Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2012

Have you been rejected on a returns claim?

January 31st, 2012 · 16 Comments

I have spoken to a couple of newsagents in the last week about returns credits which were refused with the distributor saying they did not receive the stock.  I’m posting this today to invite comments from newsagents who have had returns credits refused for this reason. If this has happened to you please share your […]

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Tags: magazine distribution

Selling IdN magazine

January 31st, 2012 · 3 Comments

We’re very happy with the performance of IdN magazine. By giving it better positioning, so the full cover is easily seen, we are achieving better sales and attracting more shoppers interested in design. This is one of those niches in which newsagents can shine, a niche which is important to medium term magazine sales. You […]

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Tags: magazines

Ripper Girlfriend magazine sales

January 31st, 2012 · No Comments

The latest issue go Girlfriend magazine has been selling its socks and we’re chasing extra stock to make the most of the opportunity.  The free nail foils and the terrific display are working a treat. What is helping drive sales is the social media campaign being run by the publisher Pacific Magazines.  The Girlfriend magazine […]

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Tags: magazines · visual merchandising

Promoting magazine value packs

January 31st, 2012 · 1 Comment

While I am not a fan of the discount packs of current issues of magazines, we are giving them a go in high traffic locations to see if they do deliver the incremental growth which I am told happens in supermarkets and transit outlets.  We have a couple of these packs this week from ACP […]

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Tags: magazines

Promoting Burke’s Backyard

January 31st, 2012 · No Comments

We are promoting the latest issue of Burke’s Backyard magazine with this aisle end display. The display has been up over the weekend and as you;d expect we achieved some nice sales from this location as well as the usual location for the title. What’s interesting is that the display is in the men’s section […]

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Tags: magazines

Who is Australia’s oldest newsagent?

January 30th, 2012 · 4 Comments

Britain’s oldest newsagent, Charlie Reynolds, has been getting plenty of media coverage following a story in The Sun a couple of days ago.  It made me wonder who our oldest newsagent is in Australia. Back in 209 I wrote about a chap in Pakenham who I thought might be our oldest paper boy. I should […]

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Tags: Newsagency management

Latest newsagency sales benchmark study results released

January 30th, 2012 · 5 Comments

Yesterday I provided the results of the latest newsagency sales benchmark report to participating newsagents. Overall, newsagents had a good end to 2011.  The year ended with better numbers over 2010 and 2010 ended over 2009. I am concerned about the difference between newsagencies.  There is no doubt in my mind that the strong are […]

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Tags: Newsagency benchmark · Newsagency management · newsagency marketing

Gotch cuts supply of Delicious magazine

January 30th, 2012 · 2 Comments

For no apparent reason, the magazine experts at Gordon and Gotch have cut our supply of Delicious magazine.  We have sold out, as they would expect. We have ordered extra stock to satisfy demand for this excellent magazine. For magazine experts the circulation people at Gordon and Gotch sure make planty of mistakes. This cut in […]

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Tags: magazines

Promoting ACP cookbooks in the newsagency with a personal recommendation

January 30th, 2012 · No Comments

Here is another example of how our team is embracing the personally recommendation of magazine titles. One of our team members loves the ACP cookbook so that she wanted to tell our customers. From a business perspective we don’t control these personal recommendations – otherwise they would not be personal. Read the endorsement and see […]

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Tags: magazines

News Limited hurts newsagent sales with free newspapers

January 29th, 2012 · 33 Comments

Shoppers yesterday at Bunnings in NSW were offered a free Daily Telegraph newspaper.  While I cannot be sure, based on the nature of the promotion and the photo I was sent I’d expect it was run widely in the state. Every time someone sees the Daily Telegraph available for free it dilutes the value of […]

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Tags: Newsagency challenges · Newspapers · Ugh!

Apple chasing card sales

January 28th, 2012 · No Comments

Like I am sure every other registered Apple customer I received an email this week from Apple promoting their custom Cards app.  The pitch was simple, as Apple pitchers always are. It made a compelling case for using Apple to share a greeting or feeling next time… The Cards app from Apple makes it easy to […]

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Tags: Greeting Cards

Finding a home for Time Out magazine

January 28th, 2012 · 1 Comment

We have struggled to find the right place in our newsagency for Time Out Melbourne. We’re out in a suburban shopping centre and don;t have commuter traffic. Also, our shoppers are usually women, 35 and older, not your typical Time Out reader. We have the title with music magazines and with teen to twenty girls […]

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Tags: magazines

Promoting New Idea Jumbo Puzzler

January 28th, 2012 · No Comments

Check out the counter display we have done for New Idea Jumbo Puzzler for this weekend.  We are planning on using this space in front of our Ticketek counter for a selection of individual magazine titles and categories of titles over the next few weeks.  Given the tremendous success we have have with this new […]

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Tags: magazines

Strong start to magazine sales in 2012

January 27th, 2012 · 2 Comments

As a follow up to my post earlier this week about how uneducated and ill-considered early returning of magazines by newsagents could kill magazines for our channel, I thought I would share some data for the newsagency I directly and most consistently influence. It is one of three newsagencies I own or have a half […]

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Tags: magazine distribution · magazines

Promoting Valentine’s Day sales

January 27th, 2012 · No Comments

This is the display our team created for behind the counter to promote the two JAG watches we are giving away for Valentine’s Day this year.  We wanted to focus on the key message of the opportunity to win the watches. Elsewhere in-store we are promoting our Valentine’s Day gifts and greeting cards … which […]

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Tags: Greeting Cards

Dolly not looking its best on the shelves

January 27th, 2012 · No Comments

The latest issue of Dolly magazine is not looking its best on the shelves.  The stock and weight of the free quiz magazine glued to the back of Dolly is not holding well and so drags back, making the stock look a bit ratty.  This is a pity because the offer is good – the […]

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Tags: magazines · Ugh!

Remembering Steve Jobs

January 27th, 2012 · No Comments

We are giving Mac Format magazine prime positioning so that the full cover of their tribute issue for Steve Jobs can be easily seen and browsed. This issue should sell well as there are plenty of Apple fans out there who would purchase it as a collector’s item.  I am surprised that there was no […]

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Tags: magazines

A free magazine subscription with a newspaper subscription

January 27th, 2012 · 6 Comments

In Auckland this week I was surprised to see this ad in the New Zealand Herald offering a free magazine subscription with a newspaper subscription. This is not something I’d like to see reach Australia. Given the mix of titles on offer I’d hate to lose over the counter sales of weekly titles. It is […]

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Tags: magazines · Newspapers

Promoting the Australian Women’s Weekly

January 27th, 2012 · No Comments

We are promoting the latest issue of The Australian Women’s Weekly with this aisle end display as well as a double waterfall in the usual ovation for the title – next to our weekly magazines. we are hoping that the Meryl Streep cover drawn good attention and drives sales.  For there weekend we will be […]

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Tags: magazines

Happy Australia Day

January 26th, 2012 · 2 Comments

Newsagencies ought to be top of mind to Australians today as ours are quintessentially Australian businesses. We play a vital role in our communities. We employ local people. We usually reinvest profits locally.  We are good local businesses showing off the Australian work ethic and commitment to a fair go … for the most part […]

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Tags: Newsagency management

Promoting Girlfriend magazine and Virgin Mobile

January 26th, 2012 · No Comments

We are promoting the latest issue go Girlfriend magazine from Pacific Magazines with the bonus nail foils and the free $2 Virgin Mobile SIM pack with this display facing into the mall. The Virgin Mobile SIM comes with the magazine. Our team is reinforcing the Virgin Mobile connection with Girlfriend by placing a Virgin Mobile […]

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Tags: magazines · visual merchandising

Early magazine returns of some could hurt the whole newsagency channel

January 25th, 2012 · 64 Comments

A magazine recently had a sell through of 91% in a study group of newsagencies, a pretty amazing result. Many of the stores in the data group sold out. The problem is that every newsagency in the selected data group early returned the title. In fact, they early returned 37% of the inventory they received. […]

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Tags: magazine distribution · magazines · Newsagency management

Seriously Gotch? These aren’t magazines!

January 25th, 2012 · 3 Comments

Newsagents last week received stock of these Hana deka Club roller stamp pens from magazine distributor Gordon and Gotch. Why a magazine distributor would send us these roller stamp pens is beyond me. I can get this product from a range of suppliers and on commercially votable terms. On the same day Gotch sent newsagents […]

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Tags: magazine distribution · Ugh!

Selling to fans of The Smiths

January 25th, 2012 · 1 Comment

I love the cover of the NME special on The Smiths and so have made sure that it is in the best location in our music section. I like to tab any opportunity to lift up a cosier with visual cut through and which has special interest appeal. Even shoppers who do not purchase or […]

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Tags: magazines

Melbourne Wedding & Bride sells well to Valentine’s shoppers

January 25th, 2012 · No Comments

We have had to order more stock of Melbourne Bedding & Bride as our first two drops of supply have sold out. The decision by our team to place the title next to Valentine’s Day magazines was sheer genius, driving excellent incremental business. 0 likes

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Tags: magazines