Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2012

Better Homes and Gardens powers on

January 25th, 2012 · 6 Comments

Thankfully we have been able to get extra stock of Better Homes and Gardens magazine. This will help us reach our full sales potential. This latest issue is selling very well – we are into double digit growth territory. We continue to support the magazine with this in-location display. Sales are worth it even up […]

[Read more →]

Tags: magazines

Great fun product for school holidays

January 24th, 2012 · 1 Comment

We are now on our third order of the Pumpinator product, a water balloon device. It comes with the pump and balloons. We have had this on sale at full price, and excellent margin, since just before Christmas and have found it to be one of the easiest items in the newsagency to sell. What […]

[Read more →]

Tags: retail

Check your supply of Maxim magazine

January 24th, 2012 · 6 Comments

The publishers and distributors of Maxim magazine need to look at the sell through rate for the title. In one of my newsagencies we are achieving a sell through of just under 30%, making the title loss making for us. While supply has been reduced, the reduction is not enough to enable us to cover […]

[Read more →]

Tags: magazine distribution · magazines

Promoting Wheels magazine

January 24th, 2012 · No Comments

We have been promoting the latest Wheels magazine which this display which effectively wraps the main sales counter. the display makes a bold impression, especially to shoppers walking past the business as well as to shoppers as they approach the sales counter. On this issue of Wheels, I like the cover. It is a nice […]

[Read more →]

Tags: magazines

Promoting car magazine at the counter

January 24th, 2012 · No Comments

We are running a pretty simple placement promoting of a range of car and motorbike magazines at one of our sales counters.  We are tracking the quantity of each title to see what is working from this location. Three magazines in two days so far. I’m happy with that given that some or all of […]

[Read more →]

Tags: magazines · Tactical display

Very cool Back to School offer

January 23rd, 2012 · 5 Comments

I’m thrilled with the Maped Back to School range. It’s a mix of stationery ideal for the start of the school year but packaged in a more appealing way than traditional Back to School items. What I especially like is that we are an authorised stockist for the Maped brand. This gives us better pricing […]

[Read more →]

Tags: Stationery

The Moshi monster opportunity in newsagencies

January 23rd, 2012 · No Comments

We are promoting the new Moshi Monster cards – which provide access to the online Moshi Monster world – along with two magazines which feature Moshi Monster related content. I’d encourage other newsagents to do this as it is a terrific win win win opportunity. Not only are there two magazines appealing to lovers of […]

[Read more →]

Tags: magazines · Newsagency opportunities

The optimism connection

January 23rd, 2012 · No Comments

Maybe this shows how much we obsess about magazines. On the other hand, maybe it shows we take the magazine opportunity seriously. Check out the cover story on Time magazine and Psychology Today magazine. Both cover stories relate to optimism. Thanks to the observation skills of one of our team members it was a thrill […]

[Read more →]

Tags: magazines · Optimism

Great magazine support for Australia Day

January 23rd, 2012 · No Comments

I love the support for Australia Day from That’s Life from Pacific Magazines and Take 5 from ACP Magazines. These two titles have a good track record fro supporting a range of seasons through the year. I like that as it can help drive impulse purchases. We make sure that we put titles with a […]

[Read more →]

Tags: magazines

Sunday marketing tip for newsagents: break free from the pack

January 22nd, 2012 · No Comments

The product mix in the majority of newsagencies is the same as any other newsagency. To a shopper, the product mix in a newsagency can also be found in a supermarket and variety store. Newsagents often reinforce this sameness by not breaking free visually.  Looking from the front of the shop in the message is […]

[Read more →]

Tags: marketing tip

Newsagents, what is your labour to hourly sales cost?

January 21st, 2012 · 14 Comments

I know of a couple of newsagents who are keen to see a discussion in the channel about the ratio of labour costs per hour to sales per hour.  The figure for sales should be product sales plus agency commission. With labour being usually the second highest business cost, after lease costs, it is appropriate […]

[Read more →]

Tags: Newsagency management

Promoting the Twins issue of National Geographic

January 21st, 2012 · No Comments

We are promoting the Twins issue of National Geographic with this pretty cool and tactical display with newspapers. The issue has hit at the same time as a couple of documentaries about twins – proving some excellent cross promotion. Rather than just place the magazine in this high traffic location, we ran off some colour […]

[Read more →]

Tags: magazines · Tactical display · visual merchandising

Loving Friday magazines

January 21st, 2012 · No Comments

Yesterday afternoon I noticed three shoppers in a row purchase Who and or OK! plus two other magazines.  One customer specifically said she had the weekend free and so was treating herself. She actually bought Who, OK!, Famous and New Idea. But it was Who and OK! which brought her in-store yesterday. I am glad […]

[Read more →]

Tags: magazines

The price of a newspaper front page

January 20th, 2012 · 2 Comments

Read an excellent piece by Mike Stuchbery about the connection between a front page Herald Sun story and the subject of the story subsequently being found dead as a result of an overdose. 0 likes

[Read more →]

Tags: Ethics · Social responsibility

Small business retailers largely forgotten by major IT companies

January 20th, 2012 · 2 Comments

While there have been many insightful and commercially valuable takeaways from at tenting the National Retail Federation Conference and Expo in New York this week the one negative is that on the massive (three huge halls) Expo floor most companies don’t care about small business. I had registered as a retailer and this was reflected […]

[Read more →]

Tags: Uncategorized

QR codes in wide use in the US

January 20th, 2012 · 5 Comments

QR codes are everywhere in New York: on posters, products and advertisements. Plus in newspapers. The photo shows the use of QR codes by USA Today to add value to the reader experience.  Not only do they have QR codes for each section of the newspaper, when they have additional content for a story you […]

[Read more →]

Tags: Uncategorized

Promoting Shop Til You Drop

January 20th, 2012 · No Comments

We are promoting the latest issue of Shop Til You Drop magazine with this display facing shoppers as they leave our magazine department and head to the counter. We also have Shop Til You Drop in prime positioning in the usual location with fashion titles.  It will be interesting to see if the under $100 […]

[Read more →]

Tags: magazines

Newsagents: check the early returns settings in your software

January 19th, 2012 · 2 Comments

2012 is barely underway and there are already reports of newsagents early returning magazines to such a level that they leave less stock in-store than the average sales achieved over the last three of four issues. This is dumb. It results in newsagents losing sales and is certain to push these customers away from the […]

[Read more →]

Tags: magazine distribution · magazines

Checking out Google Wallet

January 19th, 2012 · 3 Comments

I have see Google Wallet in action in a store here in New York and got to speak with people who are expert in implementing this new digital payment and loyalty platform.  The logo on the lower right corner of the screen in the photo is the Google Wallet logo which comes up in Walgreens […]

[Read more →]

Tags: retail

Promoting Total Girl magazine for school holidays

January 19th, 2012 · No Comments

We are promoting the latest issue of Total Girl magazine, from Pacific Magazines, at the sales counter this week. Since it is still school holidays our team figured that this is a good location from which to drive impulse purchases.  I agree with them … this positioning is a smart move this week. I’d expect […]

[Read more →]

Tags: magazines

The e-book opportunity for small nimble publishers

January 19th, 2012 · No Comments

Check out the blog post by Source Books about their extraordinary growth in 2011. It is terrific that they are so public with their numbers ands that they explain the place of e-books in the world of book sales. Check out their other bog posts and you zoo get a feel for how they are […]

[Read more →]

Tags: Book retailing · Media disruption

An interesting take on pharmacy type products

January 18th, 2012 · No Comments

Click on the image to see the detail of the packaging of the products in the middle of the photo which I took in a convenience type store in New York yesterday. What’s Wrong? is the brand. Each package focusses on one thing which could be wrong and contains items to help.  It’s pretty clever […]

[Read more →]

Tags: retail

Technology innovation enhancing the retail experience

January 18th, 2012 · 12 Comments

It is fascinating seeing innovation in other channels of retail. Take fashion, a big think at the National Retail Federation Expo here in New York this year is the virtual change room where a shopper can try on multiple items without leaving the store. The lady in the photo is standing barely a metre from […]

[Read more →]

Tags: retail

Promoting the latest Women’s Health magazine

January 18th, 2012 · No Comments

We are promoting the latest issue of Women’s Health magazine with this aisle end display in the health, fitness and sports section of our newsagency as well as with excellent placement with our women’s magazines. I am not sure how I feel about the soft tones of the poster. It could be that I’ve become […]

[Read more →]

Tags: magazines

Promoting Cleo magazine and a free dress

January 18th, 2012 · 2 Comments

We are promoting the latest issue of Cleo magazine and the free dress packed with the magazine with this aisle end display facing the dance floor. While I think that the offer of a dress is good, I think that shoppers will struggle to believe that the dress stuffed into a package with the magazine […]

[Read more →]

Tags: magazines