency opportunities

Promoting I Love magazines on receipts

February 25th, 2011 · 1 Comment

We are promoting the ACP I Love Magazines consumer campaign on shopper receipts. The coupon artwork was developed by Tower Systems and is available from the website. Promoting I Love Magazines on receipts makes sense since receipts are part of the competition entry process. We are having terrific success using receipts as a marketing tool […]

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Tags: magazines

Do you stock TAR magazine?

February 25th, 2011 · 1 Comment

We received TAR magazine earlier this week for the first time.  It sells for $43.95 and we received three copies.  We had not ordered this title.  In a city based newsagency I can understand giving TAR a crack but not in a suburban shopping centre where Take 5, That’s Life, New Idea and Woman’s Day […]

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Tags: magazine distribution · magazines

Surge in crossword sales

February 24th, 2011 · No Comments

In one of my newsagencies we are benefiting from the temporary closure of a competitor due to a complete refit.  Even though we are some distance and on a different level from the other newsagency we have seen magazine sales increase by 65%.  What is most interesting is the breakdown in growth by MPA category.  […]

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Tags: crosswords · magazines

UFC magazine off to a good start

February 24th, 2011 · 10 Comments

If sales data I am seeing is anything to go by, UFC magazine has had a good first three days of sales.  In one of my stores we sold out of the initial allocation within 48 hours and are now well into the additional allocation. While not a MasterChef magazine launch – because the UFC […]

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Tags: magazines

Promoting the new look Girlfriend magazine

February 24th, 2011 · No Comments

We are promoting the new look Girlfriend magazine and new look collateral promoting the title with this display is a good location in-store.  The edgier look takes the magazine away from the softer teen girl look.  This cover has more of a Frankie magazine look. That’s a good thing. The change in look warrants a […]

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Tags: magazines · visual merchandising

Promoting Take 5 and Annette Sym’s cookbooks

February 24th, 2011 · 1 Comment

We are promoting Take 5 and Annette Sym’s cookbooks next to each other since the latest issue of Take 5 has a mini cookbook of Annette’s guilt-free recipes free with the magazine. This is a perfect tactical opportunity – I’d encourage newsagents to check their shelves now. We have ensured that we have the full […]

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Tags: magazines · Tactical display

Promoting Cleo magazine

February 24th, 2011 · No Comments

We are promoting Cleo magazine with a waterfall display backed up against a pillar pointing out onto the dance floor. I love the consistent colour theme of the product and the marketing collateral.  This combines for a stunning look in-store. Cleo had a rough audit, down 14.12%.  Through this display and plans for the title […]

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Tags: magazines · visual merchandising

Remembering that we are newsagents

February 23rd, 2011 · 4 Comments

The abundance of real news this week provides us with an excellent opportunity to remember that we are newsagents with the emphasis on news. While digital platforms are providing immediate coverage of the major stories – Lybia, Egypt, Bahrain, Christchurch and, yes, Ricky Nixon – on our shelves we have newspapers with the analysis and […]

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Tags: Newspapers

Riptide magazine opportunity for newsagents

February 23rd, 2011 · No Comments

Riptide is one of those magazines which often flies under the radar. Riptide is Australia’s dedicated body-boarding magazine and does not have the profile of other sports magazines. However, it’s sales are on the rise. Targeted at Males between 14-28 years of age, Riptide is one of those titles which can be purchased on impulse. […]

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Tags: magazines

Promoting ACP cookbooks

February 23rd, 2011 · No Comments

With the I Love Magazines display unit promoting ACP titles in-store we needed to find another use for the ACP Basket Builder stand which would usually ccarry some of these titles.  Our team came up with this terrific idea of using the stand to promote the ACP cookbook range. As the photo shows, in addition […]

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Tags: magazines · Tactical display

Promoting Total Girl and K Zone magazines

February 23rd, 2011 · No Comments

We are promoting both Total Girl and K Zone magazines with this aisle end display which points onto the dance floor. Just because kids magazines are challenged, as I wrote last week, it doesn’t mean that we should stop promoting them – indeed, the opposite should be the case.  By bringing these two titles from […]

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Tags: magazines · visual merchandising

Another newsagent hit by employee theft

February 22nd, 2011 · No Comments

It seems that not a day goes by and I hear about another newsagent hit by employee theft.  It feels as if we are in the grip of an epidemic.  I have just completed an article on the topic for the next issue of My Business magazine.  My next step is to create a new […]

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Tags: theft