Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2012

Universal Magazines digital giveaway designed to grow print sales

November 30th, 2012 · No Comments

Universal Magazines has announced a promotion giving away 1 million digital magazine editions in pursuit of growth in sales of print editions of their titles as Associate Publisher Emma Perera explains in the press release: Early trials showed that digital can be used to promote brands and then lead the customer to subsequent purchase of […]

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Tags: magazines · Media disruption

Video an ideal way to train newsagents

November 30th, 2012 · 2 Comments

My newsagency software company uses videos as a means of training newsagents. I urge other suppliers to take this approach as it provides a resource newsagents can share with their employees – getting everyone in the business on the same page.  Here is the latest video released this week: 5 Time Saving Tips For Newsagents. […]

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Tags: Newsagency management

New newsagency: greeting cards

November 30th, 2012 · 2 Comments

Here is another photo from the new style newsagency in which I have a half share. This photo shows part of the card department. You can see from the fixtures on the wall that we are using more space to display each card. This is exactly what we wanted on this feature wall, we are […]

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Tags: Greeting Cards

New newsagency: plush wall

November 30th, 2012 · No Comments

Here is the plush wall in a new newsagency just opened in which I have a 50% shareholding. We are using our 150 sq metres in a Westfield centre to play with our version of the newsagency model. This plush wall runs up one side to the lease line. While we have only been open […]

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Tags: Gifts · newsagency of the future

Oversupply: Australian Wood Review

November 30th, 2012 · 7 Comments

We have not sold out of the Australian Wood Review over the last 12 issues. Our average sales are 2. Gotch just increased us from 4 to 6. I checked the magazine and can’t see any reason for this. I am not aware of any promotion. This is oversupply in my view and an example […]

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Tags: magazine distribution · Magazine oversupply

Welcome new One Direction title

November 30th, 2012 · No Comments

It’s good having the official One Direction Photo Collection in stock – especially with tickets for another concert going on sale yesterday afternoon. We had the magazine at the Ticketek counter as you;d expect. we also have the title in three other locations to catch every purchase possible. Our obsession about 1D continues to deliver […]

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Tags: magazines

It’s a gingerbread men Christmas

November 30th, 2012 · No Comments

Further to my post about the gingerbread men created by the team in one of my stores for promoting the latest issue of donna hay magazine … Hallmark has a boxed Christmas card in a terrific gingerbread man shape. While we haven’t worked out how yet we do plan to promote both together to make the […]

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Tags: Greeting Cards · magazines

Best Bets promotes newsagents

November 29th, 2012 · No Comments

Thanks Peter Lucas for supporting newsagents by promoting the Best Bets is available in newsagencies. I love seeing our channel promoted on Twitter. 7 likes

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Tags: Social Media

Grazia men’s issue

November 29th, 2012 · No Comments

Check out the press release from ACP about their first ever men’s issue for the title. It will have two covers to enable us to co-locate if we wish. 1 likes

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Tags: magazines

Moment of truth for magazine publishers, distributors and newsagents

November 29th, 2012 · 47 Comments

161 newsagents have participated in my survey on magazine supply. The results are an insight to publisher and distributor behaviour and how newsagents respond. Click here to see the survey results in full. While newsagents, magazine publishers and magazine distributors should read the results, I urge publishers especially to read the results. Here are the […]

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Tags: magazine distribution · magazines · Newsagency management · newsagency marketing · newsagency of the future

Promoting Christmas Special of Cake Decorating

November 29th, 2012 · No Comments

Here’s another good initiative by our team. Yesterday, we received this Christmas Special issue of Cake Decorating. As there was no marketing collateral provided (ugh!!!), our team created this poster to draw extra attention to the Christmas theme. The display is placed in the usual location for this partworks. It’s passed by newspaper customers too. […]

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Tags: magazines · partworks

Excellent newsagency staff initiative for promoting Coach magazine

November 29th, 2012 · No Comments

Check out the aisle end display created by the team at one of my newsagencies earlier this week for promoting the latest issue of Coach magazine.  They have made this the feature title in our men’s magazine area, certain to be seen by more people thanks to the extra treatment provided. Coach continues to perform […]

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Tags: magazines

Interactive counter promotions

November 29th, 2012 · No Comments

We are pitching a range of Hallmark interactive products at the counter with this display.  Several of the products lend themselves to easy impulse purchases and they, in turn, invite a look at the more considered purchases like the story books. Interactive is proving to be big this Christmas and this is on the back […]

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Tags: Gifts

From inside the doorway of your newsagency what do you see?

November 28th, 2012 · 3 Comments

I was in a newsagency this afternoon and what I saw four different marketing messages on posters hanging form the ceiling, five different brands being promoted with signage on the walls and more brands (mastheads) partially obscured by boxes. Posters, branding and signage should only be there to drive sales. They should be current and […]

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Tags: Newsagency management · newsagency marketing · retail · visual merchandising

Gerry Harvey should shut up, he does not speak for retailers

November 28th, 2012 · 10 Comments

Gerry Harvey was in the news again yesterday talking down retail in that shrill style that is so him. Gerry Harvey believes his Harvey Norman chain will be “the last man standing” as other retailers go bust due to tough trading conditions. The chairman of the electrical, bedding and furniture retailer has predicted a wave […]

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Tags: retail · Ugh!

Vogue discounts 40% for subscriptions

November 28th, 2012 · No Comments

Subscribers to OurDeal were offered a year long subscription to Vogue magazine yesterday at 40% off the cover price. Activity by some magazine publishers chasing subscriptions has increased. Their view would be that locking someone in for a year is more valuable to them than possibly getting 12 purchases from a retailer over a year. […]

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Tags: magazine subscriptions · magazines

Australian Cupcakes & Inspirations magazine popular

November 28th, 2012 · 1 Comment

Further to my post yesterday about not having room for a new travel title, we did have room in our food category for another new title-  Australian Cupcakes & Inspirations. We sold out the initial allocation and ordered more. They are selling. While the title is expensive, cupcake bakers and fans love the practical nature […]

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Tags: magazines

Promoting donna hay Christmas issue

November 28th, 2012 · No Comments

We are promoting the Christmas issue of donna day magazine with this aisle end display facing onto our dance floor. I love the look of this issue, it stands out from Christmas magazines with a very different cover. This is why we chose it for an aisle end promotion. Kudos to our in-store team for […]

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Tags: magazines

Tatts adds SA to its pool

November 27th, 2012 · 8 Comments

Tatts Group is acquiring SA Lotteries from the state government leaving only Western Australia as the non-Tatts lottery state. As I noted recently, LotteryWest runs an excellent community engagement program associated with the sale of lottery products. The community value of this is considered to be significant to lottery agents I have spoken with. As […]

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Tags: Lotteries

Fairfax delays in NSW again today

November 27th, 2012 · 1 Comment

Many NSW newsagents are having a tough Tuesday with Fairfax newspapers hours late. There is speculation that the delays are being caused by industrial action at fairfax. I have no idea. What I do know is that an unreliable daily newspaper is a product regulars can learn to do without. 9 likes

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Tags: Newspaper distribution · Newspapers

Plain cigarette packaging leading newsagents to quit

November 27th, 2012 · 22 Comments

As the day from which plain packaging kicks in for cigarettes draws closer, more newsagents are quitting selling tobacco products. It seems that this latest move was all they needed to get out of the challenged product category. With cigarette consumption on the decline in Australia, many newsagents have taken the packaging change as a […]

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Tags: Newsagency management · Tobacco sales

Frustrating increase in supply of discount magazine bundle from ACP

November 27th, 2012 · No Comments

The allocations process at ACP (Bauer) has decided that we should get more stock of the NW / Woman’s Day discount bundle. There is no justification for then increase in our sales data. This is another recent example of unjustified supply increases by ACP. Outside of the disappointing oversupply, there is the broader issue of […]

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Tags: Bagged magazines · magazine distribution · Magazine oversupply · magazines

No room in magazine department for The Amazing Place

November 27th, 2012 · 22 Comments

We early returned all copies we received the launch issue of The Amazing Place, a new travel magazine from Australian publisher Citrus Media. Our travel section is full so it was either cut a title to take on this new title or return this title. After considering sales and other factors we decided to not […]

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Tags: magazine distribution · Magazine oversupply · magazines

Making the newsagency a destination for Christmas shopping

November 27th, 2012 · No Comments

This is the front of one of my newsagencies from a couple of days ago, showing how it is now configured for Christmas shopping. The mall-facing display was reconfigured to better connect with Christmas shopping opportunities. We have some who visit this newsagency saying that it does not look like a newsagency from the front. […]

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Tags: Newsagency management · newsagency marketing · retail

Terrific looking recipes+

November 27th, 2012 · No Comments

I love the cover of the latest issue of recipes+ magazine. It stands our from the covers in our food section. For us it stood out enough for us to move the title from a rear pocket to the front. We are always on the look out for covers that reach out from the shelves, […]

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Tags: magazines