Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2011

Newsagents offered $1.00 for each extra copy of The Age sold

April 30th, 2011 · 4 Comments

Fairfax wrote to Victorian newsagents yesterday offering a bonus payment of $1.00 for each copy of The Saturday Age and The Sunday Age sold by beyond the retail sales target for the  newsagent.  This is an extraordinary and unprecedented offer by an Australian newspaper publisher, a generous offer for newsagents – $1.00 for every copy […]

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Tags: Newsagency management · Newsagency opportunities · Newspapers

Promoting New Idea Royal Wedding special

April 30th, 2011 · No Comments

We are placing flyers at the counter promoting the Royal Wedding special edition of New Idea which comes out Monday. We felt that this was important given the peak of interest today following yesterday’s wedding and the arrival tomorrow of Woman’s Day, a day early.  Our interest is in overall magazine sales … we want […]

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Tags: magazines

Check out the Australian Traveller TVC

April 30th, 2011 · No Comments

Check out the which have been running on TV in support of the latest issue of Australian Traveller magazine. Kudos to another publisher telling people they can get their title in newsagencies. This is another reason to support Australian Traveller. In one of my stores, we have tripled our sales – by promoting it at […]

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Tags: magazines · Newsagency opportunities

Driving country themed magazine sales

April 30th, 2011 · No Comments

Country themed magazine titles continue to perform well.  We facilitate this by ensuring that the titles are placed together.  I am pretty anal about this. Too often I see newsagencies (and my own stores) where country titles have been allowed to drift away from each other.  Placing them together like this is more likely to […]

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Tags: magazines · Newsagency opportunities

Are these iPhone magazines from Media Factory cash-sucking junk?

April 29th, 2011 · 4 Comments

Media Factory and Network Services have some questions to answer following a review of The Essential iPhone Guide (3rd edition) published last year (on the left of the photo) and The Essential guide to iPhone (6th edition), published this year (on the right of the photo). The content on twenty-nine pages of The Essential guide […]

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Tags: magazine distribution · magazines

Any Sydney olympics insights from newsagents?

April 29th, 2011 · No Comments

A colleague newsagent, Steven Denham, in the UK is keen to hear of insights gleaned by Sydney newsagents during the 2000 Olympics.  If you have any insights to share, please let me know and I can put you onto Steven. 0 likes

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Tags: Newsagency opportunities

Promoting Girlfriend magazine and Justin Bieber

April 29th, 2011 · No Comments

We are promoting Girlfriend magazine along with the Justin Bieber one-shot at the counter as they both appeal to the same demographic. This counter location works well for us for teen girl titles, driving excellent impulse business from girls and their parents. We have had terrific success with the Bieber title – ordering additional stock […]

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Tags: magazines · Newsagency opportunities

Royal Wedding drives magazine delivery changes

April 28th, 2011 · 8 Comments

Here is advice from my newsagent software company Tower Systems for its newsagent customers on how to handle the changes to magazine deliveries by Network Services tomorrow and on the weekend which have been brought on by the royal wedding: Friday 29/4 Cosmopolitan and Australian House and Garden will be delivered tomorrow however the physical […]

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Tags: magazine distribution · magazines

7-Eleven operators fined for underpaying workers

April 28th, 2011 · 2 Comments

Two 7-Eleven operators were fined yesterday in the Melbourne Magistrates’ Court for underpaying workers.  This report is a timely warning to newsagents who do not pay their employees the correct hourly rate. 0 likes

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Tags: Newsagency management

Re-launching Large magazine – an opportunity for newsagents

April 28th, 2011 · No Comments

Harry Rekas, the publisher of Large magazine, has contacted me seeking feedback from newsagents in advance of the re-launch of this quarterly ($10) title.  This is an excellent opportunity for newsagents to engage directly with the publisher prior to launch.  I see Large as presenting some excellent opportunities for city based and some regional newsagents. […]

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Tags: magazines

Herald and Weekly Times apologises for supply problems

April 28th, 2011 · No Comments

Kudos to the Circulation department of the Herald and Weekly Times for writing to affected sub agents to explain that due to circumstances beyond the control of distribution newsagents, an insufficient number of copies of the Sunday Herald Sun being delivered last Sunday. The letter and accompanying apology are important in reinforcing the relationship between […]

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Tags: Newspapers

Promoting Better Homes and Gardens magazine

April 28th, 2011 · No Comments

We are promoting the latest issue of Better Homes and Gardens magazine with this aisle end display facing shoppers who enter the newsagency. We are also promoting Better Homes and Gardens with our weeklies, on an impulse unit next to our photocopies as well as in the usual location for the title – between food […]

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Tags: magazines · visual merchandising

Promoting Delicious magazine

April 28th, 2011 · No Comments

We are promoting the latest issue of Delicious magazine with this in-location display in with our growing range of food titles.  We also have a pocket located with our weeklies impulse purchase display – in a co-location tactic which will run a week.  The in-location display is the only one in this magazine aisle – […]

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Tags: magazines

triple j magazine promotes newsagents

April 27th, 2011 · 10 Comments

Kudos to the marketing people at triple j magazine for promoting that it is available at newsagents.  Check out the ad they ran in The Herald Sun yesterday: I am sure that newsagents would join me in wishing that more publishers promoted newsagents as the go to location for their titles.   Those who don’t promote […]

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Tags: magazines · newsagency marketing

What’s up with partworks this year?

April 27th, 2011 · 7 Comments

Seriously!  What is up with partworks this year?  Last year was lean with a limited number of releases.  This year, over the last couple of months actually, we have been flooded.  And I mean flooded.  There is tremendous competition on retail space – at a time when we have little space to give thanks to […]

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Tags: partworks · Ugh!

Making the most of the wedding opportunity

April 27th, 2011 · 4 Comments

We have been promoting New Idea and Woman’s Day with newspapers this week, as well as their usual in-store locations, to leverage strong interest in the all things royal in the lead up to the big wedding at the end of this week.  It will be interesting to see if their use of Diana on […]

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Tags: magazines · Tactical display

Newsagents: what have you done about the EFTPOS issue?

April 26th, 2011 · 4 Comments

Newsagents who have not taken action to protest the move by the banks and Coles and Woolworths to rip small and independent businesses off on EFTPOS fees need only read the report in The Australian this morning. If you remain silent on this issue you are supporting the rich banks and helping them get richer. […]

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Tags: EFTPOS fees

Interesting ACP research on magazines

April 26th, 2011 · No Comments

Research conducted for ACP and released to advertisers earlier this week will interest some newsagents who want to know what consumers are thinking in this marketplace. The How We Live: A Love Affair With Food and Homes study found that over 87% of respondents look to magazines for solutions for their homes and 82% want […]

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Tags: magazines

Unfortunate timing of the royal wedding

April 26th, 2011 · 1 Comment

With Mother’s Day now in full swing, it will be challenging for newsagents to find space for promoting all the Royal Wedding special issues, one-shots and other giveaways and maintain a good presence for Mother’s Day. It’s no one’s fault … just another challenge for newsagents this week. 0 likes

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Tags: Newsagency challenges

How to engage with your local politician on the EFTPOS issue

April 25th, 2011 · 1 Comment

It is dead easy for newsagents to let their local politicians know how the new EFTPOS fee regime will affect their business.  Click here for a list of house of representatives members and here for a list of senators. With this information you can easily, call, email or write to your local parliamentarians and get […]

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Tags: EFTPOS fees · Newsagency challenges

Connecting product categories in a newsagency

April 25th, 2011 · 2 Comments

A newsagent earlier this week was surprised and thrilled to discover that more than 10% of their card sales are for religious occasions – confirmation, christening, baptism.  They knew that religious cards were popular in their newsagency but not to the extent they now know.  Religious card sales are more than double they thought was […]

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Tags: Greeting Cards · Newsagency management · Newsagency opportunities · newsagent software

Magazine publisher slows iPad roll out

April 23rd, 2011 · No Comments

US publisher Conde Nast is slowing adding more titles to iPad distribution because they are that conditions aren’t quite right yet to deliver the ideal app editions.  Probably code for – sales are not great. Read the original: The Unofficial Apple Weblog. As an iPad user, there are several factors newspaper and magazine publishers need […]

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Tags: Media disruption

The missed opportunity of free newspapers

April 23rd, 2011 · No Comments

I am surprised that all the free newspapers around – at Fitness first gyms (Fairfax), at the airports (News mainly) and the free subscriptions with AFL membership (Fairfax) – are not provided with a deal to convert the freebie collector into a customer. Not that I was a stuck on ad.  However, if the freebie […]

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Tags: Newspapers

Labour costs will see stores close this Easter

April 23rd, 2011 · 23 Comments

The marathon holiday period which we are in the middle of this weekend will see some newsagencies choose to close rather than lose money trading such a long period of public holidays.  Paying a casual employee $40 an hour and more in a business with a grow profit of 32% on a day when Australians […]

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Tags: Newsagency challenges

Fascinating book sales

April 23rd, 2011 · No Comments

I noticed this series of books when first released through booksellers a while back.  I liked the look of them then and was pleased to see them supplied as part of a recent book sale.  Being a series, we are able to create a compelling and attractive display.  Several customers have purchased the whole series […]

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Tags: Book retailing · Newsagency opportunities