Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2012

Beware of Ukash scam call

May 31st, 2012 · 6 Comments

There is another scam being attempted against newsagents around the Ukash product. I have heard from several newsagents over the last two days about this. The caller says they represent ePay and they want the newsagents to do some things for them relating to Ukash.  ePay is not requiring such calls to be made.  This […]

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Tags: Ethics · Newsagency management

Sands and Hallmark benefit from newsagent software innovation

May 31st, 2012 · 4 Comments

Techonlogy is helping newsagents and greeting card companies to save time, achieve more accurate supply and drive card sales. For years now newsagents have been able to send sales data through their newsagency software to greeting card company John Sands through XchangeIT. This data provides John Sands with timely accurate sales data by store, helping […]

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Tags: Greeting Cards

Promoting New Idea Masterclass magazine

May 31st, 2012 · No Comments

Check out the sales counter-based display by the team at my Watergardens store promoting New Idea Masterclass.  I love how they have created a display which owns the counter for the title. The display is eye-catching and shopper-engaging … essential if we are to get shoppers to add the title to their basket at the […]

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Tags: magazines

Lack of marketing spend to support The Australian Women’s Weekly

May 31st, 2012 · 4 Comments

We received two posters with which to promote the latest issue of The Australian Women’s Weekly which went on sale yesterday.  Seriously. The top selling magazine in Australia and we get two posters. This is not good enough ACP. The best time for promoting this magazine is the first week of the on-sale. From then […]

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Tags: magazines

Promoting Take 5 and the free makeup

May 31st, 2012 · No Comments

We are promoting the latest issue of Take 5 to make the most of the blusher & bronzer duo. We have it in a couple of places to chase down impulse purchases. While we are committed to promotion, we are frustrated with the handling of the big issue of the day – see next post. […]

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Tags: magazines

Using the basket building stand to attract shoppers

May 31st, 2012 · No Comments

We have been using the ACP basket building stand at the front of the newsagency to promote a selection of titles appealing to women. We change what’s in the stand every week to keep it fresh and to combat store-blindness by regulars. The reason I am putting this photo up today is to remind newsagents […]

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Tags: magazines

MPA Magazine Management Report the best for magazines

May 30th, 2012 · 5 Comments

Around nine years ago some newsagency software companies and Magazine Publishers Australia got together to create an industry standard report so that newsagents, publishers and distributors could rely on a common representation of sale, return and other data when discussing magazines. The MPA Magazine Management Report is the benchmark magazine performance report as it allows […]

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Tags: magazine distribution · Newsagency management

Using AFL Beanie Kids to feature AFL game winners

May 30th, 2012 · 7 Comments

We have a bit of fun featuring AFL winners each week in our AFL Beanie Kids display. We target one winning team a week. While it’s a bit of fun for us, it actually helps drive sales as fans of the team may want to spend some money supporting or identifying with their team following the […]

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Tags: Newsagency opportunities

Australian iPad – feature magazine

May 30th, 2012 · No Comments

We are promoting the latest issue of Australian iPad magazine as the feature magazine on the free-standing stand in our men’s magazine area. The free iPad cover gift and this prime placement should help drive sales. We’ll run the magazine here for a week and then place it at the counter. Last time we had […]

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Tags: magazines

Promoting the Olympic guide

May 30th, 2012 · No Comments

We are promoting the Ultimate 2012 Olympic Guide mag book with this placement at the sales counter. We figured that it is a title people will purchase but not necessarily go looking for – hence the high traffic impulse purchase placement.  While placement with sports titles makes sense, I think there are many who don’t […]

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Tags: magazines

Canadian newspaper publisher to quit print editions

May 29th, 2012 · 2 Comments

Further to my post Monday about a publisher in Now Orleans dropping four days of print editions come news from Canada that publisher Postmedia is to cut several Sunday papers. This is a simple issue for publishers – once paid circulation falls below the level necessary to deliver a profit from all revenues (sales and […]

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Tags: Media disruption

What to check before you sign that contract

May 29th, 2012 · 7 Comments

The phone call I received from a newsagent yesterday was all too familiar. They wanted to get out of a contract they had signed a year back and wanted to know if I had any ideas. The five-year agreement was not working for them. They say they were losing money as a result. The problem […]

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Tags: Newsagency challenges · Newsagency management

Art supply sales strong

May 29th, 2012 · No Comments

I am seeing wild growth in sales of art supplies in some newsagencies. From the every day for school projects to supplies for local painters, art sales are up on several newsagencies for which I have been fortunate to see data. These are all businesses with a permanent art department which is well managed. If […]

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Tags: art supplies

Promoting That’s Life and puzzle book

May 29th, 2012 · No Comments

We placed the slim holder for the That’s Life Puzzler On The Go with the That’s Life magazine. I like the pocket Pacific Magazines provided for this as it makes it easier to co-locate the small format title with the main magazine itself. we will be careful to ensure that it does not harm sales […]

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Tags: magazines

Promoting Queen’s Diamond Jubilee souvenir

May 29th, 2012 · 12 Comments

We are promoting The Australian Women’s Weekly Queen’s Diamond Jubilee souvenir edition at the main counter with this display as well as with tactical placement in the usual location for AWW. This is a title to be promoted heavily to make the most of the short to medium term opportunity for newsagents. Other magazine retailers […]

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Tags: magazines

Promoting New Idea Masterclass

May 29th, 2012 · No Comments

We are pleased to see another New Idea Masterclass title out and are promoting this latest issue with an aisle end display facing all shoppers as they enter our women’s magazines aisle. We also have New Idea Masterclass in a full cover display with our food titles.  We plan weekend promotion with newspapers as well […]

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Tags: magazines

Promoting Women’s Weekly Diamond Jubilee special edition

May 28th, 2012 · 2 Comments

We are going all out promoting The Women’s Weekly Diamond Jubilee Special Edition.  This is the photo of a terrific display by the team at our Watergardens store. It’s at the front, facing the mall. I love the choice of gold for the base of the display and how the poster is placed in the […]

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Tags: magazines · visual merchandising

New Orleans newspaper goes from 7 days to 3 days a week

May 28th, 2012 · 14 Comments

The Times Picayune, a seven day a week newspaper serving New Orleans has announced it is cutting four days of print editions to publish on Wednesdays, Fridays and Sundays, the most valuable for advertisers. According to USA Today, the average paid circulation of The Times Picayune newspaper was 133,557.  I mention this to provide context to […]

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Tags: Media disruption · Newsagency management · Newspapers

Win one of two free AFR.COM subs

May 28th, 2012 · No Comments

A reminder about the two free AFR.COM subscriptions available through this blog thanks to Fairfax.  Click here for details. 0 likes

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Tags: Media disruption

Leveraging One Direction interest for Total Girl sales

May 28th, 2012 · No Comments

Newsagents with plenty of young teen and tween girls in their community should treat the latest issue of Total Girl magazine different to usual. The One Direction cover is certain to drive sales. I saw this first hand yesterday when a young girl got her parents to pay for the bagged magazine on the strength […]

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Tags: marketing

Mindfood promotion drives sales

May 28th, 2012 · No Comments

The Mindfood promotion I wrote about on May 21 is working with sales ahead for us for this issue of the magazine. 0 likes

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Tags: magazines

Making the most of the Better Homes and Gardens opportunity

May 28th, 2012 · No Comments

We have been promoting the latest issue of Better Homes and Gardens magazine in several locations in the newsagency including this pillar-based display. There is no doubt that Better Homes and Gardens responds very well to promotional attention. Tactical placement at the counter or with newspapers works especially well for us over the weekends as […]

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Tags: magazines

Sunday marketing tip: connecting with local clubs

May 27th, 2012 · 6 Comments

Newsagencies are the ideal businesses for connecting with local hobby and special interest clubs given the range of magazines we sell and the connection we have with clubs in other ways. The types of local clubs and community groups I am thinking of are: Knitting. Crochet. Genealogy. History. Cooking. Stamp collecting. Train. Gun. Hunting. Dogs. […]

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Tags: newsagency marketing

Finally, we get Dumbo Feather

May 27th, 2012 · 2 Comments

We have been trying to get Dumbo Feather on the shelves for a while since I met the editor and publisher last year. Anyway, we have the title now. This is an important title as it added to the selection of funky and intelligent titles we are building for twenty somethings plus – an often […]

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Tags: magazines

Two AFR.COM subscriptions worth $680 up for grabs

May 26th, 2012 · No Comments

Click here to get the details of a competition being run here with two year long subscriptions to AFR.COM (worth $680) of offer. 0 likes

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Tags: Blogging