Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2013

Did you reduce rostered hours yesterday?

March 31st, 2013 · No Comments

Here’s a 1-question survey: did you reduce your rostered hours yesterday? 0 likes

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Tags: Newsagency management

Sunday newsagency marketing tip: give away kisses with lottery tickets

March 31st, 2013 · No Comments

Lottery products generate excellent traffic for many newsagencies yet many fail to turn the traffic into anything more than lottery product sales. Newsagents often blam their customers or the lottery products for not driving sales of other items. Here’s an idea, a crazy idea, for getting the attention of lottery customers. Get coupons printed that […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: automate stock reordering

March 31st, 2013 · No Comments

I have been in a couple of newsagencies in the last week with product specific spinners filled with products they were not designed for. In each case, when I asked the owner they said they had not had time to do a reorder.  And, yes, in both cases, the stand had emptied quickly the first […]

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Tags: Management tip · Newsagency management

Did you reduce your rostered hours today?

March 30th, 2013 · 12 Comments

I have created a single question survey asking if you reduced your paid rostered hours today because of the cost of labour – it being public holiday rates today? Please click here to take the quick survey. 2 likes

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Tags: Newsagency management

Is Bauer oversupplying you with People?

March 30th, 2013 · 13 Comments

On the back of a sell through of less than 50% for People magazine, the allocations system / allocations people at Bauer have given us a 25% increas in our supply. There is no reason for any increase in our sales data. Indeed, a decrease in supply is warranted. So, I ask the question of […]

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Tags: magazine distribution · Magazine oversupply · magazines

How did Easter eggs do for you?

March 30th, 2013 · 7 Comments

Easter eggs have not done great for us. We had an excellent range of eggs from Chocolatier and while they sold okay, we had to drop half of what we purchased to 50% late Thursday to move the stock. This is on the back of Easter card sales being up 20% YOY. Majors nearby were […]

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Tags: confectionary

Politicians fail newsagents and all small business retailers

March 29th, 2013 · 7 Comments

Julia Gillard says that only the Labor party will protect workers and keep in place penalty rates in place and protected with new laws. Tony Abbott says the government should be replaced immediately yet he is offering no insight into how he would govern other than some slogans. He appears unwilling to pursue an equitable solution […]

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Tags: Ethics · Social responsibility

Happy with March sales numbers

March 29th, 2013 · 2 Comments

I have been going through our March to date numbers and comparing them with 2012 … cards, gifts, toys and plush account for 42% of sales and each is delivering well into double digit growth.  Plush will pass $6,000 in sales this month. Not bad for what is usually a quiet month, Easter notwithstanding. Magazine […]

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Tags: Newsagency management

Leveraging the Scooby-Do brand

March 29th, 2013 · No Comments

Here’s a good example of where there is value in promoting magazines in prime location.  We are pitching the Scooby-Do interactive product from Hallmark at the counter with the latest Scooby-Do comic.  We have done this to add value to the display – to both the products. It makes sense to do this rather than […]

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Tags: Brand retailing

Penalty rate arrangements over Easter

March 28th, 2013 · 6 Comments

Here’s a table outlining the gazetted public holidays over the Easter weekend FYI. Click on the image for the detail. Fair Work Australia will confirm the accuracy of the information. 7 likes

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Tags: Newsagency management

Is your counter space too valuable for magazine promotions?

March 28th, 2013 · 11 Comments

I’ve been talking with three publisher representatives over the last few days about counter promotions. In each case, the titles were not high volume with sales per store expected to be below 10 and often closer to 5. In each case I’ve declined the opportunity. 25% margin for a low volume title doesn’t cut it […]

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Tags: magazines

Another example of optimism selling

March 28th, 2013 · No Comments

We put out these canvasses with optimistic messages on Friday. Today, we’re ordering more stock since they have just about sold out. This is another example of happy and optimistic products driving new traffic and achieving excellent sales. We had the optimistic art facing into the mall and I saw it attract shoppers to the […]

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Tags: Optimism

messenger COLLECTIVE challenges traditional placement

March 28th, 2013 · 4 Comments

messenger COLLECTIVE launched earlier this month and from what I have seen newsagents are treating it as a fashion title. Despite the cover shot, this is anything but a fashion title. It’s a magazine with stories about business, about entrepreneurs. I’d encourage newsagents to check where they have the title. If it’s with fashion, as […]

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Tags: magazines

Frankie gift paper book opportunity for newsagents

March 28th, 2013 · No Comments

Newsagents selling Frankie should check out the Frankie gift paper book opportunity just announced by the publisher. This is a nice brand extension that stays true to the spirit of Frankie. This premium product shoud sell easily to your Frankie customers. It can be displayed with the magazine.  Here is an excellent example of a […]

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Tags: magazines

Tapping into the iPhone photography market

March 28th, 2013 · No Comments

We are promoting the Complete Guide to iPhone Photography with off-location placement with weeklies. We’re doing this since those most likely to purchase the title will not come in looking for it.  This is a slim A5 publication, making it easy to place next to or with other titles without taking up too much space. We’ve […]

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Tags: magazines

Bauer to invest $2.5 in newsagency channel this year

March 27th, 2013 · 6 Comments

Bauer has announced to Connections member newsagents that it will invest $2.5 million specifically into the newsagent channel: Under the new leadership of Bauer Media, Connections is pleased to announce that this year, you as a Connections member will be given the opportunity to participate in a range of unprecedented promotional activity unmatched by any […]

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Tags: magazines

QLD retailer charges shoppers to browse

March 27th, 2013 · 9 Comments

A retailer specialising in products for celiac suffers in Queensland charges people for browsing according to a report in the Courier Mail.  Given that knowlegde is a service in such a specialised area I think it’s fair they charge. While we operate in a different space in newsagencies with magazines, it does make you wonder […]

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Tags: retail

Do you check shopper bags in your newsagency?

March 27th, 2013 · 5 Comments

Security people at one of the shopping malls where I have a newsagency returned around $65.00 worth of products stolen from us a couple of days ago. A team of a young girl, a lady in a wheelchair and another lady bought an item, distracted us and lifted a bunch of other product. Watching their […]

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Tags: Customer Service · Customers · Newsagency management · theft

When a magazine subscriber misses out

March 27th, 2013 · No Comments

A subscriber to Vogue Australia noticed the collector’s case with the current issue on our shelves. She wanted to purchase the case by itself as she did not receive this as pert of her subscription. We declined. I suspect the publisher will get a call or an email. It feels good to have an offer […]

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Tags: magazines

Covering the magazine cover

March 27th, 2013 · No Comments

The creative team behind The Australian Women’s Weekly must spend considerable time developing the magazine cover. I wonder what they think of half the cover being covered by the mini cookbook stuck on the current issue. I think it detracts from the visual impact of main product – especially in a busy magazine department. Brand is […]

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Tags: magazines

OK! price wrong in XchangeIT file

March 26th, 2013 · 2 Comments

Newsagents should check the price at which the current issue of OK! is scanning.  I have heard of several cases of it scanning at $4.95 with $4.70 printed on the magazine as the price. We have to honour $4.70. A colleague checked some other retailers and they are selling the title for $4.95. 0 likes

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Tags: magazines

UK publisher launches app for shoppers to pay for newspaper

March 26th, 2013 · 2 Comments

UK newspaper publisher Trinity Mirror has launched an App for handling the payment of newspaper purchases according to a report in the Press Gazette. The pilot of the free PaperPay app for iPhone and Android was launched this morning. It enables users to pay for The Daily and Sunday Mirror in advance, and then use […]

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Tags: Newspaper distribution · newspaper home delivery · Newspapers

Magazine distributor introduces electronic invoice fee

March 26th, 2013 · 3 Comments

Further to my post last week about Speedimpex introducing a $3.50 delivery fee, they have also introduced a $1.00 charge per electronic invoice. This is set to lose them accounts. Maybe this is what they want. Check out what one newsagent wrote to them about this: Today I received Elle Decoration, it was  single title, […]

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Tags: magazine distribution · magazines

More products using best-practice shopper engagement

March 26th, 2013 · No Comments

We have more products coming in-store with LCD screens playing content showing how the items work. The display unit on show for the Make-Do range in the photo is the latest. It’s the third LCD we have on the shop floor at the moment. I’m pleased to have these in-store shop floor sales assistances. The […]

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Tags: retail · visual merchandising

One Direction drives sales of Girlfriend magazine

March 26th, 2013 · No Comments

The One Direction boy band still has it if my sales of Girlfriend magazine are anything to go by. Sales in the first few days of the on-sale of the latest issue are stronger than for what is usual at this point. We overheard one teen girl say to her friend – the only reason […]

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Tags: magazines