Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2011

Monocle features magazines, media and newsagents

November 30th, 2011 · No Comments

The latest issue of Monocle magazine to hit Australian shelves features a bunch of stories on media which regulars here are sure to find interesting. There is a timely story about a newsagent in Denmark who responded to falling magazine sales by increasing range.  I say timely because many Australian newsagents are heading in the […]

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Tags: magazine distribution · magazines · Media disruption

Gossipy supplier reps should shut up

November 30th, 2011 · No Comments

The newsagent supplier representatives who spread gossip as they go from newsagency to newsagency discredit their employers, those they gossip about and newsagents more broadly. I heard of gossip last week that was not based in fact and was spread for the purpose of personal profit, with no regard to the reputations of those who […]

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Tags: Ethics · Ugh!

Amazing International Herald Tribune deal

November 30th, 2011 · No Comments

For under $5 a week, people in selected Asian countries can have the International Herald Tribune home delivered for under $5 a week and get full digital access to the the IHT as well as full digital access to sister masthead The New York Times.  In checking this out I went online and found an […]

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Tags: Media disruption

Tapping into media coverage for Gardening Australia

November 30th, 2011 · 2 Comments

The Indira Naidoo cover story is the current issue of Gardening Australia has encouraged us to give the title more time in the spotlight.  Indira has been on the radio promoting her new book and this has been indirectly promoting the magazine.  Her passion for balcony gardening is the subject of the cover story – […]

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Tags: magazines · Newsagency opportunities

Leveraging Twilight interest for TV Week

November 30th, 2011 · No Comments

We are promoting TV Week this week with this display on our highest profile magazine aisle end.  The free Twilight calendar is out at the right time – timed with the release of the new movie.  This helps us attract a younger shopper – given the target audience for all things Twilight. We are also […]

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Tags: magazines · visual merchandising

Will magazine publishers declare when images are photoshopped?

November 29th, 2011 · No Comments

The Daily Mail in the UK had a report about software which can detect if an image has been re-touched.  I’d like to see something like this used for all images in newspapers and magazines.  It’s time to build trust with readers in my view. 0 likes

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Tags: Ethics · magazines

US publisher moves on e-singles

November 29th, 2011 · No Comments

Newsagents should check out the report at Paid Content about a move on the e-single format by Hachette and Bloomberg Businessweek.  As e-singles evolve we will see more and more content sold as single stories or small collections of stories.  This is a move which disrupts print. 0 likes

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Tags: Media disruption

Too many copies of The Puzzle Wizard World of Crosswords

November 29th, 2011 · 13 Comments

Further to my post yesterday documenting a case of magazine oversupply, here is another example – for The Puzzle Wizard World of Crosswords.  As the data in the photo from my newsagency software shows, sales have been volatile.  However, not sufficiently volatile to justify an increase from fourteen copies to seventeen as has just happened. […]

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Tags: magazine distribution · Magazine oversupply · magazines

M2 magazine discounts by 71%

November 29th, 2011 · No Comments

Speaking of Groupon (see previous post), the publishers of M2 magazine offered the title at 71% off cover price plus with a $100 grooming pack.  The deal, at Spreets, closed last night. This is the level of discount we usually see from a US magazine publisher.  I hope we don’t see more publishers making moves […]

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Tags: magazines · Ugh!

US Newspapers play Groupon at their own game

November 29th, 2011 · No Comments

AdWeek in the US has a report about some newspaper publishers playing catch-up with Groupon and announcing a shopper discount site. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media Group, Gannett, Hearst Corp., MediaNews Group, McClatchy, and The […]

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Tags: Newspapers · retail

Promoting Christmas cooking magazines

November 29th, 2011 · 4 Comments

We have put together a simple display promoting magazines which feature Christmas cooking recipes.  Located right in the middle of the food magazine section of our magazine department, this display will be regularly adjusted to give each of the Australian titles time at the front – with the full face display. By displaying magazines with […]

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Tags: magazines

Jingle – a hit product for Christmas

November 29th, 2011 · No Comments

Check out the TVC from Hallmark for their interactive Jingle product.  It shows how the book and the dog interact. Grandparents especially love this product. The TVC started at the weekend on Seven and Nine. 0 likes

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Tags: Gifts

XchangeIT set to move on newsagents who fail to comply with standards

November 28th, 2011 · 23 Comments

XchangeIT has written to newsagents who are not meeting compliance criteria in an effort to get them across the line and compliant.  Here is what they had to say: Since the beginning of May 2011, we have been alerting you to the fact that your store has not been compliant in passing your ITCs for […]

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Tags: newsagent software · XchangeIT

Is this evidence of magazine oversupply by Gordon and Gotch?

November 28th, 2011 · 7 Comments

Some people at Gordon and Gotch are unhappy at what I write here about oversupply.  If what I am told is true, they have been known spin what I write, responding behind my back to complains I make.  Like anyone reading this blog, they are welcome to respond here, to my face as it were […]

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Tags: magazine distribution · Magazine oversupply · magazines

Is faux marijuana about to be more available?

November 28th, 2011 · 8 Comments

I was at a trade show in Melbourne on Friday where several versions of a product aimed at the marijuana buyer were on show.  While packaged more more discretely, the products reminded me of the Tripping Weed product I saw in New Zealand in October.  The vendors were looking for retail partners in a range of […]

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Tags: Ethics · Newsagency challenges · Social responsibility

Tapping into tennis and Australian Open interest

November 28th, 2011 · No Comments

With the Australian Open just around the corner we are promoting Australian Tennis magazine with this display at the counter.  The counter position is next to where we sell tickets so we’re expecting to leverage that traffic for some good impulse purchases. Australian Tennis is one of those titles which gets little time in the […]

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Tags: magazines

Promoting Burke’s Backyard and garden magazines

November 28th, 2011 · No Comments

We made Burke’s Backyard the feature of our garden magazine section with this simple display last week.  While sales of garden magazines are up in our newsagency, they are not up as much as the department overall so we are focussing attention to lift their performance.  We are doing this by expanding the range slightly […]

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Tags: magazines

Christmas cash promotion working a treat

November 28th, 2011 · No Comments

We are participating in a Cash for Christmas promotion for four weeks designed to drive sales of New Idea, That’s Life, Famous and Who.  This is a simple promotion which has hit at the right time of the year.  We are supporting it with the in-store display in the photo, promotions on shopper receipts, text […]

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Tags: magazines · newsagency marketing

News Magazines changes name and intensifies digital focus

November 27th, 2011 · No Comments

TheSpyReport reports on the change of name for News Magazines to NewsLifeMedia.  Here’s the reason for the change… News Magazines chief executive, Sandra Hook, said: “This name change recognises the work we have done over the last few years to strategically reimagine our business. We are elevating our digital focus, creating new products and services, developing […]

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Tags: magazines

Move increases sales of craft magazines

November 27th, 2011 · No Comments

In the week since we created the new, higher profile, home for our craft magazines at one of my newsagencies we have increased sales by 19 copies compared to our average sales.  While some of the increase will be purchases which would have been made elsewhere, some will be incremental business for the titles. Newsagents […]

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Tags: magazines · Newsagency opportunities

The Moshie Monster opportunity for newsagents

November 27th, 2011 · No Comments

Newsagents who want to tap into the lucrative teen market, and those who buy for tweens, listen up.  Thanks to the announcement on Friday from inComm about the launch of Moshi Monsters cards available through Touch Networks, we can now better tap into this marketplace. Moshie Monsters is an online world where children adopt a […]

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Tags: Newsagency opportunities

Promoting The Australian Women’s Weekly

November 27th, 2011 · No Comments

We are promoting the Christmas edition of The Australian Women’s Weekly in one of my newsagencies with this terrific display on a column adjacent to the main counter. The value of this placement is enhanced as it is next to a major Christmas gift display.  We also have AWW in its usual location as well […]

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Tags: magazines

Nice increase in iTunes commission for newsagents

November 26th, 2011 · No Comments

There was a terrific announcement yesterday for newsagents in relation to iTunes gift cards and a range of new electronic voucher products now available.  inComm is the new supplier and their products are available through Touch Networks. inComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid including iTunes and […]

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Tags: Newsagency opportunities

A good shopping centre landlord story

November 26th, 2011 · No Comments

Kudos to AMP for their promotion of a couple of products from one of my newsagencies in their Christmas catalogue for Knox City Shopping Centre.  It’s good to be promoted in this way along with other retailers, including majors.  Besides the sales bump the marketing will bring is the benefit of raising awareness of our […]

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Tags: newsagency marketing · retail leases · Retail tenancy

Nice to be in the top list of Christmas gifts

November 26th, 2011 · No Comments

Jingle the Dog, part of the Hallmark Christmas range has been promoted in News Limited newspapers this week as one of the top gadgets for Christmas.  This publicity coupled with the TV campaign promoting Jingle which starts on the weekend is terrific for the many newsagents and other retailers with Jingle. We are making the […]

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Tags: Gifts