Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2012

Confused newspaper shoppers

September 30th, 2012 · 6 Comments

Newspaper shoppers in Melbourne are confused with the similarly looking offers today. Based on shopper reaction today, that the only way they tell the difference between the two is the format. With The Sunday Age appearing to be a tabloid today – thanks to the AFL grand final wraparound – the obvious different is lost. […]

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Tags: Newspapers

Retail management tip: check product sales efficiency

September 30th, 2012 · No Comments

Good retail management software lets retailers see what sells with a product and how often a product is sold alone. This enables the retailer to gauge the basket efficiency of a product. In a newsagency, newspapers and lottery products are the most inefficient products – the products most often sold alone. On average, newspapers are […]

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Tags: Management tip

Marketing tip: acknowledge the Mid-Autumn Festival

September 30th, 2012 · No Comments

Today, September 30, is the day of celebrating the Mid-Autumn Festival for many Asian cultures this year. Smart retailers serving a strong Asian constituency will acknowledge this is some way today. 1 likes

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Tags: marketing tip

Sunday marketing tip: what’s your well-trained sales pitch?

September 30th, 2012 · 1 Comment

Needing a new paid of runners I went to a well-known sports outlet on Friday, selected the style I wanted and asked to try them on in my size. The well-trained sales associated wanted to measure my feet to be sure. Next, I was asked to walk and then put on some device to assess […]

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Tags: marketing tip

Glasses with magazines

September 30th, 2012 · 5 Comments

We moved reading glasses yesterday – down deep into our magazine department. While the glasses are selling well, we need the space at the front of the shop for Halloween and other promotions. Locating it with magazines makes sense as this is where shoppers are more likely to notice that they have an eyesight problem. […]

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Tags: retail

Jumbo Interactive extends Tattersalls relationship to NT

September 29th, 2012 · 1 Comment

Jumbo Interactive Limited (ASX: JIN), has announced the signing of a five year agreement with Tatts Lotteries Northern Territories to facilitate the sale of lottery games for the Company’s website. Lottery retailers need to be across the migration online of lottery sales. 0 likes

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Tags: Lotteries

AFL supports newsagents

September 29th, 2012 · No Comments

More than 91,000 AFL fans on Twitter received a tweet from the leag promoting newsagents in blod and ahead of other retailers for sourcing the 2012 Grand Final AFL Record. I appreciate the support by the AFL of newsagents to their Twitter followers. 9 likes

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Tags: newsagency marketing

Halloween marketing suits school holidays

September 29th, 2012 · 1 Comment

Promoting Halloween at the front of the newsagency through school holidays has been working well for us as it attracts plenty of new shoppers to the business. Once attracted across the mall to our business there is plenty else for first-time to see and consider in-store … and they do. While there is some crossover […]

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Tags: Gifts

The Superfan’s Guide to One Direction selling out

September 29th, 2012 · No Comments

The Superfan’s Guide to One Direction magazine will sell out for us this morning and we are hoping to have extra stock by Wednesday. It’s been selling very well for us – like all One Direction product. We have driven, chased, the success through tactical placement at the front of the shop as well as […]

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Tags: magazines

Using the grand final opportunity

September 29th, 2012 · No Comments

Plenty of newsagencies open this afternoon will be in for a quiet time with the AFL grand final in full swing. We will be open and using the opportunity to get some housekeeping done – moving displays and reconfiguring the shop. It’s always a good day for this type of work. Some cool shoppers come […]

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Tags: Newsagency opportunities

Woolworths pays to cover the newspaper masthead

September 29th, 2012 · No Comments

It’s disappointing that Woolworths paid to deface the Grand Final issue of The Age newspaper today with another of their ads stuck over the masthead of the newspaper. Talk about respecting your brand! Yes the newspaper needs to make money – but still! I was pleased when a customer yesterday ripped the ad off saying […]

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Tags: newspaper masthead desecration

Government moves job ads from print to online

September 28th, 2012 · 5 Comments

The federal government has announced that it will move recruitment advertising from print to online, recognising that online is the preferred medium for employment advertising. 0 likes

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Tags: Media disruption · Newspapers

What’s my newsagency magazine space worth now?

September 28th, 2012 · 29 Comments

I noticed WHAT’S IT WORTH NOW?, this small format magazine our shelves yesterday. We received two copies – the first time we have had the title. Magazine distributors should not be able to send a new title (to us) without our permission. Maybe in the past but not now. The trading terms of yesterday year […]

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Tags: magazine distribution

Simple One Direction magazine and calendar display works

September 28th, 2012 · No Comments

While we have the first issue of the One Direction five part series in several locations, it is this placement at the front of the store that is working a treat. One customer yesterday purchased the magazine, a poster and two calendars – a very nice sale indeed from a passer-by. While not a large […]

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Tags: magazines · Newsagency opportunities

Promoting Girlfriend magazine

September 28th, 2012 · No Comments

We are promoting the latest issue of Girlfriend magazine with this aisle end display at the entrance to our women’s aisle. The free aviator sunglasses are a terrific gift and best promoted outside the usual magazine fixturing – they are something shoppers need to see to get the value of. We are also promoting the […]

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Tags: magazines

2012 AFL Grand Final Record selling very well

September 28th, 2012 · No Comments

We’re on our third order of the AFL Grand Final Record today – it’s selling very well this. year. The counter is the best spot for the title with plenty purchasing on impulse. While our sales are helped by being a Ticketek outlet, other are adding this to their basket. 1 likes

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Tags: magazines

New owners take Darrell Lea to IGA supermarkets

September 27th, 2012 · 23 Comments

The new owners of Darrell Lea have connected with their pet-food roots and struck a deal to supply IGA supermarkets with Darrell Lea product.  This will challenge sales in the existing network of independent retailers. It also sets the brand as a supermarket consumer brand more so than the premium brand of yesteryear. I’d expect […]

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Tags: confectionary

Where is this talked about unity for newsagents?

September 27th, 2012 · 21 Comments

For more than ten years newsagent associations fought each other, often viciously, over the issue of unity of representation.  There was a sigh of relief when unity was announced by the various associations. It appears to me that the announced unity is not the unity newsagents wanted. Today, newsagents face the most significant national issue […]

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Tags: Newsagent representation

Make the most of the 1D mag opportunity

September 26th, 2012 · 6 Comments

The Girlfriend Twitter feed is going nuts this morning for the first instalment of the five part One Direction series from Pacific Magazines’ Girlfriend today. Newsagents need to make the most of this. Get the magazine in prime position. This is more important than ever as the demographic this title appeals to are not usual […]

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Tags: magazines

Early Halloween sales strong

September 26th, 2012 · 4 Comments

Halloween is still five weeks away and sales are well ahead of this time last year. We are chasing a minimum of 25% year on year growth from the season this year. We set goals for every season. There is something to be said for going out early with a season, especially one that many […]

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Tags: Gifts

International newspaper carrier day

September 26th, 2012 · 5 Comments

Newspaper carriers in the US, delivery drivers in Australia (paperboys & girls in some parts of the country), have their day on October 13. It will International  newspaper carrier day as designated by the Newspaper Association of America. It is smart of newspaper publishers to recognise those so responsible fort getting their product delivered to […]

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Tags: Newspapers

Free coffee to attract shoppers

September 26th, 2012 · No Comments

Check out the table at the entrance to a jeweller business I saw in the US recently. Free coffee for anyone who wants one. Since it’s just inside the lease line there is no grief form the landlord. It’s a nice touch, giving shoppers a message that this business is thinking abut them. Indeed, it […]

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Tags: Customer Service

A levy to save newspapers?

September 25th, 2012 · 3 Comments

Writing in The Guardian, David Leigh contemplates about the future of newspapers: A £2-a-month levy on broadband could save our newspapers. Okay, maybe such a levy could save newspapers. Why knows?  If governments go down that route then why not a levy to save the local shops that nutture and promote local character. And why not […]

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Tags: Media disruption

Google to sell magazine subscriptions in Australia?

September 25th, 2012 · 7 Comments

The media section in The Australian yesterday reported that Google is set to launch an online magazine store in Australia from which digital magazine subscriptions will be sold. The report notes that several publishing sources have confirmed the imminent launch. While I am not happy about such a move I understand it. Google is on […]

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Tags: magazines · Media disruption

Are you selling Fifty Shades of Grey?

September 25th, 2012 · 21 Comments

Fifty Shades of Grey is the bestselling book ever in Britain. Other books in the series, Fifty Shades Darker and Fifty Shades Freed are also bestsellers, selling millions of copies. I’d be curious to know whether any newsagents have been selling the books or any products that leverage interest in the books. Massive trends like this […]

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Tags: Book retailing · Newsagency opportunities