Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2012

Why it’s important for newsagents to get on Twitter

February 29th, 2012 · No Comments

Further to my post last week calling for newsagents to join the Twitter Army, I have been asked why this is important.  Here’s my explanation… Twitter is like a street corner from decades ago where someone on a soapbox could speak about anything and get some sort of audience. It is a place for you […]

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Tags: Newsagency management · Newsagent representation

Why I think the Herald Sun paywall will fail

February 29th, 2012 · 9 Comments

I currently go to the Herald Sun website once a day, sometimes more, to check their take on news stories.  I am far less likely to go to the Herald Sun website once they erect their paywall next month. Why? because I don’t view the Herald Sun as a go-to news source. Plenty of the content reflects opinion and […]

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Tags: Media disruption

Promoting Coach magazine

February 29th, 2012 · No Comments

We are promoting the latest issue of Coach magazine on the aisle end as shown in the photo as well in the middle, in prime position, with men’s health and fitness titles. Coach is an excellent new title in this segment.  It taps into the interest in personal training and fitness. Since I have newsagencies […]

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Tags: magazines · Newsagency opportunities

Expanding the watch magazine range

February 29th, 2012 · 3 Comments

We have now started stocking Watchtime magazine as part of our expansion of our range of watch related titles. As I have mentioned previously, the interest in watches in very strong and growing so it makes sense to me that watch magazine interest should be growing too. Indeed, we are looking at selling watches in […]

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Tags: magazines

Promoting the Australia vs US issue of Unique Cars

February 29th, 2012 · No Comments

We are promoting the latest issue of Unique Cars by tapping into the Australia versus US theme. The flag based display at the counter is bold and easily noticed by shoppers as they approach.  It is an excellent second-bite opportunity to drive sales. The first-bite is in the cars magazine section where we have the […]

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Tags: magazines · visual merchandising

A remarkable day for News Corp. at Leveson Inquiry

February 28th, 2012 · 2 Comments

Newsagents should check out the comprehensive report from The Daily Mail on the developments at the Leveson Inquiry in London. You won’t see this detail on the culture of illegal payments to public officials in the UK in News Limited newspapers here. Publishers wanting freedom of the press and protection of sources cannot behave in […]

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Tags: Ethics · Social responsibility

What’s going on at Gordon and Gotch?

February 28th, 2012 · 8 Comments

As I noted recently, PMP, the parent of magazine distributor Gordon and Gotch is doing it tough, having just announced a profit downgrade. We know that Gotch has embarked on another round of trimming staff. Add to this an apparent retreat from engagement with newsagents. Two years ago the company had an excellent reputation of […]

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Tags: magazine distribution · magazines

Queensland Newspapers promotion frustrates some newsagents

February 28th, 2012 · 11 Comments

A couple of newsagents have complained to me about the latest Queensland Newspapers promotion to lapsed home delivery customers. They are frustrated that they have not been offered the promotion to offer themselves across the counter. I understand their frustration. Too often publishers build promotions which focus on them and the subscriber, ignoring the newsagent […]

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Tags: Newspapers

How newsagents should handle gross magazine oversupply

February 28th, 2012 · 19 Comments

Following my post about Spearfishing Downunder, some newsagents contacted me to advise of gross oversupply. They were angry at the magazine. Something had gone wrong in the switch of the title from IPS to Gotch. Talking with the publisher and seeing their approach, it is clear to me than newsagents should go direct to the […]

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Tags: magazine distribution · magazines

Promoting everyday food titles together

February 28th, 2012 · No Comments

We make sure that we promote these everyday food titles together. They have common appeal, or at least I think they do, so it makes sense to us to put them together in this way. It’s not brain surgery. Simple adjacency decisions like this can drive sales of magazines. Every extra sale we achieve from […]

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Tags: magazines

Clever Top Gear magazine display

February 28th, 2012 · 1 Comment

I love the Top Gear magazine display created at one of my stores this week. The display wraps around a column which is always a challenge to embrace for the business. What I love about the display is that it catches people as they walk near or past our business from both sides. You can’t […]

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Tags: magazines

Labor vote results announced on in-store radio

February 27th, 2012 · No Comments

It was good to offer our shoppers live news via in-store radio of the Labor caucus election today. Any newsagent can have this in store – contact Jamie Cammell on 0401 363 949. 0 likes

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Tags: Newsagency management · newsagency marketing · retail

Newsagency of the Future workshop series for newsagents

February 27th, 2012 · 3 Comments

I have finalised plans for a Newsagency of the Future workshop series for the end of March. Anyone is welcome to attend, newsagents, newsagency employees, would be newsagents and newsagency suppliers. Attendance is free. You can book by faxing in a booking form or registering through the online booking facility on the Tower Systems website. […]

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Tags: Newsagency management · newsagency of the future

Promoting the new ACP pizza title

February 27th, 2012 · No Comments

We are promoting the new ACP cookbook, Pizza Pizzazz, with this display at the main sales counter.  This high-profile display is in addition to a half waterfall display in with our main display of ACP cookbooks.  I have faith in this title. I think it should sell well on impulse … hence the promotion at […]

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Tags: magazines

Promoting kitchen and bathroom magazines

February 27th, 2012 · No Comments

We have lifted this three-pocket display of kitchen and bathroom magazines to easy to see, browse and shop eye level in our home and living magazine section. I have no doubt we will see a sales increase as a result. Indeed, I expect people will purchase two titles given the placement – i.e. they don’t […]

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Tags: Uncategorized

Selling out of Frankie magazine

February 27th, 2012 · No Comments

We sold our entire initial allocation of the latest issue of Frankie magazine in just over a week.  We got more store and expect to sell that within another week so we have a third order on the way.  This title is hot and we are masking sure that we get enough sock so we […]

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Tags: magazines

Shopping in the future today

February 27th, 2012 · No Comments

Check out the inspiration for the virtual Woolworths shopping experience launched in Australia last week… Amazing. 0 likes

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Tags: retail

Sunday marketing tip: stop looking like a newsagency

February 26th, 2012 · No Comments

Create a shopfront look for your newsagency that looks nothing like a newsagency and see if your business attracts new traffic and comments from your traditional shopper traffic. Seriously. Make the front of your shop look nothing like a newsagency. Such a radical change is about several things: A fresh window through which people view […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Day one of Sydney gift fair

February 26th, 2012 · No Comments

I was at the gift fair in Sydney yesterday. Well, one of three major venues of the fair. It was excellent seeing such diverse suppliers and even more excellent seeing plenty of newsagents there. I’d expect hundreds of newsagents to have passed through the various venues by the end of day four. It’s exciting seeing […]

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Tags: Gifts

Newsagents – your TO DO list

February 25th, 2012 · 7 Comments

The more newsagents who engage the stronger our voice: Sign up for Twitter and join the newsagent Twitter army.  We need at least 100 newsagents on Twitter now! Share your thoughts on the News Limited home delivery mess. Comment on the Fairfax plans to cut back on print. Comment on Bill Shorten’s whack against newsagents. […]

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Tags: Newsagency management · Newsagency opportunities

Gift fair opportunity for newsagents

February 25th, 2012 · 1 Comment

Gift Fair and the Home and Giving fairs are on in Sydney starting today. They are an excellent opportunity for newsagents to expand their range and be real retailers – choosing product for local requirements, negotiating prices and making for themselves their own retail success. Each year I see more and more newsagents at these […]

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Tags: Gifts

Finally the ABC AFL magazine

February 25th, 2012 · No Comments

We finally received the new ABC AFL magazine and have this placed with our newspapers over the last couple of days and for this weekend.  The display is not brilliant … we didn’t want to detract from the success with Better Homes and Gardens and Time Out with newspapers so we’d placed it above the […]

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Tags: magazines

Promoting Kitchen and Bathroom magazines

February 25th, 2012 · No Comments

We like to maintain good positioning for key kitchen and bathroom magazines. They sell.  As the photo shows, we have the latest titles placed between popular monthlies.  I do this because it’s the monthlies people often look for and then notice the kitchen and bathroom  titles and purchase on impulse. Okay, some people come in […]

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Tags: magazines

Promoting Virgin Mobile Broadband

February 25th, 2012 · No Comments

We have been promoting the Virgin Mobile Broadband product in my newsagencies as part of an overall growth push for more recharge business – there is a direct correlation between recharge growth and handset sales. We were lucky to get access to a scooter for the promotional display.  The scooter is a prize in the […]

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Tags: newsagency marketing

Come and join the newsagent Twitter army

February 24th, 2012 · 8 Comments

I am building a register of newsagents on Twitter. If you are on Twitter, please email me at mark@towersystems.com.au so I can add your email address. This will enable us to communicate about how we might use Twitter to get our message out.  Twitter is free. It is an easy way to voice your opinions. You […]

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Tags: Newsagency management · Newsagency opportunities