Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2011

More broken Hello Kitty plates

June 30th, 2011 · 5 Comments

The latest part in the Hello Kitty partwork series arrived in-store yesterday and the plates in a whole box at one of my newsagencies were smashed – as shown in the photo.  What a waste of money and time. Somewhere in the supply chain this stock is getting damaged and we are carrying part of […]

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Tags: partworks · Ugh!

Newsagency software updated

June 30th, 2011 · No Comments

My newsagency software company Tower Systems has released updated software for newsagents.  This latest update contains more than 30 enhancements including some which will be of particular interest and value to newsagents. 0 likes

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Tags: newsagent software

New magazine distributor IPS announces two month grace period for newsagents

June 30th, 2011 · 6 Comments

New magazine distributor Integrated Publication Solutions has announced a two month grace period on the implementation of all business policies – to give newsagents time to become familiar with the new magazine distribution model. This announcement is a gesture of good faith from IPS and will go toward addressing concerns expressed by newsagents on a […]

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Tags: magazine distribution

End of financial year checklist for newsagents

June 30th, 2011 · No Comments

Today is June 30, a day which often passes newsagents by, many missing important housekeeping which is important to the business.  Here is a suggested checklist: Take a special backup of your business data tonight, make it your END OF FINANCIAL YEAR BACKUP and store it in a safe place. Print a debtors report, listing […]

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Tags: Newsagency management · newsagent software

Promoting Top gear magazine to women

June 30th, 2011 · No Comments

We are promoting the latest issue of Top Gear Australia with this aisle end display at the entrance to our women’s aisle. With around 40% of our Top Gear shoppers being women, it made sense to us to give promoting the title to women a crack rather than the usual men’s aisle placement for such […]

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Tags: magazines · Tactical display · visual merchandising

Promoting the Australian Women’s Weekly

June 30th, 2011 · No Comments

We are promoting the latest issue of the Australian Women’s Weekly with this display facing the dance floor. We also have stock at the front of the store, in our weekly titles impulse display and the usual location – with women’s magazines – for the title. We will pull back on all this promotional activity […]

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Tags: magazines

Are newsagents funding the Express Publications purchase of News Magazines titles?

June 29th, 2011 · 31 Comments

One  newsagent this morning discovered a 600% increase in Overlander 4WD magazine from Network Services.  They have gone from getting three copies to seventeen, costing an extra $104.44 in stock for this issue. Another newsagent has seen their supply go from five to nineteen copies – also a $104.44 increase.  Extraordinary. I wonder if Express […]

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Tags: magazine distribution · magazines

Truckin’ Life supply frustration

June 29th, 2011 · 3 Comments

The issue of Truckin’ Life magazine out today is the first from new publisher Express Publications.  I have heard from several newsagents already about a significant and unwarranted increase in supply.  The usual facilities and warning opportunities newsagents have to track a title have been denied with Truckin’ Life because the title has changed (with […]

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Tags: magazine distribution · magazines

Promoting Life Support magazine and showing the newsagent difference

June 29th, 2011 · 5 Comments

We are proudly promoting the new Life Support magazine – with a good display facing out into the newsagency.  Life Support is a magazine supporting cancer patients and cancer research. The pitch on the cover is this it is an everyday guide to living with cancer. Life Support  is an ideal title for newsagents to […]

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Tags: magazines

Promoting second tier crossword titles

June 29th, 2011 · No Comments

We are promoting what we would call (without disrespect) second tier crossword / puzzle titles with this display in our crossword section.  This double pocket display is at shoulder level and is easily shopped.  It looks stunning. I chose to promote these titles as each serves a strong customer base already and represents a point […]

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Tags: crosswords · magazines

EFTPOS fee hike challenge

June 28th, 2011 · 6 Comments

In 2010, banks increased their fees on business by 13% to $6.9 billion. In 2011, banks decided to increase the interchange fee for EFTPOS transactions by 10 cents, except for Coles and Woolworths. Now, small and medium business customers of the big banks face competing in an even less balanced playing field. We need to […]

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Tags: EFTPOS fees

Hello Kitty plates broken

June 28th, 2011 · No Comments

Nine of the plates we received of the latest Hello Kitty partworks issue were smashed. A whole box.  Now we have to go through a messy process returning the broken stock and waiting for replacements.  Looking at the items and how they were packaged with no protection against damage in transit, it is no wonder […]

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Tags: partworks · Ugh!

Selling out of MasterChef magazine again

June 28th, 2011 · 7 Comments

Our promotion of the latest issue of MasterChef magazine (with the free Junior MasterChef cookbook)  is paying off.  We sold out of the entire first allocation in two days.  We are now a couple of copies away from selling out of the next delivery which was double the initial allocation.  We have ordered this the […]

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Tags: magazines

Promoting Melbourne Kitchens & Bathrooms

June 28th, 2011 · No Comments

We are promoting the latest issue of Melbourne Kitchens & Bathrooms with this half waterfall feature in-location display. As I have written previously, this it a successful title for us, delivering an excellent sell-though within the first few weeks of the on-sale.  The key is to get shoppers looking at the cover – hence the […]

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Tags: magazines · Tactical display

frankie selling very well

June 27th, 2011 · No Comments

We have a simple display of the latest issue of frankie magazine at the counter as well as three pockets of the title in its usual location.  Sales have been excellent.  We are on the way to selling out with around a quarter of the initial allocation left. We have ordered more stock so that […]

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Tags: magazines · Newsagency opportunities · Opportunistic retail · Wrapping paper

Age Good Food Guide missed opportunity

June 27th, 2011 · 1 Comment

Fairfax needs to reconsider its distribution model for its food guides.  The coupon on Saturday’s newspaper caused more frustration since not all distribution newsagents took up the opportunity meaning that not all retail newsagents had the title.  There is no point promoting something on the front page of the newspaper which is not readily available. […]

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Tags: Newspapers · Ugh!

Advertising dollars more important than Bernard Tomic’s win

June 27th, 2011 · 1 Comment

The masthead of The Age newspaper is partially obscured today with a post-it type ad covering not only the crest of the newspaper as well as editorial promotion of a story of Bernard Tomic’s win at Wimbledon.  My frustration was further piqued by the fact that this trash generating ad is for Officeworks, the expensive […]

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Tags: newspaper masthead desecration

News Ltd newspaper home delivery fee increase is socially irresponsible

June 26th, 2011 · 34 Comments

News Limited businesses The Herald and Weekly Times and The Geelong Advertiser this week announced agreement to permit a 5% increase in newspaper home delivery fees for their products. While any increase is better than none, this paltry increase is socially irresponsible in my view. How this situation can exist is appalling. This massive multi-billion […]

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Tags: Newsagency challenges · newspaper home delivery · Newspapers

Making the most of Miley Cyrus visiting town

June 26th, 2011 · No Comments

We have been promoting the Miley Cyrus one-shot as well as Dolly with Miley on the cover at the counter for the past week in the lead up to her being in town.  While not driving massive sales, we saw shoppers add one or both titles to their purchases on impulse at the counter as […]

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Tags: magazines · Tactical display

Pink cover story drives Who sales

June 26th, 2011 · No Comments

We followed our own advice and put Who magazine at the counter in my newsagencies and saw impulse purchases as a result of the Pink cover story and her new baby.  Nothing complex here – a simple placement so that shoppers can see the full cover at the sales counter … a nice and welcome […]

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Tags: magazines · Tactical display

Ink Sale Drives Excellent Traffic

June 25th, 2011 · 4 Comments

Our latest Ink Sale is driving excellent new traffic.  Ink is a terrific newsagency marketing tool – almost everyone has a printer at home and all businesses have printers.   I love it when customers bring the flyer in, telling us how our prices are better than other much bigger retailers. I also love ink because […]

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Tags: newsagency marketing · Newsagency opportunities

Pink Who magazine sales alert for newsagents

June 25th, 2011 · 1 Comment

The latest issue of Who magazine features Pink on the cover and it is selling like crazy. Pink is huge in Australia, she toured for three months with sold out concerts. Her fans have been alerted about the magazine via her website – thank to good marketing work by Pacific Magazines. Already, terrific comments are […]

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Tags: magazines · Newsagency opportunities

Promoting Women’s Health magazine to shopping mall traffic

June 25th, 2011 · No Comments

We are promoting the latest issue of Women’s Health magazine with this excellent display facing shopper traffic in the mall outside one of my newsagencies. It’s bright, eye catching and excellent at attracting shopper attention … like any display should be. See the stand half way down – shoppers can purchase right off the display.  […]

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Tags: magazines

Promoting Tattoo titles

June 25th, 2011 · No Comments

We are promoting tattoo magazines with this in-location display.  It’s the second time we have run a promotion like this for the tattoo category. We are repeating it to again show off our special interest credentials. These special interest titles are vitally important to our business, they demonstrate a product point of difference which is […]

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Tags: magazines · Tactical display · visual merchandising

Digital magazines coming to libraries in Australia

June 24th, 2011 · No Comments

In a move sure to educate people about digital platforms for magazine content, Zinio for Libraries is to launch in Australia according to a report by Ebook Magazine: Library users in the UK will soon be able to enjoy digital versions of their favourite magazines thanks to a partnership between audiobook distributer Recorded Books and […]

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Tags: Media disruption