Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2013

More evidence that Officeworks does not offer lowest prices

February 28th, 2013 · 5 Comments

A diligent newsagents has sent me this comparison of the current ink prices laid out next to the same products from Staples and Officeworks. The newsagent’s prices are cheaper for more items than Officeworks – yet Officeworks promotes that they have the Lowest Prices. The newsagent’s prices are cheaper than most of the prices from […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing

Challenging figures for Gotch magazine distribution business

February 28th, 2013 · 8 Comments

PMP yesterday released their first half figures for the 2012/13 financial year. EBIT for the first half of this financial year is $200,000, 89.4% lower than for the same period a year earlier. revenue for the same period was down by 9.7% to $167.5 million. While these are challenging times for magazine distributors, newsagents are even […]

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Tags: magazine distribution

Looking for the Ellen sales bump

February 28th, 2013 · 2 Comments

We are promoting the latest issue of The Australian Women’s Weekly, with Ellen DeGeneres on the cover, in several places including this frot of store display. Melbourne is in the grip of Ellen fever with news related to her dominating local media this week. Ellen’s wife is Victorian and that provides a local connection with […]

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Tags: magazines

Retail newsagents want newspaper publishers to engage with them

February 27th, 2013 · No Comments

The survey I ran on the weekend produced a not unexpected result from the 93 participants – showing that newsagents do want direct publisher engagement, more commercial focus and a resolution of supply issues – so they can sell more newspapers. It’s a pity that newspaper publishers don’t share the same goals as newsagents. You […]

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Tags: Newsagency opportunities · Newspapers

More suppliers looking to the retail newsagency channel

February 27th, 2013 · 2 Comments

The rate of enquiries I am receiving from manufacturers and importers keen to connect with the newsagency channel has increased this year. I’d usually hear from a prospective new supplier every three or four weeks.  I’ve had eight enquiries in the last three weeks. Each with very different products, most new to the channel. The […]

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Tags: Newsagency management · Newsagency opportunities

Scooby Do is another terrific brand to promote

February 27th, 2013 · No Comments

Regulars here will know that I am a fan of brands in retail and in retail newsagencies especially. Brands draw traffic and ease the sales process. My experience is that people who buy known brands worry less about price. This is why we are thrilledto have the new Scooby Do interactive product from Hallmark. In […]

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Tags: Gifts · Newsagency opportunities

Promoting 15 Minute Meals

February 27th, 2013 · No Comments

We are the 15 Minute meals cookbook from Bauer with this aisle end display. We find that placing the price on the display helps engage shoppers more – but we’re not sure if this is shoppers new to the range. regardless, promoting the price helps in our situation. I’m not a fan of the free […]

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Tags: magazines

Is it time newsagents ceased as directors of newsagent-owned enterprises?

February 26th, 2013 · 7 Comments

Newsagents sit on the boards of various businesses supplying newsagents including stationery wholesalers and associations. While I am sure they discharge their duties to the best of their ability, it is appropriate to consider whether newsagents are the best directors of these business enterprises. Newsagent owned businesses, and associations conducting commercial activity to newsagents, operate […]

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Tags: Ethics · Newsagency challenges · Newsagency management · Newsagent representation

Slam magazine supply shows failure of the magazine supply model

February 26th, 2013 · 4 Comments

I can’t make sense of the recent supply of Slam basketball magazine at of one of my newsagencies. Indeed, the allocations have been so mishandled that I am left wondering about the future of Gotch. Publishers using the company ought to be equally concerned. Looking back on the last nine issues, for the first four […]

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Tags: magazine distribution · magazines

Great gift fair deals

February 26th, 2013 · 5 Comments

I caught up with a bunch of newsagents in Sydney last night and loved the stories of buying success at the Sydney Gift Fair and the Home & Giving Fair.  Getting 20% off products that sell well from a supplier you already deal with is excellent. There were plenty of stories like these plus stories […]

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Tags: Gifts

Last call: quick newspaper survey

February 25th, 2013 · 1 Comment

Please take the quick survey for retail newsagents about newspapers – how we treat them and what we’d like to help us sell more product. We currently have 70 responses. 0 likes

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Tags: Newspapers

A new magazine ideal for foodies

February 25th, 2013 · 11 Comments

Newsagents with foodies as customers should look at how to shop like a chef. This is a very specialised title from Universal Magazines. It’s only been supplied to the top 50 newsagents in the country in the food category. But others can order it. It’s on sales for three months with delayed billing. The price […]

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Tags: magazines · Newsagency opportunities

Excellent sales from ‘new’ gift line

February 25th, 2013 · No Comments

I was surprised to discover that the Keep Calm and Carry On styled poster board is to top seller from the new gift / homewares line we introduced ten days ago. I expected it to do okay but not be the best seller because I’ve seen it around.  While the whole range has done well, […]

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Tags: Gifts

Promoting the iPad mini magbook

February 25th, 2013 · 2 Comments

We have been promoting The Independent Guide to the iPad Mini magbook placed upright next to / in front of The Age. We decided on this placement since it’s a title shoppers are not like to be looking for – we need to find them with high traffic location placement. 0 likes

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Tags: magazines · Tactical display

Reminder: take the quick newspaper survey

February 24th, 2013 · No Comments

Please take the quick survey for retail newsagents about newspapers – how we treat them and what we’d like to help us sell more product. 0 likes

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Tags: Newspapers

Sunday newsagency marketing tip: break the rules

February 24th, 2013 · No Comments

Newsagencies have been built on more than 100 years of formal and informal rules and regulation. Embedded in many newsagency shopfits are rules about what goes where and how it is displayed. Burnt into our brains are rules about how we handle certain product. Supplier representatives, too, have rules they expect us to follow. All […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: roster for you and not your team

February 24th, 2013 · No Comments

I have written here before about the need for newsagents to look carefully at their roster, to consider carefully the cost to the business of each hour of employment you pay for. Too often, I see rosters loaded with unnecessary hours. Hours rostered to give friends work. Hours rostered because employees say they need extra […]

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Tags: Management tip · Newsagency management

Nevada approved online gambling

February 24th, 2013 · 2 Comments

Nevada has become the first state in the US to approve online gambling and while this is not expected to open online gambling in the US just yet, plenty of people are watching the moves. Chatter among watchers of the online gaming and offline gaming spaces is that there are governments keen in the US […]

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Tags: Lotteries

Promoring InStyle and Oraton gift

February 24th, 2013 · No Comments

We are promoting the latest issue of InStlye magazine and the free Oraton gift with this in-location placement. We looked at a couple of approaches for promoting this and decided that the two brands – InStyle and Oraton – were the key to promotion. So, instead of using collateral this time, we have gone with […]

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Tags: magazines

A quick survey: could you sell more newspapers if…

February 23rd, 2013 · 4 Comments

I’ve put together a quick survey for retail newsagents about newspapers – how we treat them and what we’d like to help us sell more product. Please click on the link to take the survey – it will only take a minute. Newspaper publishers are predictable in their promotional activity both with the product and […]

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Tags: Newsagency management · newsagency marketing · Newspapers · retail

What is it with newspaper publishers?

February 23rd, 2013 · No Comments

The people at The Newcastle Herald wrote to newsagents at the start of this week announcing a price change from next Monday. They didn’t tell the software companies though. The people who help newsagents with what is significant change were kept in the dark – left to find out by accident. It’s frustrating that publishers […]

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Tags: newsagent software · Newspaper distribution

Starting Easter 2013

February 23rd, 2013 · No Comments

This is the start of our Easter 2013 display before we add any eggs or related product.  The display connects with our commitment to and success with plush – a commercially important department (yes, department) for us. We have some other elements to add – what’s in the photo is a start. The display was […]

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Tags: Gifts · newsagency marketing · Plush

Who can predict partworks sales?

February 23rd, 2013 · 30 Comments

While the animal farm partwork has been slower than expected, sales of the first issue of the helicopter partwork has been good. However, I suspect sales will face quickly because of the price point and highly specialists nature. Cake Decorating is the best in recent history. I do wish these things were more predictable so we […]

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Tags: partworks

Really News Limited? A Sunday edition of The Weekend Australian?

February 22nd, 2013 · 25 Comments

News Limited is offering a one-off Sunday edition of The Weekend Australian for March 3. No one thought to ask if it was something newsagents wanted, had the capacity to execute or could technically handle. No one thought to check if newsagency software, operating to the standards established by News Limited, could handle such a […]

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Tags: Newspapers

Is Big W dishonest in claiming they offer Australia’s lowest prices?

February 22nd, 2013 · 5 Comments

Big W has a catalogue out now in which they are promoting ink under the headline of Australia’s lowest prices. The problem for the company is that all their ink prices are not the lowest prices. Some maybe, but not all, not even half. Within a few minutes of checking competitor prices Big W would […]

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Tags: Ethics · Newsagency challenges · Newsagency management · newsagency marketing · Newsagency opportunities