Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2011

Disney comics, now on your iPad

June 24th, 2011 · No Comments

Dinsney has announced the release of a free App for the iPad, iPhone and iPod touch.  Stories are available for US.99 each and US$3.99 bundled. This is a smart and logical move by Disney, making its comic content more accessible to its target audience. 0 likes

[Read more →]

Tags: magazines · Media disruption

Cutting out the middleman

June 24th, 2011 · No Comments

Jo Rowling is to self-publish the e-books to her successful Harry Potter series through Pottermore, her newly-announced proprietary platform. Some are calling this the Radiohead moment for publishing.  Radiohead did this with music years ago and started a trend of self publishing by major performers. Read the article at Wired about this. 0 likes

[Read more →]

Tags: Media disruption

Queensland newsagents contemplate collective boycott of magazine distributor

June 24th, 2011 · 7 Comments

The Queensland Newsagents Federation yesterday wrote to newsagents seeking a commitment from newsagents consenting to join a group of Queensland newsagents calling for a boycott of magazine distributor Gordon and Gotch. The QNF plans to lodge a boycott application with the ACCC once they have collected sufficient commitments.  They are seeking one hundred commitments at […]

[Read more →]

Tags: magazine distribution · magazines

More evidence of poor magazine early return decisions by newsagents

June 24th, 2011 · 14 Comments

I have seen data (without store names) from two publishers detailing early returns of their titles for a recent issue.  In each case, newsagents returned stock which their own sales data shows would have sold. One newsagent early returned nine copies of a magazine a week after it went on sale and having sold one […]

[Read more →]

Tags: magazine distribution · magazines · Ugh!

Free Herald Sun newspaper competes with free mX newspaper

June 24th, 2011 · 1 Comment

The photo shows the offer yesterday at the Parkade parking lot in the centre of Melbourne yesterday late in the afternoon.  There was a stand for the Herald Sun offering a copy of the newspaper included in the (exorbitant – $62 for three hours) parking price.  This premium newspaper is located next to mX, the […]

[Read more →]

Tags: Newspapers

Gardening Australia tactic drives sales

June 24th, 2011 · No Comments

We sold two thirds of our Gardening Australia allocation with good placement at the front of gardening titles.  We are now chasing more stock. We knew this issue would be a hit as soon as we saw the Maggie Beer cover.  Who doesn’t like Maggie Beer… she is an icon with broad appeal. I’d urge […]

[Read more →]

Tags: magazines · Tactical display

Girlfriend magazine set to sell well

June 24th, 2011 · No Comments

We are promoting the latest issue of Girlfriend magazine with this aisle end display.  The free beanie as well as the Emma Watson cover should make this issue a real hit. With the next and final Harry Potter movie imminent, the Watson cover alone makes this issue most appealing to the Girlfriend target reader.  I […]

[Read more →]

Tags: magazines

New IPS magazine contract documentation set

June 23rd, 2011 · 3 Comments

Adam Gray, the General Manager for new magazine distributor and Fairfax subsidiary IPS has confirmed the following: IPS have sent out emails to all current active email address that we have on file including some that were received from NDD. We have also sent out all forms to the ANF, advertised in the next Newsagents […]

[Read more →]

Tags: magazine distribution · magazines

Important questions for newspaper publishers

June 23rd, 2011 · 1 Comment

Here are some of some of questions to be considered by newspaper publishers at a conference being help by the World Association of Newspapers and News Publishers in Vienna later this year.  The list is from recent promotion for their international conference. How can the print business be invigorated by innovations? What attractive offers can […]

[Read more →]

Tags: Media disruption · Newspapers

Baked & Delicious partwork looks impressive

June 23rd, 2011 · 6 Comments

I have been fortunate to see the first issue of the Baked & Delicious the new partwork about which I blogged a few days ago.  The recipes are simple to follow and the silicone cupcake holders worth the cover price.  Each issue comes with silicone bakeware. This new title is arriving at a good time […]

[Read more →]

Tags: Newsagency opportunities · partworks

Revisiting the ACP Classic Children’s Birthday Cake Cookbook

June 23rd, 2011 · No Comments

We have put up a high impact display behind the counter supporting the Classic Children’s Birthday Cake Cookbook from ACP magazines.  This title has sold very well for us already and we figured it had some capacity to deliver more sales.  Check out the display. This behind the counter space continues to be commercially valuable […]

[Read more →]

Tags: magazines · visual merchandising

Newsagents have the best opportunity in decades to change to magazine distribution

June 22nd, 2011 · 9 Comments

Further to my blog post yesterday about the contracts released by Fairfax subsidiary IPS, Australian newsagents have the best opportunity in decades to drive change to the magazine distribution model. Imagine the message it would send to Gordon and Gotch, Network Services and their publisher clients if masses of newsagents embraced to new IPS model.  […]

[Read more →]

Tags: magazine distribution · magazines

Fair Work Australia gets closer to something which is fair

June 22nd, 2011 · No Comments

Finally, after almost a year and a half, Fair Work Australia realised that the Fair Work Act got it wrong re after school minimum hours.  The decision announced Monday to cut the minimum shift in small retailers from three hours to one and a half hours is welcome but late. Government intervened in something which […]

[Read more →]

Tags: retail · Ugh!

Walk to your newsagent

June 22nd, 2011 · No Comments

Kudos to The Age for their terrific support of newsagents with this full page promotion of newsagents in the brochure promoting the forthcoming Run Melbourne event.  They call on entrants to get to their local newsagent for a copy of The Age for full results for the event. Every mention of newsagents as the go […]

[Read more →]

Tags: Newspapers

Excellent giveaway supporting MasterChef magazine

June 22nd, 2011 · 3 Comments

We are promoting the latest issue of MasterChef magazine with this aisle end display.  This is an excellent deal with a free copy of the Junior MasterChef Cookbook included with this issue of the MasterChef magazine. We sold out of both orders of the Junior MasterChef Cookbook when it was published late last year so […]

[Read more →]

Tags: magazines · visual merchandising

IPS releases new magazine contracts

June 21st, 2011 · 156 Comments

Integrated Publication Solutions, a subsidiary of Fairfax Media, has released its new trading terms agreement for the supply of magazines to newsagents.  Click here to access a copy.  Click here to see a copy of the accompanying letter from IPS which provides background to the proposed trading terms and outlines the benefits accessible including: A […]

[Read more →]

Tags: magazine distribution · magazines

Graeme Samuel failed small business as ACCC Chairman

June 21st, 2011 · 8 Comments

Last week, outgoing Chairman of the ACCC Graeme Samuel took to the stage of the National Press Club in Canberra to discuss his achievements and those of the ACCC under his watch. The speech was, not unexpectedly, positive about the ACCC and Graeme Samuel’s achievements. Mr Samuel took the opportunity to talk about what he […]

[Read more →]

Tags: magazines · Newsagency challenges · Newspapers

Co-location helps drive craft magazine sales growth

June 21st, 2011 · No Comments

A few weeks ago we created a co-location space for craft titles on an impulse magazine stand at the front of our magazine department.  Our goal was to get shoppers who do not shop the last third of the store, where our craft section is located, to see the titles, browse them and, hopefully, purchase. […]

[Read more →]

Tags: magazines · Newsagency opportunities · Tactical display

Promoting Caravan World magazine

June 21st, 2011 · No Comments

We are promoting the latest issue of Caravan World magazine with this impulse location display.  Our team picked up on the free Hema map of the Northern Territory which comes with the magazine and featured this in the display. This is the only in-location display in this magazine aisle – it stands out well. This […]

[Read more →]

Tags: magazines · visual merchandising

Supporting Cleo magazine

June 21st, 2011 · No Comments

We are promoting the latest issue of Cleo magazine from ACP with this aisle end display facing onto the dance floor.  When this display comes down after a week we will continue with the half waterfall which we also have put in place supporting the title.  Click on the image to see a larger version […]

[Read more →]

Tags: magazines · visual merchandising

Office Depot Pursues Smaller Format Stores: The Stationery Challenge for Newsagents

June 20th, 2011 · 3 Comments

US stationery retailer Office Depot is following the lead of Staples and Office Max and rolling out a smaller store concept. The change followed a tour of stores by new CEO, Kevin Peters. As widely reported in the press, Peters conducted his own mystery shopping research in plenty of the Office Depot outlets. Peters discovered […]

[Read more →]

Tags: Newsagency opportunities · Stationery

US magazine retailer offers free shipping

June 20th, 2011 · No Comments

Magazine Café, a US based specialist magazine retailer, has announced a limited time offer of free shipping for all high fashion magazines within the United States. This New York City retail outlet is known for its large range of international fashion magazines. I like that they are building a connection with their customers which goes […]

[Read more →]

Tags: magazine distribution · magazines

UK apprentice show tackles magazines

June 20th, 2011 · No Comments

The UK version of The Apprentice TV show last week had the contestants create a magazine reports The Guardian. Unfortunately, the BBC website blocks us from accessing this episode from Australia.  From what I have read, the show would have been interesting to those of us with an interest in magazines and the challenges and […]

[Read more →]

Tags: magazines

Promoting quick dinners title

June 20th, 2011 · No Comments

We have been promoting the Good Food 200+ Quick Dinners cookbook title from ACP Magazines with this aisle end promotion.  Our team cleverly copied pages from within the cookbook to show off the variety covered in the recipes.  We’d cook but being in a shopping centre can be a challenge for such live demonstrations. 0 […]

[Read more →]

Tags: magazines · visual merchandising

Another newspaper front page cover-up

June 20th, 2011 · No Comments

The Age has again taken money from an advertiser to cover up the promotion of an AFL story on the front page of today’s newspaper.  The ad also covers a bit of the newspaper crest.  Talk about damaging your brand. 0 likes

[Read more →]

Tags: newspaper masthead desecration