Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2012

Is Australia Post’s hookup with an online retailer a ‘kick in the guts’?

July 31st, 2012 · 16 Comments

The Fairfax media yesterday ran a report on Australia Post teaming up with international shopping service Tarazz, saying it would be a kick in the guts for local retailers. Tarazz reportedly offers around 250,000 items from overseas retailers including Walmart. The tie up with Australia Post is a bold move as it is likely to […]

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Tags: Australia Post · Social responsibility

Best practice use of ACP stand

July 31st, 2012 · No Comments

I was asked by a new newsagent last week for advice on how to use the ACP basket builder stand and took this photo of how we were using it in one of my newsagencies. I figured I’d post it here and run through how we use the stand. The photo shows our traditional use. […]

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Tags: magazines

Hiding the magazine gift

July 31st, 2012 · No Comments

The latest issue of Country Home Ideas comes with a terrific bookmark as a gift. It’s a good gift, well selected for the typical purchaser of this title. The problem is that most shoppers will not see the bookmark as it sits at the bottom of the bag and will be covered by magazines in […]

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Tags: magazines

Promoting the new branding of New Idea

July 31st, 2012 · No Comments

We are promoting the new branding of New Idea magazine with this terrific floor unit toward the front of the newsagents, a full column display mid store and the new branding collateral supporting the title in its usual location. We sold plenty of copies of the magazine off the stand in the photo yesterday.  It […]

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Tags: magazines

Tapping into Olympic fever

July 31st, 2012 · No Comments

ACP Magazines and newsXpress are running an exclusive GO GREEN AND GOLD promotion for the next four weeks with four entertainment systems on offer as prizes (valued at over $17,000). The photo shows one of three locations in-store promoting the competition.  We are promoting different titles in different locations.  In the photo we are promoting […]

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Tags: magazines

Check out the new brand New Idea ad

July 30th, 2012 · 4 Comments

Click here here to read the press release with details of the brand campaign for New Idea which launched yesterday.  Here’s the TVC: In-store we are supporting this with the stand placed off-location and collateral in-location. 7 likes

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Tags: magazines

Disrespectful shopping centre tenants

July 30th, 2012 · No Comments

Access to the magazine storage units we have in one of our shopping centre locations is regularly blocked by pallets and other ietms stored in front of them by the fruit and vegetable outlet in the centre – as shown in the photo. despite complaints to the fruit people and landlord, the problem continues. Their […]

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Tags: Ugh!

Great article on the power of Coles and Woolworths in Australia

July 30th, 2012 · 4 Comments

Newsagents should check out Adele Ferguson’s excellent article in the Fairfax press yesterday (and online) about the ever expanding power of Coles and Woolworths. While I am sure many newsagents and small business operators feel concerned, even helpless, about the even expanding grab they are making for sales in Australia, we have some politicians and […]

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Tags: Newsagency challenges

Ancol trade day kicks off the newsagents trade show season

July 30th, 2012 · No Comments

The Ancol trade day yesterday in Adelaide yesterday was a good kick off for the a crazy busy trade show season for newsagency suppliers. The fair was a good size and a decent number of newsagents came through. What I really like is that the Ancol trade day is a one day event from 11am […]

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Tags: Newsagency management

Featuring Shaft magazine

July 30th, 2012 · 3 Comments

We are featuring the latest issue of Shaft magazine in the floor stand in the middle of our men’s magazines corner. This move is part of our education process about the title as it’s not something our customers visit expecting to find in our suburban shopping centre newsagency. We will give it a week in […]

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Tags: magazines

Loving impulse gift lines in the newsagency

July 30th, 2012 · No Comments

These dog grenades – they squeak when the dog bites them – have been one of the hits of our impulse gift range. Selling through plenty of them in three weeks along with a bunch of other products goes to show what newsagents can sell to shoppers who visit to make another purchase. I am […]

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Tags: Gifts

Sunday marketing tip: master the Facebook small business opportunity

July 29th, 2012 · 3 Comments

While plenty of newsagents are on Facebook, not enough use the platform well.  It’s a good tool for connecting with shoppers and prospective shoppers as well as researching products. While I am no Facebook expert, here are some tips which could be useful to newsagents: Make someone responsible for your Facebook posts. Ensure they understand […]

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Tags: marketing · marketing tip

Great Facebook support for newsagents from Performance Garage

July 29th, 2012 · No Comments

Performance garage magazine is using its Facebook page to promote newsagents as the go to retailers for the magazine. This is terrific support for newsagents and another example why each of us should become more engaged with Facebook – connecting with suppliers who support us. My takeaway from checking out the Performance Garage page is […]

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Tags: magazines

New Idea campaign starts tomorrow

July 29th, 2012 · No Comments

Pacific Magazines are launching a new campaign for New Idea magazine tomorrow. It’s a significant campaign involving in-store activity as well as a TV campaign which starts today. We have allocated space to make the most of the opportunity – so we get max sales from the campaign. There is a significant collateral pack being […]

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Tags: newsagency marketing

Promoting Melbourne Home Design & Living

July 29th, 2012 · No Comments

We are promoting the latest issue of Melbourne Home Design & Living with a placement of the magazine above its placement in the magazine aisle. It’s the only title we are promoting this way – making it noticeable to everyone entering the aisle. This title sells well for us. We will highlight it in a […]

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Tags: magazines

School supplies opportunity for newsagents with Wooldridges collapse

July 28th, 2012 · 2 Comments

Newsagents could leverage the collapse of Wooldridges educational products supplier to grab a larger share of the educational suppliers market. While there is no doubt that online competition played a role in the Wooldridges collapse, newsagents can play the local support card more effectively than a business hundreds if not thousands of miles away from […]

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Tags: Newsagency opportunities · Stationery

VIC newsagents: this is the time to promote quilting and craft magazines

July 28th, 2012 · No Comments

With the Craft & Quilt Fair on in Melbourne right now (to Sunday), now is a good time for newsagents to promote craft and quilting magazines. The fair is being promoted in the media, making craft and quilting magazines more top of mind now than maybe at other times in the year.  A display featuring […]

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Tags: magazines

School holidays range a hit

July 28th, 2012 · No Comments

We have sold close to $1,500 worth of products from our school holiday funky gifts range.  While some items were purchases alone, most were part of a basket with other items, driving sales efficiency in a nice way. We obsess about data, not only what’s selling and what’s not selling but how products interact – […]

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Tags: Gifts

Nice looking VTAC GUIDE

July 28th, 2012 · No Comments

I like the look of THE VTAC GUIDE 2013. Visually, it’s a nice departure from past guides.  The new look has given the team in one of my newsagencies an opportunity to take a more stylish approach to promoting the title. Stylish is not word I’d use in considering past VTAC GUIDES. This year is […]

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Tags: visual merchandising

Promoting Melbourne Wedding & Bride

July 28th, 2012 · No Comments

We are promoting the latest issue of Melbourne Wedding & Bride in several places in-store including this aisle end location.  It’s a chunky title presenting newsagents with space challenges. It does not fit in the older style magazine fixtures. we are lucky because we have deeper pockets for titles like this. We have a plan […]

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Tags: magazines

Disappointing response on Herald Sun price rise

July 27th, 2012 · 10 Comments

It’s disappointing to see people complaining on social media about the increase in the cover price of the Herald Sun from $1.10 to $1.20. The cover price has gone up by 20% over something like 13 years. The minimum wage has gone up by way more than that in the same period.  One guy with […]

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Tags: Ugh!

Loyalty software helps newsagents take a bigger picture view

July 27th, 2012 · 4 Comments

Newsagents who understand the economic value of the different customers they serve are better able to attract more of the customers who are most valuable. This is loyalty marketing 101. Sadly, not many newsagents understand the value of their customers. My newsagency software has had loyalty marketing facilities for more than fifteen years yet too […]

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Tags: newsagency marketing

Is Newsweek moving to a digital-only platform?

July 27th, 2012 · No Comments

There was confusion yesterday about whether Newsweek magazine was moving to a digital-only platform.  Digital Trends has a good report on this. It’s a move that makes sense for a news ‘magazine’ since by the time it gets to print the stories are more mature. The size of articles in Newsweek are such that even […]

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Tags: Media disruption

Perfect reason for promoting GQ magazine

July 27th, 2012 · No Comments

Keith Urban on the cover of GQ magazine this month provides a perfect reason for us to give this title some rare time in the spotlight – in a high traffic location in-store. Keith Urban was a star on The Voice recently on TV, raising his profile significantly in Australia. This is why the GQ […]

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Tags: magazines

Feeling for newsagents in London during the Olympics

July 26th, 2012 · 7 Comments

Check out the report of a London newsagent who has been told to remove Olympic themed bunting. The Olympics is not about sport. It’s a massive business taking care of rich corporate mates and rewarding athletes who can suck up to the right people to get the money they need to compete on the very […]

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Tags: Ugh!