Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2013

The online fashion juggernaut

April 30th, 2013 · 2 Comments

Check out the report in The Age today about UK retailer ASOS. They’re flying in nearly 4 jumbo jets of product into Australia each week. Free shipping is helping drive this.  Many local Australian fashion retailers are paralysed by the extraordinary impact overseas retailers are having on their businesses. How we shop has changed forever, […]

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Tags: newsagency of the future · retail

Sloppy reporting from AFR on Hubbed

April 30th, 2013 · 20 Comments

The front page of The Australian Financial Review yesterday carried a story headlined Plan to help newsagents. It was about the launch of Hubbed, a new business venture backed by Matt Handbury. From the opening paragraph, Michael Smith’s report reflects, in my view, sloppy reporting. Former magazine industry chief turned book publisher Matt Handbury is back with a […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future

Leveraging the My Kitchen Rules brand

April 30th, 2013 · No Comments

We’re promoting the My Kitchen Rules cookbook with this placement at the front of the newsagency, placement with newspapers and placement next to our weekly magazines. We will assess these space allocations by the end of the week and keep them over the weekend if they are working. We know from previous MKR cookbook sales that […]

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Tags: magazines

Promoting Classic Pocketwatches part series

April 30th, 2013 · 12 Comments

The issues canvassed here yesterday notwithstanding, we placed the first part of Classic Pocketwatches at the entrance to the aisle where we have our newspapers.  We decided to not use the front of the shop because of focus there primarily is for Mother’s Day right now.  We are really restricting magazine promotions at the front […]

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Tags: magazines · partworks

Poor partworks timing

April 29th, 2013 · 7 Comments

With a couple of new partworks arriving in newsagents today – Build a Dollshouse in some places, Classic Pocketwatches in others – it is unfair to lob such volume on newsagents on the second last trading day of the month. I love partworks, usually – many newsagents don’t.  Publishers and distributors would get more engagement […]

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Tags: magazine distribution · magazines · partworks

Are newsagents losing magazine sales because disinterest in the category?

April 29th, 2013 · 8 Comments

Below I share a story from a magazine publisher about a recent experience they had.  This story underscores my concern that the treatment of newsagents by magazine distributors is leading to some of us making decisions that hurt our businesses and distance us from the one point of difference we share as a national channel. […]

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Tags: magazine distribution · magazines

Monks attract shoppers, help us challenge perception

April 29th, 2013 · No Comments

These monks look more ugly in real life than in the photo. But what does that matter – I’m not my customer. I decided to give them a go because of the range available and how different they looked.  I heard a couple of customers talking about them when we first put them out – […]

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Tags: Gifts · newsagency marketing

Day two of Hong Kong Gift Fair

April 29th, 2013 · 1 Comment

The second day of the Hong Kong Gift Fair was equally as busy, exciting and challenging (in a good way) as the first. I have seen some products sold in Australia through local wholesalers. It’s interesting working back to their buy price from China. What’s even more interesting than this is what local wholesalers don;t […]

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Tags: Gifts

Sunday newsagency management tip: plan for your future

April 28th, 2013 · 2 Comments

I am a firm believer that we create our own success. Yes, we have some supplier challenges but we often do ourselves no favours in how we deal with these. Today more than at any time in our past we have more control over our newsagency businesses. We decide if we grow, we decide if […]

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Tags: Management tip · Newsagency management · newsagency of the future · Optimism

Sunday newsagency marketing tip: get shoppers walking through major seasons

April 28th, 2013 · No Comments

Where do you have Mother’s Day. If you’re like an average newsagency you have cards in your card department ( a big mistake) and some gifts on a table elsewhere (another mistake). US card and gift shops do seasons best. There, for Mother’s Day, you want through the seasonal display to enter the shop. It […]

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Tags: Gifts · Greeting Cards · marketing · marketing tip · newsagency marketing

From the floor of the Hong Kong Gift Fair

April 28th, 2013 · No Comments

The first day of the Hong Kong Gift Fair was excellent – long, tiring and excellent. From the lit-up greeting when you enter the exhibition centre, you experience a trade show unlike any in Australia. The size alone sets apart. Then there is the number of visitors and, finally, the broad range of products. Having […]

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Tags: Gifts

The Monthly promotes newsagents

April 27th, 2013 · 1 Comment

It’s good to see The Monthly promoting newsagents. They sent this tweet to their 22,000+ Twitter followers. Only a limited number of magazine publishers promote our channel in this way. 4 likes

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Tags: magazines · marketing · newsagency marketing

Britain’s National Stationery Week is a terrific campaign

April 27th, 2013 · No Comments

Check out the National Stationery Week, an excellent initiative from the tag line – Let’s get Britain writing! – to what’s on. The mix of retailers involved is broad though it’s hard to tell if many independent retailers are involved. Click on the get involved link and see the type of activity they are encouraging – […]

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Tags: Stationery

Chocolate makes delicious delicious

April 27th, 2013 · 3 Comments

I love the free chocolate issue of delicious magazine … because our customers love it.  Even though I think it’s a mistake to seal a food title in plastic, the free block of Lindt chocolate seems to do the trick.  As usual, we have been supporting this issue in a good location to make the […]

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Tags: Uncategorized

In Hong Kong for Gift Fair

April 27th, 2013 · No Comments

I’m pretty excited to be heading out in a couple of hours to the opening of the Hong Kong Gift Fair. Packed with more than 4,000 suppliers, this is an excellent event for finding unique products and good deals. The city is packed with retailers and suppliers from all over the world. It’s buzzing! 2 […]

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Tags: Gifts

Here’s why caravan magazines are important to newsagents

April 26th, 2013 · 5 Comments

Caravans are hot right now as an article in The Age today shows. They’re in – Motorhomes, caravans and retro caravans. Since newsagents have the best range of magazine titles in this space we should check where we have it and consider promoting it more – including the wonderful Vintage Caravan Magazine.  This is an […]

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Tags: magazines · Newsagency opportunities

While News Limited failed, for the moment, at newspaper home delivery consolidation, a group of newsagents have succeeded

April 26th, 2013 · 52 Comments

Long before the aborted trial of T2020 in Queensland, one distribution newsagent group was ahead when it came to consolidation. Through T2020 they continued and right now they handle the daily delivery of more than 100,000 newspapers.  You read it right – 100,000+ newspapers, every day. There is a model here addressing management and operational […]

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Tags: Newspaper distribution · newspaper home delivery · Newspapers

A broader Mother’s Day range drives sales

April 26th, 2013 · No Comments

While Mum is the main caption focus on Mother’s Day products and cards, the top seller, we are enjoying excellent, early, success with Grandma, Gran and Nanna. I stress early in that it’s the Mother’s Day products targeted at the older mother that sell first – maybe because the gifts need to be sent a […]

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Tags: Gifts · Greeting Cards

No exclusive period for AWW cookbooks from Bauer

April 26th, 2013 · 5 Comments

Further to my recent post, I have this week seen another example of Bauer suppling an AWW cookbook title, sweet things, to Woolworths at the same time as newsagents. The exclusive-to-newsagents period Bauer (then ACP) provides newsagents with was a good and much appreciated commercial advantage for us. It gave us an excellent opportunity for […]

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Tags: magazine distribution · magazines · Transparency

Retail should close all Anzac Day

April 25th, 2013 · 34 Comments

Anzac Day is like Australia Day. Aussies like to be home, at the pub or enjoying outdoors at a BBQ. Most of them don’t want to be shopping. Those of us in a major shopping centre don’t have the luxury of choosing to not open. It’s expensive and usually loss-making.  Politicians supporting families would declare […]

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Tags: retail · retail leases · Retail tenancy

Great way to promote your retail business

April 25th, 2013 · No Comments

Check out the front window of a bike shop I saw in Launceston last week.  The folks at Cycle Torque and Coffee in Launceston and promoting the many benefits of owning a bike to passers-by in the street.  I think this is an excellent pitch. It certainly gets the benefits message in front of more […]

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Tags: marketing

Collingwood cards lead AFL card range sales

April 25th, 2013 · No Comments

The Collingwood cards in the excellent Hallmark AFL card range have sold out in my stores in advance of additional stock arriving. This is an excellent result. Indeed, the entire range is selling well and generating good traffic thanks to solid word of mouth from customers.  Products like this, connecting with much passion among shoppers […]

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Tags: Greeting Cards

Promoting frankie and the gift paper book

April 25th, 2013 · No Comments

We’re promoting the bold looking latest issue of frankie magazine and the frankie gift paper book with ideal placement in our women’s magazine aisle. Both titles stand out compared to the sea of colour in the aisle. Placing them next to each other is key to driving maximum success. frankie is growth title – promote […]

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Tags: magazines

An opportunity to raise funds for cancer research and support a newsagent fighting cancer

April 24th, 2013 · 7 Comments

Hoopla published a moving story by Corinne Grant yesterday about newsagent Sheree McLeod and her fight with a rarer form of breast cancer and her work raising funds for breast cancer research. Sheree and her husband Adam own Tieri Newsagency – 300km west Rockhampton. I urge you to read Corrine Grant’s excellent article. It’s a […]

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Tags: Social responsibility

Leveraging an international brand and headlining a display makes a difference

April 24th, 2013 · No Comments

We have to move our Scooby-Doo! display from the counter and decided on this location capping our magazine aisle. One of our team members made an average display stand out by sourcing a branding image to cap the display. This made a world of difference, it lifted the professionalism of the display and has helped […]

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Tags: Gifts · visual merchandising