Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2011

Aldi versus ePAL judgement

September 30th, 2011 · No Comments

Click here to see the full judgment delivered by Justice Jacobsen of the Federal Court in the case brought by Aldi against ePAL, the EFTPOS payment scheme operators. While the judgment represents a comprehensive win for Aldi in their complaint against ePAL, it does not stop the unfair changes to the EFTPOS fee regime which […]

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Tags: EFTPOS fees · Ethics · Social responsibility

Does Officeworks profit from recyclable bags?

September 30th, 2011 · 1 Comment

Further to my post earlier this week about Officeworks not offering the LOWEST PRICES EVERYDAY, I was surprised at their twenty cent charge for a shopping bag when I purchased too many items to carry loose. When I queried the person behind the counter I was told it was okay because the money from the […]

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Tags: Environment · Ethics · Social responsibility

75% sell-through for Smith Journal magazine launch issue

September 30th, 2011 · 17 Comments

We have achieved a 75% sell through for the launch issue of smith journal at one of my newsagencies.  Nine copies sold out of twelve copies supplied … and the title have only been out three weeks. Sales of smith journal are tracking well for us, in line with stablemate magazine frankie. Why newsagents would […]

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Tags: magazines

Promoting the launch issue of Women’s Health bump magazine

September 30th, 2011 · No Comments

We are promoting the launch issue of Women’s Health bump magazine with prime position placement in our pregnancy segment as requested by Pacific Magazines. bump is a good looking fresh magazines for the pregnancy segment, an area which could do with an overhaul and some time in the spotlight. We will be supporting bump next […]

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Tags: magazines

Bringing the latest crossword magazines forward

September 30th, 2011 · No Comments

With two new issues of Lovatts titles out this week, we pulled them forward so that they are at the front of our Lovatts crossword display. Too often I see newsagencies where titles are replaced in the pocket in which they were situated.  In a category like crosswords, especially with Lovatts titles, it is important […]

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Tags: magazines · Tactical display

Selling The Australian Women’s Weekly

September 30th, 2011 · 10 Comments

We have been promoting the latest issue of The Australian Women’s Weekly with this tactical placement at the counter, next to newspapers, in its usual location at the entrance to the women’s magazine aisle as well as on an impulse unit located at the front of the newsagency.  We do all this because the title […]

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Tags: magazines · Tactical display

Aldi wins in case against EPAL

September 29th, 2011 · No Comments

Judgment in the case brought by Aldi against EPAL around their communication regarding the likely impact of changes to EFTPOS fees has been handed down this morning in Aldi’s favour.  EPAL has been required to publish corrective communication.  Costs were awarded to Aldi. While this does not address the impact of the new fees levied […]

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Tags: EFTPOS fees · Ethics · Social responsibility

News Limited changes in SA for IGA and Foodland outlets

September 29th, 2011 · 3 Comments

News Limited has announced changes in accounting processes for handling supply of their newspapers to Foodland and IGA outlets.  Newsagents will no longer invoice Foodland and IGA for newspapers, News will do this direct. The announcement says that there will be no change to newsagent commission arrangements and that the current settlement discount, something which […]

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Tags: Newsagency challenges · newspaper home delivery

Express Publications offers newsagents 75% margin on re-launch of Truckin Life

September 29th, 2011 · 13 Comments

Offering further evidence of a shift in magazine publisher engagement with the newsagency channel, Express Publications is today announcing to newsagents that for the first two issues of the re-launched Truckin Life magazine newsagents will receive 75% margin – this is three times what we receive for most magazines.  This is a smart move by […]

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Tags: magazines · Newsagency opportunities

Promoting the frankie 2012 diary

September 29th, 2011 · 5 Comments

We are promoting the frankie diary for 2012 next to the current issue of the magazine.  We ordered stock of the diary last week and are thrilled to have this available for our customers – given the continued growth in sales of the magazine.  While the frankie diary is not an ideal fit in the […]

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Tags: Diaries · magazines

Making English magazines more accessible

September 29th, 2011 · No Comments

In our magazine relay completes ten days ago I created more space and a better position for English magazines.  I can already see a list in sales.  Sales were growing anyway – now sales are growing faster.  This placement change is also helping sales of titles near to the English magazines.  Newsagents can increase magazine […]

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Tags: magazines · Tactical display

Officeworks does not have the lowest prices every day

September 28th, 2011 · 14 Comments

You’ve heard the Officeworks ads, they run on high rotation on TV, they are in the newspapers regularly, then there are the flyers in the letterbox and, of course, billboards.  The all proclaim that Officeworks offers LOWEST PRICES EVERYDAY. Officeworks does not have the lowest prices every day.  Not the way I see it at […]

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Tags: Ethics · Newsagency challenges · Social responsibility

Connecting with the AFL tribes

September 28th, 2011 · 4 Comments

Newsagents in Victoria are making the most of this AFL week opportunity, especially given that we have two Victorian teams in the AFL Grand Final this Saturday. At one of my newsagencies the team is using streamers on the display to connect with team colours in their promotion of the AFL Football Record.  This display […]

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Tags: magazines · visual merchandising

Terrific Time magazine cover

September 28th, 2011 · No Comments

I love the cover of the latest issue of Time magazine.  It captures the challenges of the debt crisis which is challenging Germany, gripping Europe and, indeed, all financial markets globally.  It’s the kind of cover which needs to be seen in its entirety to be picked up by shoppers.  This is what we have […]

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Tags: magazines

May be some disruption to blog posts

September 27th, 2011 · No Comments

We have upgrading the technology which underpins this blog and this may disrupt posts and the look and feel of the blog over the next few days.  The software upgrade will provide enhanced blogging facilities which will make finding posts through Google and the like easier.  Thanks for your patience if things go awry for […]

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Tags: About us · Blogging

Publishers need to revisit newsagent communication

September 27th, 2011 · 1 Comment

Magazine publishers often complain that newsagents don’t read the material they send out.  While this may be true, instead of complaining about lack of engagement publishers should explore other ways of getting the attention of newsagents. There is a sameness to communications … often boring.  They tend to not respect that newsagents are time poor.  […]

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Tags: magazine distribution · magazines

Vodka promotion brings Usher to GQ magazine

September 27th, 2011 · No Comments

AdNews has reported that the next issue of GQ magazine will play a tune from Usher as readers turn the pages.  The magazine will come with headphones and a miniature stereo to play the song … all in pursuit of promoting a the limited edition Belvedere RED super premium vodka. now, if only there was […]

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Tags: magazines

Offering the AFL Football Record doubles sales

September 27th, 2011 · 9 Comments

We have already doubled last year’s sales of the AFL Football Record – grand final edition.  In just one day, yesterday, we have doubled what we sold in five days last year.  We did this by offering it to customers across the counter, by promoting it with the display in the photo and with tactical […]

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Tags: magazines · Tactical display · visual merchandising

Maxim cover up for supermarkets

September 27th, 2011 · No Comments

It may be that the cover of Maxim magazine was a bit much for supermarkets.  The photo shows a copy I saw at a Woolworths supermarket yesterday.  In addition to the issue being bagged to hold a razor, there is a paper sleeve wrapped around the cover to hide the semi-nakedness of Ruby Rose.  Click […]

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Tags: magazines

Promoting Top Gear magazine

September 27th, 2011 · No Comments

We are promoting the latest issue of Top Gear with this aisle end promotion facing the men’s area we have just created in-store. This display is in addition to a half waterfall giving the full front cover of the magazine prominence in our magazine fixturing. While the magazine is in a sealed package, there is […]

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Tags: magazines · visual merchandising

Does the Maxim cover go too far?

September 26th, 2011 · 27 Comments

A customer complained to me yesterday that the cover of Maxim magazine was pornographic and that we should not have it on open display.  He held his young son, probably around 8 years old, so he could not see the cover as he shared his feelings. This is an example of there our magazine fixtures […]

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Tags: Ethics · magazines · Social responsibility

News Magazines trims back on MasterChef supply

September 26th, 2011 · No Comments

I am pleased that News Magazines has trimmed the supply of MasterChef magazine.  On our current supply we should hit a sell through of 75%.  For previous issues we were lucky to git a 20% sell through.  The cost of space and handling the returns made me look darkly on the magazine.  With the cut […]

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Tags: magazines

Lindt chocolate does the trick for Delicious

September 26th, 2011 · 1 Comment

We have placed the latest issue of Delicious magazine so that the free block of Lindt chocolate which comes with the magazine can be easily seen.  This is the only way to handle such a valuable gift.  Newsagents and others who give this issue just one pocket because that ‘s what they always do are […]

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Tags: magazines

Promoting value packed Girlfriend magazine

September 26th, 2011 · No Comments

We are promoting the latest issue of Girlfriend magazine with a high-profile in-location display as it comes with a quality free gift on the cover.  The display has only been up a few days and already it is working, sales have been good.  I expect we will sell out of this issue.  the key is […]

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Tags: magazines

Featuring Gardening Australia

September 26th, 2011 · No Comments

Our customers love Gardening Australia magazine so we make sure that it is easy to find when a new isssue comes out.  We give it space at the front of the gardening title section – so that the full cover can be seen. I work on the principle that buyers of many monthly magazines rarely […]

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Tags: magazines