Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2012

Looking for a marketing person in NSW

October 31st, 2012 · No Comments

I have been asked to help find a candidate with good marketing skills and a knowledge of the newsagency channel for a role in Sydney. If you know someone, please email me at mark@towersystems.com.au or have them contact me through my LinkedIn profile. 1 likes

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Tags: marketing

$100 million!

October 31st, 2012 · 7 Comments

I have been in Sydney overnight and based on the long queues I saw at lottery outlets here yesterday, it will take retail skill and relentless focus for newsagents selling lotteries to leverage the traffic surge this week into purchases of other products with a lottery purchase. It’s a week of opportunity. 3 likes

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Tags: Lotteries

Speaking at VANA the conference today

October 31st, 2012 · 2 Comments

I am speaking at the VANA conference in Victoria today, offering an updated and edited version of my Newsagency of the Future presentation. It’s been interesting cutting a 2 hour workshop into the allotted 30 minutes. I have cut it right back to the meat, the call to action. This starts with the questions on […]

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Tags: newsagency of the future

1,000 agents now in ParcelPoint parcel pick-up network

October 31st, 2012 · 2 Comments

ParcelPoint continues to attract attention from retailers keen to offer a wide-spread parcel collection service. This interest is helped by newsagent engagement. Here is an update from ParcelPoint activity: ParcelPoint has been growing steadily with a great response from newsagents and other businesses around the country. With our focus on Sydney and Melbourne, we now […]

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Tags: Newsagency opportunities

Promoting The Friendship Book

October 31st, 2012 · No Comments

We are promoting The Friendship Book 2013 edition with placement above our weekly magazines and next to our English magazines. This is a popular title for us, especially with early in the Christmas season purchases as a gift. We have found it important to get the title in front of shoppers as it is not […]

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Tags: magazines

Featuring Family Circle magazine

October 31st, 2012 · No Comments

We are featuring the Christmas issue of Family Circle magazine between food titles and home & living titles. We also have stock located with our weeklies to chase impulse purchases from shippers who don’t shop right down the women’s magazine aisle. We treat Family Circle as one-shot and this works for us. This means we […]

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Tags: magazines

Newsagent InComm pilot a commercial success

October 30th, 2012 · 1 Comment

The pilot sale of Moshi Monster game cards and iTunes cards from InComm and vended through the Tower and POS newsagency software has been a terrific success. I first got involved in this in the middle of last year and was confident that the newsagency channel would be a good fit for the InComm products. […]

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Tags: Newsagency opportunities

South Australian government fails to support small business

October 30th, 2012 · 7 Comments

The South Australian government has signed a contract with two multi-national stationery suppliers, ignoring an opportunity to support small businesses like newsagents. The ABC has the story. I don;t know why I am surprised that a politician fails to support small business. This is how it’s been in Australia for decades with successive state and […]

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Tags: Ethics · Newsagency challenges · Newsagency management · Social responsibility

Judging magazine covers for The Maggies

October 30th, 2012 · 48 Comments

I was thrilled to participate as a judge for the shortlisting of magazine covers for this year’s 2012 consumer awards, The Maggies. We had close to 200 magazines covers to judge last Friday in Sydney to select a shorlist in eleven categories. This year was the first time a newsagent was represented on the judging panel. […]

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Tags: magazines · Newsagency opportunities

Snowman ornaments selling well

October 30th, 2012 · No Comments

We have had the Snowman Christmas ornaments on the shop floor for less than two weeks and they are selling very well. In fact, we are reordering to ensure we can sell deeper into the Christmas season. What’s interesting in this success story is that we have the stand half-way in the store, near our […]

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Tags: magazines

Chasing Modern Family fans

October 30th, 2012 · No Comments

We have the latest issue of men’s style magazine with the full cover on show to leverage the shot of Modern Family star Sofia Vergara. The Vergara cover should get more people picking it up than usual. We are also giving GQ excellent positioning because of the Daniel Craig cover and the release of the […]

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Tags: magazines

Merchandising the New Idea Pantene offer

October 30th, 2012 · 4 Comments

We have the New Idea Pantene giveaway this week and have decided to run fanned out as shown in the photo in a couple of locations in-store. This placement at the counter as well as the usual location for the title does take up more space but it also shows off the bonus value with […]

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Tags: magazines · Social responsibility

Must watch TV tonight: Australian Story

October 29th, 2012 · 5 Comments

I urge newsagents to watch Australian Story on ABC1 tonight. It takes us behind the recent wave of redundancies at Fairfax and, in particular, The Sydney Morning Herald. the preview I have seen is compelling. 7 likes

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Tags: Media disruption · Newspapers

How’s your experience with the Network call centre?

October 29th, 2012 · 6 Comments

A couple of newsagents I have spoken with today say that wait times have increased significantly in the last week with the network call centre.  One wondered if this was related the sale of the business to Bauer. 0 likes

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Tags: magazine distribution

The Age announcement misunderstood

October 29th, 2012 · 23 Comments

Fairfax used VANA to announce that the country edition of The Age would not be produced today and that the metro edition could be challenged or not produced at all. I’m not sure why the publisher did not make the announcement directly. Their website gets plenty of visitors – more than VANA. I can’t see […]

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Tags: Newspapers

One Direction series reinforces value of longer on-sale

October 29th, 2012 · 3 Comments

We have not returned any stock of the Girlfriend branded One Direction part series from Pacific Magazines and this weekend we saw the value in having the full series available and on-show. I personally saw our display drive impulse purchases two of which were worth more than $20.00 in part series titles. I know of […]

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Tags: magazines

Making every moment count

October 29th, 2012 · No Comments

With Halloween selling so well we had to consolidate all product to one display. This freed up space at the counter. We filled the available space with a carefully selected range of magazine titles like to work well in this impulse purchase location. It worked a treat with magazines being added to the basket at […]

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Tags: magazines

Marketing tip: with loyalty rewards be sure to reward for genuine loyalty

October 28th, 2012 · No Comments

There are many different types of loyalty systems and loyalty offers in retail businesses and in Australian newsagencies. Too often, I see newsagents and small and independent retailers more generally implement a loyalty system and make expensive mistakes. Here are some tips for successfully implementing a loyalty program based on my experiences in my own […]

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Tags: marketing tip · Newsagency management

Management tip: look at the McDondald’s Canada move to sell ground coffee

October 28th, 2012 · No Comments

McDonald’s Canada is set to sell bags of ground coffee in a further change to the model of the fast food business. read the excellent article on this published by the Canadian Financial Post – it goes into the background for the move. Look back at McDonald’s and the moves they have made over the […]

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Tags: Management tip · Newsagency management · newsagency of the future

Newsagency of the Future workshop and video update

October 28th, 2012 · No Comments

I continue to be asked about another round of the Newsagency of the Future workshop series. My plan at this stage is to host a completely new and considerably more action-oriented session early in 2013. This will have greater urgency and will reflect some significant shifts in retail. A version of the existing workshop is […]

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Tags: newsagency of the future

Supporting The Australian Women’s Weekly risky move

October 28th, 2012 · 2 Comments

The current issue of The Australian Women’s Weekly is the first with a male on the cover in fifteen years. It will be interesting to see how much Hugh Jackman helps them move stock. We have been supporting the title with several locations including placement with newspapers. Sales are okay, no spike at this stage […]

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Tags: magazines

Updated T2020 communication for newsagents from News Limited

October 27th, 2012 · 39 Comments

Click here to see the updated FAQs from News Limited T2020 and here to see the letter sent earlier this week. I have spoken with Catrin Thomas this week and am assured that News is genuinely listening to and engaging with newsagents through this trial in Queensland.  I saw this happen first-hand earlier this week […]

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Tags: Newspaper distribution · newspaper home delivery

News Ltd announces printing changes for Victoria

October 27th, 2012 · 1 Comment

News Limited announced yesterday some upcoming changes for the printing of newspapers from its Port Melbourne site. Ultimately, they will move from six presses to four. Newsagents will naturally be nervous about this and the potential for impact on distribution times. The first changes will occur on Saturdays, from November 12. 0 likes

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Tags: Newspapers

Taking on new magazine titles

October 27th, 2012 · 1 Comment

We have arranged for supply of 15 magazine titles from IPS following a review of what they have available and the categories of magazines we see selling in-store. I love the ease of doing this and the control I have. Gotch and network could learn from IPS. 0 likes

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Tags: magazines

Terrific Better Homes and Gardens promotion

October 27th, 2012 · No Comments

We were fortunate to receive a floor display unit for promoting Better Homes and Gardens and we are making the most of it. We have placed the unit near the counter, next to our busy photocopier.  After a week here we will place it at the front of the store, facing into the shopping mall. […]

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Tags: magazines