Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2011

Seven ways to cut employee theft in your newsagency

July 31st, 2011 · 2 Comments

When was the last time you reviewed theft management practices in your newsagency? It is something which should be done at least every six months. Oh, and I don’t mean a soft review, I mean a serious review of business processes, a serious assessment of the employee theft risk you face, from the sales counter […]

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Tags: Newsagency management · retail · theft

Chess shakers a dud product for us

July 31st, 2011 · No Comments

It seemed like a good ideas at the time. We really thought these chess themed salt and pepper shakers would work. They haven’t. We have had them out for three weeks and that’s long enough in our view.  We are currently on a program of price reductions to find the price point at which they […]

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Tags: Gifts

Great pre-launch promotion of Feast magazine

July 31st, 2011 · 6 Comments

The current issue of Who magazine has a sampler for which goes on sale tomorrow. Sampling is an excellent way to introduce shoppers to a new title. The Feast sample is an excellent representation of what people can expect from the new magazine. I’d encourage publishers to consider working with newsagents on the distribution of […]

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Tags: magazines

Bullying and threats no way to win newsagents over

July 30th, 2011 · 1 Comment

Any newsagent who is threatened with do business with us or we will come and compete directly with you ought to report this activity to the police as well as their state association. Write down the specific threat, who said it and when so that you can be certain when reporting it. Fear and intimidation […]

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Tags: Ethics · Newsagency challenges · supplier arogance

Newsagents: check out online coupons

July 30th, 2011 · 1 Comment

I have written here previously about the online coupon phenomenon and in particular Groupon.  I urge newsagents to go to Stardeals, the local Groupon website and sign up.  It’s free.  get a feel for a new digital advertising channel. The Groupon model is tremendously successful overseas.  I see the deals from a couple of cities […]

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Tags: Media disruption

Brilliant use of magazine posters

July 30th, 2011 · 14 Comments

Take a look at this excellent use of magazine posters.  It creates a visual energy which is better than the usual flat placement of posters around a shop. Rolling and standing posters like this presents a strong message about magazine range, that this business is a magazine specialist with a diverse offering. Shoppers entering this […]

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Tags: magazines · visual merchandising

Promoting the VTAC Guide

July 30th, 2011 · No Comments

While would be university students and their families will hunt down the latest VTAC Guide, the creative team at one of my stores is promoting the latest edition with this column based display in front of our magazine department. I love this display a lot.  It is set to drive incremental and faster sales of […]

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Tags: magazines · visual merchandising

Promoting Who magazine’s Amy Winehouse cover story

July 30th, 2011 · No Comments

We are promoting the latest issue of Who magazine and its Amy Winehouse cover with this respectful display on a column facing out into the shopping mall. The folks at Who have created a tasteful cover for this tragic story. Business is business … I think this issue will sell well. I love Friday’s magazine […]

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Tags: magazines

Maxim magazine selling well

July 30th, 2011 · 1 Comment

Our promotion of the launch issue of Maxim magazine has gone well. We ordered extra stock as we are almost out of stock. The Jennifer Hawkins cover was a smart move. It certainly makes the magazine more accessible than the usual lads mag. The most successful promotion for us for launching Maxim has been with […]

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Tags: magazines · visual merchandising

Magazine publishers need to act on magazine distribution model

July 29th, 2011 · 25 Comments

Australian magazine publishers who care about a viable newsagency channel through which to see their products need to act to ensure the viability of the channel. The supply model being employed by our two biggest magazine distributors, Gotch and Network, is showing no signs of improving – despite the spin from both companies. Oversupply remains […]

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Tags: magazine distribution · magazines · Newsagency challenges

Launching Feast magazine

July 29th, 2011 · No Comments

I was fortunate to be at the launch of the new feast magazine in Sydney last night. This high end SBS branded title from Pacific Magazines is a deliciously sexy looking food title. Feast is set to shake up the top end of food titles. With so many having gone on a journey with food […]

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Tags: Magazine subscriptions · Newsagency opportunities

Simple fixture drives sales

July 29th, 2011 · No Comments

This book had not sold during our recent book sale.  We had six copies left.  We sold five of the six copies in just over a week when we put it on this acrylic stand, lifting it out of the books display and giving it a moment in the sunshine. It is amazing what such […]

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Tags: Book retailing · Tactical display

Promoting Melbourne Wedding & Bride

July 29th, 2011 · No Comments

We are promoting the latest issue of Melbourne Wedding & Bride magazine with this display on a pillar facing into the store.  This location works well given the size and weight of the title. Early sales have been good.  This is a popular title. The gold background for the top part of the display makes […]

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Tags: magazines · visual merchandising

Featuring Time magazine

July 29th, 2011 · No Comments

We are giving Time magazine a week in the spotlight with this in-location display promoting the special journey issue on Islam. While not a big seller for us, this display is important as it reminds shoppers of the diversity of titles we carry.  It also presents an opportunity for impulse purchase because of the subject […]

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Tags: magazines

Your opportunity to support suppliers who support newsagents

July 28th, 2011 · 10 Comments

The GNS Market Fairs start this weekend with the Perth Market Fair on Sunday at Challenge Stadium in Mt Claremont. These trade shows provide an excellent opportunity for newsagents to engage with suppliers who support the channel. You can see the suppliers supporting the GNS Market Fairs if you turn to the back page of […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities · newsagent software

Giving a magazine a second go around

July 28th, 2011 · No Comments

Our sales of the latest issue of Donna Hay Kid’s Magazine have not been what we expected so we have moved the title from our counter display and created a new display on a cover of one of our gift tables.  Click on the image for a larger version.  This display will be seen by […]

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Tags: magazines · visual merchandising

Brilliant cover Girlfriend magazine!

July 28th, 2011 · No Comments

Check out the cover of the latest issue of Girlfriend magazine.  Talk about cut through.  This cover featuring Lady Gaga stands our perfectly amid the sea of colour on magazine shelves in newsagencies. This is the kind of cover and marketing collateral I like.  Different to the usual.  Shoppers don’t notice some magazine posters because […]

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Tags: magazines · visual merchandising

Chasing incremental sales of The Australian Women’s Weekly

July 28th, 2011 · No Comments

We are promoting the latest issue of The Australian Women’s Weekly with this display at the entrance to our main magazine aisle along with placement next to newspapers as well as an impulse pocket in a stand at the front of the shop facing into the mall. Most of that activity will be pulled back […]

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Tags: magazines · visual merchandising

Super Mario plush a hit

July 28th, 2011 · 4 Comments

It took less than a week for us to just about sell out of our new range of Super Mario plush … offering more evidence of the value of selling popular brand related products.  What an excellent result! What was most interesting about this small range is the new traffic it drew.  It was on […]

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Tags: Gifts · Newsagency opportunities

Promoting Burke’s Backyard

July 28th, 2011 · No Comments

The latest issue of Burke’s Backyard is being promoted with this aisle end display facing out toward the front of our newsagency. We also have the title as a feature in our garden section. Our team, creative as ever, have given the display extra treatment to give us a slightly different look to the usual […]

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Tags: magazines · visual merchandising

Great Scotch Christmas Giftwrap Cutter and Giftwrap Tape offer

July 27th, 2011 · 5 Comments

GNS is promoting excellent packs of the Scotch Christmas Giftwrap Cutter and Giftwrap Tape to newsagents at the moment. The prices are excellent with bonus stock a clipstrips for easy tactical placement. I’d urge newsagents to get these products. I have been selling them in my newsagencies for five years and they sell very well […]

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Tags: Newsagency opportunities · Stationery

Great coverage for ANF campaign on EFTPOS fees

July 27th, 2011 · 3 Comments

Congratulations to the ANF for excellent coverage last weekend in five major newspapers on their fight on behalf of all newsagents on the new EFTPOS fees which are set to take effect in a few months. The effort invested in getting this coverage for newsagents would have been considerable. It is a good example of […]

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Tags: EFTPOS fees · Newsagency challenges

Promoting Woman’s Day with newspapers

July 27th, 2011 · No Comments

Further to my last post, we also have a stack of this week’s Woman’s Day with the Murdoch family on the cover placed next to the Herald Sun.  It’s a news related cover so this placement makes sense.  We are selling copies from here – that’s the goal!  We’re likely to take this placement down […]

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Tags: magazines · Tactical display

Strange bedfellows

July 27th, 2011 · No Comments

It is not often that we can place Woman’s Day and Time next to each other but that’s what we have done this week. Kudos to the folks at Woman’s Day for leveraging the News International phone hacking scandal into a topical and interesting front cover.  I hope that newsagents have embraced the opportunity. 0 […]

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Tags: magazines · Tactical display

Promoting K-Zone and Justin Bieber

July 27th, 2011 · No Comments

We are promoting the latest K-Zone magazine with the hope of a sales lift as a result of the Justin Bieber cover. Kids magazines are challenged so we are hoping that Bieber’s popularity, particularly in our newsagency as proved with sales all this year of Bieber products, can translate into sales for K-Zone. We have […]

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Tags: magazines · visual merchandising