Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2011

What are your Reader’s Digest sales?

March 31st, 2011 · 7 Comments

Newsagents should heck through their sell-through rates for the Reader’s Digest magazine.  If the data I have seen is experienced by other newsagents, Reader’s Digest is delivering a sell through of around 25% to the newsagency channel.  This makes it loss making for us. A magazine needs a sell through 60% to be break even […]

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Tags: magazine distribution · magazines · Ugh!

Happy to be promoting Better Homes and Gardens

March 31st, 2011 · 1 Comment

We are promoting the latest issue of Better Homes and Gardens (out yesterday) with this feature display on our busiest aisle end near our weekly titles, a small footprint impulse stand next to our photocopier as well as a terrific waterfall display in the usual location for the title in the magazine department. Better Homes […]

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Tags: magazines · visual merchandising

100 Things To Do Before You Die

March 31st, 2011 · 12 Comments

We are promoting the latest issue of Australian Traveller magazine at the counter, in a successful impulse location for us.  Even though this issue has been on sale for one day, we ordered more stock as we expect it to sell very well thanks to the TV campaign and the theme of 100 Things To […]

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Tags: magazines

Leveraging Magda Szubanski cover girl

March 31st, 2011 · 5 Comments

We are promoting the latest issue of the Australian Women’s Weekly with this aisle end display facing onto the dance floor.  Hopefully, Magda Szubanski can do what Anna Bligh did not for AWW. I expected a good lift in sales from the Anna Bligh cover story last month but it did not materialise – certainly […]

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Tags: magazines

Australian Traveller supports newsagents

March 30th, 2011 · No Comments

The latest issue of Australian Traveller magazine, on sale today, is being promoted with a TV campaign which is a call to action in support of newsagents.  Newsagents should support this with a display promoting Australian Traveller in a high profile location. This issue features 100 things to do in Australia before you die, the […]

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Tags: magazines · Newsagency opportunities

Lame response to a newsagent from federal MP on EFTPOS issue

March 30th, 2011 · 8 Comments

Check out the letter a newsagent in South Australia received from their local federal member of parliament in response to a letter on the EFTPOS issue.  It is lame yet typical of the letters and ‘assistance’ newsagents have received for as long as I can remember. I love how they try and sell themselves and […]

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Tags: EFTPOS fees · Newsagency challenges

Magazines gaining popularity as premium gifts?

March 30th, 2011 · 2 Comments

Is it just me or are magazines more popular than ever as the bonus gift with purchase.  Check out the advertisement which appeared in The Sunday Age.  Buy a phone and you get six or twelve issues of one of the magazines on show, delivered to your home.  A pretty nice gift for a phone […]

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Tags: magazines

Promoting Easter cards and eggs together

March 30th, 2011 · No Comments

We have our Easter cards stands located next to our Easter Egg display, at the front of the newsagency facing out into the shopping mall.  For Easter more so than any other season this is important.  It is one of the smallest greeting card seasons so we need to chase any opportunity to guide purchases.  […]

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Tags: Greeting Cards

Promoting UFC magazine

March 30th, 2011 · No Comments

We are promoting the latest issue of UFC magazine with this display on the dance floor near the sales counter. I like the blue there of the cover.  This, coupled with the cutout which we kept from the launch issue, makes the display stand out amid the sea of colours in the newsagency. We also […]

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Tags: magazines · visual merchandising

Promoting Burke’s Backyard

March 30th, 2011 · No Comments

We are promoting the latest issue of Burke’s Backyard with this display on one of our aisle ends – facing onto the dance floor.  Following a week in this position, we will migrate the title to an in-location display for the second week of the on sale.  We are starting to look at feature displays […]

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Tags: magazines · visual merchandising

COSBOA fights new EFTPOS fee regime

March 29th, 2011 · No Comments

COSBOA, The Council of Small Business of Australia has joined the fight against the new and unfair to small business EFTPOS fee regime.  They have issued a stinging press release which includes: COSBOA believes that the Reserve Bank of Australia (RBA) has once again failed small business and given big retailers and banks a leg […]

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Tags: EFTPOS fees · Newsagency challenges

Radiohead publishes free newspaper

March 29th, 2011 · No Comments

Radiohead yesterday released a free newspaper simultaneously around the world including here in Melbourne to tie in with the physical release of their new album, ‘The King Of Limbs’. This is an interesting mode by the popular band. Who knows, Radiohead using print to promote its album may reinforce the value of print as a […]

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Tags: Media disruption

Great Elizabeth Taylor covers on weekly magazines

March 29th, 2011 · 2 Comments

Both Woman’s Day and New Idea have wonderfully retro images on their covers this week on honour of the death of Elizabeth Taylor.  The Woman’s Day cover is particularly retro – with the whole cover given over to a stunning image.  It’s a good change of pace for the magazine.  Well done to the teams […]

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Tags: magazines

Featuring New Idea magazine

March 29th, 2011 · No Comments

We are promoting this week’s New Idea with another aisle end feature display, capping the entrance to one of our magazine aisles and facing onto the dance floor.  The gold edged Elizabeth Taylor cover looks stunning and we figured it is bound to drive good interest.  The unit on which this display is located is […]

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Tags: magazines

Connecting with The Biggest Loser

March 29th, 2011 · No Comments

Temptation Busters, connected with the popular The Biggest Loser TV franchise is an ideal product to be promoting next to Easter Eggs right now.  At least that’s what we think.  It makes us smile.  At $3.95 this is an easy impulse purchase decision. With the TV show performing well in the ratings, the book is […]

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Tags: Newsagency opportunities · Tactical display

Promoting Top Gear trading cards

March 29th, 2011 · No Comments

We are promoting the Top Gear branded trading cards at the counter with this pretty simple display.  It is drawing some interest but not setting the world on fire yet.  Trading cards are more interesting to a younger audience whereas Top Gear appears to be an older person’s brand.  We will give the cards a […]

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Tags: magazines

Now more than ever, newsagents need to drive loyalty

March 28th, 2011 · 12 Comments

I launched the newsagency channel’s first ever magazine loyalty card in August 2004 at my then called Forest Hill Newsagency.  That program was nationalised late in 2005 almost a year after I joined newsXpress.  Today, the program runs in more than 160 newsXpress stores.  It was copied (poorly in my view) by Newspower, Connections and […]

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Tags: magazines · marketing · Newsagency opportunities

Network Services launches digital solution for publishers

March 28th, 2011 · No Comments

Network Services earlier this month announced the launch of a digital services platform for serving digital editions of print products in the portfolio.  The Network press release opened provided a bold positioning statement: Network Services becomes Australia’s first distributor to offer its publishing clients access to a suite of digital solutions. Following on from the […]

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Tags: magazines · Media disruption

Topical book sale opportunity

March 28th, 2011 · No Comments

Our latest Book Sale, which started last week, is presenting several topical promotion opportunities.  We have selected two books for promotion at the sales counter – to leverage their connection with current topics of wide interest. Earth Moves is about earthquakes and volcanoes – topics much in the news in recent weeks.  TUTANKHAMUN is in […]

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Tags: Book retailing · Newsagency opportunities

Reusing the I Love Magazines stand

March 27th, 2011 · 1 Comment

We are reusing the I Love Magazines stand from ACP to promote the classic Children’s Birthday Cake Cookbook out the front of one of my newsagencies, facing into the shopping mall. Space in the store is at a premium thanks to Easter, Mother’s Day a book sale and various other activities.  So, our display space […]

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Tags: magazines · visual merchandising

Alternative gift?

March 27th, 2011 · 1 Comment

Check out the sticker on the bag containing Cardmaking and Papercraft.  This was stuck on all copies we received.  I am curious about what Alternative Gift means.  I take it to mean – hey, consider buying this magazine as a gift.  If that is the case then the sticker is poor quality for the purpose. […]

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Tags: magazines

Media coverage on EFTPOS fees challenge for newsagents

March 26th, 2011 · 1 Comment

Startupssmart is publicising the press release from the ANF about the EFTPOS fee challenge for newsagents and other small and independent retailers following the decision by EPAL to strike a new fee regime.  Click here to see my blog post which best outlines the issue and explains why newsagents have to get behind it. 0 […]

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Tags: EFTPOS fees

Check out The Conversation, a new news site

March 26th, 2011 · No Comments

Newsagents should check out The Conversation, a new news and analysis site headed by Andrew Jaspan, the former editor of The Age newspaper.  For people interested in analysis of news and who want fact bases reporting and analysis (as opposed to dog whistle and shrill ‘reporting’), it is well worth a look.  Check out the […]

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Tags: Media disruption · Newsagency challenges

Not a smart promotion Gold Coast Bulletin

March 26th, 2011 · 3 Comments

The Gold Coast Bulletin is running a subscription campaign which offers a free six month magazine subscription to new home delivery subscribers.  Newsagents will see this as a double hit, taking newspaper and magazine buyers out of their retail stores.  With retail infrastructure being so expensive, newsagents want to attract traffic, not push it away. […]

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Tags: Newsagency challenges · newspaper home delivery

Trying another magazine counter offer

March 26th, 2011 · No Comments

We are promoting the Australian Property Investor at the counter to attract impulse purchases.  We chose the title because of a cover with good visual cut through and an appealing headline: HOW TO INVEST ON A LOW INCOME.  We figured that by placing this near newspapers at the counter we could expect to attract buyers […]

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Tags: magazines