Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2012

New Year resolutions for 2013

December 31st, 2012 · 7 Comments

A year ago I published a bunch of New Year resolutions for newsagents.  I have revised the list in the light of what 2012 has delivered and what 2013 looks like. Here are my top three New Year resolutions for 2013: Take control of your inventory. Order stock based on what has sold. By stopping […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future

Customer service survey results

December 31st, 2012 · No Comments

Click here to download the newsagency customer service survey results.  The results provide a good insight into the customer service issues newsagents face. 48.6% receive complaints rarely, 27.1% a few times a month and 20.0% a few times a week. 53.0% of complaints are product related outside the control of the newsagent and 33.3% are service […]

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Tags: Customer Service

Pumpinator sales strong a year later

December 31st, 2012 · 3 Comments

We bought in stock of the Pumpinator to have for school holidays. It sold exceptionally well in January this year and while we did not expect the same interest we thought we’d have a second crack. It seems that we have a new generation of water bombers. We had space so we put the stock out […]

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Tags: retail

Reminder about the customer service survey

December 30th, 2012 · No Comments

Given the comments here over the last couple of days about the story run on A Current Affair about the customer complaint to a Queensland newsagent, I have a quick survey on customer complaints. Click here to participate. I’ll publish the results next week. 0 likes

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Tags: Customer Service

Newsagency marketing tip: tell your community why shopping with you matters

December 30th, 2012 · No Comments

The major retailers pitch price as the reason shoppers should shop with them.  Some use service. the latest Officeworks ads pitch price, through a guarantee, and service. Each of us needs to make a marketing pitch to promote our business. It should connect with our unique selling proposition. If you do not tell people why […]

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Tags: marketing tip · newsagency marketing

Newsagency management tip: target basket depth

December 30th, 2012 · No Comments

Most newsagency software reports on items in each sale and average sale value. Both are important KPIs in retail but most newsagents do not not take notice of or target these KPIs. Both items in each sale (in the basket) and average sale value measure the efficiency of sales in the business. the more items […]

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Tags: Management tip · Newsagency management

Fairfax in play, again

December 29th, 2012 · 34 Comments

Reports over the last couple of days indicate that Fairfax is in play, again. This time it’s Gina Reinhart and John Singleton.  It will be interesting to see how this plays out. The recent history of millionaires and billionaires getting involved in media ownership has not resulted in good outcomes for consumers and those working […]

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Tags: Media disruption

A quick survey on customer complaints

December 29th, 2012 · 11 Comments

Given the comments here over the last couple of days about the story run on A Current Affair about the customer complaint to a Queensland newsagent, I have decided to run a quick survey on newsagent customer complaints. Do you get many? What are the complaints about? Do you have a complaints process? Click here […]

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Tags: Customer Service · Newsagency management

Good Boxing Day Sales results

December 29th, 2012 · 1 Comment

We have enjoyed good trading over the last three days seeing excellent sales for items we sourced to pitch as part of our port Christmas sales offer. Several other newsagents I have spoken with have said they are experiencing excellent sales as well. As I mentioned a few days ago, to make the most of […]

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Tags: retail

The challenge of e-singles to print media

December 29th, 2012 · No Comments

People interested in disruption by digital platforms should read the PaidContent article about 2012 being the year of the e-single. Articles and short form fiction and non fiction breaking free from mastheads will fundamentally change publishing and significantly challenge the models of newspaper and magazine publishers. With reader use growing the route market has never […]

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Tags: Media disruption

Newsagents not put in a good light in A Current Affair story

December 28th, 2012 · 37 Comments

Several people have contacted me to say that newsagents were not fairly portrayed in a story on A Current Affair on Wednesday night. I did not see the story so cannot comment. On YouTube you can see a video posted earlier this year which was apparently mentioned on A Current Affair and partly played in […]

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Tags: Ethics · Social responsibility

News Limited IT failure impacts newsagent customer service

December 28th, 2012 · 13 Comments

Check out the email to distribution newsagents in Queensland from News Limited: Dear Newsagent We recently discovered holiday stops from the subscriber website were not being transferred into our system from November 17th to December 16th 2012. As a result of this problem you did not receive any notification from News Queensland to suspend newspapers […]

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Tags: Newsagency management · newspaper home delivery · Newspapers

One Direction gives at Christmas

December 28th, 2012 · 1 Comment

One Direction, the manufactured boy band from the UK, has delivered us an excellent christmas gifts with amazing sales of calendars, cards, scrapbooks, pencils, folders, puzzle books and magazines. I really thought 1D sales would peter out at christmas but this has not happened. indeed, sales have jumped. Having the best 1D range in the […]

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Tags: Gifts · Newsagency opportunities

Very happy to have veri.live magazine in stork

December 28th, 2012 · No Comments

veri.live is another special interest magazine title we have added to our range thanks to IPS. It’s a magazine for lovers of independent music. It fits well in the Melbourne music scene. Carrying veri.live on our shelves shows our interest in and support for independent music. Without wanting to offend anyone, it’s kind of a […]

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Tags: magazines

The Twilight Zone between Christmas and New Year

December 27th, 2012 · 8 Comments

For businesses used to having fresh product in-store, newsagencies would be feeling less than fresh today with thin newspapers, bumper editions of papers and magazines and not the usual three times a week magazine delivery. It’s a bit Twilight Zone like … a perfect opportunity to consider changes for 2013 as we face the challenges […]

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Tags: Newsagency management · newsagency of the future

Update on a the secondary plush move

December 27th, 2012 · No Comments

A while back I wrote about our decision to create a secondary plush location in the middle of our stationery department. We needed to fill this gap until we made some other shop floor moves and to accommodate plush we could not fit into our plush department. What was a stop-gap move has worked a […]

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Tags: Plush · Stationery

Another example of calendars with magazines

December 27th, 2012 · 4 Comments

We have had stock of our remaining tattoo themed calendar, Lady Ink, with our tattoo magazine titles. This is where those interested in tattoo related products will browse the most. The nature of today’s newsagency is such that success will come from many small steps rather than one or two much bigger steps. Obsessively chasing […]

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Tags: Calendars · magazines · Newsagency management

Boxing Day Sale posters

December 26th, 2012 · No Comments

Click here for a PDF of a blue Boxing Day Sale poster. Click here for a PDF of a red Boxing Day Sale poster. The artwork was created by my newsagency software company for free use by any newsagent. Boxing Day is expected to be huge in Victoria this year. It’s a market where the […]

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Tags: newsagency marketing

Analysts talk up News post split.

December 26th, 2012 · No Comments

Anyone interested in News Corp. and how the company will look as it splits into two should read the article at PaidContent, the Bloomberg article and the Reuters article at Huffington Post.  While the latest results for News aren’t great for print, including Australian newspapers, they say the upside is good post-split. Crikey has a […]

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Tags: Newspapers

Stunning Time magazine cover

December 26th, 2012 · No Comments

The latest issue of Time magazine, the Person of the Year issue, looks stunning. We have positioned the issue so the whole cover is on show, thereby giving it a better opportunity to sell. This is an issue for the non-traditional Time magazine customer. We are chasing them with our placement. I’d note that the […]

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Tags: magazines

Merry Christmas

December 25th, 2012 · 6 Comments

I hope everyone passing by here today has a wonderful Christmas Day. If you’re a newsagent, enjoy the day off.  Have a good day with those close and important to you. 6 likes

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Tags: Uncategorized

I love last minute Christmas shoppers, especially guys

December 24th, 2012 · 6 Comments

They have a look of fear in their eyes and an ADHD approach to shopping. Yes, I’m talking about the last minute Christmas shopper, those who leave Christmas shopping to the very last minute. While they first appear a few days before Christmas, these last minute Christmas shoppers shine the day before Christmas. They are […]

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Tags: Newsagency opportunities · retail

Burke’s Backyard to close

December 24th, 2012 · No Comments

Bauer announced last week that Burke’s Backyard magazine is to close. With sales falling it was only a matter of time. It’s interesting that garden magazines do not appear to benefit from a strong interest in gardening. Garden centres and nurseries are doing bumper trade so Australians are spending in this area, just not on […]

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Tags: magazines

Tyro beats bank EFTPOS at the counter

December 24th, 2012 · 25 Comments

While the Commonwealth Bank has been spending up big promoting fast settlement of EFTPOS transactions for retailers, they have done nothing speed up transactions at the counter from what I can see. A colleague waited two minutes last week for a Comm. Bank EFTPOS unit to dial, connect and approve a transaction. Shoppers leave when […]

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Tags: EFTPOS fees

Cool magazine for wannabe music DJs

December 24th, 2012 · No Comments

I was able to pitch this magazine, How to DJ, to a shopper yesterday who was looking for a gift for his son who was into music and nothing else. He needed something extra. The guy liked the magazine as it showed he understood his son’s passion. It’s pretty cool when we can demonstrate our […]

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Tags: magazines